Head of Design
The Japanese have a great liking for fresh fish. To catch fresh fish the fishing boats go further and further into the oceans. But the fish get stale on the journey back. So the fishing companies installed freezers. However the Japanese could taste the difference between fresh and frozen fish. So fishing companies installed fish tanks. They would catch the fish and stuff them in the tanks, fin to fin. Unfortunately as the fish did not move for days, they lost their fresh fish taste, and the Japanese could still taste the difference. Finally, to keep the fish tasting fresh they started adding a small shark in the fish tank. The shark eats a few fish, but most fish arrive in a very lively state. Taking a cue from this story, Mohit adds sharks in his life by working in advertising and design.