14 Best Digital Marketing Courses After 12th: Courses, Fees, Scope and Salary in 2025

TLDR/Quick Read

Top digital marketing courses after 12th are Kraftshala Marketing Launchpad, HubSpot Academy’s Digital Marketing Certification, and Diploma in Digital Marketing. In this blog, we have covered digital marketing scope, fees, salary and courses in digital marketing in India.

List of 14 Best Digital Marketing Courses after 12th in India

Following is the list of best digital marketing courses after 12th in India:

Paid digital marketing courses after 12th

• Kraftshala Marketing Launchpad
• Upgrad
• Coursera
• Great Learning

Free Digital Marketing Courses after 12th

• UpGrad’s Fundamentals of Marketing
• HubSpot Academy’s Digital Marketing Certification
• Udemy’s Free Digital Marketing Basics Course
• Introduction to Digital Marketing by Great Learning
• Semrush SEO Crash Course with Brian Dean

Digital Marketing Degree & Diploma Courses after 12th

• BBA Digital Marketing
• BA (Hons) Digital Marketing
• B.Sc Digital Marketing
• Diploma in Digital Marketing

Kraftshala gets you placed at 4.5-9LPA jobs as freshers – ROI better than any other professional course. Enroll now!

Here is a brief overview of all the digital marketing courses after 12th:

Can I do A Digital Marketing Course After 12th?

Yes, you can pursue a digital marketing course after the 12th, and a well-structured program can set you on the path to a promising career. However, success in this field isn’t determined by your educational background—it’s about the skills you bring to the table.

While having a degree might open a few extra doors, it’s not a necessity. Employers prioritize what you can do over the qualifications you hold. The key to standing out? Practical skills and the ability to deliver results from day one.

The best way to build these skills is through hands-on experience. Working on real projects helps you understand goal setting, budget management, and performance tracking—essential components of digital marketing. Learning under experienced mentors can also give you an edge, helping you avoid common mistakes and master strategies faster.

When choosing a course, look for programs that emphasize practical learning. Courses with real-world projects and mentorship from industry experts will not only meet employer expectations but also prepare you to succeed in the field.

At the end of the day, it’s not about having a degree—it’s about applying your knowledge effectively to drive results.

Job Outlook After Digital Marketing Courses Post-12th

Digital marketing is revolutionizing the way businesses operate. In 2025, it has cemented its place as one of the fastest-growing industries, driven by the global shift to online platforms. This explosive growth has opened doors across various sectors, including e-commerce, education technology (ed-tech), healthcare, and more.

The demand for skilled marketers is at an all-time high. Even freshers entering the field of digital marketing can easily secure jobs, thanks to the dynamic opportunities available.

Agencies are leading the charge, offering 60% of entry-level positions, but brands aren’t far behind, steadily increasing their hiring efforts. This means there are great opportunities for freshers to pare out a successful career in both agencies and corporate brands.

But here’s a heads-up for remote work enthusiasts. While flexible work models are still prevalent, fully remote roles have taken a dip. In 2024, only 7% of digital marketing roles were entirely remote, whereas the majority 93% provided a hybrid setup, with the flexibility to work from home 2-3 days a week.

Let’s break down the opportunities in these industries and how you can shape a successful career in digital marketing.

• Bangalore, Mumbai, and Delhi-NCR accounted for 67% of job opportunities, making them key hiring hubs.
• Bangalore leads in offering competitive pay, with 28% of jobs in the city providing higher salaries.
• Roles in programmatic and e-commerce saw the fastest growth. Employers are now prioritizing skills over traditional factors like degrees, gaps in employment, or years of experience.
• Aptitude and psychometric tests are less common. Instead, recruiters focus on job-specific tasks to evaluate candidates. Problem-solving has become a key skill, as repetitive digital jobs are increasingly automated.
• In 2024, 93% of roles required in-office or hybrid work, while only 7% were fully remote.

Land jobs paying upto 9L in top companies with India’s best job-linked Digital Marketing program. Apply Now.

Why Digital Marketing?

One of the reasons to choose a digital marketing career after 12th is its high demand across sectors. Have a look:

• E-commerce: With the global e-commerce market expected to surpass eight trillion dollars by 2027, businesses need digital marketing experts to drive sales through SEO, social media, and paid ads. According to research, programmatic and e-commerce roles experienced the most development.
• Ed-tech: The online learning market is projected to grow at an annual growth rate (CAGR 2025-2029) of 8.20%, resulting in a projected market volume of US$279.30bn by 2029. Platforms like Coursera, etc rely heavily on digital strategies to attract and retain users.
• Healthcare: Telemedicine and health apps are booming. According to recent trends, 80% of patients prefer using digital communication to interact with healthcare providers and brands. It creates a huge demand for marketers to manage health-tech brand campaigns.

Versatile Job Roles

Digital marketing offers a wide variety of career paths. In India, Bangalore, Mumbai, and Delhi-NCR emerged as the leading hiring hubs, accounting for 67% of the positions. These positions include:

• Social Media Manager: Creates engaging and shareable content for Instagram, LinkedIn, and Twitter to boost brand visibility. Keeps the conversation going by responding to followers, building relationships, and fostering a strong community. Tracks performance metrics, stay on top of trends, and tweak strategies to maximize reach, engagement, and brand impact, while keeping a consistent voice across all platforms.
• SEO Specialist: Gets websites to rank higher and attract the right audience. Optimizes site structure, conduct in-depth keyword research, and fine-tune performance for better visibility. Dives into traffic data to uncover growth opportunities and improve user experience, site speed, and mobile responsiveness everything needed to boost organic rankings and drive quality traffic.
• Content Strategist: Plans, creates, and executes content that connects. From blogs and videos to newsletters and social media, crafts compelling narratives that align with audience interests and business goals. Keeps an eye on performance metrics, analyze what works, and refines content strategies to boost engagement, brand awareness, and lead generation.
• PPC Expert: Runs high-performing paid ad campaigns that drive results. Creates laser-targeted ads, optimize budgets, and continuously refine strategies to maximize ROI. Tests new approaches, analyze campaign performance, and tweak targeting to ensure every ad spend delivers the best possible impact.

How Much Does a Digital Marketer Earn in India in 2025?

The digital marketing industry in India is growing dramatically. In the financial year 2024, an estimated 410 billion Indian rupees were spent on digital marketing in India. This was a 30 per cent increase over the previous year.

This increase has greatly impacted digital marketing salary in India. Let’s explore how much digital marketers can earn. Have a look:

Freshers Average Salary

A fresher’s average salary ranges between ₹3,00,000 and ₹4,00,000 annually. However, an individual who pursues specialist programs like Kraftshala’s digital marketing course, can earn more. This program can help freshers to earn between ₹4,50,000 and ₹9,00,000 annually. The extra earnings come from the practical experience gained during the program.

Senior-Level Roles Salary

Salaries for professionals with more than 5 years of experience rise dramatically. Senior digital marketers earn ₹10,00,000 to ₹20,00,000 annually. Similarly, managers can earn up to ₹25,00,000 annually, and freelancers earn between ₹25,000 and ₹75,000 monthly

Factors Impacting Digital Marketing Salary

Have a look at the following factors affecting digital marketing salary:

Skill Set

Your income in digital marketing depends on the skills you bring. The more in-demand your skills are, the better your earning potential.

Right now, companies are actively looking for professionals who know their way around:

• SEO (Search Engine Optimization): Helping websites rank higher on search engines so they get more organic traffic.
• PPC (Pay-Per-Click Advertising): Running paid ads on platforms like Google and Facebook to drive leads and sales.
• Performance Marketing: Using data-driven strategies to fine-tune campaigns for better results.
• Content Marketing: Creating high-quality content that engages and converts audiences.
• Social Media Marketing: Building a strong brand presence across platforms like Instagram, LinkedIn, and Twitter.
• Data Analytics: Understanding consumer behaviour and optimizing campaigns based on real insights.

Location

Where you work plays a big role in how much you earn. If you’re in a metropolitan city, salaries are usually higher because businesses are willing to pay more for top talent.

Here’s what freshers can expect in some of the major cities:

• Mumbai: ₹4,50,000 – ₹9,00,000 per year
• Bangalore: ₹4,50,000 – ₹15,00,000 per year
• Delhi/NCR: ₹4,00,000 – ₹10,00,000 per year
• Pune & Hyderabad: ₹4,00,000 – ₹8,00,000 per year

Type of Company

Not all companies pay the same. Your salary also depends on whether you work at an agency, a startup, or a well-established company.

• Agencies: These follow structured salary plans. While the pay might be fixed, you can work on multiple projects, industries, and clients, making it a great place to learn.
• Startups: Startups often pay more than agencies, but they expect you to handle multiple responsibilities. Plus, they usually offer performance-based incentives, which means the better you perform, the more you can earn.
• Corporate Companies & MNCs: Big brands and multinational companies offer higher salaries, job security, and perks like bonuses and insurance. But they also require specialized skills and experience.

What Will You Learn in Digital Marketing Courses After 12th?

Digital marketing after 12th might be an excellent approach to entering the online business. There is a wide scope of digital marketing in India. Here’s a summary of the most common modules covered in digital marketing courses:

Meta and Google Ads:

Google and Meta platforms are crucial for digital marketing, where you’ll learn about campaign structure, targeting, optimizing campaigns, and planning media. You’ll also develop skills to create and manage ads on Meta (Facebook/Instagram) and Google. Understanding ad targeting, budgeting, and optimization is essential for reaching your target audience more effectively. Plus, you’ll gain hands-on experience using analytics tools to monitor ad performance and apply these techniques to a brand project.

Search Engine Optimization (SEO)

This module covers On-Page SEO, Off-Page SEO, and planning content growth strategies. You’ll also learn keyword research, content optimization, and link development. The goal is to boost organic traffic to websites, all without paying for any advertisements. 

E-commerce Marketing

E-commerce is growing, and businesses are moving online. This module will teach you how to set up an e-commerce platform and understand D2C (Direct-to-Consumer) and CRO (Conversion Rate Optimization). You’ll learn how to set up ads, drive traffic to the product detail page (PDP) on a platform, and improve product pages. Additionally, you’ll learn how to leverage social media to promote your platform and create effective sales funnels that convert. The best part is applying all these strategies through your own project.

Project based learning across Meta, Google, Ecommerce and Programmatic Ads with India’s leading placement linked Digital Marketing program. Check eligibility.

Paid Digital Marketing Courses After 12th

Let’s discuss some actionable steps on how to become a digital marketer. Digital marketing after 12th is an excellent career option. It provides huge potential across industries. The following are the top five paid digital marketing courses. Have a look:

Kraftshala Marketing Launchpad

Kraftshala’s Marketing Launchpad is an excellent program for individuals aspiring to enter the field of digital marketing. The course covers essential digital marketing specializations such as digital strategy, content marketing, SEO, and performance marketing. It combines both theoretical knowledge and practical industry projects, offering hands-on experience that allows students to gain real-world skills. Additionally, the curriculum provides direct engagement with marketing professionals, enhancing the learning experience.

The program boasts an impressive 94% placement rate in digital marketing, with over 1,800 students placed in various roles. Graduates can expect to secure packages ranging from ₹4.5 – 9 LPA. The placement rate is 3 to 5 times higher than the industry average. Graduates of the Marketing Launchpad excel in roles such as Performance Marketing Analysts, SEO Analysts, Account Managers, Brand Associates, and Content Marketers. They are successfully placed in well-known multinational companies like Nykaa, Tata Cliq, Mensa Brands, Scaler, Bajaj Finserv, and many others.

Pursuing a digital marketing course from Kraftshala guarantees you an excellent job. The institute is also recognized as a top hiring partner for leading agencies such as Performics, GroupM, Publicis Groupe, Hiveminds, Dentsu, Sokrati, Media Mint, and many others.

• Duration: 19 weeks, online, full-time (10 am- 8 pm)
• Fees: ₹1,32,000. If salary package is <4.5LPA:₹52,800.
• Contact Details: Email: admissions@kraftshala.com; Phone: +91 7827135490

Become a part of India’s #1 Digital Marketing course and community. Check eligibility.

UpGrad MICA

UpGrad MICA’s Digital Marketing program offers an in-depth curriculum designed to provide a comprehensive understanding of all facets of digital marketing.

Covering topics such as SEO, social media, content strategy, branding, and analytics, the program is taught by industry experts from top companies like Google, Meta, and Clevertap.

Students work on real-world projects and case studies, gaining practical experience to enhance their skills. The program is flexible, making it suitable for working professionals. Graduates benefit from MICA’s extensive network, boosting their career opportunities with top-tier companies. On average, alumni experience a 32% salary hike after completing the program.

• Duration: 4 months.
• Fees:  ₹ 6,458/month, Total INR 79,999*
• Contact Details: Email: customercare@upgrad.com; Phone: 022-6156 2111 

Coursera Digital Marketing Specialization

Coursera and the University of Illinois collaborate to provide a Digital Marketing Specialization. The training covers digital marketing methods, SEO, social media, and data analytics.

The program is adaptable, allowing students to learn at their own pace. It has global recognition and adds value to your professional profile. Students learn practical skills that can be applied in real-world settings.

Coursera certifications are globally recognized. Employers place a high value on these skills.

• Duration: 4-6 months
• Fees: ₹ 7499 for 12 months
• Contact Details: Email: support@coursera.org

Great Learning Digital Marketing Program

Great Learning’s Digital Marketing Program covers topics like SEO, content marketing, Google Ads, and more. The program consists of hands-on projects that allow students to learn via practical experience. The curriculum is designed to ensure students gain deep insights into digital marketing tools and strategies such as Facebook Ads, LinkedIn, Google Analytics, and Performance Marketing.

The program also offers career support, such as job referrals, interview preparation, resume building, and employment referrals. Great Learning’s placement assistance helps students transition smoothly into the workforce. The average placement salary for graduates is ₹4 LPA.

The course is designed with a flexible timetable, allowing students to blend their learning with their work commitments, making it ideal for working professionals.

• Duration: 6 months, 225+ hrs
• Fees: ₹ 1,25,000 + GST
• Contact Details: Email: admissions@greatlearning.in; Phone: 080-4718-8424

Digital Vidya Certified Digital Marketing Master Program

Digital Vidya’s Certified Digital Marketing Master Program offers a broad curriculum. This program covers SEO, content marketing, social media, web analytics, and email marketing. It combines theory with practical learning. You’ll work on live projects and get hands-on experience with tools like HubSpot and Google Analytics.

The course provides access to 40+ digital marketing tools, including AI tools. You’ll receive certifications from Google, HubSpot, and Facebook, enhancing your job prospects. Digital Vidya also offers internships and placement assistance, along with resume support.

• Duration: 3-6 months
• Fees: ₹65,000
• Contact Details: Email: info@digitalvidya.com; Phone: +91-80100-33033

Free Digital Marketing Courses After 12th

If you want to pursue digital marketing courses after the 12th, but don’t want in paid courses initially. No worries, there are various free courses available that can help you build a solid foundation in the area and earn a decent digital marketing salary. Here’s a curated selection of the best five free digital marketing courses:

UpGrad’s Fundamentals of Marketing

This course offers a beginner-friendly introduction to marketing fundamentals. It covers the basics of digital marketing, market analysis, social media strategies, and customer acquisition techniques.

UpGrad’s courses are highly recognized and often paired with additional career resources. Although this specific course doesn’t include placement support, it can serve as a stepping stone to advanced paid programs that do.

• Duration: 4-5 hours

HubSpot Academy’s Digital Marketing Certification

HubSpot Academy provides a comprehensive free course that covers content marketing, SEO, social media strategies, and email marketing. The certification is well-regarded in the industry.

HubSpot Academy doesn’t offer direct placement support, but the certification is valued by recruiters and can enhance your resume.

• Duration: 4-6 hours

Udemy’s Free Digital Marketing Basics Course

This short course is ideal for beginners, focusing on the fundamentals of SEO, social media marketing, and online advertising. It provides actionable insights into building a basic marketing strategy.

No placement support is included, but completing the course can give you a foundational understanding to pursue more advanced certifications.

• Duration: 1.5-2 hours

Introduction to Digital Marketing by Great Learning

Great Learning’s free course introduces learners to the core concepts of digital marketing, including SEO, SEM, and content marketing. It’s designed for absolute beginners.

While this course doesn’t include direct placements, Great Learning offers advanced paid courses with placement assistance.

• Duration: 2-3 hours

Semrush SEO Crash Course with Brian Dean

This course, presented by Semrush and SEO expert Brian Dean, focuses on search engine optimization (SEO) techniques, keyword research, and content strategy. It’s an excellent choice for those interested in SEO.

No direct placement support is provided. However, the SEO skills you gain can open up freelance and entry-level opportunities.

• Duration: 2 hours

Digital Marketing Degrees and Diplomas After 12th

If you aim for a lump sum digital marketing salary in India, then degrees and certificates are the best choices. They offer hands-on experience, industry exposure, and job-ready skills.

These programs combine theoretical understanding and practical applications. This ideal mix increases your placement possibilities. Let’s look at the top five digital marketing courses after 12th grade.

BBA in Digital Marketing

The BBA in Digital Marketing is a business administration program that focuses on teaching students the fundamentals of business management alongside specialized knowledge in digital marketing.

This course focuses on SSM( Social Media Management) and SEO (Search Engine Optimization). Furthermore, it also includes SEM (Search Engine Marketing), email marketing, content marketing, and data analytics.

A BBA in Digital Marketing opens the door to multiple career options. Graduates are working in leading digital marketing businesses. These businesses include advertising agencies and corporate companies. They are working as marketing analysts, digital marketing executives, or social media strategists. The average salary starts from n ₹3,00,000 – ₹6,00,000 per annum.

• Type: Degree
• Duration: 3 years
• Fees Range: ₹1,50,000 – ₹4,00,000 per year

BA (Hons) in Digital Marketing

BA(Hons) in digital marketing combines creative thinking and analytical skills. It equips students for strategic marketing positions. It covers branding, online advertising, web development fundamentals, and campaign management.

Students learn how to build digital commercials that appeal to a diverse audience, as well as how to make data-driven judgments. This curriculum is ideal for creative thinkers who want to combine artistic talent and marketing knowledge.

This course provides opportunities in advertising, public relations, content creation, and marketing management. Graduates can expect starting packages ranging from ₹2,50,000 to ₹5,00,000 annually.

• Type: Degree
• Duration: 3 years
• Fees Range: ₹1,20,000 – ₹3,50,000 per year

B.Sc in Digital Marketing

The B.Sc in Digital Marketing is a science-based curriculum that focuses on the technological components of marketing. Students study data analysis, web traffic management, performance marketing, automation technologies, and market research. The course mixes computer science and marketing. This course is ideal for students who appreciate working with data, technology, and strategy.

The program also aims to assist students in understanding how digital platforms work and how to optimize them for marketing purposes.

Graduates are in great demand for positions such as performance analyst, campaign manager, and data-driven marketing specialist. Starting salaries typically vary between ₹3,00,000 and ₹7,00,000 per year.

• Type: Degree
• Duration: 3 years
• Fees Range: ₹1,50,000 – ₹3,00,000 per year

Diploma in Digital Marketing

The Diploma in Digital Marketing after 12th is a short-term program that teaches students practical skills in various digital marketing approaches. The course covers topics, like SEO, SEM, PPC (Pay-Per-Click), content marketing, email marketing, affiliate marketing, and social media management. It is heavily industry-focused, providing real-world experience through internships, case studies, and live projects. This program is perfect for students who want to learn technical knowledge rapidly and enter the workforce with practical skills.

Diploma graduates frequently land entry-level jobs as social media executives, SEO analysts, PPC specialists, or junior marketing associates. The average starting pay ranges from ₹2,00,000 to ₹4,00,000 annually.

• Type: Diploma
• Duration: 6 months – 1 year
• Fees Range: ₹50,000 – ₹1,50,000

Certificate Program in Advanced Digital Marketing

The Certificate Program in Advanced Digital Marketing is an intensive short-term course. It is designed for people who want to specialize in advanced areas. This includes AI-powered marketing, growth hacking, marketing automation, and advanced analytics. It offers in-depth knowledge of industry technologies and platforms like Google Analytics, HubSpot, Hootsuite, and SEMrush.

Students work on live campaigns and projects to enhance their technical know-how and problem-solving skills. This course is perfect for those aiming to upskill and build niche expertise in specific aspects of digital marketing.

This program prepares students for freelancing opportunities or specialized roles like marketing automation specialist, AI-based campaign strategist, or digital growth hacker. Starting salaries vary from ₹1,80,000 to ₹3,50,000 per annum.

• Type: Diploma
• Duration: 3–6 months
• Fees Range: ₹40,000 – ₹1,00,000

Conclusion

Digital marketing provides excellent opportunities for students entering the workforce after completing 12th. There are numerous courses to select from, including paid certifications, diplomas, and degrees.

You can choose one based on your preferences and budget placement is digital marketing. Nowadays, businesses are quickly expanding, creating a significant demand for experienced people. This rise creates numerous job opportunities in industries such as e-commerce, healthcare, and education.

With practical skills and experience, you will do an excellent job after the digital marketing course with a significant income increase.

Check out placement success stories and see how India’s #1 job-linked program helps you land your dream role!

Frequently Asked Questions (FAQs)

What is the minimum qualification for enrolling in digital marketing courses?

A high school diploma is enough to enrol in most digital marketing courses. While basic computer skills and internet knowledge help, they are not mandatory. Many courses are designed for beginners, covering fundamentals before moving to advanced topics. What matters most is your willingness to learn and apply your knowledge.

Are free courses enough to start a career in digital marketing?

Free courses provide a good foundation, but they usually cover only the basics. To stand out, it’s better to invest in paid courses that offer hands-on projects and industry-recognized certifications. More importantly, real-world experience, like managing a blog, or social media page, or running small ad campaigns will help you gain practical skills and make you job-ready.

How can freshers secure internships in digital marketing?

Freshers can start by building a strong LinkedIn profile and networking with industry professionals. Applying through job portals like LinkedIn, Internshala, and Naukri increases your chances. Reaching out directly to digital marketing agencies with a well-written resume also helps. To stand out, work on personal projects, such as running a blog or social media page to showcase your skills and practical knowledge.

What are the top institutes for digital marketing in India?

Top digital marketing institutes in India include Kraftshala, Simplilearn, UpGrad (in partnership with MICA), Digital Vidya, NIIT, and MICA. Each offers different strengths, from mentorship to hands-on learning. Choosing the right one depends on your budget, learning format (online or offline), and career goals. Researching reviews and alumni feedback can help in making the right choice.

Is a degree in digital marketing better than certifications?

A degree offers a broad understanding, but certifications focus more on practical skills. Most employers value hands-on experience over formal education. Certifications are quicker, cost-effective, and industry-recognized. What truly matters is how well you apply your knowledge through internships, freelancing, or personal projects.