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Switch to Digital
Recruiters include top brands & agencies
Students placed in:
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INDUSTRYCredsTM Certification
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10 AM - 6 PM
Why is this Part-Time Digital Marketing Course the best way
to start your marketing career along with your job or college?
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Practical
Created by industry’s top practitioners, to drive success in the digital age.
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Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.
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Performance - driven
This is a job-linked digital
marketing course.
If the job pays < 4.5L, we refund
most of your fee back.
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What Digital Marketing roles will I get placed in?
Performance
Marketing Analyst:
You'll be constantly analyzing campaign performance, tweaking ads, testing new strategies, and ensuring you get the best return on your ad spend.
Digital Marketing
Analyst:
Your day will revolve around diving into data, creating reports, tracking KPIs, and presenting insights to improve your marketing efforts.
Marketing Associate:
You'll assist in planning and executing campaigns, coordinating with different teams, creating content, and managing social media.
Brand Executive:
You'll manage brand campaigns, ensure consistency across all channels, collaborate with creative teams, and analyze market trends to strengthen your brand identity.
Growth Marketing
Executive:
Your day will focus on identifying growth opportunities, running experiments, optimizing user acquisition strategies, and analyzing data to drive business growth.
SEO Analyst:
You'll conduct keyword research, optimize web pages, monitor website traffic, and implement strategies to improve our search engine rankings.
Comparison of Online Digital Marketing Courses & Career Trajectories
We know this is a crucial step for you and here is a simple chart to make the decision easy.
Internships | MBA (T2/T3) | Digital Marketing Pro / Certificate Courses | ![]() | |
---|---|---|---|---|
Cost (excluding GST) | N/A | ₹8L - 15L | ₹0.7-3L | ₹1.32L if you get a job of ₹4.5L or more |
Cost, if unemployed post completion | N/A | ₹8L - 15L | ₹0.7-3L | ₹52.8k |
Time Investment | 3 - 6 months | 12 - 24 months | 4 - 12 months | 19 Weeks - Full-Time 8 Months - Part-Time |
Jobs after Completion | Maybe | ₹3L - 7L | Min. CTC undefined. No real accountability | ₹4.5- 9L |
Placement Reports | N/A | Sometimes | No | All Placement Reports published online |
No. of Job interviews | N/A | Till placement process runs (2-3 months) | Upper cap of 8 or nothing specified | We keep going till you get placed at ₹4.5L or more |
Behavioral Skills | Low-Medium | Medium | Low | High |
Kind of jobs | Same as internship | No minimum bar for CTC and no job promised | No jobs promised | ₹4.5-9L Jobs in top brands and agencies |
Networking | Limited | Your batchmates | Limited | A very powerful growth network. |
Lifelong upgradation | N/A | N/A | N/A | Free pass to all sessions of the Kraftshala community. |
High potential peers | Maybe | Maybe | No Allow everyone to join in | Smart Peers. Acceptance Rate 15% |
Here’s how you learn digital marketing & get placed in 33 weeks
Functional Training (10 AM - 6 PM on Saturday and Sunday)
- 70% learning through hands-on projects, typically in groups
- 20% learning through mentorship and coaching from expert practitioners
- 10% learning through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders
Human Skills + Aptitude + Excel Training + Problem Solving
Placement Drive & Internship
For us, a successful outcome is a full-time Marketing job offer with a CTC of ₹4.5L or more. If the job < 4.5L, you get 60% of your fee refunded
What digital marketing tools will be covered?
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Here’s a list of various digital marketing tools that you’ll be introduced to in the part-time digital marketing course.
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Part-Time Digital Marketing Course Curriculum
Designed to get you hired
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Week | Functional skill | Excel Skills | Human skill | ||
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0-1 | ONBOARDING + TEAM HUDDLES + Marketing Fundamentals You learn about the program, your peers and get started with marketing fundamentals | Fundamentals of Excel | Orientation to Human Skills | ||
2-9 | META ADS Get introduced to Facebook ads & learn Campaign Structure, targeting, optimizing campaigns, and planning media. Apply them all in a brand project. | Excel focused on Analysis of Facebook Ads campaigns | Self awareness + CV Building | ||
10-18 | E-COMMERCE Learn how to set up an ecommerce platform, understand D2C and CRO, how to set up ads, drive traffic to the PDP page on a platform, and executing it well through your project | Excel focused on Analysis of Amazon Ads campaigns | Problem Solving + CV Building | ||
19-27 | SEARCH ADS Learn how to structure campaigns, strategize biddings, set up campaigns, budget on platforms, and a lot more. | Excel modules focused on Analysis of Google Ads campaigns | Interpersonal skills + Personal storytelling + Interview Prep | ||
28-29 | YOUTUBE & DISPLAY ADS Learn how to use these platforms, structure campaigns and budgeting and a lot more | Excel focused on Analysis of Google Ads campaigns | Personal storytelling + Interview Prep | ||
30-33 | PROGRAMMATIC Learn about the ecosystem, deal types, DV360 walkthrough and setups | Final excel revisions and tests | Work Product Training + Interpersonal skills | ||
32-33 | Other campaign types + Google Analytics | Individualized support | |||
33 | FINAL PRESENTATION Summarize your learnings from all your organic and paid media campaigns and prepare a final presentation | ||||
33+ | FINAL PLACEMENTS You will start sitting for placement opportunities after successfully completing training and passing all assessments/benchmarks. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.For us, a successful outcome if a Full-time Marketing job offer with a CTC of ₹4.5L or more. If the job < 4.5L, you get 60% of your fee refunded |
Digital Marketing Live Projects
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- Understanding the brand and business objectives
- Understanding the target audience
- Creating media plan, ad copies, bidding strategies, placement strategies and
delivery methods - Taking the campaign live on Meta and
Google for a given duration and optimizing it regularly to meet the targets.
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- Creating a strategy based on business and
user understanding - Creating a media plan with the targeting,
bids, budgets and bidding strategies using
past data. - Taking the campaign live on Amazon for a
given duration and optimizing it regularly to meet the targets.
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What will a typical week look like?
You will get 3-4 hours of self work for the weekdays.
You get 1 Sunday off once every 5 weeks to reset :)
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Admissions Process
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Here's a quick overview:
Step 1: Apply to Kraftshala
Step 2: Take the Screening Test and Talk to Us
If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.
Step 3: Enroll and start your journey to get a marketing job of 4.5L or more
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you get a 60% fee refund
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Who Should Apply?
Part-Time Digital marketing course eligibility- Working Professional - doesn't matter what field you are in.
- Final-year students from any background who are graduating in 2024.
- No prior work experience is necessary.
- Working Professional - doesn't matter what field you are in.
- Final-year students from any background who are graduating in 2024.
- No prior work experience is necessary.
CAREER TRAJECTORY
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Hear from our alumni
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In the News
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Check out the details for the other courses
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FAQs
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