E-commerce Course

A 22-week, full-time, online, E-commerce Course with placements from ₹4.5-9LPA.

Digital Marketing Recruiting Partners for The Marketing Launchpad

E-commerce Course (taught as a part of the Digital Media Marketing specialization of The Marketing Launchpad)

See Full Program Details here

1600+

Students Trained

₹4.5-9 LPA

Packages Received

400+

Recruiting Partners

10:00 - 20:30

Program Timings

Flexible

Fee Payment Options

1st February

Next Batch Starts

Why is Marketing Launchpad Considered the Best E-commerce Course Online?

The Launchpad is the Future of Education

Practical

Created by the industry’s top practitioners, to drive success in the digital age

How does Marketing Launchpad deliver Personalized Coaching

Personalised

Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths

Performance - driven

This is a job-linked digital
marketing course.
If the job is < 4.5L, we refund
your fee with a deduction

What E-commerce Marketing Roles Will You Get Placed in?

E-commerce Growth Associate

Marketing Analyst

E-commerce Executive

Amazon Analyst

E-commerce Analyst

Amazon Ads Executive

E-commerce Growth Manager

Here’s What Your Career Trajectory Will Look Like:

Here’s How You’ll Learn E-commerce Marketing & Get Placed in roles of ₹4.5L or more

This will be your e-commerce course duration:

0-15 Weeks: Functional Training

Here is our training methodology:

70% learning through hands-on projects, typically in groups
20% learning through mentorship and coaching from expert practitioners
10% learning through online lectures on platform optimization examples, Amazon managed ads & D2C concepts from top marketing and business leaders

0-15 Weeks: Human Skills Training

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioral skills will make your career. This is thus a core aspect of your e-commerce training.

Placement Drive & Internship

You will start sitting for job opportunities that are floated as part of the placement drive. The majority of the placements are placed within 6-8 weeks of moving to placements.

Final placement

Full-time Marketing job offers with a CTC of ₹4.5 - 9.2L. If your job < 4.5L, you get a 60% refund!

Deep Dive Into E-commerce Course Syllabus:

E-commerce modules are a part of The Marketing Launchpad course.
Here is a summary of the Ecommerce modules in more detail:

3 Weeks Ecommerce Course Modules
Get Introduced to the Ecommerce Ecosystem: The different types of marketplaces and business models. Acquisition Funnel for Ecom: Learn how the consumer journey in e-commerce is like across the Discover, Compare & Consider, and Purchase stages. Getting Started with Ecom Listing: Learn the key parts to the Ecom Product page that needs to be filled up to set up an ecom listing.
Pricing & Buy Box: Learn how pricing works on Ecom including automatic pricing rules, as well as how to improve the Buy Box % on Amazon. Ads to grow Ecom: Learn how Sponsored & Display Ads on Amazon, as well as PLA & PCA ads on Flipkart work.
Ads to grow Ecom: Learn how specific types of ad formats on Facebook & Google Ads are crucial to grow Ecom brands. Creating a Media Plan for Ecom Growth: Bring all the ad formats together in a media plan that meets your brands’ objective.
Auditing Ecom Ad campaigns & Optimising Ecom Ad campaigns: Learn how to audit Ad accounts and optimize campaigns for better performance.
Other levers to grow Ecom: Learn the other levers of growth that a brand has to grow- Merchandising, Events, Price-offs, Sampling, etc. Inventory Management: Deep Dive into the different inventory models, inventory forecasting, and how to keep your Inventory KPIs happy.
Budget Planning and P&L Management: Bring every activation together on the sheet and learn how to manage the overall Profit and Loss statement. Review, Ratings & Claims: Learn how to respond to consumer queries, resolve claims, and manage ratings & reviews that are crucial to the success of the brand.
Managing a D2C brand: We now look at the fundamentals of setting up a D2C store on Shopify and how it is different from marketplaces. Conversion Rate Optimisation: We learn how to create our D2C website- its homepage, category pages, product pages, etc. into a conversion machine.
Ads & other levers to grow D2C: We will now look at Media Planning from a D2C perspective. Ad Audit & Optimisation for D2C: Just like we did earlier, we will now learn how to audit & optimize campaigns for D2C.
Content & Influencer Marketing for Ecom growth: We will deep dive into using influencer marketing, social media trends, backlinking, etc. to drive buzz and sales.

What E-commerce Tools will Be Covered?

Here’s a list of various E-commerce tools that you’ll be introduced to in our course. You’ll be taught how to use these, as knowing about these tools is going to make your life easier as you grow further in your career.

Digital marketing tools taught by Kraftshala

Who Will Be Providing You with E-commerce Training?

Who Will Be Providing
You with E-commerce
Training?

You do not learn by just listening to people. You learn by doing, and by doing under the guidance of practitioners.

We’ve designed the training for this e-commerce course on this foundational insight. And thus, you will be trained by experts who have been in senior marketing and E-commerce job roles who will help you get ready to deliver on your roles from Day 1.

And a range of external experts

Who Should Apply?