Digital Brand Building

DIGITAL BRAND BUILDING

with INDUSTRYCreds^TM certification
and Live Project

An exclusive program for handpicked students from B-Schools across the country.

Applications for the Pre-Internship batch are now open

Apply Now

DIGITAL BRAND BUILDING

with INDUSTRYCreds^TM certification

and Live Projects

An exclusive program for handpicked students

from B-Schools across the country.

Applications for the Pre-Internship batch are now open

Apply Now

PROGRAM OVERVIEW

An 11-week INDUSTRYCredsTM program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of strategizing and running campaigns for live brands

INDUSTRYCredsTM certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in brand management by working on a LIVE project

1:1 Coaching on marketing projects with highly experienced marketing managers

1 year access to content featuring proprietary frameworks and insights from Indian cases

Access to 200+ additional mentors across sectors and expertise areas

6-7 hours for 9 weeks including content, project work and exercises

PROGRAM OVERVIEW

An 11-week INDUSTRYCredsTM program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of strategizing and running campaigns for live brands.

INDUSTRYCreds^TM certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in the role of a marketer in today’s digital age by working on a LIVE project

1:1 coaching on how to strategize and execute campaigns from highly experienced managers

1 year access to content featuring proprietary frameworks, applied through digital tools using Indian examples

Access to 200+ additional mentors across sectors and expertise areas

6-7 hours for 9 weeks including content, project work and exercises

TOOLS YOU’LL LEARN

TOOLS YOU’LL LEARN

WHO IS IT FOR?

With increasing number of recruiters preferring candidates with digital experience for even traditional roles, and even case competitions increasingly testing you on crafting digital plans and strategies, this program would be suited for all current B-School students irrespective of the field and the industry that you plan to get into.
Our past students have ranged from top and mid tier campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1) The pre-internship cohort starts from Jan. Applications outside of the official launch timelines of your campus will not be considered. You can check on exact dates with your on-campus marketing committees or placecoms, or alternatively, drop in a request at admissions@kraftshala.com.

2) Post application, you will sit for a common pre-course assessment across the 3 INDUSTRYCredsTM programs (Brand Building, Sales Leadership and Integrated Digital Marketing). It is a 45-min module basis which you need to attempt an exercise that tests you on your marketing and sales acumen.

3) Based on the performance, overall profile and your interest area, you would be offered a place in the program best suited for you.

WHO IS IT FOR?

With increasing number of recruiters preferring candidates with digital experience for even traditional roles, and even case competitions increasingly testing you on crafting digital plans and strategies, this program would be suited for all current B-School students irrespective of the field and the industry that you plan to get into.
Our past students have ranged from top and mid tier campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1) The pre-internship cohort starts from Jan. Applications outside of the official launch timelines of your campus will not be considered. You can check on exact dates with your on-campus marketing committees or placecoms, or alternatively, drop in a request at admissions@kraftshala.com.

2) Post application, you will sit for a common pre-course assessment across the 3 INDUSTRYCredsTM programs (Brand Building, Sales Leadership and Integrated Digital Marketing). It is a 45-min module basis which you need to attempt an exercise that tests you on your marketing and sales acumen.

3) Based on the performance, overall profile and your interest area, you would be offered a place in the program best suited for you.

Know more about the Ultimate Marketing and Sales Pre-Course Assessment test

In addition to judging your potential, through the pre-course –

You will get to experience the Kraftshala Learning Experience without paying a single penny.
Kraftshala prides itself on how we simplify difficult concepts and make memorable frameworks for the same. The pre-course will help you check out our learning philosophy

A few selected individuals will also get detailed feedback from an industry professional
Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Know more about the Ultimate Marketing and
Sales Pre-Course Assessment test

In addition to judging your potential, through the pre-course –

You will get to experience the Kraftshala Learning Experience without paying a single penny.
Kraftshala prides itself on how we simplify difficult concepts and make memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
A few selected individuals will also get detailed feedback from an industry professional
Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Ayush Goel
IMT Ghaziabad,
2020 Batch,
PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same.
Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts.
Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”

PROGRAM BENEFITS

The program has been designed with a practitioner’s lens. Unlike the other programs which exist in the market, this program does not teach you the tools in silos because frankly, the consumers do not exist in silos. The program goes much deeper at a concept level to force you to think across the digital landscape and then devise plans which are brand and user centric to give you the edge in case competitions, internships, placements and your careers.

Differentiate yourself in front of recruiters by gaining some real experience of building brand using digital. Every concept is locked in through immediate application in a project and thorough one-on-one feedback for the same from specific channel experts.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 11 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you.

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

Ayush Goel

IMT Ghaziabad, 2020 Batch, PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same.
Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts.
Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”.

PROGRAM BENEFITS

The program has been designed with a practitioner’s lens. Unlike the other programs which exist in the market, this program does not teach you the tools in silos because frankly, the consumers do not exist in silos. The program goes much deeper at a concept level to force you to think across the digital landscape and then devise plans which are brand and user centric to give you the edge in case competitions, internships, placements and your careers.

Differentiate yourself in front of recruiters by gaining some real experience of building brand using digital. Every concept is locked in through immediate application in a project and thorough one-on-one feedback for the same from specific channel experts.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 11 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

Industry Partners

With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager,
Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1."

Emilia Matsumura

Director of Marketing,
Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

Varun Satia
Founder

Eshu Sharma
Co-Founder

Nishtha Jain
Head, Marketing & Content

Sambit Dash
VP Marketing

Arjun Sood
Client Solutions
Manager

WITH INSIGHTS FROM

Amit Ojha
Head of Agency Business

Vipul Mathur
Head, Tea Innovations

Gaurav Mehta
Chief Marketing Officer

Ashish Chopra
VP, Content Marketing

Adarsh K Menon
VP & Head, Private Labels & Electronics

Kunal Malhotra
Assistant Regional Manager, Zone AOA

Bhawna Sikka
Global Marketing Manager

Divya Aggarwal
Head of Marketing

Sahil Jain
Group Head, Performance Content

Neha Ahuja
Head of Marketing

Ashish Tiwari
Head, Digital Marketing and PR

Sudeep Chawla
Business Head

Shailendra Singh
GM, Digital Transformation & Deodorant

YOUR MENTORS

Mansi Khanna
Marketing Manager (Chocolates), Ex – P&G

Soumita Mukherjee
Ex-Category Manager

Divya Aggarwal
Head of Marketing

Gaurav Gupta
Senior Manager HRBP

Pankaj Kaushal
Revenue Manager

Sourav Choudhury
Founder and CEO

Hear from our Alumni on their Kraftshala Experience

PROGRAM FEE

INR 25,000 + GST

EMI options available

APPLY NOW

Fill out this form to apply for the Digital Brand Building Program

Utsav Poddar | Placed at Flipkart

INDUSTRYCreds Score: 87
Brand Building Program

“Kraftshala has been an amazing experience for me. The program is well structured and the learning is immense. The frameworks and concepts used are really helpful, especially in case competitions. The numerous examples in turn prove to be of huge assistance during interviews. Overall, I feel it has been a good value addition to my repertoire.”

INDUSTRY PARTNERS

With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

Varun Satia
Founder

Eshu Sharma
Co-Founder

Nishtha Jain
Head, Marketing

Sambit Dash
VP Marketing

Arjun Sood
Client Solution Manager

WITH INSIGHTS FROM

Amit Ojha
Head of Agency Business

Vipul Mathur
Head, Tea Innovations

Gaurav Mehta
Chief Marketing Officer

Ashish Chopra
VP, Content Marketing

Adarsh K Menon
VP & Head, Private Labels & Electronics

Kunal Malhotra
Assistant Regional Manager, Zone AOA

Bhawna Sikka
Global Marketing Manager

Divya Aggarwal
Head of Marketing

Sahil Jain
Group Head, Performance Content

Neha Ahuja
Head of Marketing

Ashish Tiwari
Head, Digital Marketing and PR

Sudeep Chawla
Business Head

Shailendra Singh
GM, Digital Transformation & Deodorant

YOUR MENTORS

Mansi Khanna
Marketing Manager (Chocolates), Ex – P&G

Soumita Mukherjee
Ex-Category Manager

Divya Aggarwal
Head of Marketing

Gaurav Gupta
Senior Manager HRBP

Pankaj Kaushal
Revenue Manager

Sourav Choudhury
Founder and CEO

Hear from our Alumni on their Kraftshala Experience

PROGRAM FEE

INR 25,000 + GST

EMI options available

Apply Now

Fill out this form to apply for the Digital Brand Building Program

CURRICULUM

Module 1 - Introduction to the Program

Duration: 0.5 week

In this module you will start by learning a business perspective to sales and marketing and understand the role that digital media plays in it.

We cover the following:

Consumer Lifetime Value and Consumer Acquisition Cost
The Business Process: Insight to Business Strategy
Product Innovation/Renovation
Communication Strategy
Media and Activation
Customer Support

Module 2 - Breaking down a business problem

Duration: 1 week

In this module we start how all businesses start – with a problem or an idea. But we do what most people forget to do. We break down the problem before jumping to solutions. We create different hypotheses across consumer, the brand’s proposition, channels, media, and copies, etc. to narrow down on one specific problem that is solvable and would give us maximum benefits.

We will discuss:

A birds eye view of marketing process
Creating logic paths
The Growth Equation Framework for solving all business problems
Examples of the logic paths across various industries

Module 3: Collecting Data for testing assumptions

Duration: 2 weeks

In this module we test each hypothesis that we created in the previous module using hardcore research and data analysis to uphold or negate each of our hypotheses so that we know what to work on.

We cover the following:

Primary research – The subtle art of understanding the unsaid
Keyword research – The goldmine of consumer information
Social Listening & Google Alerts, Trends – Being always on and listening in
Google Analytics – making sense of your own website data

Module 4: Narrowing down on the User

Duration: 1 week

In this module, we now arrive at exactly who is our user & what do we need to convince them of.

We figure out how should this proposition be made to the user: what benefits should we write about? Why would they believe in my benefit? What are the fears, triggers, and barriers of the user that I can work upon to convince them to make that purchase? A changed word in the sentence can make all the difference. Are you watching closely?

We will discuss the following –

Super Consumer Deep Dive
Communication Challenge
Insight Discovery Process
Framing brand benefits
Framing the message strategy
Precision Marketing: Hypersegmentation and targeting

Module 5: Fixing the Product

Duration: 0.5 week

Before we get to running the ads – there is this one more crucial step – of fixing the product itself and this module covers that.

We discuss the following in detail –

Introduction to SEO
On-page SEO
Off-page SEO
Technical SEO
SEO Analytics

Module 6: Ensuring the product converts

Duration: 0.5 week

This module covers the page where users would be landing after clicking on our ads. That is our Product. This is what converts your leads and gives you the conversion: the gold.

We cover the following:

Conversion Rate Optimization
Golden rules of CRO
Techniques for CRO
Improving user experience, call to actions etc

Module 7: Setting the KPIs & Choosing the channels

Duration: 0.5 week

In this module, we decide on the KPIs and accordingly choose the channels basis the TG that we want to go after.

We cover the following:

Business and campaign metrics
Metrics that matter
Understanding the different metrics
Setting targets basis data
Selecting Channels basis data

Module 8: Running Ads on Facebook

Duration: 0.5 week

In this module we will finally start running ads on various platforms to meet the business results.

We start with Facebook and cover the following –

Facebook Business Manager
Targeting options on facebook ad manager
Placement of Facebook ads
Optimization Model
Bidding Strategies on Facebook
Manual vs Automatic Bidding

Module 9: Running Ads on Google

Duration: 0.5 week

We cover the following:

Google Ads
Search and Display Ads
Video Ads
App Ads

Bonus Content: Amazon Ads

Module 10: Email Marketing

Duration: 0.5 week

In this module we cover the following :

Introduction to E-mail
Explanation of Lifecycle marketing
Creation of emailing lists
Designing E-mails
Understanding factors affecting deliverability of E-mail
Nurturing your Leads
Analysis of the E-mail data
Optimizing and Testing E-mail

Module 11: Creating Content that converts

Duration: 0.5 week

In this module we cover the different things which are required to create long-term success.

We cover the following:

Introduction to Content Marketing
Content Marketing Model
How to select topics
Tips to create great content

Module 12: Measurement and Iteration

Duration: 0.5 week

This is where we test our performance against the KPIs that we had set earlier. We learn to read our campaign’s performance metrics like the back of our hand. We learn how to detect what we can improve further and iterate.

We will specifically cover –

Retargeting campaigns on GDN and Facebook
Creating Lookalikes and Custom Audiences
Attribution Models
Measuring and optimizing campaigns
Integrated media planning
Audience Lists and Remarketing Lists

Module 13 - Personal Storytelling

Duration: 0.5 week

Here we make them understand how personal storytelling can help them tell powerful stories to crack any interview!

We cover the following:

Module 14 - Learning never ends!

We additionally will cover a lot of other topics throughout the program to add value for you, so that you are all set for a Marketing role!

P&L – making business decisions
Sector specific webinars (Consumer tech, FMCD, Banking etc.)
How to make big brands in small budgets
How to build your linkedin profile
Webinars on emerging topics – influencer marketing, amazon advertising etc
Excel for sales
Storytelling through presentation

FAQs

Why is this program named Digital Brand Building?

This is a program which teaches you brand building in today’s digital age. It was previously called Integrated Digital Marketing but since we now go well beyond only digital, we have renamed the program.
In this program you don’t learn anything in silos. In the real world a digital consumer is targeted across channels in conjunction, and that is why programs that focus on just one of Social, SEO, SEM, Content, Email etc. do not provide you a complete picture of how to implement your business strategy across channels.
Understanding the digital channels is not the end all of this program, they are just the means. The end all is to grow the business, and hence the Digital Brand Building Program starts with the business objective. The different digital channels are then used in conjunction based on the consumer being targeted to achieve the objectives.

How will the Digital Brand Building Program help me in my career?

The Digital Brand Building program is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.

The program helps you crack outstanding placements and stand out in any sales stint, through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCredsTM are created and designed in partnership with the leading sales and marketing companies of India.

As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.

How do I prepare for the pre-course assessment?

The pre-course is a short 45 min module on some fundamental concepts of sales & marketing. It does not require any prior prep. You just need to watch the content and attempt an exercise that tests you on what you grasped from that module. Based on your performance, your overall profile and your interest area, you would be offered a place in the program best suited for your profile.
Some selected students will also get a chance to get personalised feedback from a senior industry professional.

How do I prepare for the pre-course assessment?

The pre-course is a short 45 min module on some fundamental concepts of marketing and sales. It does not require any prior prep. You just need to watch the content and attempt an exercise that tests you on what you grasped from that module. Based on your performance, your overall profile and your interest area, you would be offered a place in the program best suited for your profile.

Some selected students will also get a chance to get a personalised feedback from a marketing or a brand manager.

How is this program different from what we learn in B-schools?

The difference lies in the depth of the curriculum and the hands-on experience of strategising & running campaigns for specific brand objectives. The Digital Brand Building program has been designed with some of the industry’s leading digital marketers and brand managers and contains live projects with brands to implement the learnings. You get personalized feedback on your work from industry professionals such that the concepts and thinking models become second nature to you

No companies with digital roles come to my campus. Should I still enrol for this program?

Absolutely yes! 53% recruiters say that they would prefer a candidate with digital orientation for conventional Management Trainee/S&M Role. Digital is fast becoming the most important media channel and a running proficiency in it can give you a tangible edge over the competition. Not to forget that even in your business school life, so many of the recent case study competitions and live projects are either totally based on the digital platforms or have a considerable part of the deliverable based on it. That is not just an indication of how digital is changing the business landscape but also an opportunity for you to gain an edge over other students in your B-school life itself.

There are lots of free courses available online as well. Why should I take this program?

The Digital Brand Building program focuses on teaching you how to reach business goals by using all digital channels like Social, SEO, SEM, Content, Email etc. in conjunction. This is in stark contrast to the free courses where you are learning a single channel in silos.
The learning in this program is complemented with running campaigns on brands in live projects thus giving you actual hands-on learning of not just the tools, but the strategizing, the execution and the post analysis part as well.
Apart from that, the differentiating factors are the branded live projects that the program gives you an opportunity to work on and a certification (go over to FAQ 6, 7 and 8) that is actually valued by the recruiters.

How do you build the curriculum for the Digital Brand Building program?

Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world digital marketing and brand building.

Which project will I be working on? How will the mechanics work?

Digital Brand Building has been designed to help you excel at practically applying marketing concepts and that is why Projects are the heart of all INDUSTRYCredsTM programs.
The conceptual requirements and the frameworks you need to follow for the project will be covered in the content itself. The entire project is divided into project charters and based on the brand, the concerned target groups etc.. You get mandatory feedback from industry experts on your submissions for each of these charters giving you time to work on any gaps in understanding before the final assessment.

Is the live project a part of the program duration or it happens afterwards?

The live project is part of the curriculum of the program and runs simultaneously along with the content (video lectures). You watch the content, learn concepts and frameworks and then you apply them on the live project. This is how you apply the theoretical concepts practically.

Is there any certification granted at the end of this program?

Yes, based on your performance, an INDUSTRYCredsTM certification and score are issued if your score is above 65.

What are INDUSTRYCreds™ scores?

INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.

How does INDUSTRYCreds™ certification help me in placements ?

These credentials are useful to benchmark yourself against an absolute standard, while also demonstrating your marketing and digital potential in placements by getting a distinctive edge over the rest of your peers.
In addition to being a brilliant pointer for your marketing and sales CVs, the INDUSTRYCredsTM score is a metric that showcases your performance instead of just being a blanket certification. The content, mentorships, feedbacks lead to a substantially higher skill upgradation. They together constitute the experience of the INDUSTRYCredsTM programs and this is what prepares you for the roles that you will be taking up in the industry.

Are INDUSTRYCreds™ scores recognized by industry?

INDUSTRYCredsTM Scores are routinely shared with top recruiters. The idea is to get these recruiters positively predisposed towards your profile even before they visit your campus and give you an edge compared to your peers in cracking a great placement on campus. While, you need to score a minimum of 65 to be eligible for the certification and get recommended, but based on the range that the recruiters have historically hired from, we make an assessment of where a particular IC score would be highly valued and recommend accordingly.
For your reference, companies like Nestle, HUL, 3M, Amazon, among others, have been considering a score of above 76, while scores between 70-75 have been considered by the likes of Maruti, ACT, Dixcy, CIPLA, Bajaj Finserv, Raymond, among others. While this is not a guarantee of your shortlist since companies have their own internal parameters that you need to qualify for, it is as strong a recommendation as possible of your marketing and sales capability.

How has the program benefitted previous students?

The students who took the program last year got placed in top firms which visit their campus like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico, Bajaj Auto, Mahindra, Himalaya, Berger, Gartner etc.. The top students of the INDUSTRYCredsTM programs have also been receiving Nestle PPIs based on their score and overall profile.
Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca-cola and Airtel Case Study challenges among many others.

I already have a very hectic schedule. How would I manage this program's work load?

While the program requires 6-7 hours of work every week, the exact time you want to devote is completely up to you. The assessments for your batch will happen next in Feb-March and then June-July and you can complete it anytime before that.
Our students have vouched for the fact that 1 hour spent with Kraftshala is 4X more effective than any other preparation.

Do you have people from these FMCG brands associated with you?

Of course, we do! Not just FMCG, we have people from many more domains like Ecom, Performance Marketing, Media, Communications etc. Once you get enrolled in any of the programs, you get access to the mentorship platform where there are more than 200 mentors. People like Sambit Dash( Head of Marketing at TacoBell), Satyajit Bagchi (Senior Brand Manager at Sanofi), Mansi Khanna (Marketing Manager at Nestle) and many more. You can book a slot with them and take any kind of assistance such as mock interviews, career guidance, CV reviews etc.
Our leadership team themselves is from FMCG background, including Varun Satia who is ex-Nestle (FMS 2011), Nishtha Jain ex-Nestle (IIM Lucknow 2013), Eshu Sharma, ex-HUL (FMS’2016). They are constantly here to provide you with constant guidance throughout our association.

Till when is my INDUSTRYCreds™ Score valid? And what about recommendations? Till when will my profile be recommended to recruiters?

Your INDUSTRYCredsTM Score will be valid for 2 years post your date of enrolment. The recommendations take place in batches till the time your graduate depending on the recruiter’s requirements.

However, your access to the content and mentorships stays with you for an entire year from the date of enrollment.

Is this program online or offline?

This program is built on a learning principle which combines video content, projects and one-on-one interactions. While the videos are delivered online, but the project work will require you to go and talk to real consumers/shoppers/retailers. All interactions with coaches and mentors will happen over a call enabled through the Kraftshala platform.

How do I talk to these mentors?

All the mentors are listed on the platform with their rates in terms of Kraftcoins. Once you get enrolled, you will be given 1500 Kraft Coins which you can use to book mentorships with any of these mentors. You will also get a lot of opportunities throughout the program tenure to earn more kraftcoins to get more mentorships.

Will the assessments be one time or will I get a chance to reappear?

You will only get one chance to appear for the assessments

Do I have to pay the program fee upfront?

No, you can apply to the programs for free. Post that you would be required to upload your CV and appear for the pre-course assessments. If selected, you will then be required to submit the program fee.

Can I get a refund after I have paid the fee?

No, this is a non-refundable program

How can I fund this program?

We have convenient EMI options. You can apply to the program for free. Post that our admissions team will get in touch with you to evaluate your candidature and fit with the course. Once selected, you will be required to submit the course fee which you can either pay the full amount upfront or else use our easy EMI option.

When will the final INDUSTRYCreds™ assessments happen?

The assessment to evaluate the Pre-Internship batch will happen at the end of the program in Feb-March and June-July. It will happen over a fixed window during these months and the exact dates would be communicated by the program managers in due course of time. You will not be allowed to appear for the assessments outside of this period.

When would you open applications for the next batch?

The applications for the next batch would now be opened post internship i.e. July-Aug. The current batch is the only time we would accept students before you head for your internships.

DIGITAL BRAND BUILDING

DIGITAL BRAND BUILDING

PROGRAM OVERVIEW

PROGRAM OVERVIEW

TOOLS YOU’LL LEARN

TOOLS YOU’LL LEARN

Know more about the Ultimate Marketing and Sales Pre-Course Assessment test

Know more about the Ultimate Marketing and Sales Pre-Course Assessment test

Ayush Goel IMT Ghaziabad, 2020 Batch, PPO from GroupM

PROGRAM BENEFITS

Ayush Goel

IMT Ghaziabad, 2020 Batch, PPO from GroupM

PROGRAM BENEFITS

Industry Partners

Kriti Kaur Sablok

Emilia Matsumura

PROGRAM ARCHITECTS

Meet your course instructors

WITH INSIGHTS FROM

YOUR MENTORS

Hear from our Alumni on their Kraftshala Experience

Fill out this form to apply for the Digital Brand Building Program

Utsav Poddar | Placed at Flipkart

INDUSTRYCreds Score: 87 Brand Building Program

INDUSTRY PARTNERS

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

PROGRAM ARCHITECTS

Meet your course instructors

WITH INSIGHTS FROM

YOUR MENTORS

Hear from our Alumni on their Kraftshala Experience

Fill out this form to apply for the Digital Brand Building Program

CURRICULUM

Duration: 0.5 week

We cover the following:

Duration: 1 week

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We cover the following:

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We cover the following:

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We start with Facebook and cover the following –

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In this module we cover the following :

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FAQs

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Ayush Goel
IMT Ghaziabad,
2020 Batch,
PPO from GroupM

INDUSTRYCreds Score: 87
Brand Building Program