Digital Brand
Building
with INDUSTRYCreds™ Certification and Live Projects
An exclusive program for handpicked students from B-Schools across the country.
Applications for the 2020-22 batch are now open

PROGRAM OVERVIEW

An active industry immersion built to give you a distinctive edge in internships, placements & beyond. The program features a unique industry forward approach paired with a practical, hands-on experience of creating and building a brand campaign in today's digital age.

We are training you to master ‘industry’s way’ of doing things. And our programs deliver that training 10% through content, 20% through feedbacks and discussions and 70% by doing it yourself

Access to content built from experiences of top industry experts converted into simple frameworks

Real immersion in the role of a marketer in today’s digital age by working on a guided LIVE Project for 12 weeks

Personalised Coaching on how to strategize and execute campaigns from highly experienced brand / performance marketing managers

INDUSTRYCreds™ certification score, a performance matrix that helps you signal your potential to top recruiters

1-1 mentorships and additional sessions for assistance during internships and placements

tools you'll learn:

Ayush Goel | IMT Ghaziabad, 2020 Batch

PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”.

Ayush Goel
IMT Ghaziabad, 2020 Batch

PPO from GroupM

“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”

WHO SHOULD APPLY?

With increasing number of recruiters preferring candidates with digital experience for even traditional roles, and even case competitions increasingly testing you on crafting digital plans and strategies, this program would be suited for all current B-School students irrespective of the field and the industry that you plan to get into.

Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

Know more about the Pre-Course Screening Exercise

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • Students who successfully submit their exercises will get to attend a LIVE session with an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

PROGRAM BENEFITS

Your best shot at converting a PPO by gaining exposure to industry’s way of doing things

Your best shot at cracking marketing & sales roles with the top recruiters visiting your campus.

Your best shot at National Case Study competitions

Highlight your potential to top campus recruiters

Your safe space for life!

By mastering industry frameworks and applying that in your guided live projects, you become equipped to ask relevant questions & do your projects well. You will also have support from the entire Kraftshala community during your internships

1:1 Interview specific preparation, CV reviews offered by industry experts for any PPI, Finals to ensure highest possible chance of converting every opportunity

Industry relevant frameworks and chance to take 1:1 interactions with Industry experts to help you streamline your solutions. Our students have won LIME, Interrobang, RB Global Challenge, Nestle 2 min desh ke liye etc just in the last 2 years!

INDUSTRYCreds™ scores are shared with 50+ recruiters to highlight your potential & with the possibility of exclusive PPIs based on performance in the programs. Past PPIs have been received from Nestle, Performics, 3M, Games 24*7 etc

A closed knit community of 2500+ ambitious professionals (and growing) becomes available to you for all kinds of support in campus & beyond.

INDUSTRY PARTNERS

With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

Shivang Sethiya

Marketing Training Manager
ex-AirBnb

WITH INSIGHTS FROM

Arjun Sood

Client Solutions Manager

Amit Ojha

Head of Agency Business

Sambit Dash

VP, Marketing

Vipul Mathur

Head, Tea Innovations

Ashish Chopra

VP, Content Marketing

Ashish Tiwari

Sr. Vice President - Marketing and Digital

Sudeep Chawla

Business Head - New Constructions

Shailendra Singh

GM, Digital Transformation & Deodorant

Adarsh K Menon

VP & Head, Private Labels & Electronics

Kunal Malhotra

Assistant Regional Manager, Zone AOA

Bhawna Sikka

Area Marketing Lead at GSK Consumer Healthcare

Divya Aggarwal

Head Of Marketing at Impresario Handmade Restaurants

Sahil Jain

Snr. Category Manager

YOUR MENTORS

Aanchal Chhabra

Associate Brand Manager

Kunwarbir Singh

Marketing Manager

Harsh Pamnani

Marketer and Author of Booming Brands

Reshbha Munjal

Senior Brand Manager
M&Ms, Skittles & E-commerce Champion

Shalini Lahiri

Head of Marketing

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Vikram Malik

Snr. Category Manager

Ankit Kishore

Senior Manager - Digital planning & buying

Arpit Upadhayay

Digital Marketing Manager

Sarah Banerjee

Associate Director - Marketing

Tejas Chaudhari

Performance Marketing

Soumita Mukherjee

Ex-Category Manager

Gaurav Gupta

Senior Manager HRBP

Pankaj Kaushal

Revenue Manager

PROGRAM FEE

INR 25,000 + GST

Low Cost EMI options available

APPLY NOW

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