Marketing in the age of Trump!
8th January 2019
In the 2016 presidential elections, Trump busted many myths around what really works in persuading the masses, and what doesn’t. Watch Varun unravel the lessons that marketers can pick up from Trump’s successful campaign in this edition of Tuesday Night Live.
If not MBA, then what?
13th December 2018
After graduation, the typical career path is to either do something in your specialization or go for an MBA. But is that the only option? Varun Satia, Founder and CEO at Kraftshala lays out various options in front of you in this edition of Tuesday Night Live and tells you on how to access those opportunities with a special focus on marketing and sales.
Decoding Ad Campaigns
4th December 2018
In this edition of Tuesday Night Live, Varun Satia, Founder & CEO of Kraftshala, picks up his favorite campaigns from 2018 and talks about talking about their (apparent) strategy, insight and storytelling execution. Watch this to recap what you missed or loved in 2018 from the marketing world!
Looking for the latest trends
in marketing and sales?
What’s your story?
20th November 2018
Steve Jobs once said, “The most powerful person in the world is the Storyteller.”
In this edition of Tuesday Night Live, Sanjit Phukan, Category Lead for Integrated Brand Communication at Nestlé India covers the elements behind some of the greatest brand stories and decodes the much loved MAGGI Noodles comeback story for us.
So which Ad made you buy?
30th October 2018
John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This edition of Tuesday Night Live with Arjun Sood, Associate Director for Performance Marketing from Performics. Convonix comes in a century too late to help him, but just in time for you to understand attribution, the holy grail of advertising and media.
Don’t Touch my logo!
16th October 2018
In this edition of Tuesday Night Live, Sambit Dash, Head of Marketing at Taco Bell talks about the importance of consistency in a brand’s communication and how winning marketers of today are using it to get a coherent story across!