8 Best Online Digital Marketing Courses in 2024 (Updated)

TLDR/Quick Read

A successful career in digital marketing requires the right digital marketing course. There are many online digital marketing courses in India offered by leading institutions like Kraftshala, IIDE, SkillCircle, Digiperform, MyCaptain, UpGrad, Internshala and TestBook. A quick comparative analysis of program structure, duration and real world applications can simplify decision making. Look for programs that offer practical exposure via live projects, as well as solid theoretical foundations. It makes you not only know but be job ready. At this point, the right choice can accelerate your journey, save you time and help you develop your skills more efficiently.

Whether you are looking for online digital marketing courses in Delhi or digital marketing courses in  Mumbai, this article lists down the top online digital marketing courses which you can enroll from any part of India and start learning from the best mentors.

Top Online Digital Marketing Courses in India:

1. Marketing Launchpad by Kraftshala
2. IIDE
3. SkillCircle
4. Digiperform
5. MyCaptain
6. MICA by UpGrad Accelerator Program
7. Internshala
8. Testbook

Here is a more detailed overview of the above mentioned digital marketing courses in India:

*Salary package which is promised by the institute.
**Companies where the course alumni are placed as per the LinkedIn Alumni Page.

How to Choose the Best Out of All Digital Marketing Courses in India?

There are so many online digital marketing courses in India that choosing the right one can be overwhelming. You need to evaluate factors such as curriculum, live projects, alumni success, and placement support. A well structured course not only gives you the necessary skills but also provides you with strong industry connections to have a successful career.

Factors to look out for when selecting the best Online Digital Marketing Courses:

• Placements
• Alumni Details on LinkedIn
• Live Brand Projects
• Program Duration & Number of Hours of Live Training
• AI Integrated Course Syllabus
• Fees
• Alumni Video Testimonials

Now, let’s evaluate each of the digital marketing courses in India based on the above.

To keep it simple ✅means the evaluation criteria checks out for the given course; ❌ means that the evaluation criteria is not made available in the public domain by the given course.

If you are looking for digital marketing courses in Gurgaon, do check out this List of Top 13 Digital Marketing Courses in Gurgaon in 2024

Factor 1: Placements

Whether you are looking for a digital marketing course or any other short-term course after 12th, placements should be the first thing you need to consider when choosing any course. The end goal is to get a job after the course, and if you don’t, you can lose money and feel bad about yourself. If you spend your time and money on a program without knowing if the placement track record is solid or not, you will end up with unfulfilled promises, no career prospects and wasted resources.

The best course is one which has transparent placement data and a very strong network of reputed recruiters. Before you enroll, read the placement reports, talk to alumni, and check out the quality of companies that hire from the program. If you don’t do this due diligence, you’re setting yourself up for a very bad situation: you have large amounts of debt with no job to pay back your investment. Remember to never compromise with this critical factor because it can be the foundation of your career. Hence, always choose the top digital marketing certifications for a secured future.

*These are the companies where the course alumni are placed as per the LinkedIn Alumni Page.
**Accountability refers to the extent to which the institute takes responsibility for your placements.

Factor 2: Alumni Details From Linkedin

The success of courses in digital marketing can be measured by alumni success. LinkedIn’s alumni section is a gold mine of information to verify an institute’s claims about the placement and career growth. You can check the industries and companies that alumni have joined, and compare them with the institute’s promotional materials. It can give you a real picture of what your future career path might look like after you complete.

How to Explore Alumni on LinkedIn:

• Search for the Course Provider: Type in the official page of your desired course provider in LinkedIn’s search bar.
• Navigate to the Alumni Section: Go to the “Alumni” tab to see past students.
• Use Filters: Use job title, company, and graduation year to narrow your search to alumni working in roles or firms of interest.

Engaging with alumni can also add value to the program by giving insights into what they experienced and how the program has had real world impact.

Here we have collated the latest LinkedIn alumni page snapshots of the digital marketing courses in India, which have Alumni page on their LinkedIn profile.

Factor 3: Live Brand Projects

Any digital marketing course is all about live projects. This helps students put theoretical knowledge into practice in real life scenarios, increasing confidence and skill. A live campaigns course gives you the ability to manage budgets and track performance across Google Ads or Facebook. Not only does this practical exposure help you add to your resume but also helps you handle industry challenges effectively

Factor 4: Program Duration & Live Classes

Program structure and interactivity are important in classes for digital marketing. To encourage real time engagement and personalized feedback, look for best online digital marketing courses with a lot of live class hours. They make learning more immersive and they make complex topics easier to understand. Compare durations and match your schedule, not too deep, not too shallow.

Factor 5: Course Syllabus

Good online courses in digital marketing India have a well rounded syllabus. SEO, PPC and data analytics should be technical skills, and problem solving and communication should be soft skills. This blend ready students to deal with a wide range of challenges and therefore, they are versatile professionals. Ensure that the program is updated with the latest industry trends and tools.

Factor 6: Fees

Fees vary widely, but it is important to concentrate on the return on investment (ROI). Compare the cost of the program to the potential salary and growth opportunities it could provide. Higher fees are justified for online digital marketing courses in India with verified placement data and strong alumni outcomes. Quality education is an investment in your future, so don’t focus on cost, focus on value.

*ROI = (Salary – Fees)/Fees

Factor 7: Alumni Testimonials

Video testimonials give a perspective of what a course did for students. These first person accounts illustrate the teaching quality, support system and real world applicability of the curriculum. Search for testimonials of students who have been able to transition into impactful roles. Compare these with LinkedIn profiles to verify their claims, and to get a full picture of how effective the online courses in digital marketing India is.

Interesting Read: How to become a digital marketer

Final Verdict

With so many digital marketing courses in the market, The Marketing Launchpad by Kraftshala is among the top contenders. It has an industry aligned curriculum, real world projects and stellar placement record. Kraftshala trains the students with both technical and behavioral skills to excel in a competitive market.