8 Types of Digital Marketing Fields You Can Explore in 2025 – Updated

Let’s play a game. I’ll try to guess why you’re here.

You’re probably looking for a shortcut to know what are the major types of digital marketing. If you’re interested in knowing the types, chances are, you could be interested in pursuing a career in one of the fields. 

Types of Digital Marketing Popular in 2025

• Paid Digital Advertising
• Copywriting
• Content Marketing
• Influencer Marketing
• SEO
• E-Commerce Marketing
• Social Media Marketing
• E-mail Marketing

To get a quick answer on the different types of marketing fields, you can save the following image. 

And now, if you’re interested in knowing more about each of these digital marketing fields, read on!

Paid Digital Advertising

Paid Digital Advertising is one marketing field where you can foresee how much of an impact you can make with what money you have. 

What is Paid Digital Advertising?

The advertisements you see on search results, or social media platforms when you search for a product or service, are all considered paid digital ads marketing. 

There are various digital marketing channels where you can implement paid advertising. 

For social media, Instagram, Facebook, LinkedIn, and even Twitter are great channels for when you want to target your audience with specific preferences. Advertising on social media works wonders because you can target people across all funnels. 

Like, say if someone has shown interest in your ad but did not take an action, you can re-target them through retargeting ads. This is just one way you can get to them. There are way more. Paid digital ads marketing taps into the untouched parts of targeting your audience

You can even advertise on Google through Search, YouTube, Displays, and Shopping Ads.

Project based learning across Meta, Google and Ecommerce Ads with India’s leading placement linked Digital Marketing program. Check eligibility.

How Does Paid Advertising Work?

When it comes to generating great returns, paid advertising is often the answer. It’s why the demand for pay-per-click marketing specialists keeps rising with each passing day. 

Ever since the shift from traditional marketing to online, pay-per-click has become a budget-friendly option as compared to traditional modes of advertising, such as TV ads, banners, etc. You can even begin running ads with budgets as low as INR 500. 

Paid Advertising works because of its accessibility. There’s healthy competition out there. And paid digital advertising makes way for a democratized way of marketing for all brands, regardless of whether they are big, small, or just starting new. 

A Brand to Ace Paid Digital Advertising:

Consider Mamaearth. What started as a small startup now is one of the biggest brands in India for providing toxin-free skincare products competing with HUL and P&G. 

The founders, Varun and Ghazal Alagh, understood the potential of paid advertising and hence invested 90% of their marketing budget on paid advertising across various platforms – Instagram, Facebook, and Google. Today, you know well who they are.

Why Paid Digital Advertising Could Be a Good Fit for Your Career:

When you work for paid digital ads, your mind should wander over questions like, what makes a buyer buy? What is stopping them from buying? How can we make a smoother buying experience for them

Say you have an app for laundry. You want people to install the app and get their laundry done through your application. 

How are you going to segment people so you can target them specifically?

Like, one group can be college students who are short on time and need help to do their laundry. How you’re going to target them is different from, say, another group who are employees and need to do their laundry on time, with specific needs. 

So, if you’re into understanding how human minds behave, what makes them tick and consider buying a product, or how they function across all funnels, paid digital ads marketing is the way forward. 

You also get to work with big budgets that you use for bidding to outrun your competitors. Fancy!

Copywriting

In a conversation with Kraftshala’s Co-founder and Head of Student Success, Eshu Sharma, he called copywriting “the sexiest job in marketing”. 

It’s true! This type of digital marketing field allows you to work on creating catchy ads for your paid digital campaigns. Not just that, quirky posts on social media? Sassy banners? All hail the copywriter.

What is Copywriting? 

Copywriting is a crucial part of digital marketing that makes you take action after reading a piece of content. Call it an attention-grabbing skill that helps businesses in more ways than one. Copywriting is a means to an end – to close sales. And copywriting closes sales by bridging the gap between a brand’s product and its target audience through relatable content.

Why Copywriting Could be Perfect for You!

Copywriting is considered the hottest industry that is expected to grow by 7.6% by 2026.  

The end goal of every business is to close deals, increase sales, and close sales. History is proof that being able to communicate effectively with your target audience is the way. 

A copywriter knows their consumers like they know their friend. And they communicate with their consumers like that, nurturing relationships with them. They are like a creative wizard who brings two things poles apart, together with their skills. 

As a copywriter, you get to work on creating slogans for a brand, catchphrases, build core communication of a brand (the big idea), and let’s not forget ads! You get to work on a bigger goal: humanizing a brand through this digital marketing field.

And if you just look at the number of job openings on Glassdoor, you’ll see that over 4.5K copywriting jobs are available in India alone. 

Copywriting also does not require a separate degree for you to get started. If you’re creative, have a knack for getting to know people, and have kickass writing skills with a little humor, copywriting might just be for you!

And if you want to get started with copywriting right away, here’s a content and social media copywriting course that has helped over 700+ people get placed in brands and agencies like Beaconstac, Nykaa, Schbang, etc.

Content Marketing

Content marketing is the type of marketing that gets you to complete a full circle with content right from strategizing the kind of content pieces you create, and how you create them, and tracking the content’s performance to make sure your content reaches your audience. 

What is Content Marketing?

It is what you’re reading right now. Yes, this article and all others you read online are part of content marketing where you get to create blog posts to rank well on search results. But that’s not all. Content marketing is much more. It is your entire content game that involves any type of content ranging from:

• Blog posts, 
• Newsletters, 
• Social media posts,
• Infographics, 
• YouTube videos, etc

From a marketing perspective, content marketing is crucial because it helps increase brand awareness and increases consumer retention by nurturing trust among your audience. And with increased brand awareness and retention, you get more visibility and see an increase in sales!

A 2020 report says 72% of Business-to-Business marketers confirm that content marketing increases the number of leads and conversions because it helps build a relationship with your target audience by establishing trust and credibility. And it’s true. You come back to those you trust! This is the essence of content marketing. 

What’s Happening in Content Marketing?

You’d have realized that most people’s minds have shifted from getting swayed by traditional marketing tactics. People, you, and I now look for ways to trust a business before we get involved in purchasing a product or service. 

Think deeper and you’ll also realize that we usually spend our free time scrolling through various social media apps, or even Google to look for answers to our queries. This has made businesses realize a rise in demand for content to sway people, this time with authenticity.  

Also, in 2018 alone, there has been a 33% increase in content marketing jobs. That says it all, doesn’t it?

Why Content Marketing Could Be Perfect for You!

You see, content marketing is one domain where you can be more creatively involved. One day you will be involved in strategizing content strategy for blogs, the next day you might be writing scripts for a social media post (call it a reel). Or you’ll be involved in creating video scripts for YouTube.

Content marketing is a creatively fulfilling job. So, if you are a creative individual and have a knack for writing while being able to create strategies for your content, hop on! Or, here’s a content writing course for you to get started on!

Search Engine Optimization 

You have a product. And you have a website for that product that you want the maximum number of people to see whenever they search for something remotely similar to what you provide. How do you do that? 

While one way is by pay-per-click marketing and showing ads to people, the other, sustainable way is through Search Engine Optimization. Call it an effort to help rank your website #1 on search results. 

What is Search Engine Optimization?

Search Engine Optimization is the type of digital marketing that helps increase brand awareness through organic efforts and by ranking your website higher on search results hence increasing traffic to your website. Not only does it help increase brand awareness, but it also builds trust and credibility through its content efforts.

Learn through projects and land high paying SEO roles in top agencies and brands. Apply Now.

Let’s look at the numbers: 

If you compare the click-through rate of the ads to the organic websites, the websites on search positions 1 and 2 have the highest CTR. This happens because Google makes sure that the website ranking highest on search results is exactly what people are looking for. This is how SEO builds credibility and trust. 

Why Search Engine Optimization Could Be Perfect for You!

The demand for SEO professionals is on a steady rise. The SEO marketing industry is set to grow and reach $77.6 Billion by 2023. There’s a lot of demand, but very less supply when it comes to filling the job vacancies.

One reason is while you’ll hear that SEO is dying, or that SEO skills alone are not enough, you’ll miss out on one key factor. Building SEO for a brand takes time and patience. It’s a long-term process that yields results gradually. 

You’ll have to work on the technical side of SEO and create content consistently to build a strong SEO game. 

One brand that stands out in its SEO efforts is – Canva. You’ll find them everywhere whenever you’re looking for something that’s similar to them.
So, if you’re someone with high patience levels, and like to prove people wrong, SEO is for you!

And here’s an SEO course that can help you. 

Social Media Marketing

 

Social media marketing is a type of digital marketing that acts as a direct channel to communicate with your consumers and nurture relationships on platforms like Instagram, LinkedIn, Twitter, Facebook, TikTok, and more. It involves creating a social media marketing strategy, and social media posts, and analyzing the types of content that work for you. 

While creating content for social media is one primary part of the job, social media marketing requires a lot more work in terms of communicating with your audience, maintaining a good reputation of brands on the platforms, and analyzing and strategizing your content game for social media. 

Does it seem a little similar to content marketing? Well, here’s a subtle difference: 

According to Jay Baer, 

“The goals of content are consumption, then behavior. 

The goals of social are participation, then behavior.”

What’s Happening in Social Media Marketing?

Social media marketing has become almost every brand’s go-to for understanding their audience better, showcasing their products/services, and retaining consumers. 

The demand for social media has grown even more since the pandemic hit. According to Whittington Consulting, 70% of B2B marketers invest in content creation for social media during the pandemic. 

Even within social media marketing, there are diverse roles like Content Strategy, Social Media Strategy, Social Media Management, Online Reputation Management, Community Management, etc. 

Start your Social Media career in jobs paying upto 9L in top brands. Apply Now for India’s #1 placement linked Social Media Program.

Why Social Media Marketing Could Be Perfect for You!

As a social media marketer, one thing that your job demands is – scrolling on Instagram, Twitter, Reddit, or any social media app. It’s called research. 😛

But on a serious note, it helps you understand social virality and keep up with the social media trends that are an absolute necessity to up your social media game. 

If you have a knack for creating content, writing, and being creative, and like to engage with people, but also know your way through strategy and numbers, social media marketing could be for you! 

E-commerce Marketing

 

Consider e-commerce marketing as putting out a brand’s product in malls with different stores. 

People have moved from purchasing products in offline stores and malls to buying products online. And e-commerce marketing has seen a rise in the opportunity to get people to engage in purchasing products in those online stores.

So, setting up shop online is the essence of e-commerce marketing. Creating and raising awareness about a brand and product offerings of an online store is key to making sales in e-commerce marketing. 

Master Ecommerce and Quick Commerce by working on LIVE projects under experts. Check your eligibility for India’s #1 placement linked program today.

A Brand That’s Doing E-Commerce Marketing Well

There have been so many brands that you would not have ever come across if not for these e-commerce platforms. Like Juicy Chemistry, a cosmetic brand focused on creating products with natural key ingredients came to life with the help of social media, and then set up shop on Nykaa. Now, Juicy Chemistry’s lip balms are their star product and the ones to die for. 

You get into e-commerce marketing by setting up shops at e-commerce platforms like Amazon, Flipkart, Myntra, Shopify, Alibaba, eBay, Nykaa, and more. 

Why E-commerce Marketing Could Be Perfect for You

E-commerce marketing is a comprehensive field of digital marketing that involves so much more than just setting up shop online. Getting into e-commerce marketing means getting equipped with search engine optimization, content, running digital ads, optimizing conversions, and UI/UX design. 

As e-com marketers, you focus on the entire consumer acquisition journey and help your audience make a seamless purchase of your brand.

According to Business Standard, E-commerce jobs are likely to create 500,000 jobs over the next few years. We know the demand is high, so we even have a digital marketing course dedicated to e-commerce marketing. 

Email Marketing

Email marketing is an amazing marketing channel that makes your customers aware of the products and services you offer, to keep them informed and keep them coming back through offers and promotions. An effective email marketing strategy also helps retain relationships with your customers build a community, and in turn, increase lead generation.

An Example to Explain Email Marketing

When you sign up for our digital marketing course, you’re sent a series of emails, starting from applying for a slot for a screening test until the time you get admitted into the program. This is an email marketing strategy to keep our leads informed about what’s coming. 

Once you graduate from the program, you then receive emails that are of the community, namely Propel, because we still want to stay in touch with you. Email marketing is also a great way to increase traffic to a website, and social media channels, and get people to take action. 

Why Email Marketing Could Be Perfect for You!

According to Optinmonster, 91% of internet users check their emails every day for updates and deals, even more than people opening social media platforms. Now you understand email marketing’s demand? 

You might find email marketing to be quite similar to content marketing or social media marketing. And it is. The skills required are almost the same, only the channels have changed. 

If you’re into writing and have an inclination toward designing campaigns with a knack for creativity, while also keeping in mind the analytics of click-through rate, try out email marketing!

Influencer Marketing

Influencer marketing is the type of digital marketing field where companies collaborate with popular online personalities to promote their products or services. 

How Influencer Marketing Works

An influencer connects your brand to your target consumers by adding their expertise and experience to it, in a way that appeals to your target consumers. In today’s digitalized world, people often rely on influencers to look at their personalized experiences. And this is what businesses use to their advantage. Like, doing PR for a brand, just on social media.

Skills You Need to Ace Influencer Marketing!

Effective influencer marketing requires a combination of various skills, including:

Communication: Strong interpersonal and communication skills are crucial for building relationships with influencers and conveying the brand’s message effectively.

Social Media Savvy: Understanding the ins and outs of different social media platforms is essential to navigate influencer campaigns successfully.

Creativity: The ability to come up with innovative campaign ideas and engaging content to capture the audience’s attention.

Research: Skill in identifying relevant influencers, understanding their audience, and assessing their authenticity and engagement.

Negotiation: Negotiating fair deals and partnerships with influencers while staying within the marketing budget.

Analytics: Analyzing campaign metrics and performance to measure the effectiveness of influencer marketing efforts.

Brand Awareness: Being knowledgeable about the brand, its values, and its target audience to align influencers appropriately.

Time Management: Effectively managing timelines and deadlines for campaign execution.

Adaptability: The influencer landscape is continuously changing, so being adaptable to new trends and challenges is essential.

Compliance: Understanding legal and ethical guidelines related to influencer marketing, such as disclosure and transparency requirements.

And these are some high-in-demand types of digital marketing fields that are going to grow 3X in the coming years. If you’re interested in any of these digital marketing fields, try them out! If you’d like to know more about how these fields function, you can check out this to get a fair idea of what your career trajectory will look like. 

Start your digital marketing journey with Marketing Launchpad for jobs paying upto 9L in top brands and agencies.

Frequently Asked Questions:

Q.1 What digital marketing skills are in demand in 2023?

Answer: 

• First and foremost, expertise in data analysis and interpretation is crucial, as marketers need to make data-driven decisions and understand customer behavior. 
• Proficiency in social media marketing remains essential, with an emphasis on creating engaging content and managing diverse platforms. 
• Skills in search engine optimization (SEO) and search engine marketing (SEM) are sought-after to ensure visibility and website traffic. 
• A strong grasp of email marketing and marketing automation tools is valuable for personalized and automated campaigns. 
• Knowledge of emerging technologies like artificial intelligence, augmented reality, and chatbots can give marketers a competitive edge in delivering innovative experiences. 

Q.2 What will be different in digital marketing in 2023?

Answer:

In 2023, digital marketing is expected to witness significant shifts and advancements that will redefine the landscape. This is going to change the future of marketing.

• With the integration of AI-driven technologies, personalization will reach new heights, enabling marketers to deliver hyper-targeted content and experiences tailored to individual preferences. 
• Augmented reality and virtual reality will gain prominence, revolutionizing how brands engage with customers through immersive campaigns. 
• Social commerce will become more prevalent, blurring the lines between social media platforms and e-commerce websites, creating seamless shopping experiences. 
• Voice search and smart speaker usage will continue to soar, demanding marketers to optimize their strategies for voice-enabled devices.

Q.3 What is the top-paying job in digital marketing in 2023?

Answer:

In 2023, the top-paying job in digital marketing is projected to be that of a Chief Marketing Officer (CMO) or Chief Digital Officer (CDO). These executive roles are responsible for shaping and implementing comprehensive digital marketing strategies for organizations, overseeing all marketing efforts, and driving business growth. 

Q.4 Is there a demand for digital marketing in 2023?

Answer:

Yes, there is a significant demand for digital marketing in 2023. As businesses continue to prioritize their online presence and reach, digital marketing has become an essential aspect of their overall marketing strategies. 

The growth of e-commerce, social media, and mobile usage has amplified the need for digital marketing professionals who can effectively target and engage audiences across various digital channels. 

Moreover, technological advancements like AI, augmented reality, and data analytics have opened new opportunities for marketers to deliver personalized and innovative experiences to consumers. As companies seek to stay competitive in the digital age, the demand for skilled digital marketers is expected to remain strong in 2023 and beyond.