Apply for the Marketing Launchpad
Apply for the
Marketing Launchpad
India
Join over 1800+ Launchpad students
Sand glass timer
Course Duration
16 weeks
Clock
Timing
Weekdays 10 AM - 8 PM
Calendar
Batch Starts
Nov 07, 2024
Bag
Program Outcomes
₹4.5 - 9.2L Jobs +
INDUSTRYCredsTM Certification
Sand glass timer
Course Duration
16 weeks
Calendar
Batch Starts
Nov 07, 2024
Bag
Program Outcomes
₹4.5 - 9L Jobs +
Certification
Clock
Timing
Weekdays -
10 AM - 8 PM

Everything that we do at Kraftshala is designed to get you a marketing job of ₹4.5L or more. More than 1800+ folks have gotten placed at a CTC of 4.5-9LPA

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Why is Marketing Launchpad Considered the Best Online Digital Marketing Course?

The Launchpad is the Future of Education
Why is Marketing Launchpad Practical

Practical

Created by the industry’s top practitioners, to drive success in the digital age

How does Marketing Launchpad deliver Personalized Coaching

Personalised

Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths

How is Marketing Launchpad Performance Driven?

Performance - driven

This is a job-linked digital
marketing course.

If the job pays < 4.5L, we refund
most of your fee back.

Here are more details on the online digital marketing course placements
A placement process that has delivered excellent talent to the 1000-crore brands as well as the starry eyed startups, the big daddy agencies as well as the upcoming ingenious ones. A process that has been fine tuned across years and delivered jobs for more than 1800 students. You can see their stories on Youtube & Linkedin :)

Your success = Our Placement Results

All placements in roles with CTC ₹4.5-9 LPA
Companies hiring across the different batches
thus far:
Digital Marketing Recruiting Partners for The Marketing Launchpad
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Hear From our Recruiters

Shravani Rangaswamy
HR Analyst, Indigenesis Consulting Pvt. Ltd.
Our association with Kraftshala, in my personal capacity, has been by far a positive one. Their professionalism, quality, and response time are flawless. We were able to hire the right interns for our firm within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.
Aviral Chandra
CEO and Founder, Sif Homes
Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle marketing professionals, ready for waging guerrilla marketing wars with their focused skills and market readiness. We closed 2 positions and we feel we won’t need to train these guys as Kraftshala has already done the hard work to that end. Kraftshala has my endorsement for hiring digital marketing professionals!
Suchit Sikaria
Managing Partner, Performics India
Performics India is extremely satisfied with our first experience with the Marketing Launchpad Program. First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort on our end. Second and more importantly, we get a curated pool of talent with extremely relevant digital marketing training. We are optimistic about shifting a large part of our graduate hiring to the Launchpad program over the next year.
What Digital Marketing Roles will you get placed in?
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Digital Media Marketing
  • Performance Marketing Analyst
  • Digital Marketing Analyst
  • Marketing Associate
  • Category Management
  • Account Manager
  • SEO Analyst
Content & Social Media Management
  • Social Media Specialist
  • Creative Writing & Content Marketing
  • Influencer Marketing Specialist
  • Brand Associate
  • ORM Specialist

Performance
Marketing Analyst:

You'll be constantly analyzing campaign performance, tweaking ads, testing new strategies, and ensuring you get the best return on your ad spend.

Digital Marketing
Analyst:

Your day will revolve around diving into data, creating reports, tracking KPIs, and presenting insights to improve your marketing efforts.

Marketing Associate:

You'll assist in planning and executing campaigns, coordinating with different teams, creating content, and managing social media.

Brand Executive:

You'll manage brand campaigns, ensure consistency across all channels, collaborate with creative teams, and analyze market trends to strengthen your brand identity.

Growth Marketing
Executive:

Your day will focus on identifying growth opportunities, running experiments, optimizing user acquisition strategies, and analyzing data to drive business growth.

SEO Analyst:

You'll conduct keyword research, optimize web pages, monitor website traffic, and implement strategies to improve our search engine rankings.

Hear from our alumni

Paulson Joseph
Media Planner @ Madison World
Paid Ads
The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.
Vishal Jaiprakash Nair
Digital Intern @ Team Pumpkin

I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready to explain things to you no matter how many times until the ... show more
Vidisha Lad
SEO @ Performics

When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fast placement process. I couldn't believe myself that I actua... show more
Paulson Joseph
Media Planner @ Madison World

The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.... show more
Pratyush Sarkar
Media Performance Analyst @ Publicis Global Delivery

Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which were very fruitful. Also, for entire 3 months we had Human skil... show more
Anurag Singh
Senior Marketing Analyst @ Hiveminds

I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, but also the behavioural and communication skills which are re... show more

Comparison of Online Digital Marketing Courses & Career Trajectories

We know this is a crucial step for you and here is a simple chart to make the decision easy.

InternshipsMBA (T2/T3)Other Digital Courses
Cost (excluding GST)N/A₹8L - 15L₹0.7-3L₹1.29L if you get a job
of ₹4.5L or more
Cost, if unemployed post completionN/A₹8L - 15L₹0.7-3L₹51.6k
Time Investment3 - 6 months12-24 months4 - 12 months16 weeks
Jobs after CompletionMaybe₹3L - 7L₹2.5L-4L₹4.5- 9L
Placement ReportsN/ANoNoAll Placement Reports published online
No. of interviewsN/ATill placement process runs (2-3 months)Either have an upper cap on applications or nothing is specifiedWe keep going till you get placed at 4.5L or more
Past Placement Records PublishedN/AN/ANot Published / AvailableAll Placement Reports published online
Kind of jobsSame as internshipNo minimum bar for CTC and no job promisedNo jobs promised and even if someone is saying jobs, they include internships or freelancing gigs as ‘outcomes’₹4.5-9L Jobs in top brands and agencies
Practical Exposure in MarketingMediumLowLow - MediumHigh

Industry-focused learning

Behavioural Skills DevelopmentLow-MediumMediumLowHigh
Career MentorsDepends if people have timeN/AN/ATake your pick from 200+ experts :)
NetworkingLimitedYour batchmatesLimitedA very powerful growth network.
Lifelong upgradationN/AN/AN/AFree pass to all sessions of
the Kraftshala community.
High potential peersMaybeMaybeNo

Allow everyone to join in

Yes

Here’s how you’ll be learning Digital Marketing and getting placed in roles of ₹4.5L or more

While we offer two specializations - Digital Media Marketing and Content & Social Media, the route for excelling and getting placed is the same for both.
This will be your digital marketing course duration:

0-16 Weeks: Functional Training

Here is our training methodology
  • 70% learning through hands-on projects, typically in groups
  • 20% learning through mentorship and coaching from expert practitioners
  • 10% learning through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders

0-16 Weeks: Human Skills Training

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioral skills will make your career. This is thus, a core aspect of your digital marketing training.

Placement Drive & Internships

You will start sitting for job opportunities that are floated as part of the placement drive. The majority of the placements are placed within 6-8 weeks of moving to placements.

Final placements

Full-time Marketing job offers with a CTC of ₹4.5 - 9.2L. If your job < 4.5L, you get a 60% refund!

Our Specialisations

title underlines
Digital Media Marketing

Digital Media Marketing

Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO, E-commerce, and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?
Content & Social Media Marketing

Content & Social Media Marketing

Master how to write creatively, create stellar content, handle a buzzing social media account and create fabulous influencer marketing plans.
So, what will I learn?
Building Content & Influencer Marketing
campaigns that span across various digital media
platforms and more.
Is this for me?
Yes, if you have good writing skills and an interest in marketing.
Yes, if you have good writing skills and an interest in
marketing.
What could my career trajectory look like?
Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?

Our online Digital Marketing course syllabus is designed to get you placed in roles of ₹4.5L or more

The average digital marketing talent in this market knows the theory about tools, pulling out reports, and has some theory about optimizations - all of which is stuff you can learn for free. And in case you want to know from where we are happy to help!
The Marketing Launchpad candidates, on the other hand, excel because, through our online digital marketing course syllabus, they are trained to do more.
Here’s a summary of the 16 weeks:
Week
Functional skill
Excel Skills
Human skill
0
ONBOARDING + TEAM HUDDLES + Marketing Fundamentals

Introducing you to your team and onboarding you to how our digital marketing training works over the course of 14 weeks. And teach you marketing fundamentals
Fundamentals of ExcelOrientation to Human Skills
1-3
FACEBOOK ADS

Get introduced to Facebook ads & learn Campaign Structure, targeting, optimizing campaigns, and planning media. Apply them all in an integrated brand project.
Excel modules focused on Analysis of Facebook Ads campaignsSelf awareness + CV Building
4-8
GOOGLE ADS:

Learn to structure campaigns, strategize biddings, set up campaigns, budget on platforms, and a lot more.
Excel modules focused on Analysis of Google Ads campaignsInterpersonal skills + Personal storytelling + Interview Prep
9-11
SEARCH ENGINE OPTIMISATION (SEO)

Learn On-Page SEO, Off-Page SEO, plan content growth strategies, and start using SEO tools.
Excel modules focused on SEO use cases
12-14
E-COMMERCE:

Learn how to set up an ecommerce platform, understand D2C and CRO on e-commerce platforms. Learn to set up ads and drive traffic to the PDP page on a platform, and get into the operational tasks
Excel modules focused on Analysis of Amazon Ads campaigns & problem-solvingBehavioral Mock Interviews + Individualized support + Work Product Training
15-16
INTEGRATED PROJECT PRESENTATION:

Analyze campaign performance data & create media plans to solve a Brand Problem.
PLACEMENT DRIVE:

You will start sitting for placement opportunities after successfully completing training and passing all assessments/benchmarks. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.

You either get a full-time role or you get an internship post which you get a full-time role. In either case, an eligible job offer is ONLY if you have a FULL-TIME job of 4.5L or more.

Digital Marketing Live Projects

Project 1:
Meta & Google Ads
Duration: 15 Hours(& 15 Days of Live Campaign)
Here, you’ll be creating and executing an ad campaign for the brand Unleavables* which will include:
  • Understanding the brand and business objectives
  • Understanding the target audience
  • Creating media plan, ad copies, bidding strategies, placement strategies and
    delivery methods
  • Taking the campaign live on Meta and
    Google for a given duration and optimizing it regularly to meet the targets.
*Brands change every batch
->
-> Projects Briefing
-> Meeting with the industry experts
-> Making the campaigns live with the given budget
-> Media Strategy Submission & Campaign Optimization
-> Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
->
->
-> Projects Briefing
-> Meeting with the industry experts
-> Making the campaigns live with the given budget
-> Media Strategy Submission & Campaign Optimization
-> Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
->
*Brands change every batch
Project 2:
Amazon Ads
Duration: 18 Hours (& 7 Days of Live Campaign)
Here, you will be running live campaigns on Amazon to sell the given SKUs for Seasoned Snack*. This live E-commerce project will involve:
  • Creating a strategy based on business and
    user understanding
  • Creating a media plan with the targeting,
    bids, budgets and bidding strategies using
    past data.
  • Taking the campaign live on Amazon for a
    given duration and optimizing it regularly to meet the targets.
*Brands change every batch
->
-> Project Briefing
-> Meeting with the industry experts
-> Making the campaigns live with the given budget
-> Media Strategy Submission & Campaign Optimization
-> Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
->
->
-> Project Briefing
-> Meeting with the industry experts
-> Making the campaigns live with the given budget
-> Media Strategy Submission & Campaign Optimization
-> Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
->
*Brands change every batch
Project 3:
Search Engine Optimization
Duration: 11.5 Hours
You’ll be creating an end-to-end SEO strategy for Unleavables*. This will involve:
  • Conducting on-page audits, technical
    audits and backlink audits of the website
  • Finding methods to fix the issues identified.
  • Creating content strategy
  • Writing SEO optimized blog using ChatGPT
  • Publishing the blog using Wordpress.
*Brands change every batch
->
-> Project Briefing
-> Catchup with the experts
-> SEO and Content Strategy Submission
-> Blog Publishing Using Wordpress
 Presentation
->
->
-> Project Briefing
-> Catchup with the experts
-> SEO and Content Strategy Submission
-> Blog Publishing Using Wordpress
 Presentation
->
*Brands change every batch

What Will Your Typical Day Look Like?

Digital Marketing classes take place between Monday - Saturday. You will have a test every week to assess your mastery of the objectives set for the week.
Here is what an average day might look like.
10 AM - 12 PM
Review of lectures for the day
12 - 1 PM
Practice of the concepts through exercises
1 - 2 PM
Lunch
2 - 4 PM
Project work in groups
4 - 5 PM
Feedback on exercises and doubt resolutions
5 - 7 PM
Communication Classes, including role-plays, activities, writing etc.
7 - 8:30 PM
Additional huddles with experts for clarifying any concept

If this doesn’t work for you, you can also check out our


What Digital Marketing tools will Be Covered?

Here’s a list of various digital marketing tools that you’ll be introduced to in our course. You’ll be taught how to use these as knowing about these tools is going to make your life easier as you grow further in your career.
Digital Media Marketing
Content & Social Media Marketing
Know about Kraftshala’s
Digital Marketing certification
INDUSTRYCreds™ by Kraftshala is the only digital marketing certification that gets you ready to deliver from Day 1.

This is earned upon successful completion of The Marketing Launchpad program. This certification showcases your potential to recruiters in Digital Marketing and increases your chances to get hired!

The best part? This is not going to be just a CV point. In our online digital marketing course, you are trained for high potential roles of CTC 4.5-9L and placed in them!
kraftshala_certificate

Who Will Be Providing You with the Digital Marketing Training?

Who Will be Providing the Digital Marketing Training?

You do not learn by just listening to people. You learn by doing, and by doing under the guidance of practitioners.

We’ve designed the digital marketing training for this online digital marketing course on this foundational insight. And thus, you will be trained by experts who have been in senior marketing and digital marketing job roles who will help you get ready to deliver on your roles from Day 1.
And a range of external experts

Who Should Apply?

Online Digital Marketing Course Eligibility:
  1. Intent to build a career in Digital Marketing
  2. Available for a full-time course (no job/course alongside)
  3. Ready to take a job immediately after course completion
  4. No prior experience required

Admissions Process

The programs help you graduate with a job and not just a certificate. Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.
Here's a quick overview:

Step 1: Apply to Kraftshala

Fill up the application form and get your process started.
Apply Now

Step 2: Take the Screening Test and Talk to Us

60 mins and 3 attempts - Take the screening test that evaluates you on your decision making. It helps us understand your candidature and recommend the best course for you.
If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.

To get more clarity on our digital marketing courses and their placements, speak to the Admission Team at this stage to get your doubts clarified.

Step 3: Enroll and start your journey to get a marketing job of 4.5L or more

Within 3-4 working days, you will get your results. And if accepted, you can complete the payment formalities and enroll and start your journey towards a fantastic career!
Welcome to the ride!
Online Digital Marketing Course Fees

We believe in making education performance-driven. Hence, it is a job-linked digital marketing course.
If your job < 4.5L, you get a 60% refund!

This puts us on the same team as our students.
The better you do, the better we do.
Enroll with super affordable
Scholarship of ₹30,000 will be awarded to the top 5% of applicants
Krafshala’s Placement Accountability Pledge
If your job pays < 4.5L,
you get a 60% fee refund
Here’s how the maths works:
If your salary is...4.5 Lakhs/Year
₹3,00,000
₹15,00,000
Total Fees Payable:
₹1,29,000 + 18% GST

EMI Plans

EMI PartnerAmount
(incl. GST)
Duration (Months)Interest / annumMonthly
Payments
EMI Partner₹152,2201511%₹11,543
1811%₹9,852
2111%₹8,644
2411%₹7,738
3011%₹6,469
3611%₹5,624

Terms and Conditions

  • The credit facility is provided by a third-party credit facility provider and any arrangement with such a third party is outside Kraftshala’s purview.
  • You can choose to avail EMI options from your credit card providers
  • The tenures of lesser months are also available subject to approval from the NBFC partner.
  • A processing fee will be charged on the basis of the payment method selected.

Check out the details for the other courses

title underlines
Content Writing and Social Media Course
16 Weeks | Full-Time
Digital Media Marketing Course
7 Months | Part-Time
Have more questions?
Available from 9 AM - 9 PM, Monday-Friday
Call
+91 7827135490

Online Digital Marketing Course: FAQs

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