What is SEO in Digital Marketing?

TLDR/Quick Read

Want to learn what is SEO in digital marketing? Search Engine Optimization (SEO) is a process of enhancing a website and its pages such that they appear on the first page in search engine results. In this blog, we will explore types of SEO, specialty areas, how it works, how it evolved, growth in the industry, how much professionals earn, and how to learn SEO.

Overview

In this blog we will discuss about the following: 

• What is SEO?
• Why SEO is Important in Digital Marketing? 
• Types of SEO
• Specialty Areas of SEO
• How does SEO Work?
• How is SEO (Search Engine Optimization) different from SEM (Search Engine Marketing) and PPC (Pay per Click)?
• What is Local SEO and How Does it Work? 
• How SEO Evolves?
• Growth in SEO Industry
• How much do SEO Professionals Earn in India?
• How to Build SEO Strategy?
• How to learn SEO?

What is SEO? 

Search Engine Optimization (SEO) is a process of enhancing a website and its pages such that they appear on the first page in search engine results. The goal is to make your website more visible when people search for terms related to your products, services, or industry. 

You can think of it this way: SEO is like giving your website a map to help search engines find it and show it to people who are searching for what you offer. 

Just imagine you own a website that sells eco-friendly water bottles. When a user searches for “reusable water bottles”, you’d wish your website to show up in the top results. Why? Because people are more likely to click on one of the first few links they see. 

SEO helps by improving things like the content on your website, how fast it loads, and making sure it’s easy to navigate. All of this works together to boost your site’s ranking. 

For example, let’s search “types of digital marketing fields” on Google. When you hit enter, you will see the following search results: 

With the help of SEO, Kraftshala’s “types of digital marketing fields” now rank #3. 

Why is SEO important in Digital Marketing? 

Imagine you have been searching for “top digital marketing courses in Bangalore”, and each time you type in a query, you notice hundreds of results appear. But let’s be honest – how often do you scroll past the first page? Probably not much. This is where SEO plays its magic. 

SEO is a Long-term Investment: 

The paid ads work only as long as you keep paying for them. However, the cost of these ads keeps increasing, because the easiest-to-target audiences get saturated. In contrast, SEO helps to build a strong foundation for your website that delivers long-term results. 

Once your website starts ranking high in search results, it tends to stay there for a while, driving consistent traffic organically. Besides, research shows that 68% of users skip ads and focus on organic search results. It shows how good SEO can save you money and help you earn loyal visitors. 

Google Search Guides Decision-Making: 

Just think about how people make decisions, they usually search in the following pattern: 

• The problem: “Reasons for back pain”
• The solution: “Exercises to relieve back pain”
• The product: “Best ergonomic chair for back support”

The SEO will ensure that your content will appear at every phase of this journey. With the help of blogs, product pages, or guides aligned with these searches, you can attract potential customers organically. 

For example, if your website offers mental health solutions, a well-written and optimized blog post like “How to Fix Your Anxiety in 7 Days with Meditation” can grab attention and drive conversions for your products/services. 

SEO Enhances Brand Credibility: 

Though people discover your brand through ads, social media, or word-of-mouth, they will often search for your brand name to learn more. A strong SEO strategy will help your target audience remember your name, and your website is the first thing they find. It builds trust and credibility. 

SEO helps to develop brand recognition with the help of content marketing, social networks, and link-building efforts. When your website is well-ranked, it shows users that it’s trustworthy and reliable, making them more likely to choose your products or services. 

For example, when someone searches for “Best Oil-free Face Wash” when they discover your brand on the first page, it creates a positive impact. The better your ranking, the more likely users will trust, and choose your brand over others. 

Types of SEO

There are various components of SEO which work together to increase your search visibility and optimize the content. Let’s consider the first example we discussed, “types of digital marketing fields”, as we know it is ranking in the top three articles/blogs, to make this possible there are several techniques used, which are the parts of SEO that work together as a whole. 

Think of a car, it runs smoothly because of its key elements such as engine, fuel, wheels, and of course, the driver. Imagine if one part is missing, then the car will not be able to function. Now these car components are the essential elements of SEO. 

Content: The Fuel of SEO

The content is the fuel for your search engine optimization, it is what fuels your SEO, runs it, and acts like a product which will appear on the search results. Whenever a user searches for the relevant search query related to your content. 

Content plays an important role in SEO because the search engine depends on content to offer relevant and high-quality results to its users. Imagine a user searching for a “content marketing course online” on search engines, the algorithms will analyze the content from several web pages and determine which page has the most relevant and useful information which matches the user’s search query. 

Websites which offer useful, high-quality content will be more likely to appear at the top of the search results. 

How Content Works: If your content has quality, it is well-optimized, then it allows your pages to rank higher for important search items (On-Page SEO), keeps visitors engaged, and earns links from other sites (Off-page SEO). It is important to remember that both of these factors help attract more traffic, and improve conversions, meaning more people will visit your site and take action. 

On-page SEO: The Wheels of SEO

Imagine the wheels of a car, without them, the car will not be able to move. Similarly, On-Page SEO helps websites to move up in search results. It will make sure that search engines understand the content of your pages and it can match the query with relevant searches. 

On-page SEO is about optimizing your page, such as optimizing titles, meta descriptions, heads, and the content itself. We do this to make it more search-engine friendly. Let’s see one example, if someone searches for “types of Digital Marketing fields,” a well-optimized page which uses that phrase in various places in the overall content will rank higher for that query. 

 

As we can see in the above screenshots, the keyword is used in various places such as meta title, description, and the overall content. 

Off-page SEO and Brand and Authority Building

The Off-page SEO acts as a driver of your SEO which takes the car on a ride, just like a website’s content acts outside of the web world to show it to good websites. 

Off-page SEO (Search Engine Optimization) is everything you do outside your website which helps to rank web pages better on search engines. It’s like networking, just like good people know each other, websites need to be connected to reliable sites. This process is done through backlinks (links from other websites that point to your site). When more trustworthy sites are linked to your websites, the better your website looks to search engines. 

Lastly, Off-page SEO also includes promoting your site with the help of social media, influencer marketing, and getting your content shared on different online platforms. 

Technical SEO: 

The technical SEO acts as the engine that powers the car. As the engine is the heart of the car, just like that technical SEO is the backbone of your website. It ensures that your website runs well and shows up in search results. 

Technical SEO involves working on the technical segments of your website such that it becomes easy for search engines to discover, understand, and rank. It majorly focuses on things like making your website fast, mobile-friendly, and secure. 

It also checks the structure of your website and its code. It makes sure your website is easy for users to navigate, so visitors can find what they’re looking for quickly and easily.  

Specialty Areas of SEO

SEO includes working on the strategies meant for different websites and businesses. When you concentrate on particular SEO areas, you can work on parts which need more research and improvement. Below are some main areas in SEO that are super important:

E-commerce SEO

Online stores boost their visibility through this technique. It’s about making better product pages, crafting engaging product stories, and applying schema markup so search results show product information. Take Amazon as an example; it works on its product pages so they rank first when you search for the products you wish to buy. 

Enterprise SEO

Enterprise SEO type deals with large-scale companies and their massive sites and popular keywords. It’s about making the site’s structure better, adding internal links, and monitoring the overall content. For example, IBM they are a big player in enterprise SEO, they make sure their content helps people find what they need. 

International SEO

International SEO involves working on the country-specific and tone-specific parts of the content. It uses tags to communicate with the search engines about the language and geographic place of your content. For example, Airbnb practices international SEO by offering content which their users from different places are searching for. 

Local SEO 

Elevating a business’s online profile within a designated area describes “Local SEO.” It involves refining Google My Business listings gaining backlinks from local sources, and ensuring location details are correct. Also, crafting content geared towards the local populace and honing in on area-specific keywords form part of the strategy. 

News SEO

It focuses on improving the search ranking of news articles and ensuring they appear in the search results quickly. It also involves using AMP (Accelerated Mobile Pages) to improve page speed, optimize headlines, and meta descriptions. 

How does SEO Work? 

SEO is all about search engines. It is very important to understand what search engines are and how they function. Let’s explore one by one. 

What are Search Engines? 

Search engines are like a vast digital library, similar to how you visit a physical library to discover books or articles. They serve as a place where you can go to find information on the web. The results you find after entering a topic or query are displayed in a list called search engine results pages (SERPs). Other types of results can include: 

• Web pages
• Images 
• Videos
• Infographics 
• Articles 
• Research Papers 

How Does Google Work?

As we all know Google is the most popular search engine, which is being used by almost everyone today. Let’s understand how it works: 

Crawling: 

Google uses automated programs such as “Google bots” or “crawlers” to explore the internet. Digital explorers visit websites to find out what is published on them and they go from link to link. Later, it gathers information about each webpage they visit. 

Indexing: 

Once, it gathers information from the possible resources, Google stores it in a huge database known as an “index”. It is like a giant digital catalogue where Google store a copy of what it finds on each published webpage. 

Caching: 

Google keeps a snapshot of the web pages in its database, in this case, if the website is down Google can show the saved version. This process of saving of copy of the webpage is known as caching. 

Query Understanding: 

Imagine if you type something into the Google search bar, and it tries to understand what you are looking for. Later, it interprets your words, checks for spelling mistakes and even tries to guess what you might mean if your query is vague. 

Searching the Index: 

Once Google understands what the user is looking for, it searches through its massive index to discover web pages which might answer your query. 

Ranking: 

Later Google ranks these pages, by observing how well your content matches the query, the reliability of the website, and the number of other reputable sites which are linked to the page. 

How does SEO come into the picture for Google? 

SEO helps websites rank higher in Google search results, and the following are important segments that help in ranking a website at the top for any query: 

• Content & On-page SEO: It focuses on the content which you create for your website. Creating relevant, high-quality, and engaging content is important for both users and search engines. On-page SEO involves optimizing the structure of your content such as proper headings, keywords, meta descriptions, and alt text for images. It helps Google understand what your content is about and it helps to rank it higher for specific queries. 
• Off-page SEO – Brand and Authority Building: The off-page SEO is all about working on the website’s reputation and trustworthiness. A common way to do this is by earning backlinks from other reputable websites link to your site. Google sees this as a vote of confidence, signalling through your website. You can also leverage through social media, online mentions, and partnerships for brand awareness. 
• Technical SEO: Technical SEO focuses on page loading speed, user experience, and mobile-friendliness. Google values fast-loading websites and those with secure connections. Technical SEO includes optimizing site architecture, and structured data, and improving crawlability. 

Once you have understood what is SEO and how does it work, it is important to get clarity on how is SEO different from SEM or PPC.

How is SEO (Search Engine Optimization) different from SEM (Search Engine Marketing) or PPC (Pay Per Click)? 

When you are working on several marketing strategies, it is important to understand the difference between SEO, SEM, and PPC. All of them play an important role in boosting your business’s online presence, however, each one of them is different. Below is a brief comparison: 

What is Local SEO and How Does it Work? 

Imagine you are looking for a Sushi Restaurant in your vicinity, you either search it on Google or Google Maps. The results you see online are the magic of local SEO. 

For example, as you can see in the screenshot below when we search for a “sushi restaurant in Bengaluru”, the following results appear: 

Hence, local SEO is a process of enhancing your online presence to attract more customers within your vicinity. It can help your shop, restaurant or business location appear in search results, whenever people nearby search for services or products you offer. 

Key components of local SEO that helped these restaurants rank: 

• Local Citations: Accurate information about the restaurant’s name, address, and phone number across local directories and websites helps Google verify the location and legitimacy. 
• Online Reviews: Positive reviews of the restaurants build trust and improve local rankings. 
• Google My Business Optimization: Providing important business information such as location, hours, contact details, and reviews helps to boost visibility. 

Evolution of SEO

During the 2000s, when the internet was booming, search engines such as Yahoo used basic methods to find web pages. Later, people discovered Google with a smarter method to show good and reliable content. For example, in 2012, Google’s Penguin update stopped websites from using fake content, or links to boost their rankings. 

With this change, several website owners focused on creating better content, mobile-friendly sites, and honest link-building. 

Later, with the increase in the use of smartphones, people started searching on their phones. In the present, SEO is about making authentic, and high-quality content and ensuring the websites work smoothly. 

Websites rank better when the pages load faster, have secure connections (HTTPS), and have nice visuals. Besides, Google values websites which have expertise, authority, and trust. For example, a healthcare blog with advice from experts will rank higher than one with generic content.

Impact of AI in SEO

AI works like magic in SEO, and it plays an important role in search accuracy by helping search engines understand the user intent and context. It analyzes the meaning behind search queries, and tailors search results based on user behavior, preferences, and location. It offers a better experience and bridges the gap between complex queries and content. 

Now experts can leverage AI to deliver precise and user-centric results. AI-driven search engines like Google use algorithms like RankBrain and BERT to analyze and rank content based on user intent, not just exact-match keywords (Google Search Central, 2024).

Besides, AI tools such as Jasper and Clearscope help optimize content by analyzing keywords, readability, and trends. In addition, AI powers voice assistants like Siri or Alexa, encouraging SEO strategies to focus on conversational queries. 

By 2025, 50% of searches are expected to be voice-based emphasizing AI’s role in conversational SEO (ComScore, 2023).

AI Transforming SEO

Everyone is wondering whether AI will replace SEO professionals or not. However, the spoiler is AI is changing the SEO rather than replacing it. SEO experts will be able to improve their strategies and get better results. They can focus on optimizing for voice and visual searches. In addition, on creating AI-driven content strategies, and AI-generated search data.

SEO experts should now specialize in areas like: 

• Optimizing for voice and visual search: There is an increase in voice assistants such as Alexa and Siri and SEO experts should optimize content for these platforms. The optimization involves utilizing conversational keywords, structured data, and improving image metadata. This initiative will ensure that content ranks for voice commands and image-based searches. 
• Designing AI-driven content strategies: Now SEO experts need to leverage AI tools which can help them identify trends, create content ideas, and customize user experience. They can create data-driven decisions with the help of AI insights. 
• Analysing AI-generated search data: Now search engines such as Google and Bing rely on AI to comprehend user behaviour and search intent. The SEO specialists are required to develop skills in analyzing AI-driven search metrics and understanding their user journey.

 Evolving SEO Strategies

As search engines advance, SEO experts need to adapt their strategies which can meet the evolving user and match the algorithm. Below are the two critical areas: 

• Semantic Search: Search engines such as Google and Bing are becoming smarter, now they focus on understanding the context and intent behind search queries. The experts should create content which mirrors how users naturally ask questions and apply conversational language. 
• Content Quality: Now AI algorithms like Google RankBrain focus on value-based authoritative content. It means SEO experts must prioritize creating authentic in-depth content which communicates the user needs. 

Growth in the SEO Industry

The SEO industry is expected to grow from $90.35 billion in 2024 to $106.9 billion in 2025, with an overall growth rate of 18.3%. It indicates that in the future there will be many opportunities for young professionals. If you are planning to learn about SEO or switch to a career in digital marketing, then it is the right time to explore opportunities in the SEO industry. 

Why is SEO Growing So Rapidly? 

Several businesses today are now investing in digital platforms to reach their target audience, and SEO plays a critical role in improving online visibility. Besides, there is a rise in e-commerce business which heavily depends on SEO to attract customers and stay ahead of competitors. 

The shift towards mobile usage and voice searches has solidified the demand for tailored SEO strategies. Besides, AI is playing a major role in this shift. 

Opportunities for Students and Professionals

If you are considering a career in SEO, you have some exciting opportunities waiting for you. It has a higher pay potential, and SEO specialists are in demand. You can have diverse career options from freelance to consulting, there are tons of opportunities in SEO. 

If you master this one skill, you can have a potential career. You can work in several roles depending on your experience such as: 

Experience Level	Role
Entry-level	SEO Intern, Junior SEO Executive
Mid-level	SEO Analyst, SEO Specialist
Senior-level	Senior SEO Strategist, SEO Manager
Leadership Level	SEO Director, Head of SEO, Chief Marketing Officer (CMO)

The salaries vary based on location, company, and industry. You can access free online resources to learn SEO or enroll in a full-time digital marketing course. 

How Much do SEO Professionals Earn in India? 

The following is the table showing the different salary ranges for SEO professionals based on their experiences: 

Experience Level (in years)	Salary Range of SEO Professional*
0-1	1.32 to 2.66 Lakhs Per Annum
1-3	1.88 to 3.66 Lakhs Per Annum
4-6	4 to 7 Lakhs Per Annum
7-9	8 Lakhs Per Annum and above

The salary range varies significantly if one starts his/her career in digital marketing with Kraftshala’s Marketing Launchpad program, where students get placed in highly reputed digital marketing companies at a starting salary of Rs. 4.5LPA. This salary rises proportionately with the increase in the experience and skill level.

How to Build an SEO Strategy?

Developing an SEO strategy is not easy, it involves several stages and elements. Let’s explore the complete process in detail:

Researching

Research is an integral part of developing an SEO strategy. When you work on crafting an SEO strategy, make sure to cover the different segments in your process: 

Audience Research: 

First, understand who your target audience (customers) is. For example, if you have a baking shop, you should determine your customer’s likes, dislikes, and favourite flavours. You can use surveys, social media insights and customer feedback to gather relevant information. Understand their preference, behaviours, and pain points. 

Keyword Research: 

It is an integral part of the SEO, it involves finding the right keywords, and phrases which people use when searching for your products. For example, instead of just “sugar-free pastries”, users might search for “best sugar-free pastry shop near me”. One can utilize tools like Google Keyword Planner or Ahrefs which can help you identify these keywords.

Competitor Research: 

It’s important to analyze your competitor’s website for valuable insights to understand what works in your industry. Look at the keywords they rank for, their content quality, and backlinks profiles. In SEO tools like SEMrush, or Ahrefs you can insert your competitor’s website link, and get the complete data in front of you in the dashboard. 

Brand Research: 

It helps you to understand your brand’s positioning and perception in the market. You can access how customers view your brand compared to competitors. You can conduct surveys, monitor social media mentions, and analyse customer reviews. 

Website SEO Audit

It involves evaluating the performance of your website. You should check technical issues, broken links, slow page loading times, and mobile-friendliness. You can use tools such as Screaming Frog, and Google Search Console. A slow-loading pet store website can irritate users. It leads to higher bounce rates and lower search engine rankings. Hence, fixing technical issues will improve the user experience.

Planning

In this segment, a well-structured approach helps to achieve SEO goals. Based on your findings, set clear objectives such as: 

• Increasing organic traffic
• Improving search engine rankings
• Boosting conversion rates.

Later, outline the steps you need to cover to reach your goals such as creating high-quality content, On-page optimization, and link-building. Further, create a timeline and assign responsibilities to team members. Develop content, optimize it, and publish it consistently. 

You can regularly review and adjust your plan based on performance metrics.

Creating and Implementing

Create high-quality content on the keywords you discovered during your research. Develop SEO-optimized blogs, articles, product descriptions, and other website content. Make sure that your content is informative, engaging, and relevant to your audience. 

For example, you can write a blog post on “Top 10 Digital Marketing Agencies for Small Businesses”, if you are a small business owner. Add keywords naturally, and offer valuable information which can cater to the common questions and concerns. Optimize meta tags, using header tags, and internal links.

Monitoring and Maintaining

It is important to monitor your SEO efforts to ensure that they are effective. You can tools like Google Analytics, and Search Console to monitor the performance such as 

• Organic traffic
• Bounce rate 
• Keyword rankings 

You can analyze the data to identify trends, successes, and areas for improvement. For example, if you notice a drop in traffic in a specific blog you can find the gap and update it accordingly.

Analyzing, Assessing, and Reporting on Performance

Using tools like Google Analytics can help you to measure organic traffic, conversion rates, and user engagement. It can create detailed reports to share insights with your team and stakeholders. For example, if your website’s organic traffic increased by 20% then identify the keywords and content that contributed to this growth. 

Assess what worked well in the success rate, and repeat the strategy to see better similar results. Overall, implementing an SEO strategy is a crucial step in the overall digital marketing roadmap. 

How to learn SEO and start a career?

Making a career in SEO is rewarding, however, it can be a challenging journey. Let’s explore a proven approach which can help you navigate towards a promising career in SEO. 

Build a Website in Your Chosen Niche: 

You can pick an interest such as fashion, travel, or tech, and create a website which is focused on your niche. It will be your platform to learn and showcase your SEO skills. For example, if you are passionate about pets you can create a content blog about pet care tips. 

Create and Publish Content: 

You can start writing informative and engaging content which is related to your niche. Then, regularly publish content such as blogs, articles and other types of content on the website. For example, if you own a digital product like a digital calendar or digital diary, you can create content related to the topics, and offer a free trial. 

Optimize for SEO: 

It is important to optimize the content with SEO techniques which can help your content rank higher on search engines. You can use tools such as Google Keyword Planner to find relevant keywords and include them in your content. Later, optimize the meta tags, headers, and images. For example, if your blog post is about “Quick Recipes for Anti-inflammation Diet”, then use keywords like “best anti-inflammation diet”. 

Track and Improve: 

Monitor the performance using tools such as Google Analytics, and track metrics including traffic, bounce rate, and keyword rankings. Make sure to identify challenges, and find solutions through research. 

Showcase and Network:

You can create a PowerPoint presentation in detail, which showcase your website’s growth strategy, and SEO achievements. In addition, you can share it as a proof of concept, on LinkedIn, and other platforms. You can offer your services as a full-time employee or freelance consultant. Lastly, you can also work in digital marketing specialization agencies. 

Enroll in a Digital Marketing Program:

For learning in-depth, and technical aspects of SEO, you can check the digital training program at Kraftshala. You can work on live websites under expert mentors, and gain hands-on experience to solidify your skills and career prospects. 

Understanding what is SEO and how does it work is important, because knowing the working, and implementation of SEO in day-to-day marketing strategies has a huge contribution. Besides, SEO & Digital marketing go hand in hand. Try to learn the overall aspect of SEO in digital marketing from the program. You will get to learn what is SEO in digital marketing, and what role it plays. 

SEO (Search Engine Optimization) is a process of enhancing your website such that it ranks higher on different search engines (Google, Bing, Yahoo, and Baidu). It involves crafting relevant and high-quality content, optimizing website structure, and building backlinks from other reliable websites. 

In addition, it helps the search engine understand what your website is about and it bridges the gap between your website and the user. Work on your website content, ranking, On-page and Off-page optimization, and technical SEO. 

FAQs 

What is SEO and how it is used? 

SEO full form is Search Engine Optimization, it is a way to optimize the websites that show up better in search engines like Google, or Bing. Imagine you own a website about cooking, and you wish people to find your recipes (through blogs/articles) when they search. 

Here, SEO helps by making your blog more visible in search results. You can do this by optimizing your content with the right words (keywords) such as “healthy pasta recipe in five minutes”. Make sure to develop content revolving around the topic and adding the keyword. 

When should SEO be used? 

When you want more people to discover your website, you should prioritize SEO. It is helpful for businesses, blogs, and any website which wants to attract visitors. For example, if you have an online store, SEO can help people find your products. It is essential to use SEO from the beginning when you create your website and be consistent with all the content on your website. 

With the help of SEO, you can increase the number of visitors on your website. 

What are the four types of SEO?

There are usually four types of three types of SEO: 

On-page SEO: It focuses on the content on your website. For example, if you write a blog about gardening, you would use keywords like “gardening tips” and “how to grow tomatoes” in your blog posts. The titles in the blog are interesting and the content is easy to read. 

Off-page SEO: It focuses on the activities which are outside your website. For example, linking your blog with other websites (relevant). Like a popular gardening magazine links to your blog, it’s a great backlink. It tells search engines that your blog is trustworthy. 

Technical SEO: It focuses on how well your website works. For example, your gardening blog loads quickly is mobile-friendly and appears quickly on smartphones and tablets. Lastly, it ensures that your site is secure with HTTPS. 

What is a backlink in SEO? 

A backlink is a link which is connected from one website to another. In SEO, the backlinks are important as they show that other websites can trust your content. For example, if you write a blog about “healthy pasta recipe in five minutes”, and another healthcare or lifestyle website links to your post, that’s a backlink. The more quality backlinks you have, the better your website will rank in search results. 

How much does SEO cost? 

The cost of SEO is different from case to case. It highly depends on whether you do it yourself or hire someone to do it for you. If you do it yourself, it can be free with a minimal monthly subscription for SEO keyword tools. However, it takes time to learn and implement. 

In contrast, if you hire an SEO expert, it can cost between 10,000 to 40,000 INR per month. Some expert agencies charge for specific tasks, like writing content or building backlinks. Thus, it is important to think about your budgets and goals when deciding how much to spend on SEO. 

Is SEO a good career? 

Yes, SEO can be a good career, as many businesses today need help with SEO to enhance their website rankings. When you develop good skillsets you can work for a company or offer your service as a freelancer. One must learn all the technical parts of SEO, and keep learning the new trends, and methods. 

If you like to solve problems and can keep up with the new trends, then SEO can be a rewarding career. Once you understand what is SEO and how does it work, the basics, and technical aspects of it, you will be able to make a promising career. Besides, there are several roles in digital marketing, which you can explore under the SEO category. 

Is SEO easy to learn? 

SEO is easy to learn, however, it takes time and a lot of practice to get good at it. You can refer to the free resources and courses available online to help you get started. In addition, you can also enrol for a digital marketing course online, where you can learn the technical aspects.