SALES LEADERSHIP

with INDUSTRYCreds™ Certification and
live projects

An exclusive program for handpicked students
from B-Schools across the country

Applications for MBA 2020-22 batch will reopen in January 2021.

PROGRAM OVERVIEW

A 6 week INDUSTRYCREDS™ program built to give you a distinctive edge in internship and placements. The program features industry forward frameworks and concepts which will help you master both B2B and B2C sales setups paired with a practical, hands-on experience of growing buisiness and working the market.

INDUSTRYCreds™ certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in the role of an Ecom Category Manager and Sales manager by working on a LIVE project

Personalised Coaching on sales/category development projects with highly experienced managers

1 year access to 200+ additional mentors across sectors and expertise areas

8-10 hours for 6 weeks including content, project work and exercises

with insights from:

Who is it for?

In case you are aspiring for a B2C sales role in consumer goods, e-commerce, banking or a B2B sales role in healthcare and IT etc, then this program would be suited for you.

Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1) Applications for Kraftshala’s INDUSTRYCreds™ programs are currently closed. Applications will reopen in January 2021, for MBA Batch 2020-2022.

2)Once applications reopen, student who apply for the programs will sit for a common pre-course screening exercise across the 3 B-school programs (Brand Building, Sales Leadership and Digital Brand Building) to help us gauge your marketing and sales aptitude. To help you do well in the test, you'll also get access to Kraftshala's proprietary frameworks in the form of video content (~45 mins total) which will help you build an approach to the problem. Upon completion of the test, you’ll get an invitation to attend a live session by an expert to get clarity on how you could have approached the Screening Test better. While we can only accept a handful of students, we’d like to help everyone who attempted the Test to become better marketing and sales professionals.

3) Based on your test performance and overall profile and your interest area, you would be offered a place in the program. We will select between 1-6 candidates per B-school from our partnering campuses.

Know more about the Pre-Course Screening Exercise

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • Students who successfully submit their exercises will get to attend a LIVE session with an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Chinmay Panday | JBIMS Mumbai Batch’19

Placed at HUL

INDUSTRYCreds™ Score: 88
Sales Leadership Program

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It’s about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects with Brand Building and Sales Leadership gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship project more productively”.

Chinmay Panday
JBIMS Batch’ 19

Placed at HUL

INDUSTRYCreds™ Score: 88
Sales Leadership Program

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It’s about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects with Brand Building and Sales Leadership gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship project more productively”.

PROGRAM BENEFITS

Master Practical Business Development Frameworks from Industry Leaders

Gain relevant experience by solving a live problem

Connect with top Industry Experts for anything, anytime!

Signal your potential to top recruiters through INDUSTRYCreds™ score

Final Placement Prep

The Kraftshala programs are co-created with India’s most skilled sales leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your internships, placement preparation and to crack national case competitions.

Learn by working on an in-depth & challenging retail project from a major FMCG and a category building project from an Ecom company. Get a chance to understand through application how growth is driven across consumer goods, e-commerce, banking and B2B businesses like healthcare and IT. You can also apply the same concepts on your internship company and book mentorships to get feedback on your work. This ensures that by the end of the program, you will have a detailed understanding of the brand to make real impact during the internship.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 6 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you.

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

INDUSTRY PARTNERS

With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

WITH INSIGHTS ON

Arjun Sood

Client Solutions Manager

Sudeep Chawla

Business Head - New Constructions

Sambit Dash

VP, Marketing

Chirag Desai

Marketing Manager

Adarsh K Menon

VP & Head, Private Labels & Electronics

Kunal Malhotra

Category Marketing Head, Chocolates & Confectionary Nestle India Limited

Sachin Kataria

Founder, Spherof Foods | Ex-Unilever

U Shankar Rao

Brand Advertising 

Puru Gupta

Co-founder and CEO

YOUR MENTORS

Kunwarbir Singh

Marketing Manager

Ankit Kishore

Senior Manager - Digital planning & buying

Arpit Upadhayay

Digital Marketing Manager

Sarah Banerjee

Associate Director - Marketing

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Tejas Chaudhari

Performance Marketing

Soumita Mukherjee

Ex-Category Manager

Gaurav Gupta

Senior Manager HRBP

Pankaj Kaushal

Revenue Manager

Sourav Choudhury

Founder and CEO