SALES LEADERSHIP

with INDUSTRYCreds™ Certification and
live projects

An exclusive program for handpicked students
from B-Schools across the country

Applications are now closed. Next batch will start in mid-June.

PROGRAM OVERVIEW

A 6 week INDUSTRYCREDS™ program built to give you a distinctive edge in internship and placements. The program features industry forward frameworks and concepts which will help you master both B2B and B2C sales setups paired with a practical, hands-on experience of growing buisiness and working the market.

INDUSTRYCreds™ certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in the role of an Ecom Category Manager and Sales manager by working on a LIVE project

1:1 Coaching on sales/category development projects with highly experienced managers

1 year access to 200+ additional mentors across sectors and expertise areas

6-7 hours for 6 weeks including content, project work and exercises

with insights from:

Who is it for?

In case you are aspiring for a B2C sales role in consumer goods, e-commerce, banking or a B2B sales role in healthcare and IT etc, then this program would be suited for you.

Our past students have ranged from top and mid tier campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1)The INDUSTRYCreds™ program applications are currently closed and will re-open in mid-June. You can click get notified to know when applications open for your campus.

2) Post application, you will sit for a common pre-course screening exercise across the 3 B-school programs (Brand Building, Sales Leadership and Digital Brand Building) to help us gauge your marketing and sales aptitude. To help you do well in the test, you'll also receive a pool of videos (~45 mins total) which will help you build an approach to the problem.

3) Based on your test performance and overall profile and your interest area, you would be offered a place in the program. We will select between 1-6 candidates per B-school from our partnering campuses.

Know more about the Ultimate Marketing and Sales
Pre-Course Screening test

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • A few selected individuals will also get detailed feedback from an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Chinmay Panday | JBIMS Mumbai Batch’19

Placed at HUL

INDUSTRYCreds™ Score: 88
Sales Leadership Program

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It’s about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects with Brand Building and Sales Leadership gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship project more productively”.

Chinmay Panday
JBIMS Batch’ 19

Placed at HUL

INDUSTRYCreds™ Score: 88
Sales Leadership Program

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It’s about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects with Brand Building and Sales Leadership gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship project more productively”.

PROGRAM BENEFITS

Master Practical Business Development Frameworks from Industry Leaders

Gain relevant experience by solving a live problem

Connect with top Industry Experts for anything, anytime!

Signal your potential to top recruiters through INDUSTRYCreds™ score

Final Placement Prep

The Kraftshala programs are co-created with India’s most skilled sales leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your internships, placement preparation and to crack national case competitions.

Learn by working on an in-depth & challenging retail project from a major FMCG and a category building project from an Ecom company. Get a chance to understand through application how growth is driven across consumer goods, e-commerce, banking and B2B businesses like healthcare and IT. You can also apply the same concepts on your internship company and book mentorships to get feedback on your work. This ensures that by the end of the program, you will have a detailed understanding of the brand to make real impact during the internship.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 6 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you.

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

INDUSTRY PARTNERS

With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

sambit dash

VP, Marketing

chirag desai

Marketing Manager

WITH INSIGHTS FROM

Sudeep Chawla

Business Head

Adarsh K Menon

VP & Head, Private Labels & Electronics

Kunal Malhotra

Assitant Regional Manager, Zone AOA

Sachin Kataria

Founder, Spherof Foods | Ex-Unilever

U Shankar Rao

Brand Advertising 

Puru Gupta

Co-founder and CEO

YOUR MENTORS

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Soumita Mukherjee

Ex-Category Manager

Arjun Sood

Client Solutions Manager

Gaurav Gupta

Senior Manager HRBP

Pankaj Kaushal

Revenue Manager

Sourav Choudhury

Founder and CEO

PROGRAM FEE

INR 19,000 + GST

EMI options available

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