Switch to Digital
Marketing in 8 months
94% placement rate & 1800+ students placed
Real accountability- If the job < ₹4.5L, we refund 60%
Weekend classes for working professionals / students
Switch to Digital
Recruiters include top brands & agencies
Students placed in:
Apply for Digital Marketing Launchpad (Part-Time)
Scholarship Deadline: 22 Dec 2024
Course Duration
700+ hours
Timing
Sat & Sun - 10 AM - 6 PM
Batch Starts
Jan 18, 2025
Program Outcomes
4.5 - 9L Jobs +
INDUSTRYCredsTM Certification
INDUSTRYCredsTM Certification
Course Duration
700+ hours
Batch Starts
Jan 18, 2025
Program Outcomes
4.5 - 9L Jobs
INDUSTRYCredsTM CertificationTiming
Sat & Sun -
10 AM - 6 PM
10 AM - 6 PM
Why is this Part-Time Digital Marketing Course the best way
to start your marketing career along with your job or college?
Practical
Created by industry’s top practitioners, to drive success in the digital age.
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.
Performance - driven
This is a job-linked digital
marketing course.
If the job pays < 4.5L, we refund
most of your fee back.
What Digital Marketing roles will I get placed in?
Performance
Marketing Analyst:
You'll be constantly analyzing campaign performance, tweaking ads, testing new strategies, and ensuring you get the best return on your ad spend.
Digital Marketing
Analyst:
Your day will revolve around diving into data, creating reports, tracking KPIs, and presenting insights to improve your marketing efforts.
Marketing Associate:
You'll assist in planning and executing campaigns, coordinating with different teams, creating content, and managing social media.
Brand Executive:
You'll manage brand campaigns, ensure consistency across all channels, collaborate with creative teams, and analyze market trends to strengthen your brand identity.
Growth Marketing
Executive:
Your day will focus on identifying growth opportunities, running experiments, optimizing user acquisition strategies, and analyzing data to drive business growth.
SEO Analyst:
You'll conduct keyword research, optimize web pages, monitor website traffic, and implement strategies to improve our search engine rankings.
Comparison of Online Digital Marketing Courses & Career Trajectories
We know this is a crucial step for you and here is a simple chart to make the decision easy.
| Internships | MBA (T2/T3) | Digital Marketing Pro / Certificate Courses |  | |
|---|---|---|---|---|
| Cost (excluding GST) | N/A | ₹8L - 15L | ₹0.7-3L | ₹1.32L if you get a job of ₹4.5L or more |
| Cost, if unemployed post completion | N/A | ₹8L - 15L | ₹0.7-3L | ₹52.8k |
| Time Investment | 3 - 6 months | 12 - 24 months | 4 - 12 months | 19 Weeks - Full-Time 8 Months - Part-Time |
| Jobs after Completion | Maybe | ₹3L - 7L | Min. CTC undefined. No real accountability | ₹4.5- 9L |
| Placement Reports | N/A | Sometimes | No | All Placement Reports published online |
| No. of Job interviews | N/A | Till placement process runs (2-3 months) | Upper cap of 8 or nothing specified | We keep going till you get placed at ₹4.5L or more |
| Behavioral Skills | Low-Medium | Medium | Low | High |
| Kind of jobs | Same as internship | No minimum bar for CTC and no job promised | No jobs promised | ₹4.5-9L Jobs in top brands and agencies |
| Networking | Limited | Your batchmates | Limited | A very powerful growth network. |
| Lifelong upgradation | N/A | N/A | N/A | Free pass to all sessions of the Kraftshala community. |
| High potential peers | Maybe | Maybe | No Allow everyone to join in | Smart Peers. Acceptance Rate 15% |
Here’s how you learn digital marketing & get placed in 33 weeks
Functional Training (10 AM - 6 PM on Saturday and Sunday)
Here is our training methodology:
- 70% learning through hands-on projects, typically in groups
- 20% learning through mentorship and coaching from expert practitioners
- 10% learning through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders
Human Skills + Aptitude + Excel Training + Problem Solving
Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioral skills will make your career. This is thus, a core aspect of your training.
Placement Drive & Internship
You will start sitting for placement opportunities after successfully completing training in the part-time digital marketing course. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.
For us, a successful outcome is a full-time Marketing job offer with a CTC of ₹4.5L or more. If the job < 4.5L, you get 60% of your fee refunded
For us, a successful outcome is a full-time Marketing job offer with a CTC of ₹4.5L or more. If the job < 4.5L, you get 60% of your fee refunded
What digital marketing tools will be covered?
Here’s a list of various digital marketing tools that you’ll be introduced to in the part-time digital marketing course.
Part-Time Digital Marketing Course Curriculum
Designed to get you hired
| Week | Functional skill | Excel Skills | Human skill | ||
|---|---|---|---|---|---|
| 0-1 | ONBOARDING + TEAM HUDDLES + Marketing Fundamentals You learn about the program, your peers and get started with marketing fundamentals | Fundamentals of Excel | Orientation to Human Skills | ||
| 2-9 | META ADS Get introduced to Facebook ads & learn Campaign Structure, targeting, optimizing campaigns, and planning media. Apply them all in a brand project. | Excel focused on Analysis of Facebook Ads campaigns | Self awareness + CV Building | ||
| 10-18 | E-COMMERCE Learn how to set up an ecommerce platform, understand D2C and CRO, how to set up ads, drive traffic to the PDP page on a platform, and executing it well through your project | Excel focused on Analysis of Amazon Ads campaigns | Problem Solving + CV Building | ||
| 19-27 | SEARCH ADS Learn how to structure campaigns, strategize biddings, set up campaigns, budget on platforms, and a lot more. | Excel modules focused on Analysis of Google Ads campaigns | Interpersonal skills + Personal storytelling + Interview Prep | ||
| 28-29 | YOUTUBE & DISPLAY ADS Learn how to use these platforms, structure campaigns and budgeting and a lot more | Excel focused on Analysis of Google Ads campaigns | Personal storytelling + Interview Prep | ||
| 30-33 | PROGRAMMATIC Learn about the ecosystem, deal types, DV360 walkthrough and setups | Final excel revisions and tests | Work Product Training + Interpersonal skills | ||
| 32-33 | Other campaign types + Google Analytics | Individualized support | |||
| 33 | FINAL PRESENTATION Summarize your learnings from all your organic and paid media campaigns and prepare a final presentation | ||||
| 33+ | FINAL PLACEMENTS You will start sitting for placement opportunities after successfully completing training and passing all assessments/benchmarks. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.For us, a successful outcome if a Full-time Marketing job offer with a CTC of ₹4.5L or more. If the job < 4.5L, you get 60% of your fee refunded | ||||
Digital Marketing Live Projects
Project 1:
Meta & Google Ads
Duration: 15 Hours(& 15 Days of Live Campaign)
Here, you’ll be creating and executing an ad campaign for the brand Unleavables* which will include:
- Understanding the brand and business objectives
- Understanding the target audience
- Creating media plan, ad copies, bidding strategies, placement strategies and
delivery methods - Taking the campaign live on Meta and
Google for a given duration and optimizing it regularly to meet the targets.
*Brands change every batch
Projects Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
Projects Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created Presentations and Mock Interviews*Brands change every batch
Project 2:
Amazon Ads
Duration: 18 Hours (& 7 Days of Live Campaign)
Here, you will be running live campaigns on Amazon to sell the given SKUs for Seasoned Snack*. This live E-commerce project will involve:
- Creating a strategy based on business and
user understanding - Creating a media plan with the targeting,
bids, budgets and bidding strategies using
past data. - Taking the campaign live on Amazon for a
given duration and optimizing it regularly to meet the targets.
*Brands change every batch
Project Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
Project Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created Presentations and Mock Interviews*Brands change every batch
What will a typical week look like?
Classes take place on weekends (Saturday and Sunday).
You will get 3-4 hours of self work for the weekdays.
You get 1 Sunday off once every 5 weeks to reset :)
You will get 3-4 hours of self work for the weekdays.
You get 1 Sunday off once every 5 weeks to reset :)
Weekends - Saturday and Sunday
10 AM - 11 AM
Review of lectures for the day
11 - 1 PM
Practice of the concepts through group exercises / projects
1 - 2 PM
Lunch
2 - 4 PM
Human Skills / Excel Classes
4 - 6 PM
Feedback on exercises and doubt sessions
Weekdays - Monday - Friday
3 -4 hours
Self work which can be done at your own schedule
If you are available full-time and want to end the program sooner, you can check out ourFull-time Marketing Launchpad Program
Best Digital Marketing Training from
Industry’s top Marketing Leaders
Get ready to deliver on your jobs from Day 1 under 60+ internal and external experts who've worked at top brands and taught at IIMs, ISB, SP Jain.
VARUN SATIA
Founder & CEO, Kraftshala
Ex- FMS , BITS
Eshu Sharma
Co-founder, Kraftshala
Ex- FMS, PEC
Nishtha Jain
Marketing, Kraftshala.
Ex-IIM Luckow, NIT
Piyush Dhanuka
Strategic Partnerships
Ex - IIM Calcutta
VARUN SATIA
Founder & CEO, Kraftshala
Ex- FMS , BITS
Eshu Sharma
Co-founder, Kraftshala
Ex- FMS, PEC
Nishtha Jain
Marketing, Kraftshala.
Ex-IIM Luckow, NIT
Piyush Dhanuka
Strategic Partnerships
Ex - IIM Calcutta
Tejas Chaudhari
Performance Marketing Lead - Ecommerce
Ex - IIM Lucknow
Arjun Sood
Client partner
Ex - IIM Lucknow
Ayushi Mona
Director Marketing
Ex - MICA
Mani Makkar
Product Marketer
Ex - MICA
Admissions Process
The programs help you graduate with a job and not just a certificate. Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.
Here's a quick overview:
Here's a quick overview:
Step 1: Apply to Kraftshala
Fill up the application form and get your process started.
Step 2: Take the Screening Test and Talk to Us
60 mins and 3 attempts - Take the screening test that evaluates you on your decision making. It helps us understand your candidature and recommend the best course for you.
If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.
If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.
Step 3: Enroll and start your journey to get a marketing job of 4.5L or more
Within 3-4 working days, you will get your results. And if accepted, you can complete the payment formalities and enroll and start your journey towards a fantastic career!
Welcome to the ride!
Fees of the Part-Time Digital Marketing Course
Enroll with super affordable
Scholarship of ₹30,000 will be awarded to the top 5% of applicants
Krafshala’s Placement Accountability Pledge
If your job pays < 4.5L,
you get a 60% fee refund
you get a 60% fee refund
Who Should Apply?
Part-Time Digital marketing course eligibility- Working Professional - doesn't matter what field you are in.
- Final-year students from any background who are graduating in 2024.
- No prior work experience is necessary.
- Working Professional - doesn't matter what field you are in.
- Final-year students from any background who are graduating in 2024.
- No prior work experience is necessary.
CAREER TRAJECTORY
Here’s what your days..months..years can look like in 2024 and beyond!
01
Digital Marketing AssociateDrive growth for the business using Paid Ads
01
Ecommerce Ads ExecutiveDrive business growth through Amazon, Flipkart etc
01
Growth AssociateDrive growth for a brand beyond paid ads as well
02
Marketing ManagerPlan and execute strategies to drive results through your team
03
Brand HeadBuild and execute strategies to help all organic marketing channels work together
04
Marketing HeadDrive business results profitably
Hear from our alumni
Paulson Joseph
Media Planner @ Madison World
Paid AdsThe stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.
Vishal Jaiprakash Nair
Digital Intern @ Team Pumpkin
I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready to explain things to you no matter how many times until the ... show more
Vidisha Lad
SEO @ Performics
When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fast placement process. I couldn't believe myself that I actua... show more
Paulson Joseph
Media Planner @ Madison World
The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.... show more
Pratyush Sarkar
Media Performance Analyst @ Publicis Global Delivery
Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which were very fruitful. Also, for entire 3 months we had Human skil... show more
Anurag Singh
Senior Marketing Analyst @ Hiveminds
I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, but also the behavioural and communication skills which are re... show more
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