We’re an online skilling institution committed to playing the long game of building a transformative educational experience for the masses.
Our Philosophy - Scaling with Soul
Eshu Sharma
Co-Founder & Head of Academics
Currently learning: Norwegian, Python, Scriptwriting, Music Production, Human Biomechanics, Skiing
Varun Satia
Founder & CEO
Currently learning: React JS, The history of India’s cities, The science of how we learn
Scaling with Soul, to us, means we always prioritise student outcomes–specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.
This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either - high quality or scale.
But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.
That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc. We are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements. And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 3 years, we have placed more than 1800+ students with a Placement Rate of 94% (and improving).
This is our long game- to Scale with Soul. We invite you to join us for the play.
Listen to Varun talk about Kraftshala and the problem we’re trying to solve in more detail here:
Education has been our most persistent challenge...
...and it’s getting worse by the day. We remain to be a largely degree-hungry nation instead of an employable one, where we have an increasing number of graduates every year but practically no improvement in employability.
Curriculums in colleges aren’t designed around industry-relevant skill development
Teachers aren’t rightly incentivized to care about how students are faring and what support they need to be successful
Well-laid-out tracking instruments to give visibility on learning outcomes for students are almost non-existent
Access & exposure for students to able to form relevant goals for themselves is lacking
We currently have the highest placement rate across all online or offline education institutes. That’s because we've focused on a very narrow problem statement and gone BIG on that. We’ve designed everything around employability by focusing on 4 pillars.
Injecting
CARE
Education is only impactful if you have someone looking out for you,
asking you the right questions, figuring out challenges with you, and
rooting for you every step of the way. We do all of that and more.
Injecting
EXCELLENCE
We build everything in- house and ensure our modules are most relevant to current industry practices by completely being based on JDs. This ensures that all the fluff goes out the window.
Injecting
PRACTICALITY
70% of our curriculum is about learning by doing, and the rest is about getting coached and mentored by real-time industry experts.
Injecting
TRANSPARENCY
We have analytics in place to allow us to actively track and intervene towards student progress to ensure EVERYONE’s learning. Check out our batch-wise placement reports linked below!
At the core - it's about figuring ways in which we can unlearn what we’ve learnt about learning in the 14 years of formal education and really be able to find the joy in learning.
Impact we’ve created so far:
We’re the largest employment-creating institution in the country for entry-level roles, with our flagship program - The Marketing Launchpad. While there’s a long road ahead to really be able to make a dent in the plummeting employment figures, in just the last 3 years, this is what we’ve been able to achieve
Our focus is to get ALL of our students placed in great companies! Check out some of our success stories here
World's best sales and marketing companies hire our students
We’ve been able to add immense value to multiple companies by helping them reduce the cost and time of hiring by giving them access to trained talent that is ready to deliver from Day 1. This is why we’ve also become the
largest talent provider to India’s top marketing agencies ALREADY.
Experience at Kraftshala
Check out what the team has to say about their experience at Kraftshala
Watch here
What We Value - The Kraftshala Kode
Team Kraftshala is for the forever learners and for those who live to add value and create a positive impact in the lives of others. In a world where scale generally equates to mediocrity, our goal is to Scale with Soul, to offer greater value to each stakeholder every day we get bigger.
We seek user centricity in our team. People who demonstrate a capacity to understand where our users come from, and use that information to act in ways that add most value to them, fit right in. We don’t let processes or hierarchies get in the way of adding value.
User centricity
Bias for Action
Problem solving
Learning Agility
Ambition & courage
Consistency & reliability
Real, open & empathetic communication
Practical Optimism
User centricity
We seek user centricity in our team. People who demonstrate a capacity to understand where our users come from, and use that information to act in ways that add most value to them, fit right in. We don’t let processes or hierarchies get in the way of adding value.
Bias for Action
Problem solving
Learning Agility
Ambition & courage
Consistency & reliability
Real, open & empathetic communication
Practical Optimism
Our Investors
Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants. Chances are, you’ve already used products they’ve created / taken to new heights. Find some of them here, among other business leaders
Phanindra Sama
Founder / Ex- CEO at Redbus. Advisor at WestBridge Capital. Former Chief Innovation Officer, Govt of Telangana
Amit Kumar Agarwal, Saurabh Garg & Akhil Gupta
Co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
Pallav Jain and Sarfaraz Khimani
Co-CEOs of Performics, India's largest SEO/ performance marketing agency
Sujayath Ali
Co-founder at ShopUp and Voonik
Doreswamy Nandkishore
Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A., Professor at ISB
Phanindra Sama
Founder / Ex- CEO at Redbus. Advisor at WestBridge Capital. Former Chief Innovation Officer, Govt of Telangana
Amit Kumar Agarwal, Saurabh Garg & Akhil Gupta
Co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
Pallav Jain and Sarfaraz Khimani
Co-CEOs of Performics, India's largest SEO/ performance marketing agency
Sujayath Ali
Co-founder at ShopUp and Voonik
Doreswamy Nandkishore
Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A., Professor at ISB
Kraftshala Careers
Selection Process at Kraftshala
As a small team, it’s imperative that we get to know each other well before taking the leap. And we want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules. This may vary depending on the role, however, you can expect to go through all or some of the stages mentioned below during the hiring process.
This is what our general selection process looks like
Application Screening
After reviewing your profile, if we find you to be a suitable match for the role, we will get on a brief exploratory call with you to understand more about your experience and share details of the selection process.
Skill Assessment interview
This would be a conversation where we’ll deep dive into your prior experience, and you can expect to be evaluated on the competencies needed for the role.
Technical Assignment
For most (mid-senior or senior) roles, we will ask you to work on and submit a skill-based assignment that would be reflective of the work you’d be responsible for if you get shortlisted. This is so you can get familiar with the work, and also for us to understand your competency level for the same.
Hiring Manager Interview
This would be a chance for you to meet your prospective manager / team lead. It would be a mix of technical as well as a culture-fit conversation.
Culture Fit Conversation
This would be a conversation with our Founder / Senior Leadership to ensure there’s a fit with the Kraftshala Kode
Final Result
If all goes well, we will extend an offer to you. If not, we’ll let you know that too. You will hear back from us regardless of the outcome.
The interviews could be a mix of virtual and in-person conversations. Your recruiter will let you know if we want to meet you in person
Kraftshala Careers
Prepare for your Interview
We will focus on a range of technical and competency-based questions to learn more about your experience, values, and motivations to join us on our journey.
Prepare your responses
Understand the key requirements for the position and think of examples where you have demonstrated those skills. At Kraftshala, we want to understand not only why you are suitable for the role, your career progression and your achievements, but also what value you can bring to the overall business..
Understand our proposition
Research Kraftshala, what we do as a business, who our competitors and customers are, our products, and our future opportunities and challenges in the Ed-tech space.
Be yourself
At Kraftshala, you can truly bring your authentic self to work. We continuously strive to develop a diverse and inclusive culture and look to hire candidates from a variety of backgrounds. Share what you are passionate about, your future aspirations and what motivates you.
Get to know us
Interviews are a two-way conversation, so take the opportunity to ask the Hiring team any questions you have regarding the role, our culture, and values. This would help you decide whether we fit in your roadmap just yet, as much as it would help us decide whether or not we can bring you on board.
Varun takes regular sessions on ‘How to be Unbeatable at Interviews’. Feel free to watch it. It is super insightful and will help with your preparation.
Our Philosophy - Scaling with Soul
user centricity in our team. People who demonstrate a capacity to understand where our users come from, and use that information to act in ways that add most value to them, fit right in. We don’t let processes or hierarchies get in the way of adding value.
