Kraftshala Live2019-03-04T18:28:19+05:30

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How to build Big brands with Small budgets?
Tuesday, 22nd January 2019

You are a brand manager/business owner. You have a marketing budget in hundreds of crores. An 8-10 year timeline on all projects. Complete strategic freedom to build a brand of the future. Then you wake up.

In the real world, you have large, powerful competitors, relatively puny budgets, and a short timeline to deliver the goods.

Varun Satia, Founder & CEO of Kraftshala and former Brand Manager of Maggi noodles, has seen both sides of the world. And in this session of Tuesday Night Live, he captured the essence of what it takes to build large brands in the real world of limited resources. If you are managing a brand or aspiring to do so in the future, this session is an absolutely unleavable.

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