Digital Marketing Job Description 2025: Freshers, Specialists

TLDR/Quick Read

A digital marketing job description and key responsibilities include campaign planning and execution, content marketing by creating blogs and videos, optimizing SEO, running Google Ads, and using data analytics tools to measure performance. For anyone interested in knowing the digital marketing job description, read ahead and understand the skills required to become a digital marketer, responsibilities, career growth trends, and how to become a digital marketer.

Overview of the Blog

• What is Digital Marketing?
• Digital Marketing Job Roles and Responsibilities
• Key Responsibilities of a Digital Marketer
• Digital Marketing Intern Job Description (Sample) For Fresher
• Digital Marketing Executive Job Description (Sample) For Fresher
• Digital Marketing Manager Job Description (Sample) For Specialist With 2+ Years of Experience
• Skills Required to Become a Digital Marketer
• Career Growth and Salary Trends in Digital Marketing
• How to Start a Career in Digital Marketing?
• Types of Digital Marketing Agencies and Their Roles
• Future of Digital Marketing Jobs & Emerging Trends

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What is Digital Marketing?

In simple terms, digital marketing is the art and science of promoting products, services, or brands through the Internet. It’s how businesses meet you where you already are: online.

Unlike traditional marketing, which relies on TV, radio, and print ads, digital marketing focuses on reaching potential customers through the Internet. 

With billions of people using digital platforms daily, businesses see online marketing as the fastest and most cost-effective way to grow.

Key Digital Marketing Channels

• Search Engine Optimization (SEO) – Helps websites rank higher on Google and other search engines to attract organic traffic.
• Pay-Per-Click Advertising (PPC) – Involves running paid ads on platforms like Google Ads and social media to drive targeted traffic.
• Content Marketing – Focuses on creating blogs, videos, infographics, and other valuable content to engage and educate audiences.
• Performance Marketing – A data-driven approach where businesses pay only for measurable results like clicks, leads, or sales.

There is a reason why companies are investing in digital marketers. Since companies invest a significant amount of budget in marketing campaigns, it becomes a necessity for them to ensure a high return on investment (ROI). Moreover, the data-driven analytics that come with digital marketing help businesses analyze the dynamic demands of their consumer base, thus enabling scalability and fine-tuning strategies.

Digital Marketing Job Roles and Responsibilities

Digital marketing job roles offer a structured career path, starting with entry-level roles and progressing to senior leadership positions. Freshers typically start with execution-focused roles to gain hands-on experience with campaigns, analytics, and tools before moving into strategic positions.

Entry-Level Roles (For Freshers & Beginners)

1. Digital Marketing Executive – Works on multiple aspects of digital marketing, including social media management, email marketing, website updates, and performance tracking. This role provides a broad foundation for career growth.
2. SEO Analyst – Focuses on improving website visibility through keyword research, on-page optimization, backlink building, and technical SEO audits. It usually requires strong analytical skills and familiarity with tools like Google Analytics and Ahrefs.
3. Social Media Coordinator – Handles content scheduling, community engagement, and performance tracking across platforms like Instagram, LinkedIn, and Twitter. This role helps develop an understanding of audience behavior and content trends.
4. Content Writer – Creates blog posts, website copy, email newsletters, and social media content. It demands a solid grasp of SEO, storytelling, and persuasive writing.
5. PPC Assistant – Supports paid advertising campaigns by managing ad creatives, monitoring budgets, analyzing metrics, and optimizing ad performance. This role requires data-driven decision-making and an understanding of platforms like Google Ads and Meta Ads.

Entry-level professionals should focus on gaining practical experience with marketing tools, understanding audience insights, and working on real campaigns. Strong analytical and creative skills will help them transition into mid-level roles faster.

Mid-Level Roles (After 2-5 Years of Experience)

1. Digital Marketing Specialist – Develops and executes multi-channel marketing strategies, focusing on audience segmentation, conversion optimization, and campaign performance. It involves strong analytical skills and expertise in marketing tools.
2. SEO Manager – Leads SEO initiatives, manages keyword strategies, conducts technical audits, and oversees content optimization. Ensures long-term organic growth by adapting to search engine algorithm changes.
3. Content Marketing Manager – Plans and executes content strategies that align with business goals. Manages content calendars, oversees content production, and tracks performance to enhance audience engagement and lead generation.
4. Social Media Manager – Builds and manages brand presence across social platforms. Develops content strategies, engages with audiences, collaborates with influencers, and runs paid promotions to drive brand awareness.
5. Paid Media Specialist – Focuses on paid advertising campaigns, including ad targeting, budget management, and performance tracking. Uses data-driven strategies to maximize ROI and ensure ad creatives align with business objectives.

Senior-Level Roles (After 5+ Years of Experience)

1. Digital Marketing Manager – Oversees all digital marketing functions, sets objectives, allocates budgets, and manages teams. Responsible for driving growth through data-backed marketing strategies.
2. Head of Marketing – Defines marketing vision, brand positioning, and campaign execution. Works closely with sales, product, and analytics teams to align marketing efforts with business goals.
3. Growth Marketer – Specializes in customer acquisition and retention using data-driven strategies. Experiments with A/B testing, funnel optimization, and automation to scale marketing efforts.
4. Chief Marketing Officer (CMO) – Leads the entire marketing division, setting long-term strategy, managing large teams, and driving revenue growth. Focuses on brand innovation, customer engagement, and business expansion.

Key Responsibilities of a Digital Marketer

Digital marketing required skills that facilitate growth are:

Campaign Planning & Execution	Running SEO, PPC, social media, and email campaigns to drive brand awareness and conversions. This includes setting goals, identifying target audiences, and continuously optimizing performance.
Content Marketing	Creating high-quality blogs, videos, and social media content that attract, engage, and convert users. A strong content strategy improves brand credibility and supports SEO efforts.
SEO (Search Engine Optimization)	Improving Google’s website rankings through keyword research, on-page optimization, technical fixes, and link-building strategies. SEO plays a crucial role in driving organic traffic.
SEM (Search Engine Marketing)	Managing paid search campaigns on Google Ads by selecting keywords, optimizing ad copies, and refining targeting to maximize ROI. Well-structured SEM campaigns bring in high-intent leads.
Data Analytics	Tools like Google Analytics and Search Console are used to track user behavior, measure campaign performance, and refine marketing strategies. Every marketing decision should be backed by data insights.
Paid Advertising	Running and managing PPC campaigns across platforms like Google, Facebook, and LinkedIn. This involves budget allocation, audience segmentation, A/B testing, and continuous optimization for better results.
Conversion Rate Optimization (CRO)	Enhancing landing pages, improving user experience, and optimizing call-to-action elements to increase lead generation and sales. Even small design or copy tweaks can lead to higher conversions.

Digital Marketing Intern Job Description (Sample) For Intern

To help you understand what is expected from a digital marketing intern, below is a digital marketing intern job description (sample). It includes various responsibilities and skills required for the role.

Responsibilities

• Assist in managing social media accounts, scheduling posts, and engaging with followers.
• Conduct keyword research and support SEO efforts, including content optimization and backlink building.
• Help create blog posts, email newsletters, and marketing copies.
• Track campaign performance using tools like Google Analytics and social media insights.
• Research industry trends, competitor strategies, and digital marketing best practices.
• Support paid advertising campaigns by monitoring performance and gathering data.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Business, or a related field.
• Basic understanding of digital marketing concepts, including SEO, social media, and content marketing.
• Familiarity with tools like Canva, Google Analytics, or social media management platforms is a plus.
• Strong communication skills and attention to detail.
• Eagerness to learn and experiment with new digital marketing strategies.

Digital Marketing Executive Job Description (Sample) For Fresher

The digital marketing executive job description becomes slightly more specific than an intern. With an increase in digital marketing salary in India, there is a steady increase in the responsibilities and expected skills.

Responsibilities

• Plan and execute digital marketing campaigns across SEO, social media, and email marketing.
• Optimize website content and structure to improve search rankings and organic traffic.
• Create engaging content for blogs, social media, and ad campaigns.
• Monitor campaign performance using Google Analytics, social media insights, and other tracking tools.
• Assist in managing Google Ads and social media paid campaigns.
• Collaborate with designers, developers, and content writers to align marketing strategies.
• Research and identify growth opportunities through competitor analysis and industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Basic knowledge of SEO, social media marketing, and content marketing.
• Familiarity with digital tools like Google Analytics, Google Ads, and social media platforms.
• Strong analytical and problem-solving skills.
• Ability to work independently and in a team.

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Digital Marketing Manager Job Description (Sample) For Specialist With 2+ Years of Experience

With experience comes more responsibilities and expectations. A digital marketing manager job description involves leadership qualities in addition to intermediate to advanced knowledge of tools and platforms.

Responsibilities

• Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales.
• Oversee SEO, PPC, content marketing, email campaigns, and social media initiatives.
• Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns.
• Analyze campaign performance using Google Analytics, Search Console, and third-party tools.
• Implement A/B testing and conversion optimization strategies to improve user engagement.
• Collaborate with cross-functional teams, including content, design, and development, to ensure brand consistency.
• Stay updated with digital marketing trends, Google algorithm changes, and best practices.
• Lead and mentor junior marketing team members.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Proven experience in managing SEO, SEM, social media, and content marketing campaigns.
• Hands-on expertise with tools like Google Analytics, Google Ads, Facebook Ads Manager, and CRM software.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication and project management skills.

Skills Required to Become a Digital Marketer

A good digital marketer balances creativity with data, adapts quickly, and understands what makes people click. The digital marketing job description also mentions the skills you need to have for the job. Some of the required skills are mentioned below:

Creativity

A content marketer needs it to write blogs that hold attention, a social media manager needs it to create posts that go viral, and a PPC expert needs it to craft ads that make people stop scrolling. Even SEO requires creativity in figuring out unique ways to rank higher than competitors. So, every single task involves creativity, and thus, it is the most essential skill required to become a digital marketer.

Analytical & Data Skills

Every marketing decision should be backed by numbers. Marketers use Google Analytics, heatmaps, and A/B testing to measure what’s working. If an ad is getting clicks but not sales, the data tells you what needs fixing. Being comfortable with numbers helps in optimizing campaigns, reducing costs, and improving results.

Research

We all know digital trends change fast. What worked last year might not work today. So, strong research skills help in spotting industry shifts, understanding audience preferences, and staying ahead of competitors. Knowing the in and out of research “jugaad” helps in finding the best SEO keywords or analyzing a competitor’s ad strategy.

Project Management

Marketing involves juggling multiple tasks—content calendars, ad budgets, social media posts, and SEO fixes. You have to keep everything on track while meeting deadlines. There are tools like Trello, Asana, and Notion to help you organize campaigns and ensure smooth execution.

Communication

A good marketer is someone who explains ideas clearly. It could either be convincing customers to take action, collaborating with designers and developers, or pitching strategies to clients. So, one major soft skill is good communication as it ensures that creative ideas turn into actual results.

Consumer Behavior Understanding

Digital marketing means understanding what people want and how they think. A marketer should know why someone prefers a certain brand, what makes them hesitate before buying, and what kind of messaging gets their attention. Psychology plays a huge role here.

Problem-Solving

Anyone who has studied marketing knows that campaigns don’t always go as planned. Maybe an ad budget is wasted on the wrong audience, or website traffic drops suddenly. Here, problem-solving skills help identify what went wrong and fix it quickly. Marketers constantly tweak strategies to get the best results.

Adaptability

As mentioned above, what worked in digital marketing a year ago might not work today. Google changes algorithms, social media platforms update policies, and new trends emerge overnight. Being adaptable means learning and experimenting continuously.

Leadership

Even at an entry-level, leadership matters. It includes taking charge of a campaign, mentoring an intern, or handling a client, strong leadership skills help in taking responsibility and driving results. If you have good leadership skills, your transition from an entry-level position to a senior-level will be much smoother.

Keen Eye for Detail

Small things can make a big difference in digital marketing. A tiny spelling mistake in an ad copy can make a brand look unprofessional. A misplaced decimal in a PPC bid can burn through a budget in minutes. Noticing these details prevents costly errors.

Career Growth and Salary Trends in Digital Marketing

How a fresher can grow into a managerial role? By knowing your craft and going deep into it. There is no shortcut to building a career. If you have to build a career in digital marketing in India, you have to go to become the top 1%. If you want to become top 1%, you have to go into depth, which means you have to apply yourself over and over again. Having no shortcut to becoming great is what makes being great meaningful. To become top 1%, you also need to start your career with high potential roles.

There are levels of jobs – admin roles and actual high-potential roles. Many freshers settle for admin roles as these jobs are easier to get and more accessible, but they don’t provide the hands-on learning or strategic exposure you need to grow. Admin roles might offer lower pay (often below ₹4.5 LPA) and fewer opportunities to develop key marketing skills. On the other hand, high-potential roles are positions where you learn by doing, taking on responsibilities that impact real business outcomes. These roles have higher pay (₹4.5 LPA and above), and the level of exposure is a game changer for your growth.

In large organizations, high-potential roles come with structure—set processes, experienced mentors, and opportunities to learn from a large team. These roles are perfect for mastering specific aspects of digital marketing, including paid ads or analytics. In smaller organizations, the learning curve might be steeper, but you’ll gain more ownership of projects and experience in multiple facets of digital marketing. Both environments offer great opportunities, but they cater to different learning styles and depend on the individual what he/she finds comfortable.

Now, you must know how to make a career and where to make a career in digital marketing. For that to happen, you must decide whether to focus on a specialist path or a generalist one. Both options offer unique advantages:

• Choose a specialist path if you’re passionate about one area (like SEO, PPC, or content marketing) and build your expertise. Become the go-to person for that niche. As you master it, opportunities for senior positions or managerial roles in that specific domain will come.
• Choose the generalist path if you’re more suited to handling multiple marketing channels and strategies. In this path, you’ll need a strong understanding of SEO, content, social media, and data analytics, and will likely move into roles like Digital Marketing Manager, where you’ll oversee the entire marketing strategy.

Whichever path you choose, the goal is clear: become excellent at what you do.

Average Salary Ranges for Digital Marketing Professionals at Different Levels

Experience Level	Average Salary Per Annum
Fresher (0-1 year)	₹3,24,000 (₹4,50,000, if the fresher has graduated from Kraftshala’s Marketing Launchpad)
Specialist (2-3 years)	₹5,00,000 – ₹7,00,000
Senior Manager (4+ years)	₹10,00,000 – ₹15,00,000

Growth Opportunities: Freelancing, Agency Jobs, In-House Roles, and Consulting

Digital marketing offers many career paths. Freelancing gives you independence but requires self-promotion skills. Agency jobs offer exposure to different clients, allowing fast learning. In-house roles let you focus on a single brand, like Coursera or Unilever. Consulting lets you offer strategies to various companies. Out of these options, it is your decision where you want to advance in your career.

As per Kraftshala experts, agencies are ideal for starting out in your career since they provide training and a wide range of experiences due to the variety of projects. 9 out of 10 top Indian agencies hire from Kraftshala and help freshers build a strong foundation in the field. However, if you do not want to start with an agency, other options are equally good, provided you follow the right steps to grow in your digital marketing career.

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How to Start a Career in Digital Marketing?

This is a question every fresher interested in marketing begins with. There is so much to do, but what exactly should YOU do to start your career?

The foremost thing is to build your digital marketing skills through experience. That doesn’t mean working in a company. By experience, we mean organizing and promoting your college events or helping a friend/relative’s business set up its online presence. This is how you can add to your projects/sample works. 

If not, then consider enrolling in a good digital marketing course like Kraftshala’s, buying a WordPress or Wix domain, and applying marketing principles to learn practically.

Once done with all of this, prepare your resume and add the free/paid certification courses you have done, the dummy projects you have worked on, and the achievements you have.

Then, use LinkedIn, Indeed, Internshala, or other popular job search sites in India to apply for internships or jobs. Filter the openings that cater to freshers. Write a solid cover letter and apply to as many jobs as you find. Remember, the response ratio is less, especially when you are a fresher. So, the more you apply, the better. Read through the digital marketing job description to understand the requirements and write your cover letter accordingly.

This is going to be a test of your patience. Apply and wait for the response. Send follow-up emails if required but do not spam. Eventually, you will get a couple of responses. Prepare for an interview and flaunt your skillset (professionally).

As a kid, we learned how the slow and steady wins the race. What better time to implement it in real life than a job hunt as a fresher?

Types of Digital Marketing Agencies and Their Roles

If you have made up your mind that you want to join a digital marketing agency, you must also know the different types of agencies and the roles they offer. This will help you make an informed choice on the path you wish to pursue.

• Advertising & Creative Agencies focus on creating campaigns to build brand awareness. They offer roles like Creative Director, Copywriter, and Graphic Designer.
• Performance Marketing Agencies specialize in driving measurable results, often through PPC and conversion optimization. They offer PPC Specialists and Conversion Rate Optimization Expert roles.
• SEO Agencies help businesses improve their search engine rankings and optimize their websites. They employ SEO Specialists and Analysts. 
• Social Media Agencies manage social media accounts and handle influencer marketing. They require Social Media Managers and Influencer Marketing Specialists. 
• Content Marketing Agencies focus on creating content like blogs, videos, and emails to engage audiences. They offer roles like Content Writers, Strategists, and Video Content Creators.

Each agency type provides specialized roles focused on its core functions.

Future of Digital Marketing Jobs & Emerging Trends

The future of digital marketing is being shaped by AI and automation, with tools like Jasper helping marketers create content faster and smarter. This allows marketers to focus on strategy and creativity while automation takes care of repetitive tasks. With its ability to analyze trends and suggest content ideas, tools like Jasper are making digital marketing more efficient and accessible to people.

Moreover, companies like Nike and Coca-Cola are investing heavily in performance marketing, using data analytics to refine ads and boost conversions. On top of that, remote work is booming with platforms like Fiverr and Upwork that are offering digital marketing jobs to people worldwide. It is giving more flexibility and opportunity for marketers to work from anywhere. 

These trends are making digital marketing an exciting and dynamic career path.

Bottom Line

For those looking to jump into digital marketing, the key is to understand the digital marketing job description and work on what is expected from you. Start by understanding the basics—SEO, social media, content, and data analytics. Gain hands-on experience through internships, freelance projects, or even your own experiments. Remember, there are no shortcuts to success; the more you are willing to grow your skills, the faster you’ll grow in your career.

If you’re ready to take the next step, explore online digital marketing courses on reliable platforms like Kraftshala that offer hands-on training with job security. And don’t hesitate to apply for entry-level roles or internships. Building a solid portfolio and networking with industry professionals will open doors to exciting job opportunities. Now is the perfect time to upskill, get real-world experience, and launch your digital marketing career!