BECOME THE MARKETING AND SALES LEADER OF TOMORROW.

By gaining access to industry-driven content, solving real business problems and getting personalised coaching from industry experts, become a part of India’s most promising talent in just 3-6 months.

APPLY FOR PROGRAMS

Become the marketing and sales leader of tomorrow.

By gaining access to industry-driven content, solving real business problems and getting personalised coaching from industry experts, become a part of India’s most promising talent in just 3-6 months.

Apply for programs

PICK A PROGRAM THAT SUITS YOUR REQUIREMENTS

Professional Brand Management

with INDUSTRYCreds™ Certification

Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

Professional Digital Marketing

with INDUSTRYCreds™ Certification

This program is useful if you want to accelerate your marketing career by mastering how to break down business goals into specific user challenges, and then figure the appropriate digital marketing solutions to deliver growth. It covers both strategic and execution elements and provides participants with an in-depth understanding of all major platforms and how/when/where to use them.

Brand Building

with INDUSTRYCreds™ Certification

The flagship Kraftshala B-School program that deep dives into the process of creating communication so extensively that several brand managers have also found it super useful.

Sales Leadership

with INDUSTRYCreds™ Certification

The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

Digital Brand Building

with INDUSTRYCreds™ Certification

This B-School program combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems through digital.

Marketing and Sales Programs

with INDUSTRYCreds™ Certification
*Please note that all programs have a screening test that you need to clear to secure an admission

Pick a program that suits your requirements

Professional Brand Management

with INDUSTRYCreds™ Certification

Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

Professional Digital Marketing

with INDUSTRYCreds™ Certification

This program is useful if you want to accelerate your marketing career by mastering how to break down business goals into specific user challenges, and then figure the appropriate digital marketing solutions to deliver growth. It covers both strategic and execution elements and provides participants with an in-depth understanding of all major platforms and how/when/where to use them.

Brand Building

with INDUSTRYCreds™ Certification

The flagship Kraftshala B-School program that deep dives into the process of creating communication so extensively that several brand managers have also found it super useful.

Sales Leadership

with INDUSTRYCreds™ Certification

The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

Digital Brand Building

with INDUSTRYCreds™ Certification

This B-School program combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems through digital.

Marketing and Sales Programs

with INDUSTRYCreds™ Certification
*Please note that all programs have a screening test that you need to clear to secure an admission

Kraftshala works because it works differently

Become an expert
practitioner

We take inputs from hiring and business experts on the skills which are needed to succeed, so you can actually do the job better, and not just own a certificate.

Learn More
Learn & Grow with
Kraft.Network

Join the community of our mentors, coaches, interviewers and our alumni who now lead some of the most successful businesses and learn with them forever.

Learn More
We help you
get hired

We’ll help you create a stellar resume, nail interviews and even push your candidature to our network and beyond.

Learn More

KRAFTSHALA WORKS BECAUSE
IT WORKS DIFFERENTLY

Become an expert practitioner

We take inputs from hiring and business experts on the skills which are needed to succeed, so you can actually do the job better, and not just own a certificate.

Learn More
Learn & Grow with Kraft.Network

Join the community of our mentors, coaches, interviewers and our alumni who now lead some of the most successful businesses and learn with them forever.

Learn More
We help you get hired

We’ll help you create a stellar resume, nail interviews and even push your candidature to our network and beyond.

Learn More

WE HAVE HELPED
THOUSANDS OF STUDENTS
BRIDGE THE GAP

Nakul
Co-founder and COO, Cashify
Professional Brand Management

Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing!

As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Swati Singh
Assistant Brand Manager, Nestle India
Brand Building (IIM K)

Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Shruthi Sharma
International Operations Business Graduate, Novo Nordisk
Brand Building (SDA Boconni)

Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Shubhanan Nath
Management Trainee,Tata Motors
Sales Leadership (IIM Kashipur)

Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us a hands on experience on how how retailing actually works. This experience has tremendously helped me over my last 2 years in multiple ways. I was also able to apply much of my learnings in my internship with Tata Motors where I was able to bag a PPO.

Vagisha Sharma
Management Trainee, Nestle India
Brand Building (IIM L)

I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Gitanjali
Territory Manager, Hero Motocorp Ltd
Professional Brand Management

I pursued Kraftshala's PBM course to upgrade my skills. The frameworks provided a thorough understanding of the theoretical aspect, while the live Business Problems elucidated the practical implementation. In addition, networking with experienced mentors was enlightening.

Rahul Garg
Area Sales & Customer Manager, HUL
Brand Building (IIM K)

Kraftshala provided me a logical approach of understanding marketing activities of any company. The assignments & the videos helped me prepare for finals and bag the much coveted HUL job. Overall, it gave me a holistic view of marketing which is lacked in any B-School course & what better way to learn the practical concepts from the FMCG gurus themselves.

Shalini Lahiri
Head of Marketing, StyleNook
Professional Brand Management

There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Uddhav Podar
Assistant Brand Manager, Procter & Gamble
Brand Building (IIM L)

The program is well structured and learning is immense. The frameworks and concepts along with the numerous examples used are really helpful in my time at IIM-Kozhikode, especially in case competitions and during interviews. Overall, I feel it has been a good value addition to my repertoire.

Niharika Bhatnagar
Sales Executive Trainee, Nestle India
Brand Building (SIIB)

I had the opportunity to be a part of Kraftshala's Brand Building course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my academic life. This course gave me everything that i needed in one place - from resume building to live projects to interview prep. I am looking forward to my professional life with renewed vigour because I know, now I am well equipped to face any challenge.

WE HAVE HELPED
THOUSANDS OF STUDENTS
BRIDGE THE GAP

Nakul

Co-founder and COO, Cashify
Professional Brand Management

Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing!

As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Swati Singh

Assistant Brand Manager, Nestle India
Brand Building (IIM K)

Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Shalini Lahiri

Head of Marketing, StyleNook
Professional Brand Management

There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Gitanjali

Territory Manager, Hero Motocorp Ltd
Professional Brand Management

I pursued Kraftshala's PBM course to upgrade my skills. The frameworks provided a thorough understanding of the theoretical aspect, while the live Business Problems elucidated the practical implementation. In addition, networking with experienced mentors was enlightening.

Uddhav Podar

Assistant Brand Manager, Procter & Gamble
Brand Building (IIM L)

The program is well structured and learning is immense. The frameworks and concepts along with the numerous examples used are really helpful in my time at IIM-Kozhikode, especially in case competitions and during interviews. Overall, I feel it has been a good value addition to my repertoire.

Rahul Garg

Area Sales & Customer Manager, HUL
Brand Building (IIM K)

Kraftshala provided me a logical approach of understanding marketing activities of any company. The assignments & the videos helped me prepare for finals and bag the much coveted HUL job. Overall, it gave me a holistic view of marketing which is lacked in any B-School course & what better way to learn the practical concepts from the FMCG gurus themselves.

Vagisha Sharma

Management Trainee, Nestle India
Brand Building (IIM L)

I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Niharika Bhatnagar

Sales Executive Trainee, Nestle India
Brand Building (SIIB)

I had the opportunity to be a part of Kraftshala's Brand Building course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my academic life. This course gave me everything that i needed in one place - from resume building to live projects to interview prep. I am looking forward to my professional life with renewed vigour because I know, now I am well equipped to face any challenge.

Shruthi Sharma

International Operations Business Graduate, Novo Nordisk
Brand Building (SDA Boconni)

Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Shubhanan Nath

Management Trainee,Tata Motors
Sales Leadership (IIM Kashipur)

Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us a hands on experience on how how retailing actually works. This experience has tremendously helped me over my last 2 years in multiple ways. I was also able to apply much of my learnings in my internship with Tata Motors where I was able to bag a PPO.

Nakul
Nakul
Nakul
Gitanjali
Uddhav
Rahul
Vagisha
Niharika
Shruthi
Shubhanan

We have helped
thousands of students
bridge the gap.

Nakul
Cofounder and COO, Cashify

Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing! As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Shalini
Head of Marketing, StyleNook

There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Swati Singh
Assistant Brand Manager, Nestle

Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Uddhav Podar
Assistant Brand Manager, Procter & Gamble

The program is well structured and learning is immense. The frameworks and concepts along with the numerous examples used are really helpful in my time at IIM-Kozhikode, especially in case competitions and during interviews. Overall, I feel it has been a good value addition to my repertoire.

Rahul Garg
Area Sales & Customer Manager, HUL

Kraftshala provided me a logical approach of understanding marketing activities of any company. The assignments & the videos helped me prepare for finals and bag the much coveted HUL job. Overall, it gave me a holistic view of marketing which is lacked in any B-School course & what better way to learn the practical concepts from the FMCG gurus themselves.

Gitanjali
Territory Manager, Hero Motocorp Ltd

I pursued Kraftshala's PBM course to upgrade my skills. The frameworks provided a thorough understanding of the theoretical aspect, while the live Business Problems elucidated the practical implementation. In addition, networking with experienced mentors was enlightening.

Vagisha Sharma
Management Trainee, Nestle India

I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Shruthi Sharma
International Operations Business Graduate, Novo Nordisk

Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Niharika Sharma
Sales Executive Trainee, Nestle India

I had the opportunity to be a part of Kraftshala's Brand Building course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my academic life. This course gave me everything that i needed in one place - from resume building to live projects to interview prep. I am looking forward to my professional life with renewed vigour because I know, now I am well equipped to face any challenge.

Shubhanan Nath
Management Trainee, Tata Motors

Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us a hands on experience on how how retailing actually works. This experience has tremendously helped me over my last 2 years in multiple ways. I was also able to apply much of my learnings in my internship with Tata Motors where I was able to bag a PPO. 

TOP COMPANIES LOVE OUR TALENT AND
OUR TRAINING PROGRAMS

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever


“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Rahul Sachdev

Director, Accessories, Myntra


"A big thanks to Kraftshala for unprecedented support in terms of their professionalism, their talent pool and a fast turnaround time. It gives me a lot of faith that you have the best selection criteria on campus given the kind of talent we had on the project. Not only did they have a basic appreciation of the industry, but were also behaviourally sound, given the fast paced research that was needed.
Overall we are very delighted with the quality and the time in which the project was delivered and I would be more than willing to use this as a great route to hire talent in the future."

Top companies love our talent
and our training programs

Kriti Kaur Sablok
Employer Brand Manager,
Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.
Rahul Sachdev
Director, Accessories,
Myntra

"A big thanks to Kraftshala for unprecedented support in terms of their professionalism, their talent pool and a fast turnaround time. It gives me a lot of faith that you have the best selection criteria on campus given the kind of talent we had on the project. Not only did they have a basic appreciation of the industry, but were also behaviourally sound, given the fast paced research that was needed. Overall we are very delighted with the quality and the time in which the project was delivered and I would be more than willing to use this as a great route to hire talent in the future."

We partner with the community &
the industry to bring you lots
of other insights free of cost 🙂

download the app on
READY TO EXPERIENCE INDUSTRY
DRIVEN LEARNING?
APPLY NOW