What Does a Digital Marketer Do?

TLDR/Quick Read

A digital marketer promotes brands online using strategies like SEO, social media, email marketing, and paid ads. They analyze data, optimize campaigns, and engage audiences to drive traffic, leads, and sales. Their role includes content creation, performance tracking, and leveraging digital tools to enhance brand visibility. They work across platforms like Google, Facebook, LinkedIn, and Instagram to target specific audiences. A successful digital marketer combines creativity, analytics, and technical skills to adapt to market trends and maximize ROI. Their goal is to build brand awareness, increase customer engagement, and drive business growth through effective online marketing strategies.

In this blog, we will explore the key responsibilities of a digital marketer, including their roles in content marketing, SEO, influencer marketing, and e-commerce management. 

Overview of the Blog

In this blog we will discuss about the following:

• What is a Digital Marketer?
• What does a digital marketer do?
• Different fields in Digital Marketing
• Skills needed as a Digital Marketer
• How to become a digital marketer?
• How to select which field to go after as a Digital Marketer?
• Typical Career Progression for Digital Marketers
• Popular roles as a Digital Marketer
• Tools Digital Marketers Use

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What is a Digital Marketer?

A digital marketer is the person behind all those online ads, social media posts, and emails you see from brands. Their job? To promote businesses using platforms like social media, search engines, and websites. They create engaging content, optimize for SEO, and run paid ads to attract and convert potential customers.

But it’s not just about posting online. Digital marketers analyze website traffic, track campaign performance, and tweak strategies to get better results. They use data to understand what works, what doesn’t, and how to improve engagement.

Since the digital world is always evolving, they stay updated on the latest trends, tools, and consumer behaviors. They collaborate with designers, content creators, and developers to make sure campaigns run smoothly.

In short, digital marketers connect brands with the right audience, ensuring businesses grow and thrive in the online world!

What does a Digital Marketer do?

A digital marketer’s day is a mix of strategy, creativity, and data analysis. They manage social media campaigns, create engaging content, analyze website traffic, and run paid ads to drive results.

A performance marketer, for instance, starts by reviewing campaign metrics, adjusting bidding strategies, and analyzing A/B test results. They might then design new ad creatives, research keywords, and launch fresh campaigns across different platforms.

Throughout the day, they monitor campaign performance, engage with audiences, and stay updated on industry trends. The role is ever-evolving, requiring adaptability, platform expertise, and a deep understanding of consumer behavior.

In larger firms, digital marketers may specialize, while in startups, they juggle multiple tasks, making them versatile and resourceful!

Different fields in Digital Marketing

The digital marketing industry is incredibly diverse, offering a variety of subdomains that can lead to successful career paths. Let’s explore some popular career types in digital marketing!

Paid Digital Advertising

Paid Digital Advertising is one of the key areas where businesses promote their products by investing in ads. These ads pop up on social media platforms like Facebook and Instagram, as well as on websites and other digital spaces. By leveraging paid advertising, companies can effectively target a wide audience and boost their online presence. 

What does a digital marketer do in paid digital advertising?

Typically, a digital marketer is the mastermind behind online ad campaigns, skillfully reaching audiences across various platforms. Their journey begins with conducting market research to pinpoint the target audience and uncover their likes and pain points—think of it as a treasure hunt for insights!

Once they’ve gathered their intel, they select the perfect platform, whether it’s Google Ads or social media, ensuring it aligns with the campaign’s goals. But wait, there’s more! They’re also responsible for setting the budget, making sure every dollar counts.

Once the ad goes live, the real fun begins! They monitor its performance by analyzing click-through rates and conversions, making adjustments along the way to optimize results. It’s a dynamic process that combines creativity and strategy, all while keeping a keen eye on the numbers. In the world of digital marketing, every click is a step closer to success!

Copywriting

Copywriting is often regarded as one of the most creative roles in digital marketing. A copywriter creates engaging ad copies that compel customers to purchase a product. For example, if a copywriter is promoting a new running shoe, they might write a catchy slogan like, “Unleash Your Speed – Step into Comfort with Every Run!” This type of copy grabs attention and motivates potential customers to learn more and make a purchase.

What does a digital marketer do in copywriting?

A copywriter is like the voice of a brand, creating persuasive content that truly resonates with people. Imagine them crafting engaging homepage text that not only conveys the brand’s message but also makes you feel something. They whip up compelling ad copy that drives you to take action and develop social media captions that spark conversations and interactions. 

Plus, they create effective email marketing content that feels personal and inviting, all while optimizing everything for SEO to ensure it shines online

Content Marketing

Content marketing is a strategy that involves creating and sharing valuable content. It includes blog posts, videos, infographics, and social media posts. Unlike copywriting, where the goal is to sell a product here, the objective is to offer the right set of information that addresses the audience’s needs or interests.

What does a digital marketer do in content marketing?

A digital marketer plays a crucial role in content marketing by developing and executing strategies that create valuable content to engage the target audience. They dive deep into research to uncover trending topics and understand what truly interests their audience. 

From crafting insightful blog posts and articles to designing eye-catching infographics and social media updates, they cover it all! And let’s not forget the importance of SEO—every piece of content is optimized to improve its Google rankings and boost the brand’s online visibility.

Influencer Marketing

An influencer acts as a bridge between your brand and your target customers by sharing their genuine experiences with a product. Brands often reach out to popular Instagram or YouTube influencers who have a substantial following. These influencers promote the brand by sharing their personal stories and insights, making the product feel relatable and trustworthy.

What does a digital marketer do in influencer marketing?

A digital marketer identifies and partners with influencers whose values align with the brand. They research potential influencers in relevant niches, such as beauty or fitness, to ensure a good fit. The marketer develops strategies for collaboration, such as sponsored posts or product reviews, and negotiates terms. They also track campaign performance, analyse engagement metrics, and adjust strategies to maximise reach and impact.

SEO

Search Engine Optimisation (SEO) is a form of digital marketing that boosts brand awareness by improving a website’s ranking. They focus on organic methods to drive traffic to the website and improve visibility. 

What does a digital marketer do in SEO?

As an SEO professional, a digital marketer has to conduct keyword research to identify relevant search terms that potential customers use. They work on optimising website content, including web pages, blog posts, and articles, by adding these keywords into titles, headings, and meta descriptions. 

The marketer also uses tools like Google Analytics to monitor website traffic and performance, analysing data to refine strategies. Additionally, they build backlinks from reputable sites to enhance credibility.

E-Commerce Marketing

E-commerce marketing focuses on crafting promotional strategies that drive sales for online stores, acting as the secret sauce that transforms casual visitors into eager customers. It combines various tactics to grab attention and engage shoppers, from eye-catching ads to enticing email campaigns.

What does a digital marketer do in ecommerce marketing?

An e-commerce manager is all about boosting online sales and improving brand visibility. They dive into key metrics like SEO performance, PPC campaign results, and social media engagement to fine-tune marketing efforts. Plus, they leverage content marketing tools—think blogs and videos—to build brand authority and attract organic traffic. 

Social Media Marketing

Social media marketing involves promoting products or services through platforms like Facebook, Instagram, Twitter, and LinkedIn. Marketers create engaging content, including images, videos, and posts, to attract and interact with audiences. 

What does a digital marketer do in social media marketing?

A digital marketer in social media marketing develops and executes strategies to enhance brand presence. They create and curate engaging content tailored to each platform, including images, videos, and articles. They also manage paid advertising campaigns to target specific demographics and drive traffic. 

E-mail Marketing

Email marketing involves sending targeted messages to a list of subscribers to promote products or services. Marketers segment their audience based on behaviour and preferences to personalise content. 

What does a digital marketer do in email marketing?

A digital marketer in email marketing develops and implements campaigns to engage subscribers. They team up with content writers and copywriters to create compelling content, including newsletters, promotions, and product updates. 

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Skills Needed as a Digital Marketer

Problem-Solving

Problem-solving skills involve identifying and tackling challenges effectively, a must-have for digital marketers. They frequently deal with shifting consumer behavior and technical issues, so a strong problem-solving mindset keeps campaigns on track and deadlines met. It also fuels creativity, leading to unique strategies that help brands stand out, while ensuring flexibility to adapt to changes effortlessly.

User-Centricity

User-centricity means prioritizing the needs and experiences of the end user when designing marketing strategies. This approach helps digital marketers create relevant, personalized content that resonates with their audience, boosting engagement and conversions. Understanding user behavior strengthens customer relationships and enhances brand loyalty.

Bias for Action

Bias for action emphasizes quick decision-making over excessive analysis. In the fast-paced digital world, this mindset helps marketers respond swiftly to trends, seize opportunities, and stay ahead of competitors by taking decisive action.

Excel Skills

Excel skills focus on using Microsoft Excel for data analysis, organization, and visualization. Marketers rely on Excel to track campaign performance, analyze customer data, and generate reports. Proficiency in Excel enables data-driven decisions, trend identification, and strategy optimization for successful marketing efforts.

Persuasion

Persuasion is the ability to influence an audience through effective communication. Digital marketers use it to craft compelling messages that drive engagement, conversions, and brand loyalty. Techniques like storytelling and consistent brand voice help connect with audiences emotionally, fostering lasting relationships.

Knowledge of AI

Knowledge of AI tools in digital marketing involves leveraging machine learning and data analytics to optimize campaigns, personalize customer experiences, and improve efficiency. AI proficiency is increasingly seen as a crucial skill by recruiters, helping marketers enhance their strategies and results.

How to Become a Digital Marketer?

Starting a career in digital marketing doesn’t require a specific degree or educational background. Whether you come from a Tier 1 or Tier 2 college or have taken a gap year, it won’t define your future in this field. Building a successful career takes time and effort, and a degree is just a small piece of the puzzle. The real game-changer is the dedication you put into your goals. To stand out in the top 1%, you need to dive deep into your chosen expertise.

Some people have a natural talent for understanding users and marketing, while others may need a bit of professional guidance. Regardless of where you start, the key to a successful digital marketing career is building your skill set and portfolio. Begin by educating yourself on digital marketing concepts through online courses and tutorials.

Get hands-on experience by launching your own website, blog, or social media profile. This is a great way to experiment with different digital marketing techniques. As you work on projects and successful campaigns, you’ll create a portfolio that impresses potential employers or clients.

Don’t forget the power of networking! Connecting with industry professionals on social media and LinkedIn can open doors to valuable opportunities. Consider internships or freelance projects to gain real-world experience, and obtaining certifications from reputable platforms like Google or Facebook will boost your credibility.

If you’re starting out with no prior experience, don’t worry! You can still make your resume shine for entry-level digital marketing jobs by highlighting some common skills. Consider including your experience in planning campaigns, proficiency in Excel, problem-solving abilities, and strong analytical skills. These are all valuable traits that employers look for!

How to Select which field to go after as a Digital Marketer?

Selecting a digital marketing specialization can be challenging due to the wide range of options, including SEO, content marketing, social media management, and paid advertising. Generally, there are two main approaches: horizontal specialization and vertical specialization.

Horizontal Specialization

This involves developing expertise across multiple areas of digital marketing rather than focusing on just one. For example, a marketer may start with SEO and expand into social media marketing, Facebook ads, email marketing, and content creation. This broad skill set enhances versatility and allows for the creation of well-rounded marketing campaigns that cater to diverse client needs.

Vertical Specialization

In contrast, vertical specialization focuses on mastering a single area, such as SEO. A specialist in this domain would become proficient in keyword research, on-page optimization, technical SEO, and link building. This deep expertise makes them highly valuable problem solvers who can offer targeted solutions.

Digital Marketing Manager vs. Content & Social Media Manager

A Digital Marketing Manager (DMM) primarily focuses on paid media, campaign optimization, and SEO analytics. In contrast, a Content & Social Media Manager (CSM) takes a creative approach, handling social media, content writing, and influencer management.

Regardless of the path you choose, gaining hands-on experience and building industry connections are crucial. Working on real projects under expert mentorship will significantly boost your career prospects.

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Typical Career Progression for Digital Marketers

Understanding the typical career progression in digital marketing helps professionals map out a clear path from entry-level roles to leadership positions. When entering the field, you can choose from three primary roles: SEO Analyst, Digital Marketing Analyst, and Performance Marketing Analyst.

Specialized skills like SEO, PPC, and Content Marketing are highly valued in digital marketing. While SEO and PPC roles often offer similar salary ranges, the supply-demand dynamic differs; SEO professionals, with a smaller pool of skilled individuals, can achieve higher earning potential. Entry-level SEO positions typically range from ₹2,50,000 to ₹4,00,000 per annum, mid-level roles earn between ₹4,00,000 and ₹6,00,000, and experienced professionals make ₹6,00,000 to ₹8,00,000 per annum.

Digital Marketing Executives are essential to marketing teams, managing social media, content creation, email marketing, and SEO implementation. Key skills include strong communication and analytical thinking. Entry-level salaries for this role range from ₹5,00,000 to ₹7,00,000 per annum, mid-level positions earn between ₹8,00,000 and ₹12,00,000, while Senior Managers can make ₹12,00,000 to ₹18,00,000 per annum.

Performance Marketing Analysts focus on driving measurable outcomes through digital ad campaigns, using platforms like Google Ads and Facebook Ads. Entry-level salaries range from ₹4,00,000 to ₹6,00,000, mid-level roles earn between ₹6,50,000 and ₹10,00,000, and Senior Managers make ₹12,00,000 to ₹18,00,000 per annum. With experience, professionals can advance to roles like Marketing Associate, Digital Marketing Manager, and Search Marketing Lead.

Kraftshala plays a crucial role in helping individuals achieve this career progression. Practical training and industry-focused curriculum equip graduates with the skills and knowledge needed to secure higher-paying positions. Kraftshala graduates secure salaries above the industry average for entry-level roles. For instance, companies like PGD, Performics, Nykaa and Unilever, which hire frequently from Kraftshala, offer salaries ranging from ₹4.5 lakhs to ₹9.2 lakhs, with an average of ₹5 lakhs.

Popular roles as a Digital Marketer

As we have discussed, there are diverse roles in the digital marketing industry. Know about their digital marketing scope in the section below.

SEO Specialist

An SEO Specialist focuses on optimising websites, thus improving their online visibility. They conduct keyword research, analyse website performance, and develop on-page SEO strategies. All of these collectively help to drive website traffic and boost organic search rankings.

Social Media Marketer

This is yet another digital marketer role that involves creating and sharing social media content to promote brands. They develop clear strategies to increase followers, drive traffic and generate leads through organic and paid campaigns.

Content Marketing

Content marketing focuses on creating relevant content to engage the target audience. These include blogs, videos, and infographics by providing informative content. Their key role is to market content utilising SEO practices thus ensuring it ranks well in search engines. 

Digital Marketing Manager

A Digital Marketing Manager is a holistic job. They lead digital marketing, SEO, social media campaigns and content marketing. They typically develop strategies, manage budgets and analyse performance to drive growth. 

Tools Digital Marketers Use

There are a lot of tools that ease the work of a digital marketer. Each of them has a different objective and mastering them not only helps in driving concrete results. It also helps get a positive return on investment (ROI). However, this does not mean one must rely only on tools. Rather, developing a problem-solving mindset helps in the long run. Tools evolve, therefore having an analytical mind helps to adapt to the recent trends and changes in the digital marketing industry. 

AI Tools for Digital Marketing

Claude

Claude is an AI language tool that has been used widely used by digital marketers. It can easily create high-quality website copy, social media posts and email campaigns. Additionally, it also analyses large data and offers insights into audience behaviour thus helping marketers in campaign optimising for better results.

Jasper

Another AI tool that is popular amongst digital marketers is Jasper. It helps to create marketing copies, and product descriptions along landing pages. Additionally, you can also use Jasper to brainstorm ideas, generate high-ranking keywords and summarise the content. 

Social Media Marketing Tools

Sprout Social

This is a powerful social media marketing tool that enables marketers to understand their audience and measure performance. With its key metrics, it offers a comprehensive analysis and helps marketers manage campaigns across different platforms. 

Social Pilot

Social Pilot is a user-friendly social media management and scheduling tool. It comes in handy to plan, publish and do a comprehensive analysis of social media content. Additionally, it also caters to different business sizes and streamlines workflows., 

Email Marketing Tools

MailChimp

As its name says, this is an email marketing tool that helps digital marketers create user-friendly email campaigns. It also offers email automation and analysis of email campaigns. Not only this, users can also track key performance metrics like open and click rates to get a comprehensive insight. 

Constant Contact

Another good marketing tool that can give your email marketing a boost is Constant Contact. It offers hundreds of customisable email templates, list management and automation features. 

Customer Management Platforms

Salesforce

Salesforce offers a leading CRM platform that provides tools for sales, marketing and customer service. It offers features like lead and opportunity management, customisable dashboards, and robust analytics. 

Hubspot

A popular name in the digital marketing industry, HubSpot is an all-in marketing and customer service platform. It offers basic tools like email marketing, content creation and CRM. Additionally, it offers detailed insight into the analytics and garners insights into campaign performance. 

Search Engine Optimisation and Website Analytics

SEMRush

Having a detailed idea of SEO is one of the key digital marketer skills. SEMRush eases the job by providing features like keyword research, backlink analysis and website audits. With this, marketers to refine their strategies, and improve search rankings thus improving website visibility.

Ahrefs

This is yet another excellent tool that helps you to keep SEO in check. It offers premium services like keyword research, backlink analysis and tracking of SERP rank. digital marketers can use Ahrefs to analyse their website’s SEO health, build links and identify content gaps. 

Conversion Optimisation Tools

Unbounce

Unbounce is a landing page builder designed for conversion optimisation. It allows marketers to create, publish, and A/B test landing pages without coding.

Optimisely

Optimisely is an experimentation platform that enables marketers to run A/B tests and multivariate tests on websites and apps. It provides tools for personalising user experiences and analysing performance metrics.

Landing Page and Lead Capture Tools

Typeform

Typeform is an interactive form and survey builder that creates engaging, user-friendly forms. It offers customisable templates and logic jumps to tailor questions based on user responses.

MailMunch

MailMunch is a lead capture tool that helps marketers create opt-in forms, pop-ups, and landing pages. It integrates with various email marketing platforms and offers customisable templates.

Graphic Creation Tools

Canva

Canva is a graphic design tool that allows users to create visually appealing graphics, presentations, and social media posts. With a user-friendly interface and a vast library of templates and elements.

Visme

Visme is a visual content creation tool that enables users to design presentations, infographics, and reports. It offers customisable templates and a variety of multimedia elements.

Digital Advertising

Google Ads

Google Ads is an online advertising platform that allows businesses to create targeted ads that appear in Google search results and across the Google Display Network. Marketers can set budgets, choose keywords, and track performance metrics. 

Facebook Ads Manager

Facebook Ads Manager is a tool for creating, managing, and analysing advertising campaigns on Facebook and Instagram. It offers advanced targeting options, ad formats, and performance analytics.

On an ending note, digital marketing is a multifaceted field that requires individuals to have diverse skill sets. They have to don several hats in their day-to-day work life from crafting content to optimising campaigns for search engines. As businesses drift towards online marketing, the demand for skilled marketers continues to grow thus generating numerous career opportunities. 

FAQs

What does a digital marketer do?

A Digital marketer develops marketing strategies to promote their products online. Their primary work is to launch campaigns across social media platforms and SERP. Their tasks also include content creation, SEO, and data analysis to drive traffic and increase conversions.

Is digital marketing a good career?

Yes, digital marketing is a promising career due to the growing demand for online presence. It offers a plethora of opportunities, competitive salaries and healthy growth. 

What skills does a digital marketer need?

Some of the key skills of a digital marketer are good knowledge in SEO, problem-solving skills, pursuance, and bias for action. He must also be well-versed in AI tools like 

Claude and Jasper. 

Is digital marketing an IT job?

Digital marketing is not strictly an IT job, but it includes technical skills. The primary focus of a digital marketer is marketing strategies and garnering customer engagement. However, knowing analytics tools, website management, and SEO techniques is also crucial. 

How much does a digital marketer earn?

Digital marketer salaries vary based on experience, location, and specialisation. Entry-level positions typically start around Rs 2.2 lakhs annually, while experienced marketers can earn between Rs 5 lakhs to Rs 18 lakhs depending on their niche and industry. 

Can I start digital marketing with no experience?

Yes, you can start digital marketing with no experience. Many entry-level positions and internships are available for beginners. You can also enroll in online courses, certifications, and self-study to develop a foundational idea of the basics. Trying hands-on personal projects helps to get practical experience thus enhancing your skill set.

Who is the highest-paid digital marketer?

Industry leaders like Neil Patel and Gray Vee are often considered the highest-paid marketers. They offer consultations, and marketing services to different industries and brands.