100+ Digital Marketing Interview Questions & Answers in 2025

Do your digital marketing interviews feel less like a conversation and more like a test you didn’t study for?

That is because they are a test, but a kind of test you can’t cram for. It is a test of how quickly you solve problems, the way you solve them, and even the way you react if you are unable to solve a problem. 

They don’t expect you to have all the digital marketing knowledge like Phillip Kotler, but they do expect you to have the curiosity and zeal of being as knowledgeable as him. However, that doesn’t mean you can’t prepare well. This guide is packed with real digital marketing interview questions from 5000+ actual recruiter interviews at Kraftshala (a leading edtech platform that trains and places freshers through hands-on digital marketing projects, interview training, and mentorship), so you know exactly what to expect.

And if you’re looking for something that goes deeper in the domain, Kraftshala’s Marketing Launchpad program might be worth exploring.

What Kind of Questions are Asked in a Digital Marketing Interview?

There are usually two types of digital marketing interview questions: the standard ones asked in most interviews and contextual questions that are in accordance with the role you are applying for.

Conceptual Questions

These test your basic marketing knowledge. Expect questions on core terms, theories, and definitions. You must go through digital marketing modules to ace these.

Scenario-Based Questions

Digital marketing interview questions for freshers often try to focus on real-world applications through hypothetical scenarios as well. You might be given a hypothetical campaign issue or asked how you’d handle a sudden drop in engagement. These questions help interviewers see if you can quickly think on your feet and apply your knowledge.

Technical/Platform-Specific Questions

If you’re applying for a digital marketing specialization like SEO, SEM, Social Media, or Analytics, expect detailed questions. You’ll be asked about specific tools, metrics, and best practices that prove you know your way around the platforms.

Marketing Strategy & Case Study Questions

You could be given a case study where you need to plan a full campaign or solve a complex problem. This shows your strategic thinking and how you handle pressure.

Soft Skills & Behavioural Questions

Communication, creativity, and teamwork are a must. These questions check if you can fit in with the team, share ideas clearly, and stay cool under pressure.

Commonly Asked Digital Marketing Interview Questions & Sample Answers for 2025

Here are some common digital marketing interview questions and answers that are relevant for both experienced professionals and freshers.

Q1. Why did you choose digital marketing?

Digital marketing is data-driven, dynamic, and measurable. It allows businesses to reach their audience effectively while enabling marketers to analyze performance and optimize strategies in real-time.

Q2. What do you know about the role of a performance marketer?

A performance marketer focuses on driving measurable results through digital ads. They optimize campaigns using data analysis, audience segmentation, A/B testing, and budget allocation to maximize ROI.

Q3. What were your key learnings from digital marketing?

I learned how to analyze campaign data, optimize ads, experiment with different bidding strategies, and use audience insights to improve targeting and conversions.

Q4. Why do you want to join XYZ company?

XYZ company has a strong presence in digital marketing and is known for innovative strategies. I want to contribute my skills while learning from industry experts in a fast-paced environment.

Q5. What are the key digital marketing channels, and how do they differ?

Key channels include SEO (organic traffic), PPC (paid ads), social media marketing (brand engagement), email marketing (direct communication), and content marketing (audience education). 

Q6. How do you measure the success of a digital marketing campaign?

Success is measured through KPIs like CTR, CPC, conversion rate, ROI, and engagement metrics. The choice of metrics depends on the campaign objective, such as awareness, lead generation, or sales.

Q7. What is the difference between SEO and SEM?

SEO focuses on organic ranking through content and technical optimization, while SEM includes paid ads like Google Ads to achieve immediate visibility on search engines.

Q8. Which digital marketing channel interests you the most and why?

Paid search interests me because it allows precise targeting and measurable results. It enables businesses to capture high-intent users and optimize budgets based on performance.

Q9. What are the biggest challenges in digital marketing today?

Increased competition, rising ad costs, algorithm updates, and changing consumer behavior make it crucial to stay updated, test strategies, and continuously optimize campaigns.

Q10. What further questions do you have for the interviewer?

I’d love to understand the KPIs and how my performance will be measured for those KPIs.

How to Approach Common Digital Marketing Interview Questions Effectively?

Use the STARR method (Situation, Task, Action, Result, Reflection) to provide structured responses that go beyond textbook definitions. Relate your answer to real marketing challenges and outcomes to show practical understanding.

Example Strategy: “Why choose digital marketing?” interview question

• Situation: Describe when you first encountered digital marketing, perhaps through a project, internship, or observing a brand’s online success.
• Task: Explain that your goal was to understand how digital strategies drive business growth and customer engagement.
• Action: Outline how you pursued knowledge by taking courses, engaging with online communities, or working on a small campaign to experiment with various digital channels.
• Result: Share measurable outcomes, such as an increase in engagement or traffic on a project you managed, or the realization of how data-driven decisions can transform business results.
• Reflection: Conclude by stating that digital marketing’s blend of creativity and analytics excites you because it directly impacts business growth and adapts continuously to new trends.

Also read: Digital marketing roadmap

Digital Marketing Interview Questions

In this section, we have divided digital marketing related questions into 3 different categories: Paid Media, SEO, and E-commerce.

Paid Media Digital Marketing Questions for Interview

Q1. What are the basic concepts of Facebook and Google Ads?

Facebook Ads focus on audience-based targeting using interests, demographics, and behavior, while Google Ads uses keyword-based intent targeting through Search, Display, and Video campaigns. Google also has targeting options outside of Keywords as well in the form of In-Market, Affinity, Demographics, etc.

Q2. What are DSP (Demand-Side Platform) and SSP (Supply-Side Platform)?

A DSP allows advertisers to buy digital ad placements programmatically, while an SSP helps publishers manage and sell their ad inventory to maximize revenue.

Q3. What is Real-Time Bidding (RTB)?

RTB is an automated auction system where ad impressions are bought and sold in real-time. Advertisers bid dynamically, and the highest bid wins the placement.

Q4. What platforms do you know in Digital Marketing?

Platforms include Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Programmatic platforms like DV360, SEO tools like SEMrush, and email marketing tools like Mailchimp.

Q5. What is the full-funnel approach in Facebook Ads?

The full-funnel approach includes Awareness (reach and brand recall), Consideration (engagement and traffic), and Conversion (leads and sales).

Q6. What bidding strategies are used in Google Ads?

Google Ads offers strategies like Manual CPC, Target CPA, Maximize Conversions, Target ROAS, and Maximize Clicks, each serving different campaign goals.

Q7. How do you choose keywords for Google Ads?

Keyword selection involves researching search volume, competition, intent, and relevancy. Using tools like Google Keyword Planner helps identify the best keywords.

Q8. How well do you know Meta Ads, Google Ads, and Google?

Meta Ads are great for audience targeting, while Google Ads leverage search intent. Google provides tools like Google Analytics, Google Tag Manager, and Google My Business for marketing insights.

Q9. What are the different campaign types in Google Ads?

Campaign types include Search, Display, Shopping, Video (YouTube), Performance Max, and App campaigns.

Q10. What are different types of search campaigns in Google Ads?

Search campaigns include Standard Search Ads, Dynamic Search Ads, and Call-Only Ads.

Q11. What are different campaign types in Meta Ads?

Meta Ads campaigns include Brand Awareness, Traffic, Engagement, Lead Generation, and Conversions.

Q12. How would you create a media plan for a realistic project?

A media plan involves defining objectives, selecting platforms, allocating budget, choosing targeting methods, and setting performance metrics for evaluation.

Q13. What is an ad extension in Google Ads?

Ad extensions provide additional information in search ads, such as sitelinks, callouts, structured snippets, and call extensions.

Q14. What are the benefits of ad extensions?

They improve ad visibility, increase CTR, and provide users with more relevant information, enhancing engagement.

Q15. What are the 4Ps and 7Ps of marketing?

The 4Ps are Product, Price, Place, and Promotion. The 7Ps include People, Process, and Physical Evidence, added for service marketing.

Q16. What are the different audit parameters in paid advertising?

Audit parameters include ad relevance, CTR, conversion rate, cost per acquisition, targeting accuracy, and budget allocation.

Q17. How would you create an ad strategy for a situational campaign?

Define objectives, research audience behavior, select the right platform, allocate budget, set KPIs, and analyze performance data for optimization.

Q18. How do you create a search campaign in Google Ads?

Create a campaign by selecting the goal, choosing keywords, setting ad copy, defining bidding strategy, and adding ad extensions.

Q19. Would you choose Meta Ads or Google Ads?

The choice depends on goals. Meta Ads are better for brand awareness and engagement, while Google Ads excel in high-intent searches and conversions.

Q20. How do you set a frequency cap in Meta Ads?

Frequency caps control how often an ad is shown to the same user, ensuring better engagement without ad fatigue.

Q21. How can we set a frequency for the full-funnel process?

Awareness campaigns need higher frequency, while conversion campaigns require a balance to avoid audience fatigue.

Q22. How do you analyze and optimize a campaign report?

Start with impressions, CTR, conversion rate, and cost per conversion. Optimize by adjusting bids, refining targeting, and A/B testing creatives.

Q23. What are the different campaign types on Google and Facebook?

Google offers Search, Display, Shopping, Video, and Performance Max campaigns. Facebook includes Awareness, Traffic, Engagement, and Conversion campaigns.

Q24. What are the types of bidding strategies on Google and Facebook?

Google Ads offers CPC, CPA, ROAS, and Maximize Conversions. Facebook Ads uses Cost Cap, Bid Cap, and Lowest Cost bidding strategies.

Q25. What if an ad is not generating purchases?

Check targeting accuracy, ad relevance, landing page experience, and bidding strategy. Adjust based on data insights.

Q26. What if an ad is not getting landing page views?

Check for slow loading speed, irrelevant targeting, low ad relevance, and high CPC. Optimize creatives and bidding strategy.

Q27. What are the different objectives of Facebook and Google Ads?

Facebook objectives include Awareness, Consideration, and Conversion. Google Ads objectives focus on Traffic, Leads, and Sales.

Q28. Can you give an example where you would use each campaign objective?

A brand awareness campaign suits a new product launch, while a lead generation campaign works for an educational course.

Q29. What are some formulas for key metrics in Google Ads?

CTR = (Clicks / Impressions) * 100. CPA = Cost / Conversions. ROAS = Revenue / Ad Spend.

Q30. What is Ad Rank in Google Ads?

Ad Rank determines ad placement and is calculated as Bid Amount × Quality Score.

Q31. What are your key learnings in digital marketing?

Understanding audience behavior, the importance of A/B testing, and the role of data in optimizing campaigns.

Q32. How many campaigns have you executed?

The number varies based on experience. A marketer should have hands-on experience with various campaign types.

Q33. What is the difference between CTR, CPC, and CPA?

CTR measures engagement, CPC determines cost per click, and CPA calculates the cost of acquiring a customer.

Q34. What is the relationship between CVR and CPA?

A high CVR (Conversion Rate) can lower CPA, as more conversions lead to a lower cost per acquisition.

Q35. What bidding strategy would you use for a brand awareness campaign for a food blog?

A CPM (Cost Per Mille) or Maximize Impressions strategy ensures maximum reach.

Q36. How would you create a media plan for a food blog?

Allocate budget across platforms, select audience targeting, define ad creatives, and measure KPIs like engagement and traffic.

Q37. What is Search Arbitrage?

It involves buying low-cost traffic from paid search and redirecting it to pages with higher ad revenue, often used in affiliate marketing.

Q38. What is the difference between CVR and Conversion?

CVR is a percentage showing how many visitors convert, while Conversion is the actual number of completed goals.

Q39. How would you create an ad strategy for a travel company?

Use a full-funnel approach with awareness ads, retargeting for consideration, and dynamic ads for conversions.

How to Approach Paid Media Digital Marketing Interview Questions Effectively?

Explain your thought process by outlining the context, the steps you took or would take, and the outcomes. Use clear examples and metrics when possible. 

Example Strategy: For a question like “How do you optimize a paid media campaign?” you can structure your answer as follows:

• Context: Describe a scenario where a campaign had low engagement or high cost per acquisition.
• Approach: Explain how you would analyze performance data, adjust targeting parameters, test different ad creatives, and refine bidding strategies.
• Outcome: Mention that these adjustments typically result in increased click-through rates and a lower cost per acquisition.
• Additional Note: Emphasize the importance of ongoing monitoring and iterative testing to improve campaign performance continuously.

SEO Digital Marketing Questions for Interview

Q1. What is SEO? What are DA and PA?

SEO improves a website’s ranking on search engines. DA (Domain Authority) and PA (Page Authority) predict ranking strength, with DA for domains and PA for individual pages.

Q2. What is the difference between On-Page, Off-Page, and Technical SEO?

On-Page SEO: Optimizing content, meta tags, and structure.

Off-Page SEO: Link building and external signals.

Technical SEO: Site speed, indexing, and mobile optimization.

Q3. What is Keyword Research?

Finding and analyzing search terms users enter into search engines to optimize content and improve rankings.

Q4. What are Primary and Secondary Keywords?

Primary keywords define the main topic, while secondary keywords provide context and support.

Q5. What are Do-Follow and No-Follow Links?

Do-Follow: Pass SEO value to linked pages.

No-Follow: Do not pass SEO value, used for paid or untrusted links.

Q6. What is Domain Authority (DA)?

A score (1-100) predicting a website’s ranking strength based on backlinks and site quality.

Q7. What is a Backlink?

A hyperlink from one website to another, boosting search rankings.

Q8. What is the Source of Backlinks – Paid or Organic?

Organic: Earned naturally through quality content.

Paid: Purchased, often violating Google’s guidelines.

Q9. What is the Process of Keyword Research?

Identify search terms, analyze competition, check search volume, and optimize content accordingly.

Q10. If a Website is New with No Content, How Will You Rank It?

Publish high-quality content, optimize on-page SEO, build backlinks, and target low-competition keywords.

Q11. How Do You Keep Up with Recent SEO Updates?

Follow SEO blogs, attend webinars, and test algorithm changes.

Q12. What is Spam Score?

A metric predicting if a website might be penalized due to poor-quality links.

Q13. Why SEO?

SEO drives organic traffic, improves visibility, and reduces dependency on paid ads.

Q14. What Do You Know About Core Web Vitals?

Google’s metrics for user experience, including loading speed, interactivity, and visual stability.

Q15. What is Cumulative Layout Shift (CLS)?

A metric measuring unexpected layout shifts during page load.

Q16. If a Website is Not Loading Properly, What Steps Will You Take?

Check server response time, optimize images, minify CSS/JS, and improve hosting.

Q17. What Data is Shown in Google Search Console and Google Analytics?

Google Search Console: Impressions, CTR, indexing issues, backlinks.

Google Analytics: Traffic, user behavior, conversion tracking.

Q18. What Factors Do You Consider While Choosing Keywords?

Search volume, competition, relevance, and user intent.

Q19. What is the Meaning of Impression, CTR, and Search Volume?

Impression: Number of times a page appears in search.

CTR: Click-through rate (clicks divided by impressions).

Search Volume: Number of searches for a keyword per month.

Q20. Why is the Bounce Rate Very High?

Poor content, slow page speed, irrelevant traffic, or bad UX.

Q21. What is a Sitemap?

A file listing all site pages to help search engines crawl and index them.

Q22. If It’s a Blog Page, What Factors Do You Look At?

Readability, keyword optimization, internal linking, and structured headings.

Q23. The Keyword Shown is of Which Duration?

Usually, search tools display average monthly search volume over the past 12 months.

Q24. What are the Technical Factors in SEO?

Site speed, mobile-friendliness, structured data, and proper indexing.

Q25. What SEO Tools Do You Use?

Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog.

Q26. If a Website is Not Giving a Do-Follow Backlink, Will You Still Request It?

Yes, no-follow links can still drive referral traffic and brand visibility.

Q27. Is Impression Available in Both SEO and SEM?

Yes, impressions exist in both organic search and paid ads.

Q28. What is the Source of Backlinks – Paid or Organic?

Organic backlinks come naturally, while paid backlinks are acquired through sponsorships.

Q29. What is a Backlink Called When Not Given?

A lost or broken backlink.

Q30. What is Crawling and Indexing?

Crawling: Search engines scan web pages.

Indexing: Pages are stored in search engine databases for ranking.

How to Approach SEO Digital Marketing Interview Questions Effectively?

Break down your response by first defining the key concept, then explaining how you apply it in a practical context. Highlight both the foundational principles and the practical steps you take to address challenges. This method suits both those new to SEO and professionals with hands-on experience.

Example Strategy:
For a question like “How do you approach SEO for a new website?”:

• Defining the Concept: Explain that SEO involves optimizing a website to improve its visibility on search engines through on-page, off-page, and technical strategies.
• Application: Outline a step-by-step process: perform keyword research, optimize meta tags and content, improve site speed, and begin a link-building campaign.
• Outcome: Mention that these efforts typically lead to improved organic traffic and better keyword rankings over time.
• Additional Note: Stress that SEO is a continuous process that requires regular updates and monitoring of performance metrics.

E-Commerce Digital Marketing Questions for Interview

Q1. What are Amazon Campaign Types?

Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

Q2. What are Amazon Targeting Types?

Keyword Targeting, Product Targeting, Category Targeting, and Audience Targeting.

Q3. What is Quick Commerce?

Quick commerce (Q-commerce) delivers products within minutes to a few hours.

Q4. How Does Quick Commerce Work?

Uses hyperlocal warehouses and last-mile delivery to fulfill orders quickly.

Q5. Examples of Quick Commerce Platforms?

Zepto, Blinkit, Instamart, Dunzo, Uber Eats.

Q6. If You Bid ₹20 and Your Competitor Bids ₹10, How Much Will Amazon Charge Per Click?

Amazon charges ₹10.01 (slightly higher than the next highest bid).

Q7. What are the Different Types of Ads in E-commerce?

Sponsored Ads, Display Ads, Video Ads, Native Ads.

Q8. What are Different Match Types in E-commerce?

Broad Match, Phrase Match, Exact Match.

Q9. Difference Between CPC and PPC?

CPC (Cost-Per-Click): The actual cost paid per click.

PPC (Pay-Per-Click): The advertising model where advertisers pay for clicks.

Q10. What is Amazon Ads?

Amazon’s advertising platform for promoting products within its marketplace.

Q11. What are Amazon Bidding Strategies?

Fixed Bids, Dynamic Bids (Up and Down), Dynamic Bids (Down Only).

Q12. What are the Types of Ads in Amazon?

Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP.

Q13. What are Match Types in Amazon Ads?

Broad Match, Phrase Match, Exact Match, Negative Match.

Q14. What is Flipkart Ads?

Flipkart’s advertising platform for promoting products within its marketplace.

Q15. What are the Types of Ads in Flipkart?

Product Listing Ads (PLA), Smart ROI Campaigns, Banner Ads, Display Ads.

Q16. What is the Full Form & Formula for ROAS?

Return on Ad Spend (ROAS) = Revenue from Ads / Ad Spend

Q17. What is E-commerce?

Buying and selling goods/services online.

Q18. Advantages & Disadvantages of E-commerce vs Traditional Commerce?

E-commerce: Wider reach, 24/7 sales, cost-effective but lacks physical experience.
Traditional Commerce: Physical experience, trust factor but limited reach and high costs.

Q19. What is a Good CTR?

2-5% is generally good, but it varies by industry.

Q20. Have You Worked on Quick Commerce Platforms?

Mention relevant experience, if any.

Q21. What are the Types of Amazon Ads?

Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Amazon DSP.

Q22. Explain Metrics Like CTR, CPC, CPM.

CTR (Click-Through Rate): Clicks / Impressions * 100
CPC (Cost-Per-Click): Total Spend / Clicks
CPM (Cost-Per-Mille): Cost per 1,000 impressions

Q23. If Asked to Present an Assignment, What Should You Cover?

Strategy, data insights, ad performance, recommendations.

Q24. How to Identify Sponsored Brands and Display Ads on Amazon?

Sponsored Brands appear as banner ads, and Display Ads are seen on product pages and other placements.

Q25. What is the Difference Between CPM and CPC in Amazon Ads?

CPC: Advertiser pays per click.

CPM: Advertiser pays per 1,000 impressions.

How to Approach E-Commerce Digital Marketing Interview Questions Effectively?

Use a structured explanation that covers the customer journey and outlines strategies for driving traffic, enhancing conversions, and improving retention. 

Example Strategy:
For a question like “How would you drive online sales for an e-commerce brand?” you could answer by:

• Explaining the Process: Break the process into phases: attracting traffic, converting visitors, and retaining customers.
• Tactics: Describe specific actions like running targeted paid ads, optimizing product pages for conversions, and implementing email marketing campaigns for re-engagement.
• Outcome: State that these strategies typically lead to higher conversion rates and increased revenue.
• Additional Note: Highlight the importance of data analysis to continually refine and improve the strategy.

Looking to Get a Job in Digital Marketing?

Getting a job in digital marketing requires more than just knowing the basics. You need hands-on experience, real-world projects, and strong interview preparation. That’s where structured learning and practice make a difference.

One of the best ways to prepare is by taking mock interviews. They help you get comfortable with real digital marketing interview questions, improve your confidence, and identify areas where you need to improve. The more you practice, the better your chances of landing your dream job.

And there is no better way of practicing and learning digital marketing than Kraftshala’s Marketing Launchpad. Students say they could visibly see the difference in how they approach interviews and subsequently, land better jobs after enrolling in Kraftshala’s Marketing Launchpad digital marketing course.

If you’re seriously wondering how to become a digital marketer, Kraftshala is your answer and a chance to get the right foundation and industry exposure.

FAQs

Can a fresher get a digital marketing job?

Yes, a fresher can easily get a digital marketing job if they:

• Understand digital marketing basics (SEO, social media, analytics).
• Complete online courses or certifications.
• Do internships or projects to gain practical experience.
• Create a portfolio showcasing their work, which may include dummy projects.

What are the top skills in digital marketing that employers are looking for?

• SEO and content strategy skills.
• Social media management and engagement.
• Data analytics and performance measurement.
• Paid advertising and PPC expertise.

How to prepare for a digital marketing interview?

• Research the company and its digital presence.
• Review core digital marketing concepts and trends.
• Practice common digital marketing interview questions and scenarios.
• Prepare thoughtful questions for the interviewer.

How to answer “Why should we hire you for a digital marketing fresher role?“

• Talk about relevant coursework, projects, or internships you have done.
• Highlight your willingness to learn and adapt as per the organization’s motto.
• You can also talk about your creative problem-solving and strong communication skills.