BECOME THE MARKETING AND SALES LEADER OF TOMORROW.
By gaining access to industry-driven content, solving real business problems and getting personalised coaching from industry experts, become a part of India’s most promising talent in just 3-6 months.
APPLY FOR PROGRAMS
PICK A PROGRAM THAT SUITS YOUR REQUIREMENTS

Professional Brand Management In The Digital Age
Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

Digital Brand Building
This flagship program of Kraftshala combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems using both communication and media - a favourite for any aspiring brand manager.

Sales Leadership
The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

Brand Building
This B-School program deep dives into the process of creating communication in an extensive manner keeping in mind the
category, competition, your brand & the user.

The Marketing Launchpad
with INDUSTRYCreds™ Certification
This is 20 week online full-time program for which we select, train and invest in high potential graduates to help them start a fantastic career in marketing. The best part? You pay ONLY when you land a job with a minimum CTC of INR 4.5 lakhs.
Pick a program that suits your requirements

Digital Brand Building
This flagship program of Kraftshala combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems using both communication and media - a favourite for any aspiring brand manager.

Brand Building
This B-School program deep dives into the process of creating communication in an extensive manner keeping in mind the category, competition, your brand & the user.

Sales Leadership
The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

The Marketing Launchpad
This is 20 week online full-time program for which we select, train and invest in high potential graduates to help them start a fantastic career in marketing. The best part? You pay ONLY when you land a job with a minimum CTC of INR 4.5 lakhs.

Professional Brand Management In The Digital Age
Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc
Kraftshala works because it works differently

Become an expert
practitioner
We take inputs from hiring and business experts on the skills which are needed to succeed, so you can actually do the job better, and not just own a certificate.
Learn More
Learn & Grow with
Kraft.Network
Join the community of our mentors, coaches, interviewers and our alumni who now lead some of the most successful businesses and learn with them forever.
Learn More
We help you
get hired
We’ll help you create a stellar resume, nail interviews and even push your candidature to our network and beyond.
Learn More
KRAFTSHALA WORKS BECAUSE
IT WORKS DIFFERENTLY

Become an expert practitioner
We take inputs from hiring and business experts on the skills which are needed to succeed, so you can actually do the job better, and not just own a certificate.
Learn More
Learn & Grow with Kraft.Network
Join the community of our mentors, coaches, interviewers and our alumni who now lead some of the most successful businesses and learn with them forever.
Learn More
We help you get hired
We’ll help you create a stellar resume, nail interviews and even push your candidature to our network and beyond.
Learn More
WE HAVE HELPED
THOUSANDS OF
STUDENTS
BRIDGE THE GAP


Nakul
Co-founder and COO, CashifyProfessional Brand Management
Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing!
As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Swati Singh
Assistant Brand Manager, Nestle IndiaBrand Building (IIM K)
Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Shalini Lahiri
Head of Marketing, StyleNookProfessional Brand Management
There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Gitanjali
Territory Manager, Hero Motocorp LtdProfessional Brand Management
I pursued Kraftshala's PBM course to upgrade my skills. The frameworks provided a thorough understanding of the theoretical aspect, while the live Business Problems elucidated the practical implementation. In addition, networking with experienced mentors was enlightening.

Uddhav Podar
Assistant Brand Manager, Procter & GambleBrand Building (IIM L)
The program is well structured and learning is immense. The frameworks and concepts along with the numerous examples used are really helpful in my time at IIM-Kozhikode, especially in case competitions and during interviews. Overall, I feel it has been a good value addition to my repertoire.

Rahul Garg
Area Sales & Customer Manager, HULBrand Building (IIM K)
Kraftshala provided me a logical approach of understanding marketing activities of any company. The assignments & the videos helped me prepare for finals and bag the much coveted HUL job. Overall, it gave me a holistic view of marketing which is lacked in any B-School course & what better way to learn the practical concepts from the FMCG gurus themselves.

Vagisha Sharma
Management Trainee, Nestle IndiaBrand Building (IIM L)
I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Niharika Bhatnagar
Sales Executive Trainee, Nestle IndiaBrand Building (SIIB)
I had the opportunity to be a part of Kraftshala's Brand Building course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my academic life. This course gave me everything that i needed in one place - from resume building to live projects to interview prep. I am looking forward to my professional life with renewed vigour because I know, now I am well equipped to face any challenge.

Shruthi Sharma
International Operations Business Graduate, Novo NordiskBrand Building (SDA Boconni)
Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Shubhanan Nath
Management Trainee,Tata MotorsSales Leadership (IIM Kashipur)
Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us a hands on experience on how how retailing actually works. This experience has tremendously helped me over my last 2 years in multiple ways. I was also able to apply much of my learnings in my internship with Tata Motors where I was able to bag a PPO.










We have helped
thousands of students
bridge the gap.
TOP COMPANIES LOVE OUR TALENT AND
OUR TRAINING PROGRAMS

Kriti Kaur Sablok
Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Rahul Sachdev
Director, Accessories, Myntra

"A big thanks to Kraftshala for unprecedented
support in terms of their professionalism, their
talent pool and a fast turnaround time. It gives
me a lot of faith that you have the best selection
criteria on campus given the kind of talent we had
on the project. Not only did they have a basic appreciation
of the industry, but were also behaviourally sound, given
the fast paced research that was needed.
Overall we are very
delighted with the quality and the time in which the project
was delivered and I would be more than willing to use this as
a great route to hire talent in the future."

Malika Sadani
Founder and CEO at The Moms Co.

“We have had a great experience hiring from the Kraftshala talent pool. We found the candidate that we hired well groomed in the basics of marketing compared to other marketing candidates available, and over time have come to value her ability to bring forth her learnings and experiences from her time at Kraftshala into our real world marketing needs. We look forward to hiring from Kraftshala again as we continue to grow our marketing team.“.
Top companies love our talent
and our training programs

Employer Brand Manager,
Hindustan Unilever


Director, Accessories,
Myntra


Founder and CEO
at The Moms Co.

DRIVEN LEARNING?
DRIVEN LEARNING?