List of Top 11 Digital Marketing Courses in Guwahati in 2024

TLDR/Quick Read

Digital marketing recently gained popularity due to its high ROI as an expert. So here we have some best digital marketing courses in Guwahati are  Kraftshala, Digiperform, Digital Institute of Technology (DIT),  and AADME. Each institute has their own uniqueness and qualities that attracts students.

List of Digital Marketing Courses in Guwahati

1. Marketing Launchpad by Kraftshala
2. IIDE
3. Skill Circle
4. Digiperform
5. My Captain
6. Upgrad
7. Internshala
8. Testbook
9. NIIT
10. Digital Institute of Technology(DIT)
11. AADME

Here is a more detailed overview of the above mentioned digital marketing courses in Guwahati:

*Salary package which is promised by the institute.
**Companies where the course alumni are placed as per the LinkedIn Alumni Page.

How to Choose the Best Out of All Digital Marketing Courses in Guwahati?

The most common question after completing digital marketing courses is “How do we start a career?” The answer to this question lies within the course. The institutes should help the students start their careers. If you are also wondering how to find the best digital marketing institutes in Guwahati, here are the few essential factors you must check before enrolling:

If you consider all these factors, you will be in a better place to choose a course that will suit your current needs and the future needs in the dynamic area of digital marketing.

• Placements
• Alumni Details on LinkedIn
• Live Brand Projects
• Program Duration & Number of Hours of Live Training
• AI Integrated Course Syllabus
• Fees
• Alumni Video Testimonials

Now, let’s evaluate each of the digital marketing courses in Guwahati based on the above.

To keep it simple ✅means the evaluation criteria checks out for the given course; ❌ means that the evaluation criteria is not made available in the public domain by the given course.

Factor 1: Placements

The most common factor in any course research is placement. Everyone looking for a career in digital marketing needs placements as it is the best way to start your career as guaranteed placement by the institute helps gain initial experience. However, some institutes mention inflated statistics of 100% placement assistance, which is only a half-truth. To avoid this, always check the placement report that provides clear and transparent details of each student and their placement. Students sometimes just look over the names of the companies mentioned but do not check how many students were able to achieve that placement.

Here are a few questions you should have answered before joining any course:

Question 1: Which companies have repeatedly hired from the institute in the last 5 years?

Question 2: How much accountability does the institute hold if they fail to get the students placed?

*These are the companies where the course alumni are placed as per the LinkedIn Alumni Page.
**Accountability refers to the extent to which the institute takes responsibility for your placements.

Factor 2: Alumni Details From Linkedin

An institute with a good alumni network can provide you opportunities with limitless benefits. Digital marketing courses with the help of alumni connections can give a strong career start. Check for alumni in the field of digital marketing for a long time cause their referrals and experience can help you with a smooth entry into the industry. They are a factor that unfolds the true nature of any course and helps you choose the best of them.

To gain the most out of their knowledge, prepare a list of questions and seek answers to them. Some of the questions could be their experience, the pros and cons of the institute, after that if they recommend then you can join that institute of digital marketing in Guwahati.

Here we have collated the latest LinkedIn alumni page snapshots of the digital marketing courses in Guwahati, which have Alumni page on their LinkedIn profile.

Factor 3: Live Brand Projects

Live projects are crucial in covering the experience gap for freshers. Without any hands-on experience, students often struggle during placements. Whereas, live projects offer a valuable opportunity to bring your practical skills and knowledge to use. These projects help build a portfolio, showcasing the skills and applying theoretical learning in real-world scenarios. By participating in live projects, freshers can gain relevant experience, making them more competitive during placements and helping to compensate for the lack of formal internships during their course.

Here are a few points you could consider asking:

• Can you provide examples of brands or companies involved in the live projects?
  Knowing the brands helps gauge the real-world relevance and potential networking opportunities.
• What specific skills or tools will students learn through these projects?
  This assesses the practical skills that will be gained and their applicability in the industry.
• How do you measure the success of these live projects?
  Understanding their metrics for success can give insights into the project’s effectiveness.

We have mentioned 2 key points to analyze live projects:

Factor 4: Program Duration & Live Classes

The duration of a program and the amount of live training matters for any course as it offers quick results, and adequate live training, which is essential for developing practical skills. Without enough hands-on experience, you risk missing out on key learning opportunities. A proper balance between theoretical knowledge and real-world application is crucial for effective learning. Rushing through without this balance can interfere with your ability to fully grasp and apply what you’ve learned, affecting your overall growth and competence in the subject.

One question that people never ask to the institutes themselves while enrolling is if the course gives enough space for practice the skills they have been learning? Is there any flexibility in class scheduling for working professionals or students with other commitments? Are class recordings available?

In addition, check out the below factors to look for in live classes:

Factor 5: Course Syllabus

AI has been transforming industries, having an outdated syllabus means you’re learning skills that might already be covered with the help of AI. Any job can be done with the help of AI which makes it efficient and effective. That`s why  syllabus of any good digital marketing course in Guwahati should be well structured and should cover all the important aspects of the subject.

Never ignore or forget to check if the syllabus includes AI tools, SEO tools, and data analysis skills that are becoming essential in digital marketing. You can use ChatGPT or Gemini to know the recent market trends and then check the date on which the curriculum was updated.

Here are a few things listed courses may have:

Factor 6: Fees

When starting your career, course fees play a big role in your decision. Research the institute’s average CTC (Cost to Company) to understand the potential job opportunities and salary you can expect. Ensure the course will offer you value for money and align with your career goals. Investing in a program that boosts your long-term investment as success is essential for a strong start in your professional journey. Many students focus solely on fees when choosing a course, affordability is an issue as well but many people overlook some factors if the fee meets the satisfactory value or ROI you’re receiving. A low-fee course can be attractive but ruin the career start due to a single factor without proper research.
It’s essential to request a detailed breakdown of the total fees for the program. This should include tuition, materials, registration, and any additional costs, such as exam fees or certification charges. Also, Inquire about the payment options available. Many institutes offer flexibility through installment plans, scholarships, or financial aid.

Factor 7: Alumni Testimonials

A strong alumni network speaks about the credibility of a digital marketing course. If past students excel in their current roles, it gives a positive signal of the course’s quality. Active alumni often share their experiences and reviews on social platforms, providing valuable insights into various organizations. These testimonials build trust and help in decision-making. You must search for different platforms as well such as LinkedIn, Instagram, Twitter, and more.

A few of the alumni testimonials are mentioned below:

Final Verdict

When choosing a digital marketing institute in Guwahati, key factors like live projects, placements, live classes, and affordable fees should be top priorities. Looking for a career start course but without thorough research, you might risk your time and money. Kraftshala’s detailed curriculum, with technical and non-technical skills, proper placements, and accountability rate which stood at the top brings a sense of trust towards its learners. Whether it’s a career change or a career start it always brings ROI with the best possible case.

Here we have a detailed analysis of a digital marketing course by Kraftshala which does now provide any false promises and keeps things transparent. You must try checking out the course which might provide you with the best ROI.