BECOME THE MARKETING AND SALES LEADER OF TOMORROW.

By gaining access to industry-driven content, solving real business problems and getting personalised coaching from industry experts, become a part of India’s most promising talent in just 3-6 months.

PICK A PROGRAM

Become the marketing and sales leader of tomorrow.

By gaining access to industry-driven content, solving real business problems and getting personalised coaching from industry experts, become a part of India’s most promising talent in just 3-6 months.

PICK A PROGRAM THAT SUITS YOUR REQUIREMENTS

The Marketing Launchpad

with INDUSTRYCreds™ Certification

This is 20 week online full-time program for which we select, train and invest in high potential graduates to help them start a fantastic career in marketing. The best part? You pay ONLY when you land a job with a minimum CTC of INR 4.5 lakhs.

Professional Brand Management In The Digital Age

Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

Digital Brand Building

This flagship program of Kraftshala combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems using both communication and media - a favourite for any aspiring brand manager.

Sales Leadership

The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

Brand Building

This B-School program deep dives into the process of creating communication in an extensive manner keeping in mind the
category, competition, your brand & the user.

*Please note that all programs have a screening test that you need to clear to secure an admission

Pick a program that suits your requirements

Digital Brand Building

This flagship program of Kraftshala combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems using both communication and media - a favourite for any aspiring brand manager.

Brand Building

This B-School program deep dives into the process of creating communication in an extensive manner keeping in mind the category, competition, your brand & the user.

Sales Leadership

The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

The Marketing Launchpad

This is 20 week online full-time program for which we select, train and invest in high potential graduates to help them start a fantastic career in marketing. The best part? You pay ONLY when you land a job with a minimum CTC of INR 4.5 lakhs.

Professional Brand Management In The Digital Age

Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

*Please note that all programs have a screening test that you need to clear to secure an admission

Kraftshala works because it works differently

Become an expert
practitioner

We take inputs from hiring and business experts on the skills which are needed to succeed, so you can actually do the job better, and not just own a certificate.

Learn More
Learn & Grow with
Kraft.Network

Join the community of our mentors, coaches, interviewers and our alumni who now lead some of the most successful businesses and learn with them forever.

Learn More
We help you
get hired

We’ll help you create a stellar resume, nail interviews and even push your candidature to our network and beyond.

Learn More

KRAFTSHALA WORKS BECAUSE
IT WORKS DIFFERENTLY

Become an expert practitioner

We take inputs from hiring and business experts on the skills which are needed to succeed, so you can actually do the job better, and not just own a certificate.

Learn More
Learn & Grow with Kraft.Network

Join the community of our mentors, coaches, interviewers and our alumni who now lead some of the most successful businesses and learn with them forever.

Learn More
We help you get hired

We’ll help you create a stellar resume, nail interviews and even push your candidature to our network and beyond.

Learn More

WE HAVE HELPED
THOUSANDS OF STUDENTS
BRIDGE THE GAP

Nakul
Co-founder and COO, Cashify
Professional Brand Management

Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing!

As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Swati Singh
Assistant Brand Manager, Nestle India
Brand Building (IIM K)

Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Shruthi Sharma
International Operations Business Graduate, Novo Nordisk
Brand Building (SDA Boconni)

Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Shubhanan Nath
Management Trainee,Tata Motors
Sales Leadership (IIM Kashipur)

Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us a hands on experience on how how retailing actually works. This experience has tremendously helped me over my last 2 years in multiple ways. I was also able to apply much of my learnings in my internship with Tata Motors where I was able to bag a PPO.

Vagisha Sharma
Management Trainee, Nestle India
Brand Building (IIM L)

I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Gitanjali
Territory Manager, Hero Motocorp Ltd
Professional Brand Management

I pursued Kraftshala's PBM course to upgrade my skills. The frameworks provided a thorough understanding of the theoretical aspect, while the live Business Problems elucidated the practical implementation. In addition, networking with experienced mentors was enlightening.

Rahul Garg
Area Sales & Customer Manager, HUL
Brand Building (IIM K)

Kraftshala provided me a logical approach of understanding marketing activities of any company. The assignments & the videos helped me prepare for finals and bag the much coveted HUL job. Overall, it gave me a holistic view of marketing which is lacked in any B-School course & what better way to learn the practical concepts from the FMCG gurus themselves.

Shalini Lahiri
Head of Marketing, StyleNook
Professional Brand Management

There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Uddhav Podar
Assistant Brand Manager, Procter & Gamble
Brand Building (IIM L)

The program is well structured and learning is immense. The frameworks and concepts along with the numerous examples used are really helpful in my time at IIM-Kozhikode, especially in case competitions and during interviews. Overall, I feel it has been a good value addition to my repertoire.

Niharika Bhatnagar
Sales Executive Trainee, Nestle India
Brand Building (SIIB)

I had the opportunity to be a part of Kraftshala's Brand Building course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my academic life. This course gave me everything that i needed in one place - from resume building to live projects to interview prep. I am looking forward to my professional life with renewed vigour because I know, now I am well equipped to face any challenge.

WE HAVE HELPED
THOUSANDS OF STUDENTS
BRIDGE THE GAP

Nakul

Co-founder and COO, Cashify
Professional Brand Management

Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing!

As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Swati Singh

Assistant Brand Manager, Nestle India
Brand Building (IIM K)

Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Shalini Lahiri

Head of Marketing, StyleNook
Professional Brand Management

There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Diptimaya Sarangi

Manager, Brand Ads @ Flipkart
Professional Brand Management

I really am happy for the fact that I had made the decision to join the Professional Brand Management in the Digital Age program at the start of the lockdown as I wanted that when the market reopens, I should be one of the first persons raising up my hand and my hand should stand out tall in front of a crowd of 1000 people and I’m really happy about that and the payoff has been good.

Vikash Kumar Sahu

Digital Marketing Intern, Team Pumpkin
Marketing Launchpad

Before Kraftshala, I had completed a few courses and knew the tools and platforms but no one taught me how to apply the tools, make strategies, and I was lacking a marketer's perspective. These were the things which I learned from Kraftshala. I didn't know how to start in this field but I am on the right path now, just because of Kraftshala. I just want to say that if you have a passion for marketing and need a streamlined industrial training, then there is no better place than Kraftshala.

Mayank Sharma

Brand Manager, Tata SmartFoodz
Professional Brand Management

I had worked as a Brand Manager for 4 years before enrolling, but after going through the program, I realized there is so much that I did not know. Specifically, on digital - I was new to it. I tried learning it on my own. But I figured that learning myself would only give me the base information, and not the actual hands-on experience. But with Kraftshala, you get to learn and master the methodology that is used in the industry. Now, I’m neck-to-neck with someone who is experienced as a Digital Marketer!

Vagisha Sharma

Management Trainee, Nestle India
Brand Building (IIM L)

I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Ruchi Jaiswal

Digital Marketing Analyst Intern, Performics
Marketing Launchpad

This is the first time I've been so interested in learning and self educating myself as unlike other education, at Kraftshala, we are taught how to work on real life projects, how to implement strategies, which you are actually going to use when you go out in the corporate world. It's really a good course and I really haven’t come across any such course in these years of my education. Post this program, I have become more disciplined, my marketing acumen has increased a lot, I've learned how to look at things from different perspectives and come up with insights and also I have learned to sit for long hours at one place.

Shruthi Sharma

International Operations Business Graduate, Novo Nordisk
Brand Building (SDA Boconni)

Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Ayush Taragi

Digital Marketing Intern, SplashLearn
Marketing Launchpad

I'm from an MBA in marketing background, but the kind of content Kraftshala delivers, it’s totally different, it’s totally industry related. We have interactions with experts who are from India's leading digital marketing agencies. You learn a lot from them. Overall, the kind of handholding support Kraftshala gives you, you just move on with them, you just be with them, with the flow and they will take you across the ocean. As an MLP student, honestly, we have left our lives to Kraftshala. They know what to deliver and they know what not to deliver.

Nakul
Nakul
Nakul
Diptimaya
Vikash
Mayank
Vagisha
Ruchi
Shruthi
Ayush

We have helped
thousands of students
bridge the gap.

Nakul
Cofounder and COO, Cashify

Would highly recommend the Professional Brand Management in the Digital Age program to anyone looking for a no-nonsense approach to marketing! As a co-founder at Cashify, I wanted to build a brand that resonates with customers across demographics. The program course work, which is full of useful tools, application forward examples and personalised coaching from brand and digital experts, helped us build clearer messaging and a distinct brand identity for Cashify

Shalini
Head of Marketing, StyleNook

There is a significant gap between what is taught in schools vs what Sales & Marketing jobs require today. I undertook the Kraftshala course to be able to gain real brand management knowledge. There are sensible & practical insights in the program and the interaction with industry professionals helps a lot. I thank the entire kraftshala team for the support!

Swati Singh
Assistant Brand Manager, Nestle

Nestle PPI was unbelievable because I had no prior knowledge on the subject matter! My objective was to learn as much from the videos and assignments to perform better at my internship which helped me get a good score and finally an offer from Nestle.

Vikash Kumar Sahu
Digital Marketing Intern, Team Pumpkin

Before Kraftshala, I had completed a few courses and knew the tools and platforms but no one taught me how to apply the tools, make strategies, and I was lacking a marketer's perspective. These were the things which I learned from Kraftshala. I didn't know how to start in this field but I am on the right path now, just because of Kraftshala. I just want to say that if you have a passion for marketing and need a streamlined industrial training, then there is no better place than Kraftshala.

Mayank Sharma
Brand Manager, Tata SmartFoodz

I had worked as a Brand Manager for 4 years before enrolling, but after going through the program, I realized there is so much that I did not know. Specifically, on digital - I was new to it. I tried learning it on my own. But I figured that learning myself would only give me the base information, and not the actual hands-on experience. But with Kraftshala, you get to learn and master the methodology that is used in the industry. Now, I’m neck-to-neck with someone who is experienced as a Digital Marketer!

Diptimaya Sarangi
Manager, Brand Ads @ Flipkart

I really am happy for the fact that I had made the decision to join the Professional Brand Management in the Digital Age program at the start of the lockdown as I wanted that when the market reopens, I should be one of the first persons raising up my hand and my hand should stand out tall in front of a crowd of 1000 people and I’m really happy about that and the payoff has been good.

Vagisha Sharma
Management Trainee, Nestle India

I enrolled for Kraftshala's Brand Building programme. What really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole process enjoyable. If i needed help from a person of a specific company, I could easily find that on the kraftshala mentorship platform. When I got the Nestle offer through my INDUSTRYCreds score and the subsequent interview, I was overjoyed. Thanks Kraftshala family, who has stood with me throughout my MBA.

Shruthi Sharma
International Operations Business Graduate, Novo Nordisk

Taking Kraftshala’s Brand building course was a great experience. It helped me understand the marketing aspects from a practical world’s perspective. The content is clearly structured and I loved how the examples used in the course helped me in articulating my responses during interviews. I also got access to mentors like Gaurav Gupta, HRBP in Boehringer Ingleheim who helped me understand my CV better. The program was one of the many factors which helped me secure an offer from Novo Nordisk

Ruchi Jaiswal
Digital Marketing Analyst Intern, Performics

This is the first time I've been so interested in learning and self educating myself as unlike other education, at Kraftshala, we are taught how to work on real life projects, how to implement strategies, which you are actually going to use when you go out in the corporate world. It's really a good course and I really haven’t come across any such course in these years of my education. Post this program, I have become more disciplined, my marketing acumen has increased a lot, I've learned how to look at things from different perspectives and come up with insights and also I have learned to sit for long hours at one place.

Ayush Taragi
Digital Marketing Intern, SplashLearn

I'm from an MBA in marketing background, but the kind of content Kraftshala delivers, it’s totally different, it’s totally industry related. We have interactions with experts who are from India's leading digital marketing agencies. You learn a lot from them. Overall, the kind of handholding support Kraftshala gives you, you just move on with them, you just be with them, with the flow and they will take you across the ocean. As an MLP student, honestly, we have left our lives to Kraftshala. They know what to deliver and they know what not to deliver.

TOP COMPANIES LOVE OUR TALENT AND
OUR TRAINING PROGRAMS

Suchit Sikaria

Managing Partner, Performics India


Performics India is extremely satisfied about our first experience with the Marketing Launchpad Program.
First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort at our end. Second and more importantly, we get a curated pool of talent with extremely relevant training.

We are optimistic of shifting a large part of our graduate hiring to the Launchpad program over the next year.

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever


“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Rahul Sachdev

Director, Accessories, Myntra


"A big thanks to Kraftshala for unprecedented support in terms of their professionalism, their talent pool and a fast turnaround time. It gives me a lot of faith that you have the best selection criteria on campus given the kind of talent we had on the project. Not only did they have a basic appreciation of the industry, but were also behaviourally sound, given the fast paced research that was needed.
Overall we are very delighted with the quality and the time in which the project was delivered and I would be more than willing to use this as a great route to hire talent in the future."

Malika Datt Sadani

Founder and CEO at The Moms Co.


“We have had a great experience hiring from the Kraftshala talent pool. We found the candidate that we hired well groomed in the basics of marketing compared to other marketing candidates available, and over time have come to value her ability to bring forth her learnings and experiences from her time at Kraftshala into our real world marketing needs. We look forward to hiring from Kraftshala again as we continue to grow our marketing team.“

Top companies love our talent
and our training programs

Suchit Sikaria
Managing Partner,
Performics India

Performics India is extremely satisfied about our first experience with the Marketing Launchpad Program.
First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort at our end. Second and more importantly, we get a curated pool of talent with extremely relevant training.
We are optimistic of shifting a large part of our graduate hiring to the Launchpad program over the next year.
Kriti Kaur Sablok
Employer Brand Manager,
Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.
Rahul Sachdev
Director, Accessories,
Myntra

"A big thanks to Kraftshala for unprecedented support in terms of their professionalism, their talent pool and a fast turnaround time. It gives me a lot of faith that you have the best selection criteria on campus given the kind of talent we had on the project. Not only did they have a basic appreciation of the industry, but were also behaviourally sound, given the fast paced research that was needed. Overall we are very delighted with the quality and the time in which the project was delivered and I would be more than willing to use this as a great route to hire talent in the future."
Malika Datt Sadani
Founder and CEO,
The Moms Co.

“We have had a great experience hiring from the Kraftshala talent pool. We found the candidate that we hired well groomed in the basics of marketing compared to other marketing candidates available, and over time have come to value her ability to bring forth her learnings and experiences from her time at Kraftshala into our real world marketing needs. We look forward to hiring from Kraftshala again as we continue to grow our marketing team.“
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READY TO EXPERIENCE INDUSTRY
DRIVEN LEARNING?
APPLY NOW