SummersPro

Yes, the SummersPro course comes with an INDUSTRYCreds™ certification. This will be based on the evaluation of your performance during the course and will form the basis of rolling out exclusive PPIs/Shortlists during summer placements by our partnering recruiters.

INDUSTRYCreds™ scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 Success Keys, which are parameters that reflect leadership and Marketing & Sales aptitude that is used by major recruiters in their own hiring process. These credentials are useful to benchmark yourself against an absolute standard, while also demonstrating your sales and marketing potential. INDUSTRYCreds™ score also forms the basis of rolling out exclusive shortlists/PPIs during summer placements by our partnering recruiters.

Yes, based on your INDUSTRYCreds™ score, we do provide our students with exclusive PPIs/Shortlists from companies like Nestle, 3M, Yum Brands, etc

The program is for first-year Business School students who want to crack outstanding summer placements when companies visit their campus in the second half of 2019. It is relevant for students with or without prior work experience.
Students interested in Sales, Marketing, General Management, and Consulting companies have benefited from the programs in the last few batches.

This is an open course and you simply have to apply on the website and complete the formalities to join the course.

We are a team of ex-Brand Managers and ex-Sales Managers from top companies like HUL, Nestle, etc who lead content creation at Kraftshala to bridge the gap between what we are taught at B-Schools vs what the industry wants. Additionally, we also partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process in every season. The SummersPro course is designed to help our students build and demonstrate these skills through a conceptual understanding of real-world sales and marketing, and advanced personal branding techniques.

The exercises included in the SummersPro program are geared towards helping you prepare your own unique answers for the placement process. These will be on campaigns, sales process in different sectors, and other behavioral questions to make sure you can demonstrate high potential to the recruiters.
These exercises that you submit also contribute towards your INDUSTRYCreds™ score which forms the basis of rolling out exclusive shortlists/PPIs during summer placements by our partnering recruiters.

The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.

The mentors consist of industry professionals currently working in firms like Unilever, ITC, P&G, BCG, etc. The interactions will help you clear the doubts you might have pertaining to your career options, life in a b-school, placements, etc.

Coach interactions will be for the work that you submit as part of the program. These coaches are selected and trained to provide you specific 1:1 feedback such that you can improve your understanding of concepts and frame your responses better.

The mentorship that comes as part of the program is recommended to be used for CV preparation as our panel of experts have a rich and diverse experience of shortlisting and training students for placements. You can book this mentorship with any expert listed on our platform with KraftCoins which come as a part of the course fees. You can also earn more KraftCoins in many ways to earn more mentorships during and after the course.

The course has a flexible schedule allowing students to learn and practice at their own pace and is adjusted to each campus’s specific schedule. The program requires 5 hours of work every week for a total of 3 weeks including online lectures and assignments. The schedule will be adjusted to major campus events such as exams, committee elections, project submissions, etc. That said, it is possible to complete the program even before you join the campus.

The course comprises of recorded content, live webinars, 1:1 coach interactions and mentorships. While the content and webinars will be delivered online on our platform, the interactions will be over call with the experts. Every student has a program manager assigned to them who will be available at all times to resolve any doubt/concern.

The SummersPro course is a 5-week course covering only the concepts relevant for Summer Placements. Here the recruiters are looking at a candidates’ potential rather than absolute skill and thus SummersPro course is geared towards helping you crack your dream internship. The courses on Brand Building, Sales Leadership and Integrated Digital marketing are to be taken up once the summer placement process is over to learn and master specific skills in greater details to perform well in your internships to bag a PPO, to crack case competitions through a deeper understanding of business problems and their solutions, and to gain exclusive final placement opportunities basis your INDUSTRYCreds^TM score in your respective course.

No, this is a non-refundable program.