This is a program which teaches you brand building in today’s digital age. It was previously called Integrated Digital Marketing but since we now go well beyond only digital, we have renamed the program.
In the real world a consumer is targeted across various channels, and that is why in this program, you dont learn anything in silos. You learn how to craft as well as implement your business strategy acorss all channels.
Understanding the digital channels is not the be all and end all of this program, they are just the means. The objective is to grow the business, and hence the Digital Brand Building Program starts with the business objective. The different digital channels are then used in conjunction based on the consumer being targeted to achieve the objectives.

The Digital Brand Building program is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.

The program helps you crack outstanding placements and stand out in any marketing role, through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process to result into the INDUSTRYCreds™ scores.

As soon as you start the program, you join other students from across the top campuses of the country. You interact with your fellow students, as well as members of the Kraftshala Academic team, in an online community to receive support throughout the program. In the words of one of our students – Help is always provided at Kraftshala to those who ask for it!

The pre-course screeing test is a short test on a few fundamental concepts of sales & marketing. It does not require any prior prep. You just need to watch the content (~45 min) covering some proprietary frameworks of Kraftshala and attempt an exercise that tests you on what you grasped from that module.

Based on your performance, your overall profile and your interest area, you would be offered a place in the program best suited for your profile. Students who complete the test will also get a chance to get feedback from a senior industry professional. While we can only accept a handful of students, we’d like to help everyone who attempted the Test to become better marketing and sales professionals.

The pre-course is a short 45 min module on some fundamental concepts of marketing and sales. It does not require any prior prep. You just need to watch the content and attempt an exercise that tests you on what you grasped from that module. Based on your performance, your overall profile and your interest area, you would be offered a place in the program best suited for your profile.

Some selected students will also get a chance to get a personalised feedback from a marketing or a brand manager.

The difference lies in the depth of the curriculum and the hands-on experience of strategising & running campaigns for specific brand objectives.

The Digital Brand Building program has been designed with some of the industry’s leading digital marketers and brand managers and contains live projects with brands to implement the learnings. In addition, you get feedback from industry professionals so that the concepts and thinking models become second nature to you

Absolutely yes! 53% recruiters say that they would prefer a candidate with digital orientation for conventional Management Trainee/S&M Role. Digital is fast becoming the most important media channel and a running proficiency in it can give you a tangible edge over the competition. Not to forget that even in your business school life, so many of the recent case study competitions and live projects are either totally based on the digital platforms or have a considerable part of the deliverable based on it. That is not just an indication of how digital is changing the business landscape but also an opportunity for you to gain an edge over other students in your B-school life itself.

The Digital Brand Building is a unique offering that covers the brand building process in today’s digital age. It starts from the business objective and focuses on solving the problem through communication and media. If you just want to learn a tool, then there are lots of free programs on the internet. But if you want to focus on how to use the various tools in an integrated strategy to run not just the campaigns, but also do consumer research, consumer testing, forming segments and many more – then this is the program for you.

The program has been created especially for B-School students to enable them to get a distinctive edge by giving a practical exposure through a live project and feedback with industry experts working as performance marketing managers and brand managers in India’s leading companies. Basis your performance in the program, you get an INDUSTRYCreds score which becomes a signal of your potential to the hiring managers as well.

Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world digital marketing and brand building.

Projects are at the heart of the INDUSTRYCreds programs to enable you to pratically apply your learnings so that the concepts become second nature to you.
The brand that you will be working on will be shared in the admissions email with you. The entire project is divided into smaller project charters for each week. Post submission, you get mandatory feedback from our industry experts. These sessions are meant to help you identify and work on the gaps in your learning.

The live project is part of the curriculum of the program and runs simultaneously along with the content (video lectures). You watch the content, learn concepts and frameworks and then you apply them on the live project. This is how you apply the theoretical concepts practically.

Post successful completion of the program requirements, you appear for an assessment center comprising of a test and an interview. Based on your performance, you recive the INDUSTRYCredsTM score (only if the score is above 65)

INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.

These credentials are useful to benchmark yourself against an absolute standard, while also demonstrating your marketing and digital potential in placements by getting a distinctive edge over the rest of your peers.
In addition to being a brilliant pointer for your marketing and sales CVs, the INDUSTRYCredsTM score is a metric that showcases your performance instead of just being a blanket certification. The content, mentorships, feedbacks lead to a substantially higher skill upgradation. They together constitute the experience of the INDUSTRYCredsTM programs and this is what prepares you for the roles that you will be taking up in the industry.

INDUSTRYCredsTM Scores are routinely shared with top recruiters. The idea is to get these recruiters positively predisposed towards your profile even before they visit your campus and give you an edge compared to your peers in cracking a great placement on campus. While, you need to score a minimum of 65 to be eligible for the certification and get recommended, but based on the range that the recruiters have historically hired from, we make an assessment of where a particular IC score would be highly valued and recommend accordingly.
For your reference, companies like Nestle, HUL, 3M, Amazon, among others, have been considering a score of above 76, while scores between 70-75 have been considered by the likes of Maruti, ACT, Dixcy, CIPLA, Bajaj Finserv, Raymond, among others. While this is not a guarantee of your shortlist since companies have their own internal parameters that you need to qualify for, it is as strong a recommendation as possible of your marketing and sales capability.

The students who took the program last year got placed in top firms which visit their campus like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico, Bajaj Auto, Mahindra, Himalaya, Berger, Gartner etc.. The top students of the INDUSTRYCredsTM programs have also been receiving Nestle PPIs based on their score and overall profile.
Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca-cola and Airtel Case Study challenges among many others.

While the program requires 8-10 hours of work every week, the exact time you want to devote is completely up to you. The program allows you to take extensions for managing your schedules in a specific week, if needed. You can check with the admissions team for more clarity on this.

Our students have vouched for the fact that 1 hour spent with Kraftshala is 4X more effective than any other preparation.

Of course, we do! Not just FMCG, we have people from many more domains like Ecom, Performance Marketing, Media, Communications etc. Once you get enrolled in any of the programs, you get access to the mentorship platform where there are more than 200 mentors. People like Sambit Dash( Head of Marketing at TacoBell), Satyajit Bagchi (Senior Brand Manager at Sanofi), Mansi Khanna (Marketing Manager at Nestle) and many more. You can book a slot with them and take any kind of assistance such as mock interviews, career guidance, CV reviews etc.
Our leadership team themselves is from FMCG background, including Varun Satia who is ex-Nestle (FMS 2011), Nishtha Jain ex-Nestle (IIM Lucknow 2013), Eshu Sharma, ex-HUL (FMS’2016). They are constantly here to provide you with constant guidance throughout our association.

Your INDUSTRYCredsTM Score will be valid for 2 years post your date of enrolment. The recommendations take place in batches till the time your graduate depending on the recruiter’s requirements.

However, your access to the content and mentorships stays with you for an entire year from the date of enrollment.

This program is built on a learning principle which combines video content, projects and one-on-one interactions. While the videos are delivered online, but the project work will require you to go and talk to real consumers/shoppers/retailers. All interactions with coaches and mentors will happen over a call enabled through the Kraftshala platform.

All the mentors are listed on the platform with their rates in terms of Kraftcoins. Once you get enrolled, you will be given 2000 Kraft Coins which you can use to book mentorships with any of these mentors. You will also get a lot of opportunities throughout the program tenure to earn more kraftcoins to get more mentorships.

You will only get one chance to appear for the assessments

No, you can apply to the programs for free. Post that you would be required to upload your CV and appear for the pre-course screening test. Once selected, you will be required to submit the program fee. You can choose to pay the entire amount upfront or consult with your counselor for low-cost EMI options.

No, this is a non-refundable program

We have convenient EMI options. You can apply to the program for free. Post that our admissions team will get in touch with you to evaluate your candidature and fit with the course. Once selected, you will be required to submit the course fee which you can either pay the full amount upfront or else use our easy EMI option.

The assessment to evaluate the Post-Internship batch will happen at the end of the program, once at Septmenber end and again towards end of October. It will happen over a fixed window during these phases and the exact dates would be communicated by the program managers in due course of time. You will not be allowed to appear for the assessments outside of this period.