About Us | Kraftshala

Kraftshala makes India’s most loved marketing & sales training programs with an Advocacy Score of 95%. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. Our programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field. The INDUSTRYCreds™ certification that our programs offer is on track to become the benchmark for hiring marketing and sales talent in India.

This is why S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, Yum! Brands etc) as well as students currently studying in the best business schools of the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) find value in our programs (remember 95%?).

We are a team that is gunning to bring transformative changes to India’s higher education ecosystem. Welcome to the ride! :) Want to know more about us?

Kraftshala makes India’s most loved marketing & sales training programs with an Advocacy Score of 95%. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. Our programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field. The INDUSTRYCreds™ certification that our programs offer is on track to become the benchmark for hiring marketing and sales talent in India.

This is why S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, Yum! Brands etc) as well as students currently studying in the best business schools of the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) find value in our programs (remember 95%?)

We are a team that is gunning to bring transformative changes to India’s higher education ecosystem. Welcome to the ride! :) Want to know more about us?

Our Story

Kraftshala was founded in 2016 by Varun Satia (ex-Nestle, ex-FMS) and Eshu Sharma (Ex-HUL, ex-FMS) with the premise that most jobs (even entry-level) require candidates to start delivering from Day 1 and that’s not how anyone is training people today!

2017

- We began our journey by offering an online program in marketing to current B School students, starting with the top 12 campuses (IIMs/ ISB/ XLRI etc).

2018

- Expanded to 50 B-School campuses and 3 programs (Brand Building, Digital Brand Building and Sales Leadership) of 8-11 weeks each.

2019

- The second audience we created a program for was working professionals, called Professional Brand Management in the Digital Age (PBM) taken up by early stage managers to accelerate their marketing careers

2020

- In late 2020, we launched a digital marketing program called The Marketing Launchpad for entry-level roles. This is a 20-week program where students train full-time (10am-8pm) and pay the fees only once they get a job with min. 4.5 L CTC

meet our investors/gurus

nandu nandkishore

Former Fortune 100 CEO Ex-Head of Asia, Oceania, Africa for Nestlé & Global CEO for Nestlé Nutrition

pallav jain

Co-CEO at Performics India MBA from IIM Ahmedabad batch of 2007

sarfaraz khimani

Co-CEO at Performics India MBA from IIM Calcutta batch of 2008

Kraftshala Founders

Varun Satia

Co-Founder & CEO

Varun has over 10 years of experience in marketing, training and entrepreneurship. He’s worked at Nestle as a Brand Manager, Maggi Noodles, conducted over 200+ sessions for students and corporates alike, has headed Placement Cell at FMS and has even founded a business with 2 graduate students of Harvard University which was acquired by the Ewing Marion Kauffman Foundation in 2009.
At Kraftshala, he leads the overall growth, strategy, product, team building and placements. He is an FMS and BITS Goa Alum.

Eshu Sharma

Co-Founder, Student Experience

At Kraftshala, he leads the student experience and the build of the new programs. He is an FMS and PEC (Punjab Engineering College) Alum.