SALES
LEADERSHIP
with INDUSTRYCredsTM Certification
and Live Projects
for current B-school Students
Launch your sales career by mastering B2B and B2C sales setups through hands-on projects, Indian industry relevant content and one-on-one coaching with industry professionals. Get a direct recommendation to our recruiting partners based on your INDUSTRYCreds™ certification score.
The applications for current batch are now open.
12 months exclusive access to industry mentorship & content
This would be the last batch for the year whose scores will be shared with our recruiting partners.
WHY DO RECRUITERS PARTNER WITH US?
“The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of students who come in appreciating the brand and become real assets to the company from day 1.”
–Kriti Kaur Sablok
Recruitment Manager, Hindustan Unilever
“Kraftshala provides a learning experience to students which is very relevant to them. They also provide students an opportunity to work on live projects where in addition to being taught by faculty, students also get mentored by business professionals who have seen the industry for a while. Kraftshala helps us build those competencies in marketers and sales folks who understand the business as on the ground so they can hit the ground running when they join these corporates.”
–Keyur Gupta
HR Business Partner, Nestlé
Program Benefits
Get hands on exposure through live projects
Learn by working on an in-depth & challenging retail project from a major FMCG and a category building project from an Ecom company. Get a chance to understand how growth is driven across consumer goods, e-commerce, banking and B2B businesses like healthcare and IT.
Master Practical Distribution Frameworks from Industry Leaders
The Kraftshala programs are co-created with India’s most skilled sales leaders, with frameworks and tips to help you quickly master the application of concepts that you can use in your placement preparation and help you crack national case competitions.
Stay on track with Personalized Coaching
Book Personalized Coaching with Kraftshala experts and mentors from across the industry to help you with project feedback so that the concepts become second nature to you. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Get High return on time invested (ROTI)
B-school curriculums are hectic. And thus there is no good to know or filler content. Get 4X more out of every hour that you spend preparing with us vs anything else.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Student Speak
INDUSTRYCredsTM Score - 85
PPO @ ITC
Kraftshala with its two-pronged approach of structured course and great mentorship helped me gain a unique insight into how the FMCG industry functioned and prepared me before-hand to face the challenges to come during my summers!
INDUSTRYCredsTM Score - 85
PPO @ PepsiCo
From basic terms to industry practices, from explaining peripherals to deep diving into branding through a myriad of examples, the program has helped me build strong branding foundations.
INDUSTRYCredsTM Score - 83
Placed @ L'Oréal
Kraftshala helped me understand the sales environment across different retail formats which was critical during my ITC internship. Videos were a great balance between theory and practical application, particularly in Indian context.
INDUSTRYCredsTM Score - 81
Placed @ BCG
The course has helped me in better understanding customer’s perspectives. The theoretical knowledge, frameworks, and the live project have been very useful. It has helped during placements and National case competitions.
INDUSTRYCredsTM Score - 72
PPO @ HCCB
The program aided my understanding of the brand and enabled me to do my project better, which helped me crack a PPO as well as the best internship project award.
INDUSTRYCredsTM Score - 74
PPO @ Tata Motors
National Finalist - ITC Interrobang
Brand Building helped me not only during my summer internship but also during competitions.
INDUSTRYCredsTM Score - 88
PPO @ Bajaj Auto
The program was well structured with challenging projects helping me strengthen my fundamentals and apply them in real life problems. The mentorship and interaction with Industry experts shaped my thought process and eventually bagged me a PPO.
INDUSTRYCredsTM Score - 77
PPO @ Marico
I was a part of the Sales leadership program which i joined after my summer internship. It helped me get an on field exposure which helped me build my profile in the Sales and Marketing direction.
INDUSTRYCredsTM Score - 73
Placed @ Berger
The project was a nice start for me as a fresher before I started my internship. They also helped me prepare for my finals. Having that extra helping hand always helps in getting that edge and that is what I got for my finals preparation
The applications for current batch are now open.
This would be the last batch for the year whose scores will be shared with our recruiting partners.
Kraftshala Network
Meet your Course Architects
India’s most powerful sales stories taught by people who created them.
Adarsh K Menon
VP & Head, Private Labels & Electronics
Sudeep Chawla
Business Head,
Sreerupa Banerjee
VP, Brand Strategy & Communication,
Kunal Malhotra
Assistant Regional Manager, Zone AOA
Varun Satia
Founder,
Sachin Kataria
Founder, Spherof Foods | Ex-Unilever
U Shankar Rao
Brand Advertising,
Kunal Bhardwaj
Vice President
Meet some of the mentors who you can directly talk to as part of the program
Sambit Dash
Head of Marketing
Mansi Khanna
Marketing Manager(Chocolates), Ex – P&G
Kunal Mehta
Ex – Global Innovation & Renovation Manager
Soumita Mukherjee
Ex – Category Manager
Anuri Mehta
Ex – Marketing Manager
Shail Gaurav
Category Marketing Manager- Dairy
Shanker Mohan
Associate Director,Ex – Amazon,Star
Bhrugesh Chauhan
Consultant
Divya Aggarwal
Account Manager
Rajat Sharma
Senior Brand Manager
Rohan Arora
Director
Gaurav Gupta
Senior Manger HRBP
Rudra Mishra
Deputy GM Marketing
Ashish Agrawal
Head – Digital Marketing
Vitals
INDUSTRYCreds™
Score
Live Project
Create effective distribution strategy for an FMCG brand,
Grow category for an Ecom brand
Personalised Interaction with industry experts
Feedbacks and mentorships with 200+ professionals
6-7 hours for 6 weeks
18,000/- + GST
Convenient EMI Options available
*See FAQs for more
INDUSTRYCreds™ Score
INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. This brand management certification is built in partnership with world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
- Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
- Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
- Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals
Curriculum
Introduction to Sales Leadership
- Understanding the Program and Project expectations
- Get a Business Perspective to Sales & Marketing
- The Sales Process Simplified
Understanding the Different Cogs of the Sales Machine
- The Manufacturer, Distributor and Retailer Organization
- Understanding the DNA of different Channels
- Enablers to the Sales Team: GTM team, Trade Marketing, BTL team etc.
- Different Shopping Missions and how to win in each of them
Category Growth Framework
- Defining a Category
- Using the category growth equation
- Understanding shopper behaviour and path to purchase
- Transforming shopper insights to solutions
Working in the Market
- The role of a Territory Sales Officer
- Dynamics between the salesman, TSO, Distributor and the Retailer
- Problems in the Market: Differentiating Symptoms from Diseases
- The role of an Area Sales Manager
Assessing the Health of a Sales System
- Key Metrics used by the Sales Organization: Sales, Coverage, Bill Productivity, LPPC, Sales Returns etc.
- Key Metrics used by the Distributor Organization: Return on Investment (ROI) Calculation
- Key Metrics used by the Retailer Organization: Margin Calculation
Motivating Teams
- Challenges of managing a team right after business school
- Basics of Leadership
- Building a self portrait
- Goal Setting Practices
A Deep Dive into E-commerce
- How is the E-commerce sector different from FMCG?
- What is the team structure in E-commerce?
- Understanding the different distribution models that exist in E-commerce
- Deep-diving into the Inventory Management for different categories
- How are targets set?
Understanding Key Metrics tracked in E-commerce
- How is Top Line driven?
- Understanding Selection
- How is Bottom Line driven?
- Delivering a perfect shopping experience online
Growth Drivers in E-commerce
- Understanding the barriers in E-commerce Penetration
- Demystifying the Big Billion Day
- Analyzing Private Labels
- Category Growth in E-commerce
A Deep Dive into Telecom
- Understanding the different Business Lines in Telecom and their corresponding customers
- The Distribution setup in Telecom
- Differentiation in Telecom: Spectrum Auctions & Innovation
- Organizational Structure in Telecom
Growth Drivers in Telecom
- Metrics Tracked in Telecom
- Sales force Incentivisation
- Understanding the Key Challenges in Rural India for Telecom
- Customer Experience Excellence at Vodafone
Additional Resources
- Microsoft Excel Support
- Storytelling through Presentations
- Cracking interviews- the most effective methods
The applications for current batch are now open.
This would be the last batch for the year whose scores will be shared with our recruiting partners.