DIGITAL BRAND BUILDING

with INDUSTRYCreds™ Certification and
live projects

An exclusive program for handpicked students
from B-Schools across the country

Applications are now closed. Next batch will start in mid-June.

PROGRAM OVERVIEW

An 11 week INDUSTRYCreds™ program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of strategizing and running campaigns for live brands.

INDUSTRYCreds™ certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in the role of a marketer in today’s digital age by working on a LIVE project

1:1 Coaching on how to strategize and execute campaigns from highly experienced managers

1 year access to content featuring proprietary frameworks, applied through digital tools using Indian examples

Access to 200+ additional mentors across sectors and expertise areas

6-7 hours for 9 weeks including content, project work and exercises

tools you'll learn:

Who is it for?

With increasing number of recruiters preferring candidates with digital experience for even traditional roles, and even case competitions increasingly testing you on crafting digital plans and strategies, this program would be suited for all current B-School students irrespective of the field and the industry that you plan to get into.

Our past students have ranged from top and mid tier campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1) The INDUSTRYCreds™ program applications are currently closed and will re-open in mid-June. You can click get notified to know when applications open for your campus.

2) Post application, you will sit for a common pre-course screening exercise across the 3 B-school programs (Brand Building, Sales Leadership and Digital Brand Building) to help us gauge your marketing and sales aptitude. To help you do well in the test, you'll also receive a pool of videos (~45 mins total) which will help you build an approach to the problem.

3) Based on your test performance and overall profile and your interest area, you would be offered a place in the program. We will select between 1-6 candidates per B-school from our partnering campuses.

Know more about the Ultimate Marketing and Sales
Pre-Course Screening test

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • A few selected individuals will also get detailed feedback from an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Ayush Goel | IMT Ghaziabad, 2020 Batch

PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”.

Ayush Goel
IMT Ghaziabad, 2020 Batch

PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”

PROGRAM BENEFITS

Get a cohesive business perspective to digital brand building with insights from experts from Facebook, Unilever, Flipkart, Performics

Get hands-on exposure to key concepts and latest tools through running live campaigns

Connect with top Industry Experts for anything, anytime!

Signal your potential to top recruiters through INDUSTRYCreds™ score

Final Placement Prep

The program has been designed with a practitioner’s lens. Unlike the other programs which exist in the market, this program does not teach you the tools in silos because frankly, the consumers do not exist in silos. The program goes much deeper at a concept level to force you to think across the digital landscape and then devise plans which are brand and user centric to give you the edge in case competitions, internships, placements and your careers.

Differentiate yourself in front of recruiters by gaining some real experience of building brand using digital. Every concept is locked in through immediate application in a project and thorough one-on-one feedback for the same from specific channel experts.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 11 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

INDUSTRY PARTNERS

With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

sambit dash

VP, Marketing

WITH INSIGHTS FROM

Amit Ojha

Head of Agency Business

Vipul Mathur

Head, Tea Innovations

Gaurav Mehta

Chief Marketing Officer

Ashish Chopra

VP, Content Marketing

Ashish Tiwari

Head, Digital Marketing and PR

Sudeep Chawla

Business Head

Shailendra Singh

GM, Digital Transformation & Deodorant

Adarsh K Menon

VP & Head, Private Labels & Electronics

Kunal Malhotra

Assistant Regional Manager, Zone AOA

Neha Ahuja

Head of Marketing

Bhawna Sikka

Global Marketing Manager

Divya Aggarwal

Account Manager

Sahil Jain

Group Head, Performance Content

YOUR MENTORS

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Soumita Mukherjee

Ex-Category Manager

Arjun Sood

Client Solutions Manager

Gaurav Gupta

Senior Manager HRBP

Pankaj Kaushal

Revenue Manager

Sourav Choudhury

Founder and CEO

PROGRAM FEE

INR 25,000 + GST

EMI options available

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