Resources for Placement Preparation: A Kraftshala Repository

The following is a repository of resources to help you prepare for job interviews and CVs. We hope you find this useful!

CVs:

Ultimate CV Guide by Kraftshala

How to get shortlisted by an applicant tracking system

How to present your non-relevant work ex (like tech) in a marketing interview

GD:

Group Discussions: How to champion the fish market?

Interviews:

Functional Questions

How to Analyze Ads

One of the most common questions in marketing interviews is “what’s your favourite ad campaign and why”. It’s a question that reveals more about the knowledge of a marketing candidate than almost any other.

The following playlist helps you to deal with the topic:

On a related topic, here’s a complete analysis of the marketing campaigns in the Delhi elections of 2020:

The Ultimate Marketing Analysis of Delhi Election Campaigns 2020

Attribution

Attribution is the science and art of how to figure which digital platforms are working best for you. An introduction to the the topic and the models that are employed in the industry are mentioned here:

Attribution – Which Ad made you buy?

Brand Essence

An introduction to Brand Essence and how it can help build a competitive advantage

What does an Area Sales Manager in an FMCG company have to do?

What Does an Area Sales Manager do?

Behavioural Questions

Personal Storytelling to Crack Interviews

Company specific insights

Amazon

What questions to expect in an Amazon Interview?

Here’s what the 14 Amazon Leadership Principles tell us.

The Amazon Flywheel

Unilever

How to crack the CEO factory?

P&G

Decoding the P&G Interview

Additional Resources

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