PGP in Sales, Marketing
and Business Leadership

with INDUSTRYCreds^® Certification

Hiring
partners

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Hiring
partners

Duration

9 months

Learning

Full-time | Online OR
Offline (Gurugram)

Placements

Highest: 22L
Average: 10.3L

LIVE Projects

7 AI Integrated Projects with Real brands

Accountability

If job < 7.5L,
60% refund

Batch Starts

May 2026 (Online)
June 2026 (Offline)

Duration

9 Months

Learning

Full-time,
Online OR
Offline (Gurugram)

Placements

Highest: 22LPA
Average: 10.3LPA

LIVE Projects

7 AI Integrated
Projects with
Real brands

Accountability

If job < 7.5L, 60%
refund

Batch Starts

May 2026 (Online)
June 2026 (Offline)

10,000+ Students Trained

GET Better Results, Faster!

Higher ROI than 99.6% of all MBA programs

Today

2026

2027

Roi

(Salary-Fee) / Fee*100

Time to deliver ROI

MBAs (except top 20)

KRAFTSHALA VS OTHERS

On ROI, Skills & Community

Choosing the right B-School is a crucial step for landing top-tier sales and marketing roles.
Here's what makes Kraftshala School of Business better than 99.6% of MBAs.

Choosing the right B-School is a crucial step for landing top-tier sales and marketing roles. Here's what makes Kraftshala School of Business better than 99.6% of MBAs.

		MBA (beyond top 20)	Online Business & Sales Programs
Time Investment	9 Months	2 years	4-12 Months
Core Benefit	₹7.5-22L jobs + Certification + Network	Degree + ₹6-12L Jobs	Certifications
Fee	Online - ₹2.5L Offline - ₹4.1L	₹6-15L	₹3-7L
Accountability of placements	Yes 60% fee refunded if job < ₹7.5L	Yes 60% fee refunded if job < ₹7.5L	No	No

WHY START WITH SALES?

Exponential Growth in your Salary, Business Understanding,
Problem Solving and People Leadership!

A role that prepares you for the top from Day One.

Hear directly from our alumni!

I was very confused whether I should go for an MBA. If i didn't get an IIM, then ROI is not good.
Kraftshala was offering much better ROI on my time and money. 2 of my friends were already placed in large companies from them.

I am now placed at

which was a dream company for me!

Abhishek
Nimawat
Sales Executive trainee, Nestlé
Ex-Biotech graduate

I was a fresher. And in the B2B industry, if you need a job you need to have experience but to have experience you need a job. It's like a vicious cycle and that's what Kraftshala’s program helped me break. For me, it wasn’t just a program, it was rather a series of projects which helped me gain real work experience.

I got placed at in a remote role. I don't have any freshers working alongside me. So I am still amazed that I could break in!
Deeksha
Yadav
Sales Development Representative,
Browserstack
Fresher

I am a Science graduate from 2023 and joined a BPO and I LOVED talking to people. Thats how i realised i want to be in sales and got into Kraftshala’s program.

And what a decision it was!
I got placed at where I now take care of a full territory! I am responsible for new business development, managing the team from the DS, to the merchandiser and driving revenue. It is a dream to be here at Nestle and I am enjoying each moment.
Kritika
Yadav
Sales Executive trainee, Nestlé
Ex-Subject Matter Expert
@Task Us

I joined the program to enhance my business knowledge, and it was absolutely worth it. The curriculum is ‘too practical,’ taught by professionals working in the industry. The rigorous structure kept me on my toes, and the live projects were a game-changer—calling 300 real customers, facing rejections, and finally cracking conversions was an unmatched experience. The mentorship, real-world exposure, and placements made this better than an MBA for sure! It was learning by doing, and it changed everything for me!
Niyati
Madhavani
Business Manager - Enterprise
Sales, Analytics Vidya
Ex-Content Writer

I left my quality management job to switch to sales, but stayed home for 6 months to join Kraftshala without telling my parents. The PGP was like a real job – 9-to-8 grind, daily live B2B/FMCG projects, and brutally honest mentor feedback that turned my failures into confidence. I eventually cracked 3 jobs!
Today, I'm an Area Sales Executive handling Delhi-NCR at a dream role I never thought was possible.
Tushar
Tyagi
Area Sales Executive,
Quality Executive, Jubilant Foods

The PG program came at a stage where I was clear about the kind of roles I wanted, but not about how to position myself for them.

The program shifted how I think, how I speak, and how I show up. It prepared me so well that the placement process was so much easier. Interviewers could sense that I wasn’t just interested in a job, but in their business. By the end of the process, I actually had 3 OFFERS
Prerana
Das
Assistant Manager,
Cross Identity
Ex - Masters in International
Management, CEMS

I come from a Psychology background and realised early on that Sales was the right fit for me. While cold calling was challenging at first, continuous practice and real projects at Kraftshala helped me improve rapidly.

I secured a role at as an SDR even before completing the program. Kraftshala helped me build real confidence, skills, and clarity to grow fast in my sales career
Anjana
Jose
Sales Development
Representative,
Ex - Growth and Training
Associate, Fresh Prints

Kraftshala’s PGP in Sales, Marketing
and Business Leadership

Built on 4 core pillars

Kraft /krɑːft/

noun

Krafts are skills that help you create value for the world and exponential career growth for yourself. You’ll learn frameworks, gain insights, apply them on business problems and practice them relentlessly to achieve an in-depth mastery of the skill.

LEARNING

Learning through
cases to Build

9 Key Krafts

LEARNING

Learning through cases to

Build 9 Key Krafts

Strategic Business Pillars

You learn the fundamentals of commercial functions - marketing, sales and supply chain including User Understanding, Financial Intelligence (P&L and Cash Flow Management) - to help you understand how to drive overall business health.

Sales and Persuasion Strategies

You’ll learn how sales involves moving others. You master Kraftshala’s framework - The Sales Bridge - for building trust, gathering intelligence, probing, problem solving and objection handling.

AI Led B2B Sales: SaaS

You master the end-to-end process of a B2B SaaS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling, conducting demos, leveraging tools and more.

Category Management & FMCG Sales

You get into the details of the B2C: FMCG sector by learning about distribution structures, Category Management (including Modern trade, Q-comm, Ecomm), Distributor, ROI & Credit Management, Trade & Marketing plans, and reporting

AI Led Organic & Content Marketing

You will learn how to drive growth by creating content that attracts and engages the right audience organically, leveraging cutting edge AI and SEO techniques. You’ll go hands-on with keyword research, content, on-page and off-page SEO.

AI Led Performance Marketing

Master the art of running campaigns across key paid marketing channels, understanding which creatives and audience combinations work best, plan budgets and optimise for results. You’ll go hands-on on Google Ads, Linkedin Ads and Google analytics to maximise the ROI for your business.

AI Led Ecommerce Marketing

In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across e-com- and q-com. You’ll go hands-on with setting up stores, planning media & visibility strategies, pitching to stakeholders, running ads, revenue forecasting, pricing and discounts, revenue forecasting, and using analytics to make the best decisions.

AI Led Better Problem Solving

You learn to view the world through the lens of problems to be solved. Using case studies to internalize Kraftshala’s DIG DEEP to solve problems rigorously, systematically and quickly. You learn to use Excel for data driven decision making..

Human Skills

You learn transferable skills which form the basis of your success - impactful and empathetic communication, work product training, building a digital presence, active listening and reflection skills.

Strategic Business Pillars
You learn the fundamentals of commercial functions - marketing, sales and supply chain including User Understanding, Financial Intelligence (P&L and Cash Flow Management) - to help you understand how to drive overall business health.
AI Led Ecommerce Marketing
In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across e-com- and q-com. You’ll go hands-on with setting up stores, planning media & visibility strategies, pitching to stakeholders, running ads, revenue forecasting, pricing and discounts, revenue forecasting, and using analytics to make the best decisions.

LIVE PROJECTS

Gain real experience with LIVE Projects
even before you start working

Gain experience even
before you start working

Project 1:
Business Challenge
Duration: 35-40 Hours
Goal: Immersion into the business world
Scope: You solve a business problem by doing research,
identifying gaps & applying first principles for solutions.
Problem Understanding
Category, Industry and Business deep-dive
Customer profiles / needs mapping
Process Understanding
Gap Identification
First-Principle Solutioning
Feedback & Iteration
Final Showcase
Project 2:
Core Sales and Persuasion
Duration: 75-80 Hours
Goal: Doing value additive conversations
Scope: You work with a B2B / FMCG firm & call 250+ leads
for conversions! You also identify & share a plan solving
for bottlenecks in the sales funnel
Company orientation
Mock calls + Feedback
Actual Cold Calls
Solving problems, handling objections &driving conversions
Weekly mentorship to improve your calls
Completing trackers, building artifacts
Report Making, feedback + iterations
Final Showcase
Project 3:
B2B Sales
Duration: 120 hours
Goal: Learn B2B SaaS sales via driving REAL IMPACT
Scope: You do outbound for a B2B SaaS firm. Find
customers, make calls, follow-up & set up meetings. You
also identify & solve for bottlenecks in the sales funnel
Company Orientation
Clarity on category, ICPs, DMUs / User Journeys etc
Mock Calls + Feedback
Becoming the SDR / BDR - Lead Gen and setting up sales qualified meetings
Tracking and analysis of key sales metrics to improve outcomes
Weekly Mentorship on how to meet outcomes
Completing trackers, building artifacts
Report Making, feedback + iterations
Final Showcase
Project 4:
FMCG Sales
Duration: 80-100hours
Goal: Learn FMCG sales via driving REAL IMPACT
Scope: You work with a FMCG firm for driving value - you
get mapped to a market for either driving distribution /
improving efficiencies / enabling sales folks / or
mapping growth opportunities.
Company / Region Orientation
Meeting the customers
Understanding Project and Metrics of success
Building & Revising plans
Building Proof of concept
Weekly Mentorship on Improving Plans
Getting Buy-ins from stakeholders
Report Making, feedback + iterations
Final Showcase
Project 5:
Growing Brands using Organic SEO
Duration: 35-40 Hours
Goal: Drive content-led growth for a business
Scope: You drive business growth using keyword
research, writing and optimizing content, technical and
off-page audits, and publishing content.
Project Briefing
Keyword Research & Topic Selection
Content Brief Creation
Content Writing & On-Page SEO Optimization
Technical SEO & Off-Page SEO Analysis
Live WordPress Publishing
Outreach & Growth Strategy
Final Showcase
Project 6:
Growing brands using Paid Ads
Duration: 35 - 40 hours
Goal: Drive Revenue using Search / Linkedin Ads
Scope: You plan and launch a performance marketing
campaign including mapping out business objectives,
user understanding, creating media plans and eventually
taking it live and optimizing it to drive results.
Projects Briefing
User and Business Understanding
Creating Media plan and assets
Making the campaigns live with the given budget
Campaign Optimization
Reports Submission
Final Showcase
Project 7:
Growing brands using E-commerce
Duration: 35-40 hours
Goal: Drive sales for a D2C brand
Scope: You will plan and launch an actual campaign for a
homegrown brand on Amazon Marketplace, optimize it
and drive sales.
Projects Briefing
User and Business Understanding
Keyword Research and Media Planning
Revenue Projections
Optimizing the landing page
Making the campaign live
Data analysis
Final Showcase
Project 1:
Business Challenge
Duration: 35-40 Hours
Goal: Immersion into the business world
Scope: You solve a business problem by doing research, identifying gaps & applying first principles for solutions
Problem Understanding
Category, Industry and Business deep-dive
Customer profiles / needs mapping
Process Understanding
Gap Identification
First-Principle Solutioning
Feedback & Iteration
Final Showcase
Project 2:
Core Sales and Persuasion
Duration: 75-80 Hours
Goal: Doing value additive conversations
Scope: You work with a B2B / FMCG firm & call 250+ leads for conversions! You also identify & share a plan solving for bottlenecks in the sales funnel
Company orientation
Mock calls + Feedback
Actual Cold Calls
Solving problems, handling objections & moving leads forward
Weekly mentorship
Completing trackers & artifacts
Report Making,feedback + iterations
Final Showcase
Project 3:
B2B Sales
Duration: 120 hours
Goal: Learn B2B SaaS sales
Scope: You do outbound for a B2B SaaS firm. Find customers, make calls, follow-up & set up meetings. You also identify & solve for bottlenecks in the sales funnel
Company Orientation
Category, ICPs, DMUs understanding
Mock Calls + Feedback
Becoming the SDR / BDR - Lead Gen and setting up meetings
Tracking and analysis
Weekly Mentorship
Completing trackers & artifacts
Report Making, feedback + iterations
Final Showcase
Project 4:
FMCG Sales
Duration: 80-100hours
Goal: Learn FMCG sales
Scope: You work with a FMCG firm for driving value. You work on driving distribution / improving efficiencies / enabling sales folks & more!
Company / Region Orientation
Meeting the customers
Clarity on Project & Success Metrics
Building & Revising plans
Building Proof of concept
Weekly Mentorship
Getting Buy-ins from stakeholders
Report Making, feedback + iterations
Final Showcase
Project 5:
Growing Brands using Organic SEO
Duration: 35-40 Hours
Goal: Drive content-led growth for a business
Scope: You drive business growth using keyword research, writing and optimizing content, technical and off-page audits, and publishing content.
Project Briefing
Keyword Research & Topic Selection
Content Brief Creation
Content Writing & On-Page SEO Optimization
Technical SEO & Off-Page SEO Analysis
Live WordPress Publishing
Outreach & Growth Strategy
Final Showcase
Project 6:
Growing brands using Paid Ads
Duration: 35 - 40 hours
Goal: Drive Revenue using Search / Linkedin Ads
Scope: You plan and launch a performance marketing campaign including mapping out business objectives, user understanding,
Projects Briefing
User and Business Understanding
Creating Media plan and assets
Making the campaigns live with the given budget
Campaign Optimization
Reports Submission
Final Showcase
Project 7:
Growing brands using E-commerce
Duration: 35-40 hours
Goal: Drive sales for a D2C brand
Scope: You will plan and launch an actual campaign for a homegrown brand on Amazon Marketplace, optimize it and drive sales.
Projects Briefing
User and Business Understanding
Keyword Research and Media Planning
Revenue Projections
Optimizing the landing page
Making the campaign live
Data analysis
Final Showcase

IN THE TRENCHES...

See more on Instagram

COMMUNITY

Learn and Network with
the BEST in the country

Learn and Network with the BEST in the country

Not just a network, get an inner circle of amazing leaders and professionals in Sales and Marketing

04
OUTCOMES
India’s only PGP in Sales, Marketing & Business Leadership with accountability of placements
Sales / Business Development Representative (SDR / BDR)
Account Managers
Partnerships Manager
Area Sales Executive
Category Manager
Inbound Marketing
Organic and Content Marketing
B2B Marketing Executive
Lead Gen Manager
Business Development Rep
Account-based Marketing
Client Relationship Manager
04
OUTCOMES
India’s only PGP in Sales,
Marketing & Business
Leadership with accountability
of placements
Sales Development Representative (SDR)
Category Manager
Account Managers
Inbound / Outbound Marketing
Lead Gen Manager
Partnerships Manager
Organic / Content Marketing
The better you do, the better your chances are of a higher CTC.
But guess what? It's not all up to you. If your job < ₹ 7.5L, we refund 60% fee

Kraftshala’s journey is an immersive experience -

Years of insights are packed into an 9 month program to deliver better results, faster.

Kraftshala is an intense experience Years of insights are packed into a
9 month PG program to
deliver better results, faster.

Learning happens through
Cases, LIVE Projects, Coaching, Workshops and 1-1 interviews

Case-Based Learning

Term 1
Strategic Business Pillars

Commercial
Functions

KPI/ Value Chain
Understanding

P&L
Statement

Cash Flows
and ROI

Term 2
Sales &
Persuasion

Building Trust

Intelligence
Gathering

Probing

Finding Value
Prop

Objection
Handling

Term 3
B2B Sales

B2B sales cycles, Revenue & Pricing models

Building ICPs & User Personas

Prospecting & Qualification

Building Cadences

Demos, Account Management

Term 4
FMCG Sales

FMCG Sales Levers, KPIs, Stakeholders

Channel Management

Sales Levers & Margin

Inventory & Pipeline Management

Ecom and Category Management

Term 5
Organic Marketing

Why Organic matters & Keyword Research

On-Page SEO & Optimizations

Content Strategy and Clusters

Off-Page SEO & Link Building

Technical SEO & Google Analytics

Term 6
Performance Marketing

Metrics & Understanding algorithms

Search: Campaign Structuring & Keywords

Audiences, RLSA, Bidding and Budgeting

Linkedin Ads: Overview & Targeting

Campaign Types and Optimizations

Term 7
Ecommerce / Category Management

Identifying business opportunity

Media Planning- , Ads, Targeting &more

Sales forecasting Strategy

Visibility, event based merchandizing

Optimizations across platforms

Projects

All Terms
Sales

Business Challenge

Sales and Persuasion

B2B Sales Revenue -
Generation Project

FMCG Sales Project

All Terms
Marketing

Business Challenge

Organic Marketing

Performance Marketing

Ecommerce Marketing

Workshops

All Terms
Better Problem Solving (BPS)

BPS Mindset Building

How do Brands Grow

Excel as an Analysis tool

Transferable consulting frameworks

BPS on Your Projects

All Terms
Digital and AI Literacy

Intel Gathering & Data Enrichment

Outbound & Calling tools

Using & Leveraging CRMs

Automating workflows

Building a Tech Mindset

All Terms
Human Skills

Building your profile and narrative

CV and Linkedin Optimization

Voice and Accent training

Building a Strong Work ethic

Creating Decks like a consultant

Evals

Sales
Interviews
and Feedback

Baseline Assessment - Voice & Accent

Core Sales Presentation

B2B Mock Interview + Roadmap on improvements

FMCG Mock Interview + Roadmap on improvements

Behavioral Mock Interview + Roadmap on improvements

Marketing
Interviews
and Feedback

Brand Marketing Challenge

Organic Growth Presentation + Roadmap on Improvement

Paid Ads Interview + Roadmap on Improvement

Category Management Interview + Roadmap on Improvement

Term 1

Term 2

Term 3

Term 4

Term 5

Term 6

Term 7

Case-Based Learning

Strategic Business Pillars

Commercial functions
KPI and Value Chain Understanding
P&L Statement
Cash Flows, Ratios and ROI

Projects

Workshops

Evals

What will a
day look like?
Classes take place between Monday - Saturday.
Here is how an average day might look like
Classes take place between
Monday - Saturday.
Here's how a day could look like :
10:00 - 12:00 PM
Classes for the day
12:15 - 1:00 PM
Practice of the concepts through exercises
1:00 - 2:00 PM
Lunch
2:00 - 4:00 PM
Project work in groups
4:15 - 5:45 PM
Feedback on your work
6:00 - 7:00 PM
Human Skills including Voice and Accent Training
7:15 - 8:15 PM
Additional huddles with experts for clarifying any concept

80+ hours of career prep

Eligibility criteria

Education
All education fields eligible. You
should have completed / about to complete your graduation.
Professional Experience
Experience doesn’t matter. We value potential and intent over years.
Experience doesn’t matter. We
value potential and intent over years.
Intent
Deep interest & intent
in building a sales and
marketing career.
Deep interest & intent in building
a sales and marketing career.

Admission Process

4-step process which takes up 7-10 days from
application to final decision
Online Application
Fill up your details, your professional goals and a reflection on how this program can help you get there
Alignment Call
Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
1-1 Interview
You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
Decision
We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)
Online Application
Fill up your details, your professional goals and a reflection on how this program can help you get there
Alignment Call
Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
1-1 Interview
You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
Decision
We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)

Fees of PGP in Sales, Marketing & Business Leadership
Online
₹2,50,000
+18% GST applicable Inclusive of all program costs
EMIs starting ~10,899/month via our NBFC partners
WHAT'S INCLUDED
9 months of immersive training
1,400+ hours of learning & practice
7 live projects with real brands
Placements in top-tier companies
Interactions with industry leaders & expert mentorship
Applied AI in every module
Offline (Gurugram)
₹4,10,000
+18% GST applicable Inclusive of all program costs
EMIs starting ~17,499/month via our NBFC partners
WHAT'S INCLUDED
9 months of immersive training
1,400+ hours of learning & practice
7 live projects with real brands
Placements in top-tier companies
Interactions with industry leaders & expert mentorship
Applied AI in every module
Immersions: In-person sales labs, Offline Mock Shark Tank
Project+: B2B Area mapping, SDR shadowing, Physical Outreach
Peer learning environment
Cross-module capstone project
In-person placement prep
Scholarship of ₹40,000 will be awarded to the top 5% of applicants
PGP in Sales, Marketing and Business Leadership comes with
Kraftshala’s Placement Accountability Pledge
If your job pays < ₹7.5L, you get a 60% refund

Lifelong relationships with your cohort.
Open access to events across the country

Hear from some amazing Kraftshala alumni
from the last 9 years

Hear from some amazing
Kraftshala alumni from the
last 9 years

Shubhanan Nath
Ops Strategy, Justdial; Ex-Sales, Tata Motors
IIM Kashipur
Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us hands-on experience on how retailing actually works.... show more
Vagisha Sharma
ex-Area Sales Manager, Nestle
IIM Lucknow
I enrolled for Kraftshala's program and what really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole proc... show more
Niharika Bhatnagar
Brand Strategy and Comms, Ola Campus
SIIB
I had the opportunity to be a part of Kraftshala's course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my acad... show more
Rohan Rawat
Area Sales Manager, Mahindra and Mahindra
Fore School of Management
Kraftshala's live projects provided a chance to work on practical solutions for retail growth and category expansion, along with enabling me with the sales know-how to draw insights from the analysis. The interactions with ind... show more
Deepon Das
Area Business Manager, Bluestone
TAPMI
Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers. I did 2 programs with them during my BSchool. The takeaways transformed from just awareness and exposure to application-based lea... show more

In the News

FAQs

All

Eligibility

Admission Process

Outcome

Have more questions?

Available from 10 AM - 8 PM, Monday-Saturday

Call

+91 7827135490

Email

contact@kraftshala.com

Learn Sales & Marketing with India's #1 Post Graduate Program

Higher ROI than 99.6% of all MBA programs

On ROI, Skills & Community

Exponential Growth in your Salary, Business Understanding, Problem Solving and People Leadership!

A role that prepares you for the top from Day One.

A role that prepares you for the top from Day One.

Abhishek Nimawat

Built on 4 core pillars

What will a day look like?

Fees of PGP in Sales, Marketing & Business Leadership

WHAT'S INCLUDED

WHAT'S INCLUDED

Hear from some amazing Kraftshala alumni from the last 9 years

Hear from some amazing Kraftshala alumni from the last 9 years

FAQs

Learn Sales & Marketing with
India's #1 Post Graduate Program

Exponential Growth in your Salary, Business Understanding,
Problem Solving and People Leadership!

Abhishek
Nimawat

What will a
day look like?

Hear from some amazing Kraftshala alumni
from the last 9 years

Hear from some amazing
Kraftshala alumni from the
last 9 years