List of Top 12 Digital Marketing Courses in Pune in 2024

TLDR/Quick Read

Institutes like Kraftshala, Academy of Digital Marketing, LIPS India, Digital Danyas, PIIDM, and Victorious Digital are famous for offering the best digital marketing courses in Pune. Deciding factors like placements, fees, alumni, live brand projects, curriculum, etc. helps students select the institute that fits them well. This article provides a view of the 10 best digital marketing courses in Pune with fees, placements, and other factors covered in detail.

List of Digital Marketing Courses in Pune

1. Marketing Launchpad by Kraftshala
2. IIDE
3. Skill Circle
4. Digiperform
5. My Captain
6. Upgrad
7. SEO Mastery by the Academy of Digital Marketing
8. Digital Marketing Course by LIPS India
9. Digital Marketing Course by Digital Danyan
10. Alpha Marketer Foundation Program by the Academy of Digital Marketing
11. Digital Marketing Course by PIIDM
12. Digital Marketing Course by Victorious Digital

Here is a more detailed overview of the above mentioned digital marketing courses in Pune:

*Salary package which is promised by the institute.
**Companies where the course alumni are placed as per the LinkedIn Alumni Page.

How to Choose the Best Out of All Digital Marketing Courses in Pune?

The most common issue these days is people expect things to be crystal clear and transparent. Even though the information on the internet seems to be clear, many statements are false claims or have no proper background checks. Here are a few factors one should deeply check before choosing digital marketing courses.

• Placement Rates, Reports & Recruiters
• Live Brand Projects
• Program Duration & Number of Hours of Live Training
• AI Integrated Course Syllabus
• Fees
• Alumni Details on LinkedIn
• Alumni Video Testimonials

Now, let’s evaluate each of the digital marketing courses in Pune based on the above.

To keep it simple ✅means the evaluation criteria checks out for the given course; ❌ means that the evaluation criteria is not made available in the public domain by the given course.

Factor 1: Placements

Placements are the first things students check in higher education. Everyone is quick to promise things but is often less effective and efficient while delivering those promises. It takes forever for many institutes to provide stable placements or quality placements.

Quality of placement refers to the stability in the job location after getting placed, the salary payment, the appraisals, and management support from the firm in which you are placed. 

Also, one cannot check about quality placements just by searching “Best digital marketing courses in Pune with placements”. Understanding them always takes time, but we have brought up some key points you should check before joining any course.

• Ask for detailed placement reports and proven track records, including the percentage of students placed, the average salary, and the types of roles secured.
• Look into the institute’s connections with recruiters and industry professionals. Confirm if they have partnerships with reputable companies in the digital marketing sector.

*These are the companies where the course alumni are placed as per the LinkedIn Alumni Page.
**Accountability refers to the extent to which the institute takes responsibility for your placements.

A successful placement report indicates the total number of students trained vs number of students placed, industries and companies that hired from the program, the highest and average salary packages received by the students. This information helps you better foresee the relevance of the program in the job market. Additionally, high placement rates and reputable hiring companies are indicators of the industry connections the institute has, which increases the chances of being employed.

Factor 2: Alumni Details From Linkedin

One of the most important factors of any institute is the information about and from its alumni. 

Alumni are the people who have already gone through the course or institute, and they know better about it. They are the people from whom you can verify promises that institutes make and also discuss inside information. 

The simplest way to find alumni for any institute is to check its LinkedIn and check for the alumni section on the page. When you click on any company’s name, scroll down to find all alumni working in that company.

Below we have screenshots of the LinkedIn alumni of few of the companies mentioned above–

Factor 3: Live Brand Projects

While going through Reddit and Twitter, one common question was about the live projects and their importance. It provides exposure and helps students learn the ins and outs of the field. Recruiters prefer those who either have job experience or have at least worked on live projects.

To clear the cloud of doubts, one must understand the base structure of the promised live projects. This involves:

• Review Project Details: Understand the nature and scope of live brand projects included in the course. Ensure they are relevant to current industry standards.
• Assess Project Impact: Look for testimonials or case studies from previous students about their experiences with live brand projects.

In addition to that, also check the amount of budget spent during the live projects. Having budget constraints during campaigns results in scope limitations. 

Working on various projects is equivalent to any internship during the course duration. If you are wondering how to become a social media manager, working on these live projects will also help you understand the process and responsibilities of a social media manager.

Here are 2 main points to check for live projects:

Factor 4: Program Duration & Live Classes

These days, students go for distance learning more than live classes. However, live classes hold the importance of real interaction and experience. Live speakers and tutors are experts who share their experiences which might come through a doubt when you attend live classes.

Various courses provide recorded classes and students sometimes mix it with the concept of live classes however those are different. Live classes can be offline or online but the important factor is engagement and interaction. 

Check Live Training Hours: Verify the number of live training hours and how they are distributed across the course. More live interaction can enhance learning.

Review Flexibility: See if the program offers flexible scheduling or additional support outside of live training hours.

Factor 5: Course Syllabus

The best curriculum is not with more topics covered or more things mentioned, but the relevance of topics and inclusion of trends. If the syllabus for the course is updated with the trending technologies, then there is nothing better than that. It equips you with the skillset required to adapt to the dynamic and changing environment of digital marketing.

Confirm if the course covers AI-driven content creation tools like chatbots, automated copywriting, and personalized content strategies.

Also, checking the presence of hands-on experience on how to design and execute AI-driven marketing campaigns is another crucial aspect.

Here are a few things listed courses may have:

Factor 6: Fees

People are always looking for something affordable while ensuring good quality. Even though it’s hard these days to get quality at affordable rates, many institutes provide EMI options to make it easy for students. 

Ensure that certification costs are included in the course fee or clearly outlined if separate. Do not fall for hidden traps such as low initial fees with charges included at every step throughout the course duration.

Inquire if the fee covers participation in extracurricular activities, such as workshops or industry events.

Here is a list of the best digital marketing courses in Pune with fees and CTC details:

Factor 7: Alumni Testimonials

Testimonials are a great way to gather proof. Video testimonials are the most trusted ones and people often look for the video testimonials.

There are various ways to gather testimonials, one is to talk with alumni. They share the verified information for the better future of others, if they face any positive side or any negative they share it without hesitations.

One pro tip is to Identify testimonials from alumni who have pursued career paths similar to your aspirations. Moreover, evaluate how engaged the alumni seem in the testimonials, as this can indicate their genuine satisfaction with the course.

Here are a few video testimonials of the institute mentioned.

Final Verdict

We have gone through various factors now and there are many things we got to know and compare. Keeping all the factors in mind including placement, fees, alumni testimonials, etc., clearly Kraftshala had all the details transparent and shared everything that one should know before joining.

There are many other ways to research and you must go through them and compare with them to find the best.

You must also check out the best digital marketing courses in Nagpur as there are many courses with affordable fees and even online modes available for distance learning.