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Education that gets you hired
GET NOTIFIED
The Marketing Launchpad is a 20 week, online, full-time program
that includes an 8 week internship.
We select, train and invest in high potential graduates to help them
kickstart their marketing career. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.
The Launchpad is the Future of Education
Practical. Personalised. Performance-Driven.
Practical
Created by industry’s top practitioners, to drive success in the digital age.
Personalised
50 people in a classroom doesnt help. At Kraftshala, you are coached in smaller groups, to build your individual strengths.
Performance - driven
The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs / year, we earn nothing.
Rahul Nagpal | Trainee Analyst @ Performics
The entire experience at Kraftshala was amazing as there was a lot more emphasis on practical knowledge, projects and learning from your mistakes rather than just mugging up concepts. In under 3 months of training, I got an offer from Performics, the largest agency in India and one of my dream companies. So I'm really, really excited about it.
If you are willing to fully immerse yourself, there is just so much you can get out of this experience that you won’t find anywhere else.
Rahul graduated from IHM Chandigarh in 2017 and was working with Hyatt Hotels before joining the 1st batch of MLP in Nov 2020. You can check out his Linkedin Profile here
Rahul Nagpal | Trainee Analyst @ Performics
The entire experience at Kraftshala was amazing as there was a lot more emphasis on practical knowledge, projects and learning from your mistakes rather than just mugging up concepts. In under 3 months of training, I got an offer from Performics, the largest agency in India and one of my dream companies. So I'm really, really excited about it.
If you are willing to fully immerse yourself, there is just so much you can get out of this experience that you won’t find anywhere else.
Rahul graduated from IHM Chandigarh in 2017 and was working with Hyatt Hotels before joining the 1st batch of MLP in Nov 2020. You can check out his Linkedin Profile here
Here’s how we get you cracking in 20 weeks

Here is our learning methodology:

  • 70% through hands-on projects that you work on in groups
  • 20% through mentorship and coaching from expert practitioners
  • 10% through online lectures from marketing and business leaders

You will be spending your weekdays as a digital marketing intern, and Sundays with us to further sharpen your skill sets. At the end of 8 weeks, you might also have a chance to get confirmed with the same company as well.

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioural skills will make your career. This is thus a core aspect of your training.

For this you work with our placement teams who will help you source, interview, and finally land a job with a minimum CTC of ₹4.5 lakhs.

Placements
You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more. The more you earn, the more we earn. And so our incentives are aligned to getting you placed in fantastic marketing roles such as:

Digital Marketing Analyst / Manager | Performance Marketing Analyst / Manager | SEO Analyst / Manager | Client Manager | Account Manager
Recruiting Partners
For the batch which started in Nov 2020, 17 Recruiters were lined up for placements but the entire batch got placed in the first 7 companies. Average Selection ratio for the batch was >80%
Aviral Chandra
CEO and Founder, Sif Homes

Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle marketing professionals, ready for waging guerrilla marketing wars with their focused skills and market readiness. We closed 2 positions and we feel we won’t need to train these guys as Kraftshala has already done the hard work to that end. Kraftshals has my endorsement for hiring digital marketing professionals!

Suchit Sikaria
Managing Partner, Performics India

Performics India is extremely satisfied about our first experience with the Marketing Launchpad Program. First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort at our end. Second and more importantly, we get a curated pool of talent with extremely relevant training.

We are optimistic of shifting a large part of our graduate hiring to the Launchpad program over the next year.

Sarung Subnani
Senior Manager, Talent Acquisition, Splash Learn

Kraftshala has truly positioned itself right, the curriculum is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned.
The team working behind the scene was true support right from detailing about the candidates to understanding the role and pitching it well to the potential candidates. We certainly look forward to hiring from Kraftshala again.

Shravani Rangaswamy
HR Analyst, Indigenesis Consulting Pvt. Ltd.

Our association with Kraftshala, in my personal capacity has been by far a positive one. Their professionalism, quality, response time is faultless. We were able to hire the right interns for our firm within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.

Who Should Apply?
Anyone who wishes to launch their marketing career in a high potential role.

No prior work experience is necessary.
How much does it Cost?
We believe in making education performance-driven.
This puts us on the same team as our students.
The better you do, the better we do.
Option 1
₹14,000 Upfront + 3 months salary when you land the job
  • You pay the balance fees - which is 3 months of your salary only after you get a job with a minimum CTC of ₹4.5 lakhs. Capped at a maximum of ₹2.5 lakhs (Plus GST@ 18% ).

  • Registration fees is ₹14,000 (Plus GST@ 18% ) at the time of enrolment. This fee is refundable, if you want to opt-out within the first 4 weeks or if you don't get placed within 12 months of the program completion

Option 2
Pay ₹1.5 lakh upfront
You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18% ). This fee Is refundable in case you want to opt-out within the first 4 weeks or if you don't get placed within 12 months of program completion.
*All amounts can be facilitated through our EMI partners.
Here’s how the maths works:
If your salary is...
₹4.5 Lakhs/Year
₹4,50,000₹15,00,000
Total Fees Payable: 1,26,500 + GST
We know this is a crucial step for you and here is a simple chart to make the decision easy.
Admissions Process
We have a 1 week long admissions process through which students would be tested on their logical and data interpretation ability, communications skills- verbal and written and marketing acumen and overall learnability.
Here's a quick overview:
Step 1: Apply to Kraftshala
Tell us briefly about your background, and book a slot for the Screening Test.
Get Notified
Step 2: Appear for the Screening Test
Take the Launchpad Screening Test, which evaluates you on your logical ability, marketing acumen and your overall learnability. Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.
Step 3: Submit your SOP
If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers post this stage.
Step 4: Enrollment
Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join the Marketing Launchpad.
Welcome to the ride 🙂
Here’s where our alumni are working
Curriculum designed to get you hired
The average digital marketing talent in this market knows the theory about tools, pulling out reports and some theory about optimizations - all of which is stuff that you can learn for free.
And in case you want to know from where, we will be happy to help 🙂
The Marketing Launchpad candidates, on the other hand, will excel because they will be trained to do more.
Here’s a summary of the 20 weeks:
Here are some heartfelt stories from our alumni!
We’ve put together some of them but you can also connect with them directly to hear it yoursel if you clear the screening test!
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