I have completed PBM, this was a good session to refresh those concepts and also to build up and update on those concepts. The team's responses to the questions asked in the chat added to the better understanding of those concepts. Everyone's questions also give a wider perspective on these topics.

I loved how its important to see most revenue streams as a brand around us. Seeing how praduct attributes are just a small chunk of their PnL but also how ppl percive your brand is extremely important. Can't really think of doing anything else on a tuesday evening. Really intresting choice of topics. Thank you so much.

The session was filled with brand essence insights and was very useful. Hoping to look forward for more wonderful informative sessions with you guys.. keep sharing

Absolutely loved the session and looking forward to the future ones. It was indeed a productive use of this quarantine time and I must appreciate the initiative by Kraftshala. The questions were answered by Varun very clearly and ofcourse helped to build a better marketing mindset. Thanks