Why Sales?
Sales - A career of
champions
PGP in Sales and Business Leadership
with INDUSTRYCreds™ Certification
with INDUSTRYCreds™ Certification
#1
Sales & Business School for
top-tier FMCG & B2B SaaS roles
6,000+ students trained
6,000+ students trained
Program Duration
9 Months
LIVE Projects
with Nestlé & Turbohire
Highest CTC
of ₹17.2 LPA
Average CTC
of ₹10.5 LPA
Mode
Online,
Full-Time
Full-Time
Batch of 2025
Starts in Jan
Program Duration
9 Months
LIVE Projects
with Nestlé & Turbohire
Highest CTC
of ₹17.2 LPA
Average CTC
of ₹10.5 LPA
Mode
Online,
Full-Time
Full-Time
Batch of 2025
Starts in Jan
GET Better Results, Faster!
Higher ROI than 99.6% of all MBA programs
Today
2025
2026
Roi
(Salary-Fee) / Fee*100
Time to deliver ROI
MBAs (except top 20)
Sales - A career of
Sales is arguably the most important and unchanging skill in the world. Hear it from the experts:
In the quest to become a CEO, people with a sales background
have a solid advantage as you are doing part of the same work from the get go!
In the quest to become a CEO, people with a sales background
have a solid advantage as you are doing the same work from the get go!
KRAFTSHALA VS OTHERS
On Time, Money,
Skills and Community
PGP in Sales & Business Leadership delivers better ROI than
99.6% of all MBA programs (online or offline)
PGP in Sales & Business Leadership
delivers better ROI than 99.6% of all
MBA programs (online or offline)
| MBA (beyond top 20) | Online Business Courses / Degrees | ||
|---|---|---|---|---|
| Time Investment | 9 Months | 2 years | 7-12 Months | |
| Core Benefit | ₹7.5-17L jobs + Certification + Network | Degree + ₹6-13L Jobs | Certifications | |
| Fee | ₹1.85L | ₹6-15L | ₹3-7L | |
| Fee if no job post completion | 60% fee refunded if job < 7.5L | 60% fee refunded if job < 7.5L | No | No |
| Cost of travel | No Cost as program is online | Full-Time Offline, needs relocation | Full-Time Offline, needs relocation | No |
Kraftshala’s PGP in
Sales and Business Leadership
Sales and Business Leadership
Built on 4 core pillars
Kraft /krɑːft/ 
noun
Krafts are skills that help you create value for the world and exponential career growth for yourself. You’ll learn frameworks, gain insights, apply them on business problems and practice them relentlessly to achieve an in-depth mastery of the skill.
01
Learning through cases to
Build 6 Key Krafts
Learning through
cases to Build
cases to Build
6 Key Krafts
Strategic Business Pillars
You learn the fundamentals of commercial functions - marketing, sales and supply chain including User Understanding, Operations Management, Financial Intelligence (P&L and Cash Flow Management) - to help you understand how to drive overall business health
Sales and Persuasion Strategies
Learning how sales involves moving others. Master Kraftshala’s framework - The Sales Bridge, which includes activities & details on building trust & connections, intelligence gathering, probing solving & persuading and objection handling.
B2B Sales Excellence: SaaS
You master the end-to-end process of a B2B SAAS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling and emailing, conducting demos, leveraging multiple tools and more. You learn all of it from cases and insights from some of India’s best practitioners.
B2C Sales Excellence: FMCG
You get into the details of the fascinating FMCG (Fast Moving Consumer Goods) sector by learning about distribution structures, setting up RTM, Category Management (including Modern trade, Quick commerce, Ecommerce), Distributor Management, DS management, RoI and Credit Management, Merchandising, Inventory and bad goods management, Trade and Marketing plan, Building Effective Relationships, People Management, Effective reporting
Better Problem Solving
View the world through the lens of problems to be solved. Using case studies to internalize Kraftshala’s DIG DEEP principles to solve problems rigorously, systematically and quickly, esp in your work context. Use Excel as a problem solving tool to enable data driven decision making.
Human Skills
Here we learn transferable skills which will form the basis of your success at your workplaces - impactful and empathetic communication, work product training, building a digital presence, active listening and building work ethics to drive behavior change and strong reflection skills
Strategic Business Pillars
You learn the fundamentals of commercial functions - marketing, sales and supply chain including User Understanding, Operations Management, Financial Intelligence (P&L and Cash Flow Management) - to help you understand how to drive overall business health
Sales and Persuasion Strategies
Learning how sales involves moving others. Master Kraftshala’s framework - The Sales Bridge, which includes activities & details on building trust & connections, intelligence gathering, probing solving & persuading and objection handling.
B2B Sales Excellence: SaaS
You master the end-to-end process of a B2B SAAS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling and emailing, conducting demos, leveraging multiple tools and more. You learn all of it from cases and insights from some of India’s best practitioners.
B2C Sales Excellence: FMCG
You get into the details of the fascinating FMCG (Fast Moving Consumer Goods) sector by learning about distribution structures, setting up RTM, Category Management (including Modern trade, Quick commerce, Ecommerce), Distributor Management, DS management, RoI and Credit Management, Merchandising, Inventory and bad goods management, Trade and Marketing plan, Building Effective Relationships, People Management, Effective reporting
Better Problem Solving
View the world through the lens of problems to be solved. Using case studies to internalize Kraftshala’s DIG DEEP principles to solve problems rigorously, systematically and quickly, esp in your work context. Use Excel as a problem solving tool to enable data driven decision making.
Human Skills
Here we learn transferable skills which will form the basis of your success at your workplaces - impactful and empathetic communication, work product training, building a digital presence, active listening and building work ethics to drive behavior change and strong reflection skills
02
Business Generating /
Field Projects
with Industry’s Top Brands
Project 1:
FMCG Sales with Nestlé
Duration: 100 Hours
An immersion into a Sales Managers’ role.
Get mapped to a Nestlé manager and work on the regional priorities to drive business for Nestlé products.
Get mapped to a Nestlé manager and work on the regional priorities to drive business for Nestlé products.
Kick-off call with company Get mapped in teams Field work Office hours with Kraftshala experts and mentors Personalized feedback
FMCG Showcase with Nestlé Leaders Kick-off call with company Get mapped in teams Field work Office hours with Kraftshala experts and mentors Personalized feedback FMCG Showcase with Nestlé Leaders Project 2:
B2B Sales with Turbohire*
Duration: 100 Hours
An insight into the entire B2B Sales Process. Here you will understand the different buyer personas, generate leads by researching and reaching out to potential business customers
* Companies change every batch
Kick-off call with company Product / User Understanding Prospecting Lead Generation / Qualification Pitch Deck
B2B Showcase with Turbohire Leaders Kick-off call with company Product / User Understanding Prospecting Lead Generation / Qualification Pitch Deck B2B Showcase with Turbohire Leaders Project 3:
Practice School @ Workplace
Duration: Can vary depending on company
Practice what you’ve learnt by getting into internships / traineeships in FMCG and B2B Sales, in marquee organizations.
This helps you gain a rounded experience, and depending on your performance, you can secure a PPO as well.
This helps you gain a rounded experience, and depending on your performance, you can secure a PPO as well.
Practice School Company Applications Clearing Selection process Start your work Check-ins with Kraftshala mentor Final presentation
PPO Conversion Practice School Company Applications Clearing Selection process Start your work Check-ins with Kraftshala mentor Final presentation PPO Conversion
03
Outcomes
Our promise:
India’s only PGP with accountability of placements.What does this mean -
The better you do, the better your chances are of a higher CTC.
But guess what? It's not all up to you. If your job < 7.5L, we refund 60% fee
But guess what? It's not all up to you. If your job < 7.5L, we refund 60% fee
Note from our Founders:
Kraftshala, from Day 1, has been committed to Scaling with Soul. This, to us, means we always prioritize student outcomes– specifically our Placement Rate (percentage of students placed)- over other vanity metrics.
This is, of course, easier said than done. There are painful choices to be made at every stage, that wouldn’t have been needed were we willing to give up on either of high quality or scale.
We are not the largest in terms of enrollments. Not yet.However, we are proud to be one of the largest, in terms of actual, verifiable placements. And in terms of Placement Rate, we are the absolute best in edtech. In the last 2 years, we have placed more than 1800+ students with a Placement Rate of 94% (and improving).
This is our long game- to Scale with Soul.
This is, of course, easier said than done. There are painful choices to be made at every stage, that wouldn’t have been needed were we willing to give up on either of high quality or scale.
We are not the largest in terms of enrollments. Not yet.However, we are proud to be one of the largest, in terms of actual, verifiable placements. And in terms of Placement Rate, we are the absolute best in edtech. In the last 2 years, we have placed more than 1800+ students with a Placement Rate of 94% (and improving).
This is our long game- to Scale with Soul.
04
Community
Not just a network, get an inner circle of amazing leaders and professionals in Sales and Marketing
Leaders Unplugged - Weekly Series
Unmatched insights from these amazing folks
Mentorship / Everyday sessions with leaders in their Kraft
Mentorship / Everyday sessions
with leaders in their Kraft
Strategic Business Pillars
B2B SaaS Sales
FMCG Sales
BPS and Human Skills
Strategic Business Pillars
B2B SaaS Sales
FMCG Sales
BPS and Human Skills
Lifelong relationships with your cohort.
Open access to events across the country
Open access to events across the country
Kraftshala’s journey is an intense experience -
Years of insights are packed into an 9 month program to deliver better results, faster.
Kraftshala’s journey is an intense experience - Years of insights are packed into an 9 month program to deliver better results, faster.
Learning happens through
Cases, Projects, Coaching, Workshops and 1-1 interviews
Cases, Projects, Coaching, Workshops and 1-1 interviews
Case-Based Learning
Term 1
Term 2
Term 3
Term 4
Term 5-8
Strategic Business Pillars + Sales & Persuasion Strategies
Commercial
functions
functions
Core Persuasion &
Story-telling
Story-telling
ROI & Cash flow
management
management
Stakeholder Management
B2B Sales Excellence: SaaS
SaaS revenue models, Metrics, Pricing models
Building ICPs and User personas
B2B Sales process - Prospecting, Lead Gen, Qualification, Negotiation and Objection handling
Account Based Marketing
Strategy +
Execution
Strategy +
Execution
B2C Sales Excellence:FMCG
FMCG Ecosystem, Revenue models & Channel Growth Strategies
Distributor Metrics, ROI and Credit Management
Shopper Engagement and Marketing
Digital / AI literacy
Leveraging AI for Profile building
Linkedin Sales Nav for Research
Prompt Engineering for lead gen + CRM training with Leadsqaured
Automate workflows and trackers using Zapier
Practice School
@ Workplace
@ Workplace
Business-Driving projects
Term 1
Term 2
Term 3
Term 4
Term 5-8
Revenue Generating Projects
Case Competition - Business Growth @ Startup
Building Persuasion @ TryKiya*
75 hours
75 hours
Building Sales
Pipeline @ Rentity*
100 hours
Pipeline @ Rentity*
100 hours
Driving Growth
on-field @ Nestlé
100 hours
on-field @ Nestlé
100 hours
* Companies change every batch and students also have the option of picking their own project and
using this as an opportunity to help a friend / family member grow their business
using this as an opportunity to help a friend / family member grow their business
Coaching on Projects
Creating exceptional work products like consultants
Impactful communication
Building &
Optimizing Sales Funnels
Optimizing Sales Funnels
Driving Growth
using field
insights
using field
insights
Project Showcase
Business Case Showcase
B2B Showcase
FMCG Showcase
Practice School
@ Workplace
@ Workplace
Workshops
Term 1
Term 2
Term 3
Term 4
Term 5-8
Better Problem Solving
Kraftshala’s DIG
DEEP framework
DEEP framework
Problem finding
Transferable
consulting
frameworks
consulting
frameworks
Excel as an
analysis tool
analysis tool
Human Skills
Crafting your stories & profiles
Active listening
Building impact and convince
Building a
stronger work
ethic
stronger work
ethic
Practice School
@ Workplace
@ Workplace
1-1 interviews
Term 1
Term 2
Term 3
Term 4
Term 5-8
Module interviews + Feedback
Behavioral Mock Interview +
Roadmap on improvements
Roadmap on improvements
B2B Mock
Interview +
Roadmap on improvements
Interview +
Roadmap on improvements
FMCG Mock Interview +
Roadmap on improvements
Roadmap on improvements
Practice School
@ Workplace
@ Workplace
Term 1
Term 2
Term 3
Term 4
Term 5-8
Case-Based Learning
- Commercial functions
- SaaS revenue models, Metrics, Pricing models
Business-driving projects
Workshops
80+ hours of career prep
Placement process
Admission Process
3-Step Process which takes up almost 7-10 days from application to the final decision.
Eligibility criteria
Education
We encourage students from all educational fields to apply
Professional Experience
0-4 years of experience is ideal but not a necessity
Intent
Deep interest & intent in building a business & sales career
Fees of PGP in Sales &
Business Leadership
| Admission Rounds | Application Deadline | Program Fee | Apply Now |
|---|---|---|---|
| Early Admission 1 | July | ₹ 170,000 | |
| Early Admission 2 | December | ₹ 185,000 | Apply Now |
| Final Admission | January | ₹ 200,000 | |
| EMIs starting ~₹10,000/month are available with our non-banking financing companies Fee amounts mentioned above are exclusive of 18% GST | |||
Early Admission 1
Deadline: July
Fee: ₹ 170,000
Early Admission 2
Deadline: October
Fee: ₹ 185,000
Final Admission
Deadline: January
Fee: ₹ 200,000
- EMIs starting ~₹10,000/month are available with our NBFC partners
- Fee amounts mentioned above are exclusive of 18% GST
PGP in Sales and Business Leadership has
Krafshala’s Placement Accountability Pledge
If your job pays < ₹7.5L, you get a 60% refund
Scholarships of upto ₹40,000 are available under 6 categories.
If you’ve got the skill, we will not let financing get in the way of your aspirations.
Check eligibility with your counselor.
Check eligibility with your counselor.
Women in Sales
Scholarship
Scholarship
For women who want to join the sales trenches and demonstrate high capability for it
Entrepreneurial
Ambition Scholarship
Ambition Scholarship
For folks who want to start-up with a strong sales muscle
Sales Excellence
Scholarship
Scholarship
For folks who have prior
sales experience and
have excelled at it
sales experience and
have excelled at it
Young India
Scholarship
Scholarship
For freshers who have
delivered exceptional results in their extra/co-curriculars
delivered exceptional results in their extra/co-curriculars
Need Based
Scholarship
Scholarship
For folks from families who dont have enough means to finance their education
Standout Performance
Scholarship
Scholarship
For folks who ace it in
Admission Process
Admission Process
Women in Sales Scholarship
For women who are not afraid to challenge gender disparity in Sales
Entrepreneurial Ambition Scholarship
For candidates who want to build skills for their business ambition
Sales Excellence Scholarship
For candidates with relevant experience in Sales
Need Based Scholarship
For candidates with a household income < 8L per annums
Merit Based Scholarship
For candidates with exceptional academic scores/ professional achievements
Standout Performance Scholarship
For candidates who’ve done exceptionally well in the admission process
9 Terms
4-5 weeks each
500+
Hours
4
LIVE projects
Rs 10.5 L
Average CTC
2
Specializations
40+
CXOs and Leaders
80+
Hours of career prep
20+
Workshops
ALUMNI STORIES
Kraftshala has trained 6000+ folks from India’s top B-Schools and organizations in the last 7 years
Listen to some of their amazing stories!
PGP in Sales and Business Leadership - FAQs
All
Eligibility
Admission Process
Outcome
Have more questions?
Available from 10 AM - 7 PM, Monday-Friday
Call+91 7827135490
Email