LEARN BY DOING UNDER EXPERT PRACTIONERS.

We talked to hundreds of companies on what specific skills are needed for the marketing and sales roles of today and then designed the programs to help you master those skills.

APPLY FOR PROGRAMS

INDUSTRY’S WAY OF LEARNING
70:20:10!

At Kraftshala, we follow the industry-wide accepted model of learning according to which you learn best when - 70% is by doing, 20% is through one-on-one coaching and 10% is through content/classroom sessions.
Learn from in-depth content created with
top experts
Kraftshala programs feature real case studies and conversations with leaders from companies like Nestle, Unilever, Marico, Vodafone, Facebook, Performics, Flipkart and more.
Apply the concepts to a real business challenge with real teams
Kraftshala programs simulate the type of environment you'll work in when you land that job. Every week you'll collaborate with other candidates on a group project in addition to a few individual tasks.
Discuss your work with experts & peers
To wrap up each week, you will attend a feedback session online or over a call. You will connect with top industry professionals and discuss your learnings. You’ll also get a chance to attend our JAM sessions with industry leaders who have addressed similar challenges.

Course Format

Follow a rigorous and yet enjoyable structure that will challenge you. It will get you results and not just a degree. This varies from program to program but the below structure will give you a broad understanding of our pedagogy

MEET YOUR PROGRAM ARCHITECTS

VARUN SATIA
Founder and Chief Story Teller, Kraftshala
Ex- Nestlé. (Marketing @ KitKat & MAGGI)
Ex-India MD @Campus Ventures Inc.
MBA from FMS, Delhi.
B.E. from BITS- Pilani.
ESHU SHARMA
Co-Founder & Head of Student Experience, Kraftshala
Ex- Unilever.
MBA from FMS, Delhi.
B.Tech from PEC, Chandigarh
NISHTHA JAIN
Head of Marketing and Content, Kraftshala
Ex- Nestlé Brand Manager (Maggi).
MBA from IIM- Lucknow
B.Tech from NIT Kkr

JOIN OTHER PARTICIPANTS FROM COMPANIES LIKE:

CAREER SUPPORT ALONG THE WAY

Getting that interview to converting the interview - we work with you to create a stellar resume, prepare you for an
interview and do a targeted pushing of your candidature basis your profile, preference and performance in the program.

PICK A PROGRAM THAT SUITS YOUR REQUIREMENTS

The Marketing Launchpad

with INDUSTRYCreds™ Certification

This is 20 week online full-time program for which we select, train and invest in high potential graduates to help them start a fantastic career in marketing. The best part? You pay ONLY when you land a job with a minimum CTC of INR 4.5 lakhs.

Professional Brand Management

with INDUSTRYCreds™ Certification

Our magnum opus – This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools – competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

Brand Building

with INDUSTRYCreds™ Certification

The flagship Kraftshala B-School program that deep dives into the process of creating communication so extensively that several brand managers have also found it super useful.

Sales Leadership

with INDUSTRYCreds™ Certification

The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

Digital Brand Building

with INDUSTRYCreds™ Certification

This B-School program combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the ‘job-to-do’ and then ’solve’ any brand growth problems through digital.

Pick a program that suits your requirements

Digital Brand Building

This flagship program of Kraftshala combines Brand Building and Digital Marketing in a comprehensive structure that you can use to find the 'job-to-do' and then ’solve' any brand growth problems using both communication and media - a favourite for any aspiring brand manager.

Brand Building

This B-School program deep dives into the process of creating communication in an extensive manner keeping in mind the category, competition, your brand & the user.

Sales Leadership

The only program in the country that will not only take you through the sales & distribution structure of multiple sectors like FMCG, FMCD, E-commerce, Telecom, etc. but also teach you the frameworks that sales managers use to grow their categories.

The Marketing Launchpad

This is 20 week online full-time program for which we select, train and invest in high potential graduates to help them start a fantastic career in marketing. The bespt part? You pay ONLY when you land a job with a minimum CTC of INR 4.5 lakhs.

Professional Brand Management In The Digital Age

Our magnum opus - This is the only brand management program which helps candidates master the complete brand building journey through traditional + digital tools - competitive and cultural landscaping, user personas, insighting, brand solutioning, media planning, concept writing, brief writing, creative evaluation, innovation, essence etc

*Please note that all programs have a screening test that you need to clear to secure an admission
Ready to experience industry
driven learning?
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