How to Learn Content Writing? (Includes Course Syllabus)
For anyone interested in pursuing a writing career, you must have wondered “Will I have to be extra creative to be a writer?” Or, “I’m not creative enough to pursue a writing career”, or, “Does a writing job even pay enough?”
So, how can we combat this? In other words, what will make us stand out and also get higher pay in the long run?
Short answer: Learn content writing to get the right skills.
Long answer: Read the blog to find out.
Some Content Writing Skills For Beginners to Learn
Let’s be real – content writing may sound like a serious business, but it is all about having fun with words (with a little strategy).
Think about it like playing Scrabble, only you get paid for it.
Now, of course, you’ll need more than just a vast vocabulary to be a successful content writer.
Here’s a list of skills you will learn in content writing that makes a writer doesn’t just stand out, but also get paid in the long run.
- Research
- Writing
- Editing
- Formatting
- SEO
- Audience Targeting
- Tone
Like, look at this person, Natasha (Deboo) Vanskuiwalla, and the variety of skills she’s learned over the years:
Or look at her, Veni Ethiraj, and the variety of skills she’s learned:
Now, let’s take a closer look at how you learn the skills in content writing and get started on the journey of becoming one.
What You Learn in A Content Writing Course
Module 1: How to Write A Personal Blog vs. Blog for A Brand
Consider this module to be Level 1 of content writing where you’re introduced to writing structures, headlines, and basic content writing on any topic of your choice.
- Craft headlines that are clear, intriguing, and designed to increase clicks.
- Choose the most effective approach for digital blog writing, such as “how-to”, “example”, “reasons”, “quotes”, “trends”, etc.
- Understand different types of tones for personal writing, and writing for brands
- Write blog posts that reflect the brand’s tone and voice, while also incorporating a clear call-to-action (CTA) to drive engagement.
Module 2: Strategizing Content Marketing for A Brand
Once you learn the basics of writing, this module will help you how to get started with strategizing content for a brand, and helping a brand grow through content. This is your chance to peek into the world of content marketing.
- Developing an effective content strategy
- Aligning strategy with the goals and objectives of a brand
- Identifying the brand’s target audience and creating a topic repository
Module 3: Structuring A Blog – How to Research Using AI Tools Like ChatGPT
This module helps you get deeper into learning how to research topics for brands and even topics you know nothing about.
Call it the module that makes you a journalist and teaches you to take advantage of all platforms. You also learn how to use ChatGPT and using different prompts for the tool.
- Research for two cases: structuring the blog, and finding info that helps retain readers
- How to use different prompts for ChatGPT to execute ideas
- How to use different platforms like Google, Quora, YouTube, and other platforms to find ideas
Module 4: Search Engine Optimization:
This part of the course is designed for you to pursue a career in content strategy and marketing, apart from only writing. It focuses on optimizing blogs for search engine optimization (SEO).
Towards the end of this module, you’ll be able to do the following:
- Conduct keyword research on Google Keyword Planner to identify blog topics and opportunities for a brand, using metrics such as search volume, relevance, SEO difficulty, and social virality.
- Organize blog content with main pointers that allow readers to easily skim and find answers to the headline.
- Learn to use On-Page SEO to include keywords in the content that helps rank content on search engines.
- Learn Off-Page SEO to further the skill of SEO so you can make business decisions.
- Write blog posts that reflect the brand’s tone and voice, while also incorporating a clear call-to-action (CTA) to drive engagement.
While this suffices what you’ll learn in content writing, the course does not limit to only this.
Kraftshala’s content writing and social media marketing course offers you to learn content writing, social media marketing, influencer marketing, and email marketing.
All of these are to get you started with your creative marketing journey as you’ll be often involved in more than one of these skills. Not just that, to even make you a full-fledged creative marketer.
So, if you’re interested in knowing more about what else you’ll learn, hop on to this blog:
