DIGITAL BRAND BUILDING

with INDUSTRYCreds™ Certification and
live projects

An exclusive program for handpicked students
from B-Schools across the country

Applications for MBA 2020-22 batch will reopen in January 2021.

PROGRAM OVERVIEW

A 9 week INDUSTRYCreds™ program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of creating and building a brand campaign in today's digital age.

INDUSTRYCreds™ certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in the role of a marketer in today’s digital age by working on a LIVE project

Personalised Coaching on how to strategize and execute campaigns from highly experienced managers

1 year access to content featuring proprietary frameworks, applied through digital tools using Indian examples

Access to 200+ additional mentors across sectors and expertise areas

8-10 hours for 9 weeks including content, project work and exercises

tools you'll learn:

Who is it for?

With increasing number of recruiters preferring candidates with digital experience for even traditional roles, and even case competitions increasingly testing you on crafting digital plans and strategies, this program would be suited for all current B-School students irrespective of the field and the industry that you plan to get into.

Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1) Applications for Kraftshala’s INDUSTRYCreds™ programs are currently closed. Applications will reopen in January 2021, for MBA Batch 2020-2022.

2) Once applications reopen, student who apply for the programs will sit for a common pre-course screening exercise across the 3 B-school programs (Brand Building, Sales Leadership and Digital Brand Building) to help us gauge your marketing and sales aptitude. To help you do well in the test, you'll also get access to Kraftshala's proprietary frameworks in the form of video content (~45 mins total) which will help you build an approach to the problem. Upon completion of the test, you’ll get an invitation to attend a live session by an expert to get clarity on how you could have approached the Screening Test better. While we can only accept a handful of students, we’d like to help everyone who attempted the Test to become better marketing and sales professionals.

3) Based on your test performance and overall profile and your interest area, you would be offered a place in the program. We will select between 1-6 candidates per B-school from our partnering campuses.

Know more about the Pre-Course Screening Exercise

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • Students who successfully submit their exercises will get to attend a LIVE session with an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Ayush Goel | IMT Ghaziabad, 2020 Batch

PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”.

Ayush Goel
IMT Ghaziabad, 2020 Batch

PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”

PROGRAM BENEFITS

Get a cohesive business perspective to digital brand building with insights from experts from Facebook, Unilever, Flipkart, Performics

Get hands-on exposure to key concepts and latest tools through running live campaigns

Connect with top Industry Experts for anything, anytime!

Signal your potential to top recruiters through INDUSTRYCreds™ score

Final Placement Prep

The program has been designed with a practitioner’s lens. Unlike the other programs which exist in the market, this program does not teach you the tools in silos because frankly, the consumers do not exist in silos. The program goes much deeper at a concept level to force you to think across the digital landscape and then devise plans which are brand and user centric to give you the edge in case competitions, internships, placements and your careers.

Differentiate yourself in front of recruiters by gaining some real experience of building brand using digital. Every concept is locked in through immediate application in a project and thorough one-on-one feedback for the same from specific channel experts.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 11 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

INDUSTRY PARTNERS

With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

WITH INSIGHTS FROM

Arjun Sood

Client Solutions Manager

Amit Ojha

Head of Agency Business

Sambit Dash

VP, Marketing

Vipul Mathur

Head, Tea Innovations

Ashish Chopra

VP, Content Marketing

Ashish Tiwari

Sr. Vice President - Marketing and Digital

Sudeep Chawla

Business Head - New Constructions

Shailendra Singh

GM, Digital Transformation & Deodorant

Adarsh K Menon

VP & Head, Private Labels & Electronics

Kunal Malhotra

Assistant Regional Manager, Zone AOA

Bhawna Sikka

Area Marketing Lead at GSK Consumer Healthcare

Divya Aggarwal

Head Of Marketing at Impresario Handmade Restaurants

Sahil Jain

Snr. Category Manager

YOUR MENTORS

Aanchal Chhabra

Deputy Brand

Kunwarbir Singh

Marketing Manager

Harsh Pamnani

Marketer and Author of Booming Brands

Reshbha Munjal

Senior Brand Manager
M&Ms, Skittles & E-commerce Champion

Shalini Lahiri

Head of Marketing

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Vikram Malik

Snr. Category Manager

Ankit Kishore

Senior Manager - Digital planning & buying

Arpit Upadhayay

Digital Marketing Manager

Sarah Banerjee

Associate Director - Marketing

Tejas Chaudhari

Performance Marketing

Soumita Mukherjee

Ex-Category Manager

Gaurav Gupta

Senior Manager HRBP

Pankaj Kaushal

Revenue Manager

PROGRAM FEE

INR 25,000 + GST

Low Cost EMI options available

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