Digital Marketing Hiring Trends 2024 – Report by Kraftshala

We are delighted to present our first edition of the Digital Marketing Hiring Trends 2024 Report capturing the data from 765 roles which were floated as part of the placement process at Kraftshala.

We’re hoping it helps our recruiters and students to get a more deeper understanding of how entry-level hiring in digital marketing is evolving.

Here is the link for the full report: Digital Marketing Hiring Trends 2024 – Report by Kraftshala

Key Takeaways From the Report

Some key highlights from the report are as follows:

• Bangalore, Mumbai, and Delhi-NCR emerged as dominant hiring hubs, contributing to 67% of the roles. 
• Bangalore remains the top choice for competitive compensation, with 28% of roles in the city offering higher CTCs.
• Programmatic and Ecommerce roles witnessed the highest growth.
• Hiring based on skills are being prioritized over other criteria like – Graduation Degrees, Gap Years, Years of work-experience.
• Aptitude and Psychometric evaluations have reduced and recruiters prefer giving tasks related to the job profile.
• Problem solving is a key metric being assessed in the hiring process as only execution based digital jobs are getting automated.
• 93% of the roles floated in 2024 were either in-office or hybrid, and only 7% were fully remote.

Digital Marketing Hiring Trends Report 2024 by Kraftshala

About Kraftshala

Kraftshala is India’s leading outcome based training platform for marketing and sales roles, bridging the gap between industry demand and talent readiness.

About The Report

Data in the above Digital Marketing Hiring Trends report is based on a set of 765 roles floated in 2024 as a part of Kraftshala’s placement processes for 3 programs – Marketing Launchpad, Marketing Launchpad (Emerging Talent – Hinglish) and Content and Social Media Launchpad. For every role floated, the number of openings varied depending on the company.

Minimum CTC for roles floated for our Marketing Launchpad and Content and Social Media Launchpad programs is Rs. 4.5 Lakhs and for Emerging Talent Program (In Hinglish) is Rs. 3 Lakhs. Highest CTC was Rs. 9.2 Lakhs in 2024.