WHY START WITH SALES?
PGP in Sales, Marketing
and Business Leadership
and Business Leadership
with INDUSTRYCreds® Certification
#1Full-Time Online MBA equivalent program
for top-tier sales and marketing roles
Hiring
partners
Start your Application
Hiring
partners
Duration
7 Months
900 hours
900 hours
Batch Starts
29th May 2025
Projects
7 Live Projects
with real brands
with real brands
Outcome
Jobs upto ₹18LPA +
PGP INDUSTRYCreds®
Certification
PGP INDUSTRYCreds®
Certification
10,000+ Students Trained
In the News
GET Better Results, Faster!
Higher ROI than 99.6% of all MBA programs
Today
2025
2026
Roi
(Salary-Fee) / Fee*100
Time to deliver ROI
MBAs (except top 20)
KRAFTSHALA VS OTHERS
GET Better Results, Faster!
Higher ROI than 99.6% of all MBA programs
Higher ROI than 99.6% of all MBA programs
| MBA (beyond top 20) | Online Business & Sales Programs | ||
|---|---|---|---|---|
| Time Investment | 5 Months | 2 years | 7-12 Months | |
| Core Benefit | ₹7.5-17L jobs + Certification + Network | Degree + ₹6-12L Jobs | Certifications | |
| Fee | ₹2.15L | ₹6-15L | ₹3-7L | |
| Fee, if no job post completion | 60% fee refunded if job < ₹7.5L | 60% fee refunded if job < ₹7.5L | No | No |
| Cost of travel | No Cost as program is online | Full-Time Offline, needs relocation | Full-Time Offline, needs relocation | No |
Exponential Growth in your Salary, Business Understanding,
A role that prepares you for the top from Day One.
A role that prepares you for the top from Day One.
I was very confused whether I should go for an MBA. If i didn't get an IIM, then ROI is not good.
Kraftshala was offering much better ROI on my time and money. 2 of my friends were already placed in large companies from them.
I am now placed at
which was a dream company for me!
Kraftshala was offering much better ROI on my time and money. 2 of my friends were already placed in large companies from them.
I am now placed at
which was a dream company for me!
Abhishek
Nimawat
Sales Executive trainee, Nestlé
Ex-Biotech graduate
in a remote role. I don't have any freshers working alongside me. So I am still amazed that I could
break in!
PGP in Sales, Marketing and Business Leadership
Built on 4 core pillars
Kraft /krɑːft/
noun
Krafts are skills that help you create value for the world and exponential career growth for yourself. You’ll learn frameworks, gain insights, apply them on business problems and practice them relentlessly to achieve an in-depth mastery of the skill.
01
LEARNING
Learning through
cases to Build
cases to Build
6 Key Krafts
LEARNING
Learning through cases to
Build 9 Key Krafts
Strategic Business Pillars
You learn the fundamentals of commercial functions in any business across industries. You go deeper into Category Drivers, User Understanding, Business Opportunity Identification, Go-to-Market Strategies, Operations Management, Financial Intelligence (P&L and Cash Flow Management). Goal is to help you understand how to drive overall business health.
Sales and Persuasion Strategies
You’ll learn how sales involves moving others. You master Kraftshala’s framework - The Sales Bridge - for building trust, gathering intelligence, probing, problem solving and objection handling.
B2B Sales Excellence: SaaS
You master the end-to-end process of a B2B SAAS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling and emailing, conducting demos, leveraging multiple tools and more. You learn all of it from cases and insights from some of India’s best practitioners.
Category Management & FMCG Sales
You get into the details of the B2C: FMCG sector by learning about distribution structures, Category Management (including Modern trade, Q-comm, Ecomm), Distributor, ROI & Credit Management, Trade & Marketing plans, and reporting
Organic and Content Marketing
You will learn how to drive business growth by creating content that attracts and engages the right audience organically, leveraging cutting edge AI and SEO techniques to build discoverability. You’ll go hands-on with keyword research, topic selection, content briefs, writing and on-page optimization, WordPress publishing, and off-page efforts like outreach and link building.
Performance Marketing
Master the art of running campaigns across key paid marketing channels, understanding which creatives and audience combinations work best, plan budgets and optimise for results. You’ll go hands-on on Google Ads, Linkedin Ads and Google analytics to maximise the ROI for your business, esp in a B2B context.
Ecommerce Marketing
In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across ecommerce and quick commerce. You’ll go hands-on with setting up stores, planning media and visibility strategies, pitching to internal and external stakeholders, running ads, revenue forecasting, determining pricing and discounts, revenue forecasting, and using analytics to make the best decisions.
Better Problem Solving
View the world through the lens of problems to be solved. Using case studies to internalize Kraftshala’s DIG DEEP principles to solve problems rigorously, systematically and quickly, esp in your work context. Use Excel as a problem solving tool to enable data driven decision making.
Human Skills
Here we learn transferable skills which will form the basis of your success at your workplaces - impactful and empathetic communication, work product training, building a digital presence, active listening and building work ethics to drive behavior change and strong reflection skills.
Strategic Business Pillars
You learn the fundamentals of commercial functions in any business across industries. You go deeper into Category Drivers, User Understanding, Business Opportunity Identification, Go-to-Market Strategies, Operations Management, Financial Intelligence (P&L and Cash Flow Management). Goal is to help you understand how to drive overall business health.
Sales and Persuasion Strategies
You’ll learn how sales involves moving others. You master Kraftshala’s framework - The Sales Bridge - for building trust, gathering intelligence, probing, problem solving and objection handling.
B2B Sales Excellence: SaaS
You master the end-to-end process of a B2B SAAS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling and emailing, conducting demos, leveraging multiple tools and more. You learn all of it from cases and insights from some of India’s best practitioners.
Category Management & FMCG Sales
You get into the details of the B2C: FMCG sector by learning about distribution structures, Category Management (including Modern trade, Q-comm, Ecomm), Distributor, ROI & Credit Management, Trade & Marketing plans, and reporting
Organic and Content Marketing
You will learn how to drive business growth by creating content that attracts and engages the right audience organically, leveraging cutting edge AI and SEO techniques to build discoverability. You’ll go hands-on with keyword research, topic selection, content briefs, writing and on-page optimization, WordPress publishing, and off-page efforts like outreach and link building.
Performance Marketing
Master the art of running campaigns across key paid marketing channels, understanding which creatives and audience combinations work best, plan budgets and optimise for results. You’ll go hands-on on Google Ads, Linkedin Ads and Google analytics to maximise the ROI for your business, esp in a B2B context.
Ecommerce Marketing
In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across ecommerce and quick commerce. You’ll go hands-on with setting up stores, planning media and visibility strategies, pitching to internal and external stakeholders, running ads, revenue forecasting, determining pricing and discounts, revenue forecasting, and using analytics to make the best decisions.
Better Problem Solving
View the world through the lens of problems to be solved. Using case studies to internalize Kraftshala’s DIG DEEP principles to solve problems rigorously, systematically and quickly, esp in your work context. Use Excel as a problem solving tool to enable data driven decision making.
Human Skills
Here we learn transferable skills which will form the basis of your success at your workplaces - impactful and empathetic communication, work product training, building a digital presence, active listening and building work ethics to drive behavior change and strong reflection skills.
02
PROJECTS
Gain real experience with LIVE Projects
even before you start working
even before you start working
Gain experience even
before you start working
before you start working
Project 1:
Business Challenge
Duration: 35-40 Hours
Goal: Immersion into the business world
Scope: You solve a business problem by doing research, identifying gaps & applying first principles for solutions.
Problem Understanding Category, Industry and Business deep-dive Customer profiles / needs mapping Process Understanding Gap Identification First-Principle Solutioning Feedback & Iteration
Final Showcase Project 2:
Core Sales and Persuasion
Duration: 75-80 Hours
Goal: Doing value additive conversations
Scope: You work with a B2B / FMCG firm & call 250+ leads for conversions! You also identify & share a plan solving for bottlenecks in the sales funnel Company orientation Mock calls + Feedback Actual Cold Calls Solving problems, handling objections &driving conversions Weekly mentorship to improve your calls Completing trackers, building artifacts Report Making, feedback + iterations
Final Showcase Project 3:
B2B Sales
Duration: 120 hours
Goal: Learn B2B SaaS sales via driving REAL IMPACT
Scope: You do outbound for a B2B SaaS firm. Find customers, make calls, follow-up & set up meetings. You also identify & solve for bottlenecks in the sales funnel Company Orientation Clarity on category, ICPs, DMUs / User Journeys etc Mock Calls + Feedback Becoming the SDR / BDR - Lead Gen and setting up sales qualified meetings Tracking and analysis of key sales metrics to improve outcomes Weekly Mentorship on how to meet outcomes Completing trackers, building artifacts Report Making, feedback + iterations
Final Showcase Project 4:
FMCG Sales
Duration: 80-100hours
Goal: Learn FMCG sales via driving REAL IMPACT
Scope: You work with a FMCG firm for driving value - you get mapped to a market for either driving distribution / improving efficiencies / enabling sales folks / or mapping growth opportunities. Company / Region Orientation Meeting the customers Understanding Project and Metrics of success Building & Revising plans Building Proof of concept Weekly Mentorship on Improving Plans Getting Buy-ins from stakeholders Report Making, feedback + iterations
Final Showcase Project 5:
Growing Brands using Organic SEO
Duration: 35-40 HoursGoal: Drive content-led growth for a businessScope: You drive business growth using keywordresearch, writing and optimizing content, technical and
off-page audits, and publishing content.
Project Briefing Keyword Research & Topic Selection Content Brief Creation Content Writing & On-Page SEO Optimization Technical SEO & Off-Page SEO Analysis Live WordPress Publishing Outreach & Growth Strategy Final Showcase Project 6:
Growing brands using Paid Ads
Duration: 35 - 40 hoursGoal: Drive Revenue using Search / Linkedin AdsScope: You plan and launch a performance marketingcampaign including mapping out business objectives,
user understanding, creating media plans and eventually
taking it live and optimizing it to drive results.
Projects Briefing User and Business Understanding Creating Media plan and assets Making the campaigns live with the given budget Campaign Optimization Reports Submission Final Showcase Project 7:
Growing brands using E-commerce
Duration: 35-40 hoursGoal: Drive sales for a D2C brandScope: You will plan and launch an actual campaign for ahomegrown brand on Amazon Marketplace, optimize it
and drive sales.
Projects Briefing User and Business Understanding Keyword Research and Media Planning Revenue Projections Optimizing the landing page Making the campaign live Data analysis Final Showcase Project 1:
Business Challenge
Duration: 35-40 HoursGoal: Immersion into the business worldScope: You solve a business problem by doing research, identifying gaps & applying first principles for solutions Problem Understanding Category, Industry and Business deep-dive Customer profiles / needs mapping Process Understanding Gap Identification First-Principle Solutioning Feedback & Iteration Final Showcase Project 2:
Core Sales and Persuasion
Duration: 75-80 HoursGoal: Doing value additive conversationsScope: You work with a B2B / FMCG firm & call 250+ leads for conversions! You also identify & share a plan solving for bottlenecks in the sales funnel Company orientation Mock calls + Feedback Actual Cold Calls Solving problems, handling objections & moving leads forward Weekly mentorship Completing trackers & artifacts Report Making,feedback + iterations Final Showcase Project 3:
B2B Sales
Duration: 120 hoursGoal: Learn B2B SaaS sales Scope: You do outbound for a B2B SaaS firm. Find customers, make calls, follow-up & set up meetings. You also identify & solve for bottlenecks in the sales funnel Company Orientation Category, ICPs, DMUs understanding Mock Calls + Feedback Becoming the SDR / BDR - Lead Gen and setting up meetings Tracking and analysis Weekly Mentorship Completing trackers & artifacts Report Making, feedback + iterations Final Showcase Project 4:
FMCG Sales
Duration: 80-100hoursGoal: Learn FMCG sales Scope: You work with a FMCG firm for driving value. You work on driving distribution / improving efficiencies / enabling sales folks & more! Company / Region Orientation Meeting the customers Clarity on Project & Success Metrics Building & Revising plans Building Proof of concept Weekly Mentorship Getting Buy-ins from stakeholders Report Making, feedback + iterations Final Showcase Project 5:
Growing Brands using Organic SEO
Duration: 35-40 HoursGoal: Drive content-led growth for a businessScope: You drive business growth using keyword research, writing and optimizing content, technical and off-page audits, and publishing content. Project Briefing Keyword Research & Topic Selection Content Brief Creation Content Writing & On-Page SEO Optimization Technical SEO & Off-Page SEO Analysis Live WordPress Publishing Outreach & Growth Strategy Final Showcase Project 6:
Growing brands using Paid Ads
Duration: 35 - 40 hoursGoal: Drive Revenue using Search / Linkedin AdsScope: You plan and launch a performance marketing campaign including mapping out business objectives, user understanding, creating media plans and eventually taking it live and optimizing it to drive results Projects Briefing User and Business Understanding Creating Media plan and assets Making the campaigns live with the given budget Campaign Optimization Reports Submission Final Showcase Project 7:
Growing brands using E-commerce
Duration: 35-40 hoursGoal: Drive sales for a D2C brandScope: You will plan and launch an actual campaign for a homegrown brand on Amazon Marketplace, optimize it and drive sales. Projects Briefing User and Business Understanding Keyword Research and Media Planning Revenue Projections Optimizing the landing page Making the campaign live Data analysis Final Showcase
03
COMMUNITY
Learn and Network with
the BEST in the country
the BEST in the country
Learn and Network with the BEST in the country
Not just a network, get an inner circle of amazing leaders and professionals in Sales and Marketing
04
OUTCOMES
India’s only PGP with accountability of placements
Sales / Business Development Representative (SDR / BDR)
Account Managers
Area Sales Executive
Partnerships Manager
Category Manager
Inbound Marketing
Organic and Content Marketing
B2B Marketing Executive
Lead Gen Manager
Business Development Rep
Account-based Marketing
Client Relationship Manager
04
OUTCOMES
India’s only PGP with accountability of placements
Sales Development Representative (SDR)
Business Development Representative (BDR)
Area Sales Executive
Sales Executive
Account Managers
Sr Associate, Partnerships
The better you do, the better your chances are of a higher CTC.
But guess what? It's not all up to you. If your job < ₹ 7.5L, we refund 60% fee
But guess what? It's not all up to you. If your job < ₹ 7.5L, we refund 60% fee
Kraftshala’s journey is an intense experience -
Years of insights are packed into an 7 month program to deliver better results, faster.
Kraftshala is an intense experience Years of insights are packed into a
7 month PG program to
deliver better results, faster.
7 month PG program to
deliver better results, faster.
Learning happens through
Cases, LIVE Projects, Coaching, Workshops and 1-1 interviews
Cases, LIVE Projects, Coaching, Workshops and 1-1 interviews
Case-Based Learning
Term 1
Strategic Business Pillars
Strategic Business Pillars
Commercial
Functions
Functions
KPI/ Value Chain
Understanding
Understanding
P&L
Statement
Statement
Cash Flows
and ROI
and ROI
Term 2
Sales &
Persuasion
Sales &
Persuasion
Building Trust
Intelligence
Gathering
Gathering
Probing
Finding Value
Prop
Prop
Objection
Handling
Handling
Term 3
B2B Sales
B2B Sales
B2B sales cycles, Revenue & Pricing models
Building ICPs & User Personas
Prospecting & Qualification
Building Cadences
Demos, Account Management
Term 4
FMCG Sales
FMCG Sales
FMCG Sales Levers, KPIs, Stakeholders
Channel Management
Sales Levers & Margin
Inventory & Pipeline Management
Ecom and Category Management
Term 5
Organic Marketing
Organic Marketing
Why Organic matters & Keyword Research
On-Page SEO & Optimizations
Content Strategy and Clusters
Off-Page SEO & Link Building
Technical SEO & Google Analytics
Term 6
Performance Marketing
Performance Marketing
Metrics & Understanding algorithms
Search: Campaign Structuring & Keywords
Audiences, RLSA, Bidding and Budgeting
Linkedin Ads: Overview & Targeting
Campaign Types and Optimizations
Term 7
Ecommerce / Category Management
Ecommerce / Category Management
Identifying business opportunity
Media Planning- , Ads, Targeting &more
Sales forecasting Strategy
Visibility, event based merchandizing
Optimizations across platforms
Projects
All Terms
Sales
Sales
Business Challenge
Sales and Persuasion
B2B Sales Revenue -
Generation Project
Generation Project
FMCG Sales Project
All Terms
Marketing
Marketing
Business Challenge
Organic Marketing
Performance Marketing
Ecommerce Marketing
Workshops
All Terms
Better Problem Solving (BPS)
Better Problem Solving (BPS)
BPS Mindset Building
How do Brands Grow
Excel as an Analysis tool
Transferable consulting frameworks
BPS on Your Projects
All Terms
Digital and AI Literacy
Digital and AI Literacy
Intel Gathering & Data Enrichment
Outbound & Calling tools
Using & Leveraging CRMs
Automating workflows
Building a Tech Mindset
All Terms
Human Skills
Human Skills
Building your profile and narrative
CV and Linkedin Optimization
Voice and Accent training
Building a Strong Work ethic
Creating Decks like a consultant
Evals
Sales
Interviews
and Feedback
Interviews
and Feedback
Baseline Assessment - Voice & Accent
Core Sales Presentation
B2B Mock Interview + Roadmap on improvements
FMCG Mock Interview + Roadmap on improvements
Behavioral Mock Interview + Roadmap on improvements
Marketing
Interviews
and Feedback
Interviews
and Feedback
Brand Marketing Challenge
Organic Growth Presentation + Roadmap on Improvement
Paid Ads Interview + Roadmap on Improvement
Category Management Interview + Roadmap on Improvement
Term 1
Term 2
Term 3
Term 4
Case-Based Learning
Strategic Business Pillars
- Commercial functions
- KPI and Value Chain Understanding
- P&L Statement
- Cash Flows, Ratios and ROI
Projects
Workshops
Evals
What will a typical
day look like?
Classes take place between Monday - Saturday.
Here is how an average day might look like
Here is how an average day might look like
Classes take place between
Monday - Saturday.
Here's how a day could look like :
Monday - Saturday.
Here's how a day could look like :
10:00 - 12:00 PM
Classes for the day
12:15 - 1:00 PM
Practice of the concepts through exercises
1:00 - 2:00 PM
Lunch
2:00 - 4:00 PM
Project work in groups
4:15 - 5:45 PM
Feedback on your work
6:00 - 7:00 PM
Human Skills including Voice and Accent Training
7:15 - 8:15 PM
Additional huddles with experts for clarifying any concept
80+ hours of career prep
Placement process
Appear in the
Placement
Process
Placement
Process
Crack a Full-Time Eligible Offer
directly
directly
Conversion:
An eligible offer
An eligible offer
Crack a
Traineeship Offer
Traineeship Offer
Non-conversion: You're back into the placement pool and your traineeship experience helps you crack a job
Admission Process
4-step process which takes up 7-10 days from
application to final decision
Online Application
Fill up your details, your professional goals and a reflection on how this program can help you get there
Alignment Call
Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
1-1 Interview
You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
Decision
We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)
Eligibility criteria
Education
We encourage students from all educational fields to apply
Professional Experience
0-4 years of experience is ideal but not a necessity
Intent
Deep interest & intent in building a business & sales career
Fees of PGP in Sales, Marketing & Business Leadership
| Admission Rounds | Application Deadline | Program Fee | Apply Now |
|---|---|---|---|
| Final Admission | May 2025 | ₹ 215,000 | |
| EMIs starting ~₹13,000/month are available with our non-banking financing companies Fee amounts mentioned above are exclusive of 18% GST | |||
Final Admission
Deadline: May 2025
Fee: ₹ 215,000
- EMIs starting ~₹13,000/month are available with our NBFC partners
- Fee amounts mentioned above are exclusive of 18% GST
PGP in Sales, Marketing and Business Leadership has comes with
Kraftshala’s Placement Accountability Pledge
If your job pays < ₹7.5L, you get a 60% refund
Scholarships of upto ₹40,000 are available under 6 categories.
If you’ve got the skill, we will not let financing get in the way of your aspirations.
Check eligibility with your counselor.
Check eligibility with your counselor.
Women in Sales
Scholarship
Scholarship
For women who want to join the sales trenches and demonstrate high capability for it
Entrepreneurial
Ambition Scholarship
Ambition Scholarship
For folks who want to start-up with a strong sales muscle
Sales Excellence
Scholarship
Scholarship
For folks who have prior
sales experience and
have excelled at it
sales experience and
have excelled at it
Young India
Scholarship
Scholarship
For freshers who have
delivered exceptional results in their extra/co-curriculars
delivered exceptional results in their extra/co-curriculars
Need Based
Scholarship
Scholarship
For folks from families who dont have enough means to finance their education
Standout Performance
Scholarship
Scholarship
For folks who ace it in
Admission Process
Admission Process
Women in Sales Scholarship
For women who are not afraid to challenge gender disparity in Sales
Entrepreneurial Ambition Scholarship
For candidates who want to build skills for their business ambition
Sales Excellence Scholarship
For candidates with relevant experience in Sales
Need Based Scholarship
For candidates with a household income < 8L per annums
Merit Based Scholarship
For candidates with exceptional academic scores/ professional achievements
Standout Performance Scholarship
For candidates who’ve done exceptionally well in the admission process
Lifelong relationships with your cohort.
Open access to events across the country
Open access to events across the country
7 Terms
4-5 weeks each
900+
Hours
7
LIVE projects
Rs 17.5L
Highest CTC
50+
CXOs and Leaders
80+
Hours of career prep
Hear from some amazing Kraftshala alumni
from the last 9 years
Hear from some amazing
Kraftshala alumni from the
last 9 years
FAQs
All
Eligibility
Admission Process
Outcome
Have more questions?
Available from 10 AM - 8 PM, Monday-Saturday
Call+91 7827135490
Email