Switch to Digital
Marketing in 7 months
94% placement rate & 1700+ students placed
Real accountability- If the job < ₹4.5L, we refund 60%
Weekend classes for working professionals / students
85% of selected students.
Created by industry’s top practitioners, to drive success in the digital age.
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.
This is a job-linked digital
marketing course.
If the job pays < 4.5L, we refund
most of your fee back.
Internships | MBA (T2/T3) | Digital Marketing Pro / Certificate Courses | ||
---|---|---|---|---|
Cost (excluding GST) | N/A | ₹8L - 15L | ₹0.7-3L | ₹1.24L if you get a job of ₹4.5L or more |
Cost, if unemployed post completion | N/A | ₹8L - 15L | ₹0.7-3L | ₹49.6k |
Time Investment | 3 - 6 months | 12 - 24 months | 4 - 12 months | 15 Weeks - Full-Time 7 Months - Part-Time |
Jobs after Completion | Maybe | ₹3L - 7L | Min. CTC undefined. No real accountability | ₹4.5- 9L |
Placement Reports | N/A | Sometimes | No | Published 100% since 2021 |
No. of Job interviews | N/A | Till placement process runs (2-3 months) | Upper cap of 8 or nothing specified | We keep going till you get placed at ₹4.5L or more |
Behavioral Skills | Low-Medium | Medium | Low | High |
Kind of jobs | Same as internship | No minimum bar for CTC and no job promised | No jobs promised | ₹4.5-9L Jobs in top brands and agencies |
Networking | Limited | Your batchmates | Limited | A very powerful growth network. |
Lifelong upgradation | N/A | N/A | N/A | Free pass to all sessions of the Kraftshala community. |
High potential peers | Maybe | Maybe | No Allow everyone to join in | Smart Peers. Acceptance Rate 15% |
Week | Functional skill | Excel Skills | Human skill | ||
---|---|---|---|---|---|
0-2 | ONBOARDING + TEAM HUDDLES + Marketing Fundamentals Introducing you to your team and onboarding you to how our digital marketing training works over the course and teach you marketing fundamentals | Fundamentals of Excel | Orientation to Human Skills | ||
3-10 | FACEBOOK ADS (with live campaign) Get introduced to Facebook ads & learn Campaign Structure, targeting, optimizations, and media planning. Apply them all in a live Facebook Ads Campaign. | Excel modules focused on Analysis of Facebook Ads campaigns | Self awareness + CV Building | ||
11-13 | YOUTUBE & DISPLAY ADS Learn to structure campaigns, strategize biddings, set up campaigns, budget on platforms, and a lot more. | Excel focused on Analysis of Google Ads campaigns & problem solving | Interpersonal skills + Personal storytelling + Interview Prep | ||
14-20 | E-COMMERCE Learn how to set up an e-commerce platform, understand D2C and CRO on e-commerce platforms. Learn to set up ads and drive traffic to the PDP page on a platform, and get into the operational tasks | Excel focused on Analysis of Amazon Ads campaigns & problem solving | |||
21-25 | SEARCH ENGINE MARKETING (with live campaign) Learn to structure campaigns, strategize biddings, set up campaigns, budget on platforms, & a lot more on google search. Apply them all in a live Search Ads Campaign. | Excel focused on Analysis of SEM Ads campaigns & problem solving | Behavioral Mock Interviews + Individualized support + Work Product Training | ||
26-30 | REST OF GOOGLE ADS & PROJECT PRESENTATIONS Learn about the rest of Google ads products like DV360, Shopping Ads, UAC, Performance Max. Also work on a live project presentation. | Final excel revisions and tests | |||
30+ | FINAL PLACEMENTS You will start sitting for placement opportunities after successfully completing training and passing all assessments/benchmarks. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.For us, a successful outcome if a Full-time Marketing job offer with a CTC of ₹4.5L or more. If the job < 4.5L, you get 60% of your fee refunded |