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Education that gets you hired
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The Marketing Launchpad is a 20 week, online, full-time program
that includes an 8 week internship.
We select, train and invest in high potential graduates to help them
kickstart their marketing career. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.
The Launchpad is the Future of Education
Practical. Personalised. Performance-Driven.
Practical
Created by industry’s top practitioners, to drive success in the digital age.
Personalised
50 people in a classroom doesnt help. At Kraftshala, you are coached in smaller groups, to build your individual strengths.
Performance - driven
The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs / year, we earn nothing.
Aman D | Growth @ InMobi
I had never thought it was possible to bag a prominent role in marketing without an MBA but I guess the right guidance and mindset are not bogged down by labels and degrees. Few people and organisations deliver more than they promise and Kraftshala has been one of those. The journey with these guys has been phenomenal and this post is long overdue! Everyone at Kraftshala provided me great help and personal attention which can only be justified by a genuine love for their students and mission.
Aman got placed in Mech Mocha at a CTC of 8.5 lakhs - process facilitated by Kraftshala. You can check out his Linkedin Profile here
Aman D | Growth @ InMobi
I had never thought it was possible to bag a prominent role in marketing without an MBA but I guess the right guidance and mindset are not bogged down by labels and degrees. Few people and organisations deliver more than they promise and Kraftshala has been one of those. The journey with these guys has been phenomenal and this post is long overdue! Everyone at Kraftshala provided me great help and personal attention which can only be justified by a genuine love for their students and mission.
Aman got placed in Mech Mocha at a CTC of 8.5 lakhs - process facilitated by Kraftshala. You can check out his Linkedin Profile here
Here’s how we get you cracking in 20 weeks

Here is our learning methodology:

  • 70% through hands-on projects that you work on in groups
  • 20% through mentorship and coaching from expert practitioners
  • 10% through online lectures from marketing and business leaders

You will be spending your weekdays as a digital marketing intern, and Sundays with us to further sharpen your skill sets. At the end of 8 weeks, you might also have a chance to get confirmed with the same company as well.

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioural skills will make your career. This is thus a core aspect of your training.

For this you work with our placement teams who will help you source, interview, and finally land a job with a minimum CTC of ₹4.5 lakhs.

Placements
You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more. The more you earn, the more we earn. And so our incentives are aligned to getting you placed in fantastic marketing roles such as:

Digital Marketing Analyst / Manager | Performance Marketing Analyst / Manager | SEO Analyst / Manager | Client Manager | Account Manager
Recruiting Partners
Who Should Apply?
Graduates with 0-3 years of work experience who are keen to kickstart their marketing career

No prior marketing experience needed.
How much does it Cost?
We believe in making education performance-driven.
This puts us on the same team as our students.
The better you do, the better we do.
Option 1
Pay 3 months salary
Pay 3 months of your salary after you get a job with a minimum CTC of ₹ 4.5 lakhs.
  • - Capped at a maximum of ₹2.25 lakhs.
  • - Registration fees is ₹12,000 - will be adjusted in your final fees and is refundable if you don't get placed within 7 months of program completion. Or if you want to opt-out within the first 3 weeks.
  • - So you can be absolutely confident that we are on the same team as yours.
Option 2
Pay ₹1.5 lakh upfront
Instead of a deferred fee structure, you can decide you can decide to pay us upfront as well.
Here’s how the maths works:
If your salary is...
₹4 Lakhs/Year
₹4,00,000₹15,00,000
Total Fees Payable: No fees
We know this is a crucial step for you and here is a simple chart to make the decision easy.
Admissions Process
We have a 1 week long admissions process through which students would be tested on their logical and data interpretation ability, communications skills- verbal and written and marketing acumen.
Apply to Kraftshala
Create your profile and book your screening test slot
Apply Now
Appear for the screening test
Take our screening test which will test you on your logical ability, marketing acumen and your communication skills. Practice material will be shared with you beforehand. This is an elimination step.
Enrollment
If you clear the screening test, you’re in!
Welcome to the ride 🙂
Here’s where our alumni are working
Curriculum designed to get you hired
The average digital marketing talent in this market knows the theory about tools, pulling out reports and some theory about optimizations - all of which is stuff that you can learn for free.
And in case you want to know from where, we will be happy to help 🙂
The Marketing Launchpad candidates, on the other hand, will excel because they will be trained to do more.
Here’s a summary of the 20 weeks: