List of Top 12 Digital Marketing Courses in Kanpur in 2024

TLDR/Quick Read

In the modern world, it is essential to be proficient in digital marketing to be successful in one’s career. Kanpur being an educational and industrial city has many excellent institutes that provide quality digital marketing courses in Kanpur. But with so many options by Kraftshala, Smiloe Group, Digital Academy India, IIM Skills, and WS Cube Tech, how do you choose the right one?

This guide will take you through the basics of what you need to know about the course content, duration, placements, and success stories of alumni. We will guide you through the vast ocean of options and assist you in selecting the right course to kick-start your digital marketing journey.

List of Digital Marketing Courses in Kanpur

1. Marketing Launchpad by Kraftshala
2. IIDE
3. Skill Circle
4. Digiperform
5. My Captain
6. Upgrad
7. Internshala
8. Testbook
9. Advanced Digital Marketing Training Program by Smiloe Group
10. Certification Program in Digital Marketing: CPDM by Digital Academy India
11. Digital Marketing Master Certification + AI by IIM Skills
12. Digital Marketing Course by WS Cube Tech

Here is a more detailed overview of the above mentioned digital marketing courses in Kanpur:

*Salary package which is promised by the institute.
**Companies where the course alumni are placed as per the LinkedIn Alumni Page.

How to Choose the Best Out of All Digital Marketing Courses in Kanpur?

Choosing the right digital marketing course is a make or mar situation for your career. The wrong decision could lead to the fact that you will have irrelevant skills and will not be able to find a job. To avoid this pitfall, concentrate on digital marketing courses in Kanpur that provide a balanced curriculum that includes technical and interpersonal competencies. Search for programs that offer practical experience with the current tools and technologies. Do not limit yourself to the course descriptions – it is always helpful to talk to current students and alumni. Some of the things that should be considered include the connections that the best digital marketing institute in Kanpur has with the market, the experience of the faculty and the marketability of the course. Bear in mind that the best course for you is the one that is relevant to your career path and the way you learn best.

Factors to Choose the Right Digital Marketing Courses in Kanpur

• Placements
• Alumni Details on LinkedIn
• Live Brand Projects
• Program Duration & Number of Hours of Live Training
• AI Integrated Course Syllabus
• Fees
• Alumni Video Testimonials

Now, let’s evaluate each of the digital marketing courses in Kanpur based on the above.

To keep it simple ✅means the evaluation criteria checks out for the given course; ❌ means that the evaluation criteria is not made available in the public domain by the given course.

Factor 1: Placements

The final measure of the quality of a digital marketing course is the ability of the course to place its students. Low placement rate could mean that you will spend the next one or two years trying to secure a job of your choice. While comparing digital marketing courses in Kanpur, do not just focus on the overall percentage of placements offered – think beyond. Find out what kind of companies are recruiting graduates, the positions they are providing and the typical remunerations. Contact the placement cell and request for placement reports of the previous batches.

Choose programs that have connections with employers and that have placed many of their students in good companies. A good placement record not only helps you to get placed in a good organization but also proves that the course content is up to date and relevant.

*These are the companies where the course alumni are placed as per the LinkedIn Alumni Page.
**Accountability refers to the extent to which the institute takes responsibility for your placements.

Factor 2: Alumni Details From Linkedin

How to find out Alumni on Linkedin:
Alumni success stories are the best testimonies of the effectiveness of a course. Failing to do so means that you may spend your time and money on a program that will not meet your expectations. It is also important to navigate to the LinkedIn page of the institution and try to link up with alumni. See where they are employed at the moment – do they work in the type of jobs and organizations that interest you? Look at how they have advanced in their careers since they took the course. Contact several graduates and inquire about their experience, the skills that proved to be most useful, and how the course helped them achieve their goals. This kind of information can be very useful and you will not get it from any brochure or website.

Protip: You can also review profiles and reach out to the alumni to learn about their experiences.

Here we have collated the latest LinkedIn alumni page snapshots of the digital marketing courses in Kanpur, which have Alumni page on their LinkedIn profile.

Factor 3: Live Brand Projects

It is not enough to learn the theory of digital marketing because the field is rapidly developing. Lack of practical experience is a major disadvantage because you may be unable to relate what you learn in class to real life situations. That is where live brand projects come in. These projects help to close the gap between what is taught in the classroom and what is expected in the real world marketing environment by exposing you to real life marketing problems. While assessing courses, it is important to consider those that allow for the development of actual campaigns for real companies. Inquire about the type of projects that are offered, the degree of autonomy that is granted to students, and how these projects are incorporated into the learning process. The knowledge and the portfolio pieces that you get from these projects can make a huge difference in job interviews.

Factor 4: Program Duration & Live Classes

The time and structure of a digital marketing course also greatly affect your learning process and personal life. A course that is too short may not cover all the topics comprehensively while a long course may take a very long time before you get a job. One has to consider his/her circumstances and the way of learning when speaking about program duration. When it comes to live classes, they are incredibly useful as they allow interacting with the instructors and peers in real-time. When considering digital marketing courses in Kanpur, ask how often live sessions occur, how many students are in each class, and whether there are chances to meet with an instructor. Also, make sure if the sessions are recorded so that you can review them later, which is a great advantage if you have other things to do.

Factor 5: Course Syllabus

It is important that a good digital marketing course should cover technical skills like the SEO course in Kanpur as well as personality attributes. Lack of attention to either of these aspects might put you in a weak position to face the diverse issues of the field. While comparing syllabi, ensure that the course covers technical areas such as SEO, PPC, SMM, and analytics. At the same time, make sure the course is focused on such essential soft skills as problem-solving, communication, and strategic thinking.

Factor 6: Fees

It is always important to go for a digital marketing course fees in Kanpur that will be cheaper but the quality of the course is very important. But the most costly option is also not the best also. The best approach is to look for a course that will give you the most value for the money that you spend. There are often ways to make the course you want to take more affordable – check out scholarships or flexible payment plans at your digital marketing institute in Kanpur.

Factor 7: Alumni Testimonials

Alumni testimonial is a way of understanding the actual experience of a course in the real world. Not attending to these sources might mean losing the opportunity to discover something about the learning experience and career paths. While reading testimonials, try to find out how the course assisted the alumni to get the desired job. Focus on specific skills acquired, contacts made or unique experiences during the particular program. Do not only believe the word of mouth that you hear on the digital marketing institute in Kanpur website, search for reviews on other channels such as LinkedIn or in educational forums.

Pro tip: Once you find the reviews, do go to linkedin to search those folks to cross check where they are placed and whether they are placed.

Final Verdict

Thus, it can be stated that the decision on choosing the best digital marketing course in Kanpur depends on a set of factors, and it is crucial to think and analyze the information in order to make the right decision. Out of several programs, it is possible to name one course that is worth mentioning – the Marketing Launchpad by Kraftshala. This unique digital marketing program is aimed at providing students with the most extensive technical knowledge together with substantial emphasis on skills and experience in the field. With its approach to live brand projects and its statistics of successful placements along with the good feedback from alumni, it is a good fit for aspiring digital marketers.

Nonetheless, the approach most suitable to you will depend on your needs, budget and the kind of job you want to do. It is important to take the time to research each of the options and contact alumni, and representatives of the digital marketing courses in Kanpur, and determine how well each of the programs will serve your needs. So, the best digital marketing course is not only about getting the information – it is about starting a great and prosperous career in this industry.