Marketing Launchpad’s Emerging Talent Program
helps you learn Digital Marketing in Hindi + English
Built on three core principles
Practical
Created by the industry’s top practitioners, to drive success in the digital age
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths
Performance - driven
This is a job-linked digital marketing course in hindi.
If the job pays < 3L, you don’t pay the full fee.
Practical
Created by the industry’s top practitioners, to drive success in the digital age
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths
Performance - driven
This is a job-linked digital marketing course in hindi.
If the job pays < 3L, you don’t pay the full fee.
What will your career trajectory look like?
Performance
Marketing Analyst:
You'll be constantly analyzing campaign performance, tweaking ads, testing new strategies, and ensuring you get the best return on your ad spend.
Digital Marketing
Analyst:
Your day will revolve around diving into data, creating reports, tracking KPIs, and presenting insights to improve your marketing efforts.
Marketing Associate:
You'll assist in planning and executing campaigns, coordinating with different teams, creating content, and managing social media.
Brand Executive:
You'll manage brand campaigns, ensure consistency across all channels, collaborate with creative teams, and analyze market trends to strengthen your brand identity.
Growth Marketing
Executive:
Your day will focus on identifying growth opportunities, running experiments, optimizing user acquisition strategies, and analyzing data to drive business growth.
SEO Analyst:
You'll conduct keyword research, optimize web pages, monitor website traffic, and implement strategies to improve our search engine rankings.
Comparison of online digital marketing courses in Hindi and English
We know this is a crucial step for you and here is a simple chart to make the decision easy.
MBA (Tier 2) | Other Digital Courses in Hindi | ||
---|---|---|---|
Cost (excluding GST) | ₹ 10 L - 30 L | ₹ 5,000 - 5 L | 74k + 2 months of salary (after job of ₹3L or more) |
Cost if your job pays < 3L, post completion | ₹ 10 L - 30 L | ₹ 5,000 - 5 L | ₹74k |
Time Investment | 2 Years | 1 - 12 months | 16 weeks |
Jobs after Completion | ₹ 3 L - 15 L | Only 5-10% | ₹ 3 L or more |
Practical Exposure in marketing | Low | Low-Medium | High (Project-based) |
Behavioural Skill Development | Low | ✖ | High |
Mentorship | Some lectures, Not 1-1 | Low | 200+ hours with experts |
Lifelong upgradation | ✖ | ✖ | Free passes to all sessions of the Kraftshala community |
16 weeks to learn and kickstart your marketing career
0-16 Weeks: Functional Training
- 70% learning through hands-on projects, typically in groups
- 20% learning through mentorship and coaching from expert practitioners
- 10% learning through live online lectures in Hindi on digital marketing examples, frameworks & concepts from top marketing and business leaders
0-16 Weeks: Behavioral Training
Placement Drive + Finishing School / Internships
Approx. half of our students obtain a full-time job offer immediately after the training, while another half first join as interns and then convert that into a full time job offer. Placement drives can take longer to finish for students who are struggling to reach the requisite skill level, but more than 94% students thus far have cracked roles in digital marketing.
Final placements
This digital marketing course in Hindi and English is fully designed to help you graduate with a JOB
Week | Functional skill | Excel Skills | Human skill | ||
---|---|---|---|---|---|
0 | ONBOARDING + TEAM HUDDLES + Marketing Fundamentals Introducing you to your team and onboarding you to how our program works over the course of 14 weeks and teach you marketing fundamentals. | Fundamentals of Excel | Orientation to Human Skills | ||
1-3 | FACEBOOK ADS Get introduced to Facebook ads & learn Campaign Structure, targeting, optimizations, and media planning. Apply them all in an integrated project. | Excel focused on Analysis of Facebook Ads campaigns | Self awareness + CV Building | ||
4-8 | GOOGLE ADS: Learn to structure campaigns, strategize biddings, set up campaigns, budget on platforms, & a lot more. | Excel focused on Analysis of Google Ads campaigns & problem solving | Interpersonal skills + Personal storytelling + Interview Prep | ||
9-11 | SEARCH ENGINE OPTIMISATION (SEO) Learn On-Page SEO, Off-Page SEO, plan content growth strategies, and start using SEO tools. | Excel focused on SEO use cases of keyword research, On-page etc. | |||
12-14 | E-COMMERCE: Learn how to set up an e-commerce platform, understand D2C and CRO on e-commerce platforms. Learn to set up ads and drive traffic to the PDP page on a platform, and get into the operational tasks | Excel focused on Analysis of Amazon Ads campaigns & problem solving | Behavioral Mock Interviews + Individualized support + Work Product Training | ||
15-16 | INTEGRATED PROJECT PRESENTATION: Analyze campaign performance data & create media plans to solve a Brand Problem. | ||||
16+ | FINAL PLACEMENTS You will start sitting for placement opportunities after successfully completing the training. During the placement process, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs. The CTC of the job roles / internships that will be floated will have a CTC of 3 LPA+. And if you are doing exceptionally well in the program, your first job directly could also be 4.5L+. So put in the work and we are there to support you :) |
Digital Marketing Live Projects
- Understanding the brand and business objectives
- Understanding the target audience
- Creating media plan, ad copies, bidding strategies, placement strategies and
delivery methods - Taking the campaign live on Meta and
Google for a given duration and optimizing it regularly to meet the targets.
- Creating a strategy based on business and
user understanding - Creating a media plan with the targeting,
bids, budgets and bidding strategies using
past data. - Taking the campaign live on Amazon for a
given duration and optimizing it regularly to meet the targets.
- Conducting on-page audits, technical
audits and backlink audits of the website - Finding methods to fix the issues identified.
- Creating content strategy
- Writing SEO optimized blog using ChatGPT
- Publishing the blog using Wordpress.
What Will Your Typical Day Look Like?
What Digital Marketing tools will Be Covered?
Digital Marketing certification
This is earned upon successful completion of The Marketing Launchpad program. This certification showcases your potential to recruiters in Digital Marketing and increases your chances to get hired!
The best part? This is not going to be just a CV point. In our online digital marketing course, if you don’t get a job of ₹3L or more within 15 months of the program completion, you don't have to pay the full fee.
Who will be training you?
Who Will be Providing the Digital Marketing Training?
Who Should Apply?
Online Digital Marketing Course Eligibility:- Intent to build a career in Digital Marketing
- Available for a full-time course (no job/course alongside)
- Ready to take a job immediately after course completion
- No prior experience required
- Comfortable with English and Hindi
- Intent to build a career in Digital Marketing
- Available for a full-time course (no job/course alongside)
- Ready to take a job immediately after course completion
- No prior experience required
- Comfortable with English and Hindi
Admissions Process
Here's a quick overview:
Step 1: Apply to Kraftshala
Step 2: Take the Screening Test and Talk to Us
To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.
Step 3: Enrollment
We believe in making education performance-driven. Hence, it is a job-linked program
The better you do, the better we do.