#1
Placement-linked
Digital Marketing Course
94% placement rate & 1800+ students placed
Real accountability- If the job
< ₹4.5L, we refund 60%
< ₹4.5L, we refund 60%
Industry’s largest recruiting
partner
partner
Placement-linked
Recruiters include top brands & agencies
Students placed in:
Apply for the Marketing Launchpad
Apply for the
Marketing Launchpad
Marketing Launchpad
Scholarship Deadline: 17 Dec 2024
Course Duration
19 weeks
Timing
Weekdays 10 AM - 8 PM
Batch Starts
Dec 14, 2024
Program Outcomes
₹4.5 - 9.2L Jobs +
INDUSTRYCredsTM Certification
INDUSTRYCredsTM Certification
Course Duration
19 weeks
Batch Starts
Dec 14, 2024
Program Outcomes
₹4.5 - 9L Jobs +
INDUSTRYCredsTM Certification
INDUSTRYCredsTM Certification
Timing
Weekdays -
10 AM - 8 PM
10 AM - 8 PM
Everything that we do at Kraftshala is designed to get you a marketing job of ₹4.5L or more. More than 1800+ folks have gotten placed at a CTC of 4.5-9LPA
Why is Marketing Launchpad Considered the Best Online Digital Marketing Course?
The Launchpad is the Future of Education
Practical
Created by the industry’s top practitioners, to drive success in the digital age
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths
Performance - driven
This is a job-linked digital
marketing course.
If the job pays < 4.5L, we refund
most of your fee back.
What Digital Marketing Roles will you get placed in?
Performance
Marketing Analyst:
You'll be constantly analyzing campaign performance, tweaking ads, testing new strategies, and ensuring you get the best return on your ad spend.
Digital Marketing
Analyst:
Your day will revolve around diving into data, creating reports, tracking KPIs, and presenting insights to improve your marketing efforts.
Marketing Associate:
You'll assist in planning and executing campaigns, coordinating with different teams, creating content, and managing social media.
Brand Executive:
You'll manage brand campaigns, ensure consistency across all channels, collaborate with creative teams, and analyze market trends to strengthen your brand identity.
Growth Marketing
Executive:
Your day will focus on identifying growth opportunities, running experiments, optimizing user acquisition strategies, and analyzing data to drive business growth.
SEO Analyst:
You'll conduct keyword research, optimize web pages, monitor website traffic, and implement strategies to improve our search engine rankings.
Hear from our alumni
Paulson Joseph
Media Planner @ Madison World
Paid AdsThe stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.
Vishal Jaiprakash Nair
Digital Intern @ Team Pumpkin
I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready to explain things to you no matter how many times until the ... show more
Vidisha Lad
SEO @ Performics
When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fast placement process. I couldn't believe myself that I actua... show more
Paulson Joseph
Media Planner @ Madison World
The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.... show more
Pratyush Sarkar
Media Performance Analyst @ Publicis Global Delivery
Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which were very fruitful. Also, for entire 3 months we had Human skil... show more
Anurag Singh
Senior Marketing Analyst @ Hiveminds
I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, but also the behavioural and communication skills which are re... show more
Comparison of Online Digital Marketing Courses & Career Trajectories
We know this is a crucial step for you and here is a simple chart to make the decision easy.
| Internships | MBA (T2/T3) | Other Digital Courses |  | |
|---|---|---|---|---|
| Cost (excluding GST) | N/A | ₹8L - 15L | ₹0.7-3L | ₹1.32L if you get a job of ₹4.5L or more |
| Cost, if unemployed post completion | N/A | ₹8L - 15L | ₹0.7-3L | ₹52.8k |
| Time Investment | 3 - 6 months | 12-24 months | 4 - 12 months | 19 weeks |
| Jobs after Completion | Maybe | ₹3L - 7L | ₹2.5L-4L | ₹4.5- 9L |
| Placement Reports | N/A | No | No | All Placement Reports published online |
| No. of interviews | N/A | Till placement process runs (2-3 months) | Either have an upper cap on applications or nothing is specified | We keep going till you get placed at 4.5L or more |
| Past Placement Records Published | N/A | N/A | Not Published / Available | All Placement Reports published online |
| Kind of jobs | Same as internship | No minimum bar for CTC and no job promised | No jobs promised and even if someone is saying jobs, they include internships or freelancing gigs as ‘outcomes’ | ₹4.5-9L Jobs in top brands and agencies |
| Practical Exposure in Marketing | Medium | Low | Low - Medium | High Industry-focused learning |
| Behavioural Skills Development | Low-Medium | Medium | Low | High |
| Career Mentors | Depends if people have time | N/A | N/A | Take your pick from 200+ experts :) |
| Networking | Limited | Your batchmates | Limited | A very powerful growth network. |
| Lifelong upgradation | N/A | N/A | N/A | Free pass to all sessions of the Kraftshala community. |
| High potential peers | Maybe | Maybe | No Allow everyone to join in | Yes |
Here’s how you’ll be learning Digital Marketing and getting placed in roles of ₹4.5L or more
This will be your digital marketing course duration:
0-19 Weeks: Functional Training
Here is our training methodology
- 70% learning through hands-on projects, typically in groups
- 20% learning through mentorship and coaching from expert practitioners
- 10% learning through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders
0-19 Weeks: Human Skills Training
Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioral skills will make your career. This is thus, a core aspect of your digital marketing training.
Placement Drive & Internships
You will start sitting for job opportunities that are floated as part of the placement drive. The majority of the students are placed within 6-8 weeks of moving to placements.
Final placements
Full-time Marketing job offers with a CTC of ₹4.5 - 9.2L. If your job < 4.5L, you get a 60% refund!
Our Specialisations
Digital Media Marketing
Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO, E-commerce, and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?
Content & Social Media Marketing
Master how to write creatively, create stellar content, handle a buzzing social media account and create fabulous influencer marketing plans.
So, what will I learn?
Building Content & Influencer Marketing
campaigns that span across various digital media
platforms and more.
campaigns that span across various digital media
platforms and more.
Is this for me?
Yes, if you have good writing skills and an interest in marketing.
Yes, if you have good writing skills and an interest in
marketing.
marketing.
What could my career trajectory look like?
Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?
Our online Digital Marketing course syllabus is designed to get you placed in roles of ₹4.5L or more
The average digital marketing talent in this market knows the theory about tools, pulling out reports, and has some theory about optimizations - all of which is stuff you can learn for free. And in case you want to know from where we are happy to help!
The Marketing Launchpad candidates, on the other hand, excel because, through our online digital marketing course syllabus, they are trained to do more.
Here’s a summary of the 19 weeks:
| Week | Functional skill | Excel Skills | Human skill | ||
|---|---|---|---|---|---|
| 0 | ONBOARDING + TEAM HUDDLES + Marketing Fundamentals You learn about the program, your peers and get started with marketing fundamentals | Fundamentals of Excel | Orientation to Human Skills | ||
| 1-8 | META ADS Get introduced to Facebook ads & learn Campaign Structure, targeting, optimizing campaigns, and planning media. Apply them all in a brand project. | Excel focused on Analysis of Facebook Ads campaigns | Self awareness + CV Building | ||
| 1-8 | E-COMMERCE: Learn how to set up an ecommerce platform, understand D2C and CRO, how to set up ads, drive traffic to the PDP page on a platform, and executing it well through your project | Excel focused on Analysis of Amazon Ads campaigns | Problem Solving + CV Building | ||
| 1-8 | YOUTUBE & DISPLAY Learn how to use these platforms, structure campaigns and budgeting and a lot more | Excel modules focused on Analysis of Google Ads campaigns | Personal storytelling + Interview Prep | ||
| Assessment Week - Interview & Presentation | |||||
| 10-15 | SEARCH ADS Learn how to structure campaigns, strategize biddings, set up campaigns, budget on platforms, and a lot more. | Excel modules focused on Analysis of Google Ads campaigns | Personal storytelling + Interview Prep | ||
| 10-15 | SEARCH ENGINE OPTIMISATION (SEO) Learn On-Page SEO, Off-Page SEO, plan content growth strategies, and start using SEO tools. | Excel focused on SEO use cases | Work Product Training + Interpersonal skills | ||
| Assessment Week - Interview & Presentation | |||||
| 17-19 | PROGRAMMATIC Learn about the ecosystem, deal types, DV360 walkthrough and setups | Final excel revisions and tests | Work Product Training + Interpersonal skills | ||
| 17-19 | Other campaign types + Google Analytics | Individualized support | |||
| 17-19 | Final Presentation Summarize your learnings from all your organic and paid media campaigns and prepare a final presentation | ||||
PLACEMENT DRIVE: You will start sitting for placement opportunities after successfully completing training and passing all assessments/benchmarks. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs. You either get a full-time role or you get an internship post which you get a full-time role. In either case, an eligible job offer is ONLY if you have a FULL-TIME job of 4.5L or more. | |||||
Digital Marketing Live Projects
Project 1:
Meta & Google Ads
Duration: 15 Hours(& 15 Days of Live Campaign)
Here, you’ll be creating and executing an ad campaign for the brand Unleavables* which will include:
- Understanding the brand and business objectives
- Understanding the target audience
- Creating media plan, ad copies, bidding strategies, placement strategies and
delivery methods - Taking the campaign live on Meta and
Google for a given duration and optimizing it regularly to meet the targets.
*Brands change every batch
Projects Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
Projects Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created Presentations and Mock Interviews*Brands change every batch
Project 2:
Amazon Ads
Duration: 18 Hours (& 7 Days of Live Campaign)
Here, you will be running live campaigns on Amazon to sell the given SKUs for Seasoned Snack*. This live E-commerce project will involve:
- Creating a strategy based on business and
user understanding - Creating a media plan with the targeting,
bids, budgets and bidding strategies using
past data. - Taking the campaign live on Amazon for a
given duration and optimizing it regularly to meet the targets.
*Brands change every batch
Project Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
Project Briefing Meeting with the industry experts Making the campaigns live with the given budget Media Strategy Submission & Campaign Optimization Campaign Ends and Final Reports are Created Presentations and Mock Interviews*Brands change every batch
Project 3:
Search Engine Optimization
Duration: 11.5 Hours
You’ll be creating an end-to-end SEO strategy for Unleavables*. This will involve:
- Conducting on-page audits, technical
audits and backlink audits of the website - Finding methods to fix the issues identified.
- Creating content strategy
- Writing SEO optimized blog using ChatGPT
- Publishing the blog using Wordpress.
*Brands change every batch
Project Briefing Catchup with the experts SEO and Content Strategy Submission Blog Publishing Using Wordpress
Presentation
Project Briefing Catchup with the experts SEO and Content Strategy Submission Blog Publishing Using Wordpress Presentation*Brands change every batch
What Will Your Typical Day Look Like?
Digital Marketing classes take place between Monday - Saturday. You will have a test every week to assess your mastery of the objectives set for the week.
Here is what an average day might look like.
10 AM - 12 PM
Review of lectures for the day
12 - 1 PM
Practice of the concepts through exercises
1 - 2 PM
Lunch
2 - 4 PM
Project work in groups
4 - 5 PM
Feedback on exercises and doubt resolutions
5 - 7 PM
Communication Classes, including role-plays, activities, writing etc.
7 - 8:30 PM
Additional huddles with experts for clarifying any concept
What Digital Marketing tools will Be Covered?
Here’s a list of various digital marketing tools that you’ll be introduced to in our course. You’ll be taught how to use these as knowing about these tools is going to make your life easier as you grow further in your career.
Digital Media Marketing
Know about Kraftshala’s
Digital Marketing certification
Digital Marketing certification
INDUSTRYCreds™ by Kraftshala is the only digital marketing certification that gets you ready to deliver from Day 1.
This is earned upon successful completion of The Marketing Launchpad program. This certification showcases your potential to recruiters in Digital Marketing and increases your chances to get hired!
The best part? This is not going to be just a CV point. In our online digital marketing course, you are trained for high potential roles of CTC 4.5-9L and placed in them!
This is earned upon successful completion of The Marketing Launchpad program. This certification showcases your potential to recruiters in Digital Marketing and increases your chances to get hired!
The best part? This is not going to be just a CV point. In our online digital marketing course, you are trained for high potential roles of CTC 4.5-9L and placed in them!
Best Digital Marketing Training from
Industry’s top Marketing Leaders
Get ready to deliver on your jobs from Day 1 under 60+ internal and external experts who've worked at top brands and taught at IIMs, ISB, SP Jain.
VARUN SATIA
Founder & CEO, Kraftshala
Ex- FMS , BITS
Eshu Sharma
Co-founder, Kraftshala
Ex- FMS, PEC
Nishtha Jain
Marketing, Kraftshala.
Ex-IIM Luckow, NIT
Piyush Dhanuka
Strategic Partnerships
Ex - IIM Calcutta
VARUN SATIA
Founder & CEO, Kraftshala
Ex- FMS , BITS
Eshu Sharma
Co-founder, Kraftshala
Ex- FMS, PEC
Nishtha Jain
Marketing, Kraftshala.
Ex-IIM Luckow, NIT
Piyush Dhanuka
Strategic Partnerships
Ex - IIM Calcutta
Tejas Chaudhari
Performance Marketing Lead - Ecommerce
Ex - IIM Lucknow
Arjun Sood
Client partner
Ex - IIM Lucknow
Ayushi Mona
Director Marketing
Ex - MICA
Mani Makkar
Product Marketer
Ex - MICA
Who Should Apply?
Online Digital Marketing Course Eligibility:- Intent to build a career in Digital Marketing
- Available for a full-time course (no job/course alongside)
- Ready to take a job immediately after course completion
- No prior experience required
- Intent to build a career in Digital Marketing
- Available for a full-time course (no job/course alongside)
- Ready to take a job immediately after course completion
- No prior experience required
Admissions Process
The programs help you graduate with a job and not just a certificate. Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.
Here's a quick overview:
Here's a quick overview:
Step 1: Apply to Kraftshala
Fill up the application form and get your process started.
Apply Now
Step 2: Take the Screening Test and Talk to Us
60 mins and 3 attempts - Take the screening test that evaluates you on your decision making. It helps us understand your candidature and recommend the best course for you.
If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.
If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.
To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.
Step 3: Enroll and start your journey to get a marketing job of 4.5L or more
Within 3-4 working days, you will get your results. And if accepted, you can complete the payment formalities and enroll and start your journey towards a fantastic career!
Welcome to the ride!
Online Digital Marketing Course Fees
We believe in making education performance-driven. Hence, it is a job-linked digital marketing course.
If your job < 4.5L, you get a 60% refund!
This puts us on the same team as our students.
The better you do, the better we do.
The better you do, the better we do.
Enroll with super affordable
Scholarship of ₹30,000 will be awarded to the top 5% of applicants
Krafshala’s Placement Accountability Pledge
If your job pays < 4.5L,
you get a 60% fee refund
you get a 60% fee refund
Check out the details for the other courses
Have more questions?
Available from 10 AM - 8 PM, Monday-Saturday
Call+91 7827135490
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