This is a program which teaches you brand building in today’s digital age. It was previously called Integrated Digital Marketing but since we now go well beyond only digital, we have renamed the program. In the real world a consumer is targeted across various channels, and that is why in this program, you dont learn anything in silos. You learn how to craft as well as implement your business strategy acorss all channels. You first start by creating the entire strategic communication brief for a brand (curriculum from our Brand Building Program) and then additionally learn how to execute that strategy acorss various platforms. Its the most comprehensive program for mastering brand building in the digital age.

The program helps you crack outstanding placements and stand out in any marketing role, through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process to result into the INDUSTRYCredsTM scores.

As soon as you start the program, you join other students from across the top campuses of the country. You interact with your fellow students, as well as members of the Kraftshala Academic team, in an online community to receive support throughout the program. In the words of one of our students – Help is always provided at Kraftshala to those who ask for it!

All of Kraftshala’s INDUSTRYCreds programs for BSchools are built to give you a distinctive edge in internships, placements and beyond.

1.  Put your best foot forward for converting a PPO by gaining exposure to industry’s way of doing things
2. Crack marketing & sales roles with the top recruiters visiting your campus.
3. Get highlighted as high potential marketing talent to top campus recruiters
4. Become a part of a close-knit community of 2500+ ambitious professionals (and growing) for all kinds of support in campus & beyond.

We are opening applications only once for the batch of 2020-22. We have a Screening Test in which students would be tested on their logical ability, user centricity and ability to grasp and apply concepts that we teach.

This Screening Test will be evaluating you on your user-centricity, and ability to grasp and apply concepts that we teach. To prepare for it, all you need to do is go through the videos on a concept called Reverse Marketing Framework, the playlist of videos for which can be viewed here. The test will require you to watch a specific ad and decode it to answer the following questions –

– Business Objective
– Target Consumer
– Communication Challenge

Kraftshala programs are designed keeping in mind the roles that you are going to take up. The content, projects, feedbacks and assessments – all components are built to help you master the ‘industry’s way’ of doing things to launch a fantastic career. It is not just a program but an industry immersion to support you from training to getting placed in those roles. We do this through –

1. Content from industry experts converted into simple frameworks
   We’ve spoken to tons of experts from both large and small companies like HUL, Nestle, Facebook, Performics, Mama Earth etc. to help you build your mastery through their different perspectives and best practices of approaching the problem.
2. Guided LIVE projects on business problems to help you apply the concepts 
   We make you step into the shoes of a Brand/Marketing Manager, Performance Marketing Manager to tackle growth problems. You don’t just get a 1 line brief but instead get guided charters for each step of the project to learn the process and not just meet the deliverables
3. Personalised coaching & mentorships at every step to help you course correct
   We make you get feedback from current brand /performance marketing managers. These discussions are focused on helping you apply the concepts well, fill up the gaps of knowledge, if any, and to probe you in different ways to help you think about problem in a more deeper way
4. INDUSTRYCreds Scores – A Performance matrix to highlight your potential to recruiters
   We don’t just train you but also get you assessed from an expert panel of industry interviewers as a part of the Assessment Center at the end of your program. With this, you have a benchmark on how you fared across all Kraftshala students from 50+ B-Schools to showcase your potential to top recruiters. These scores result in direct PPIs in some cases (details available in the program brochure). They are also shared with lots of recruiters to highlight your sales and marketing leadership potential.

Absolutely yes! 53% recruiters say that they would prefer a candidate with digital orientation for conventional Management Trainee/S&M Role. Digital is fast becoming the most important media channel and a running proficiency in it can give you a tangible edge over the competition. Not to forget that even in your business school life, so many of the recent case study competitions and live projects are either totally based on the digital platforms or have a considerable part of the deliverable based on it. That is not just an indication of how digital is changing the business landscape but also an opportunity for you to gain an edge over other students in your B-school life itself.

The Digital Brand Building is a unique offering that covers the brand building process in today’s digital age. It starts from the business objective and focuses on solving the problem through communication and media. If you just want to learn a tool, then there are lots of free programs on the internet. But if you want to focus on how to use the various tools in an integrated strategy to run not just the campaigns, but also do consumer research, consumer testing, forming segments and many more – then this is the program for you.

The program has been created especially for B-School students to enable them to get a distinctive edge by giving a practical exposure through a live project and feedback with industry experts working as performance marketing managers and brand managers in India’s leading companies. Basis your performance in the program, you get an INDUSTRYCreds score which becomes a signal of your potential to the hiring managers as well.

Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world digital marketing and brand building. The program trains you for specific roles. This training is done 10% through content, 20% through personalised project feedbacks and discussions and 70% by making it go it yourself, through projects.

Projects are at the heart of the INDUSTRYCreds programs to enable you to pratically apply your learnings so that the concepts become second nature to you. We make you step into the shoes of a Brand/Marketing Manager, to tackle growth problems. You don’t just get a 1 line brief but instead get guided charters for each step of the project to learn the process and not just meet the deliverables. Post submission, you get mandatory feedback from our industry experts. These sessions are meant to help you identify and work on the gaps in your learning.

The objective of the DBB project revolves around creating a strategic communication brief and then executing that strategy across the different platforms (details can be found in the program brochure).The brand that you will be working on will be shared in the admissions email with you.

The live project is part of the curriculum of the program and runs simultaneously along with the content (video lectures). You watch the content, learn concepts and frameworks and then you apply them on the live project. This is how you apply the theoretical concepts practically.

Post successful completion of the program requirements, you appear for an assessment center comprising of a test and an interview. Based on your performance, you recive the INDUSTRYCredsTM score (only if the score is above 65)

INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.

INDUSTRYCreds Scores are a Performance matrix to highlight your potential to recruiters

Kraftshala programs don’t just train you but also get you assessed from an expert panel of industry interviewers as a part of the Assessment Center at the end of your program resulting into the INDUSTRYCreds score. With this, you have a benchmark on how you fared across all Kraftshala students from 50+ B-Schools to showcase your potential to top recruiters.

Additionally, some students have also received direct PPIs in the past from companies like Nestle, Performics, 3M. Infact in the current ongoing year, 34 students received a PPI from Performics (4 converted them into PPOs) and 9 students received a pre-placement process shortlist from Nestle (process is currently ongoing). These scores are also shared with 50+ recruiters to highlight your sales and marketing leadership potential. More details on this can be found in the program brochure

INDUSTRYCreds Scores are routinely shared with top recruiters. The idea is to get these recruiters positively predisposed towards your profile even before they visit your campus and give you an edge compared to your peers in cracking a great placement on campus.

These scores have been shared with companies like HUL, Nestle, Marico, 3M, ITC, HSBC, Pepsico, RPG etc. in the past. While we try our best to help these recruiters see the value of hiring INDUSTRYCreds certified candidates, to what extent they choose to incorporate this data in their campus hiring process is up to them.

Over the years, we have started receiving more and more interest in hiring INDUSTRYCreds students indicating a growing belief amongst recruiters that your achievements are a solid reflection of your overall capability as a high potential sales and marketing professional.

The students who took the program last year got placed in top firms which visit their campus like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico, Bajaj Auto, Mahindra, Himalaya, Berger, Gartner etc.. The top students of the INDUSTRYCredsTM programs have also been receiving Nestle PPIs based on their score and overall profile.
Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca-cola and Airtel Case Study challenges among many others.

While the program requires 8-10 hours of work every week, the exact time you want to devote is completely up to you. The program allows you to take extensions for managing your schedules in a specific week, if needed. You can check with the admissions team for more clarity on this.

Our students have vouched for the fact that 1 hour spent with Kraftshala is 4X more effective than any other preparation.

Of course, we do! Not just FMCG, we have people from many more domains like Ecom, Performance Marketing, Media, Communications etc. Once you get enrolled in any of the programs, you get access to the mentorship platform where there are more than 200 mentors. People like Sambit Dash( Head of Marketing at TacoBell), Satyajit Bagchi (Senior Brand Manager at Sanofi), Mansi Khanna (Marketing Manager at Nestle) and many more. You can book a slot with them and take any kind of assistance such as mock interviews, career guidance, CV reviews etc.
Our leadership team themselves is from FMCG background, including Varun Satia who is ex-Nestle (FMS 2011), Nishtha Jain ex-Nestle (IIM Lucknow 2013), Eshu Sharma, ex-HUL (FMS’2016). They are constantly here to provide you with constant guidance throughout our association.

Your INDUSTRYCredsTM Score will be valid for 2 years post your date of enrolment. The recommendations take place in batches till the time your graduate depending on the recruiter’s requirements.

However, your access to the content and mentorships stays with you for an entire year from the date of enrollment.

This program is built on a learning principle which combines video content, projects and one-on-one interactions. While the videos are delivered online, but the project work will require you to go and talk to real consumers/shoppers/retailers. All interactions with coaches and mentors will happen over a call enabled through the Kraftshala platform.

You get INDUSTRYCreds certified only if you receive a score of 65 or above. If you dont clear the passing crietria you get 1 more chance to clear it basis the schedule determined by the Kraftshala team

No, you can apply to the programs for free. Post that you would be required to upload your CV and appear for the pre-course screening test. Once selected, you will be required to submit the program fee. You can choose to pay the entire amount upfront or consult with your counselor for low-cost EMI options.

No, this is a non-refundable program

We have convenient EMI options. You can apply to the program for free. Post that our admissions team will get in touch with you to evaluate your candidature and fit with the course. Once selected, you will be required to submit the course fee which you can either pay the full amount upfront or else use our easy EMI option.

The assessment to evaluate the batch will happen at the end of the program. It will happen over a fixed window during specified phases and the exact dates would be communicated by the program managers in due course of time. You can target the window that suits you and pursue the program accordingly. You will not be allowed to appear for the assessments outside of this period.

While sticking to the timelines is really important for an evaluative program like this, we do understand that there might be days/weeks wherein you are not able to put in the required amount of time. For that very reason, we do keep a week or two in buffer for you to make up for the lost time in those busy weeks. But in an exceptional case of not being able to complete even after the buffers and not being responsive to your POC will make you ineligible for appearing for the assessments.

The selected lot of students gets divided into groups of 3-4 and each group takes up the projects. You get a task associated to the project every week, which you then complete by discussing with your group members. The discussions can happen over whatsapp or phone/video calls basis the need. Since marketing is best done by discussing and exchanging ideas, this is core aspect of the program experience and it very closely mirrors how you will be working in real life as well. We have a fixed buffer in the timelines for the weeks when none of your group members are available due to that important meeting, that vacation or that ‘no-mood’ time. Yes, we are humans too 🙂

No. Starting this year, you will be eligible to apply and enrol (if you get selected) in Kraftshala programs only once (i.e. when it launches for your campus in Q1 2021). This will be the only time when batch of 2020-22 will be able to apply for one of Brand Building, Digital Brand Building or Sales Leadership programs.

You will be able to benefit from the assistance provided for internships by enrolling now. However, if you wish to start your program post internship, you can do that.

Kraftshala breaks down the Live project from the company to meet the learning outcomes in addition to the project outcomes. The CV points on this, are thus, from Kraftshala with the company’s name mentioned in it. These are given post completion of the program (INDUSTRYCreds score equal to or above 65)

We share the performances of our students with all our industry partners who have collaborated with us to train the students. However, we don’t push them to hire through us. Having said that, these have used this information to provide PPIs to our students over the years.
Though we don’t suggest you to take up the programs just for PPIs, as you’d not be doing justice to the entire experience.

The program in itself is available to the selected students across campuses basis the Pre-course Screening test. So the price is standard for all. However, you can use the recommendation code of your seniors who got enrolled in the previous batch to earn additional mentorship sessions.
You can also opt for the special preparatory packages at discounted prices (option available in the application form), if you are looking for a more all-round training in all aspects of Marketing & Sales.

Yes, you will be connecting with experts from the brand you are working on during your project tenure. However, we don’t restrict your interactions to experts of only one brand. We connect you with top professionals across brands and sectors, for you get a wider perspective on approaching business problems.