What Do You Learn in Social Media Marketing? (Includes Syllabus)

In today’s digital age, social media marketing has become an essential tool for businesses to build their brand and connect with customers. You’d know it, after all, you’re interested in making a career out of it! And while we talk about making a career out of social media marketing, you often need a direction to know where you’re headed.

In this blog, we’ll provide you with a comprehensive syllabus that covers everything you need to know to become a social media marketing pro.

What Skills Do You Learn in Social Media Marketing?

You see, mastering social media marketing requires more than just posting random updates and hoping for the best. What you often need is to have a well-planned strategy, a deep understanding of your target audience, and a mastery of various social media platforms and tools. To summarize, the skills that are listed below:

• Strategy and Analytics to build a plan and analyze.
• Copywriting to create kickass social posts
• Maintaining a positive brand persona on social media
• Collaborating with influencers and other brands to drive business

And the one living these skills is Viren Sean Noronha. If you look at where he’s currently at, with his skills, it shows you the path those skills have helped him take.

Another example is Nistha Goel who’s kicking ass in social media marketing.

These skills not only helped them in social media marketing but have shaped their career beyond that. So, now let’s get into what you’ll learn in social media marketing.

What Do You Learn in a Social Media Marketing Course?

This social media marketing course will help you have the ability to craft compelling content. It’ll also help you market content effectively that’ll make you stand out from the competition, and connect with your audience.

In other words, this course lets you get inside the world of social media marketing, and broadly into the creative marketing industry.

Module 1: Creating a Social Media Marketing Strategy

This module introduces you to the world of social media marketing and teaches you how brands like Uber and Netflix create social media strategies, mainly for Instagram. You also learn how to create content pillars that irk your target audience.

Towards the end of this module, you’ll be able to do the following:

• Conduct a competitive analysis of the brands that you work for
• Create social media strategies, taglines for brands, and content pillars (content buckets that act as a theme or a vast space to create posts on) for brands.
• Learn to create content calendars that set you up for months
• Create topical content to always stay on top of trends

Module 2: Creating Social Copies and Analytics

Once you get up to speed with creating social media strategies, it’s your turn to now create posts and get the numbers in!

Towards the end of this module, you’ll be able to do the following:

• Defining the appropriate format for each content pillar, such as carousels, text posts, reels, images, short videos, long videos, etc.
• Copywriting posts for each content pillar and briefing the design team.
• Analyzing the performance of each content pillar, making necessary adjustments, and iterating the strategy.

Module 3: Copywriting for Social Media Ads

As you start analyzing your posts, you’ll find out what works and doesn’t work in copies. Call it an introduction to copywriting where you get to create memes, and thumb-stopping posts and get your creative juices flowing.

Towards the end of this module, you’ll be able to do the following:

• Write better copies using the principles of copywriting
• Use your target audience’s passion points to make thumb-stopping posts
• Get started with the kind of hashtags to use for your posts
• Understand the do-s and don’t of the content pillars you’ll have for brands

Module 4: Social Listening and Online Reputation Management

Now that you’re well-versed in social media marketing, we’ll get you up to speed with maintaining a positive brand image on social media. Introducing tools that help you know who’s talking about your brand.

Towards the end of this module, you’ll be able to do the following:

• Get started with tools like Awario to know where your brand is mentioned, and what they’re talking about
• Learn how to tackle positive and negative responses from your followers
• Learn how to write engaging replies to your followers that makes them want to come back

Module 5: Social Media Marketing on LinkedIn and Twitter

As you’ve done the bits for Instagram, now you’ll learn to create strategies and posts for other platforms: Twitter and LinkedIn. You’ll learn how different the language gets as you approach these platforms because you target a different audience.

Towards the end of this module, you’ll be able to do the following:

• Create social media marketing strategies for LinkedIn and Twitter based on competitive analysis.
• Create content pillars and content calendars for LinkedIn and Twitter
• Create posts for LinkedIn and Twitter and learn to copywrite for the same
• Learn different organic targeting strategies for different types of audiences

Module 6: YouTube’s Marketing Strategy

With the ongoing debate on whether YouTube is a social media platform or a search engine, we’ve made our students go a step further. Treat it as both and so we teach them to create strategies for YouTube that help brands grow.

Towards the end of this module, you’ll be able to do the following:

• Create YouTube strategies based on Hub, Hero, and Hygiene pillars where they can shortlist topics based on different types of audiences
• Learn to write titles and descriptions for YouTube posts
• Create a script for YouTube for brands to make it intriguing

Module 7: Influencer Marketing

Here, you get introduced to the world of influencer marketing and influencers! The module teaches learners how to drive brand and business goals through influencer marketing campaigns. It covers strategies, planning, and execution of influencer marketing campaigns for brands.

Towards the end of this module, you’ll be able to do the following:

• Understanding the role of influencer marketing in achieving brand and business goals.
• Planning influencer campaigns by defining objectives and key performance indicators (KPIs).
• Creating a brief for influencers.
• Finding the right influencers, reaching out, and aligning with the budget.
• Shortlisting and aligning influencers with the team.
• Finalizing post narratives.
• Creating a posting schedule.
• Setting up UTM links for every influencer to track performance.

Module 8: Email Marketing

You learn how to leverage email marketing as a growth lever for different parts of the funnel. This module covers the segmentation of subscriber lists and the creation of different types of emails such as transactional, promotional, and relational emails. You will also learn how to analyze and iterate the performance of email campaigns.

Towards the end of this module, you’ll be able to do the following:

• Understanding the importance of email marketing as a growth lever for different parts of the funnel.
• Segmenting the subscriber list based on parameters that are important for the company.
• Writing transactional, promotional, and relational emails for different parts of the funnel.
• Analyzing the click-through rate (CTR), open rate, and other metrics for the emails.
• Iterating subject lines, message body, and calls-to-action (CTAs) to improve email performance.

That’s not it.

This social media marketing course will teach you content writing too. If you’re interested in knowing what you’ll learn more in this course, check out the blog.