Enrollments are now closed!
If you are a part the 2021 batch of any B-School, here are the programs that would be more relevant to you at this point in time
SummersPro
with INDUSTRYCredsTM Certification
for First Year B-School Students
Get the summers of your life!
Take the first crucial step in your sales & marketing career by getting INDUSTRYCreds™ certified.
SummersPro is geared towards helping you crack summer placements through 3 weeks of one-on-one training. Top INDUSTRYCreds™ scorers also get exclusive PPIs and shortlist with our partnering recruiters.
6 months exclusive access to content
WHY DO RECRUITERS PARTNER WITH US?
“The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of students who come in appreciating the brand and become real assets to the company from day 1.”
–Kriti Kaur Sablok
Recruitment Manager, Hindustan Unilever
“Kraftshala provides a learning experience to students which is very relevant to them. They also provide students an opportunity to work on live projects where in addition to being taught by faculty, students also get mentored by business professionals who have seen the industry for a while. Kraftshala helps us build those competencies in marketers and sales folks who understand the business as on the ground so they can hit the ground running when they join these corporates.”
–Keyur Gupta
HR Business Partner, Nestlé
Industry Partners
How do you benefit?
Master concepts relevant to summers
Get trained directly by the top industry leaders on what they expect from sales and marketing candidates in summer placements. Apply our unique frameworks on multiple curated assignments to master all the concepts relevant for your preparation.
Get INDUSTRYCredsTM certified for accessing exclusive opportunities
The IndustryCreds™ Certification score is the only metric that top sales and marketing recruiters value because it maps closely to an eventual job and placement performance. Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score.
Get ahead with Personalised Coaching
Get personalised feedback from top industry experts on your submitted assignments, and clear all your doubts. Craft your own personalized action plan with these experts.
Mock Interview & Mentorship
Access mentors from over 100 companies and across all sectors. Book a mock interview to receive personalized feedback on how to improve your answers for functional, behavioral and CV based questions.
Gain insights across domains and sectors
Exclusive webinars for INDUSTRYCredsTM students on different domains and sectors with experts giving clarity on what and how should you be preparing for your summers.
Enjoy Flexible Scheduling
B-school curriculums are hectic and your time is very valuable! Which is why all our programs can be customized to your pace and schedule. There is no filler or ‘good-to-know’ content. Our most successful participants spend ~6 hours every week practicing under expert guidance.
INDUSTRYCreds™ Score
INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course-specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. The INDUSTRYCreds™ certification is built in partnership with the world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
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Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
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Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
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Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals
Our students have cracked summers leading upto PPOs at
FMCG
Consumer Tech
E-commerce
Banks
Consulting
What our students have to say?
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Who do you learn from?
India’s most powerful brand stories taught by people who created them.
Amit Ojha
Head of Agency
Vipul Mathur
Head, Tea Innovations
Varun Satia
Founder,
Sachin Kataria
Founder, Spherof Foods | Ex-Unilever
Kunal Malhotra
Assitant Regional Manager, Zone AOA
Kunal Bhardwaj
Vice President
Bhawna Sikka
Global Marketing Manager,
Gaurav Mehta
Chief Marketing Officer
Chirag Desai
Marketing Manager
Sudeep Chawla
Business Head,
Neha Ahuja
Head of Marketing
What will you learn?
- Why does it matter?
- Making your preparation plan
- How to make the best use of the course?
- How to make best use of the mentorships?
- Ways to earn more and more mentorships
- INDUSTRYCreds Tips
- Understanding role of a Brand Manager
- What is the recruiter looking for?
- Why are you fit for marketing?
- Move beyond the textbook definitions
- Why is this question asked?
- What can you learn from ads?
- Introduction to Kraftshala’s Hand of Neo Framework
- Setting the context
- Defining Business & Communication Objective
- Finding the Target Consumer
- Defining the communication challenge
- Narrowing on the insight
- Functional and Emotional Benefits
- Power of the storytelling technique
- Introduction to Marketing Cases
- Why not to use textbook frameworks
- How to break down the question being asked?
- Consumer Segmentation and Targeting - a counter perspective
- Figuring a consumer insight - on the fly!
- Crafting the brand and product proposition
- Understanding role of a B2C Sales Manager
- Understanding role of a B2B Sales Manager
- Understanding role of a Category Manager
- What is the recruiter looking for?
- Why are you fit for sales?
- Move beyond the textbook definitions
- B2C Sales and Distribution Structures
- B2B Sales and Distribution Structures
- Enablers to Sales Structure
- How to grow your business?
- How to manage team?
- How to manage distributor?
- How to deal with interesting situations in sales
- Visualizing the Interviewer’s Perspective
- Self Awareness Techniques
- Personal Branding Framework
- How to market/sell yourself?
- FMCG
- Ecommerce
- Telecom
- Banking
- IT
- Consumer Tech
- Media
- Market Research
- Automobile
- Sector specific webinars
- Roles and their understanding
- Why should you go for a specific industry?
- Understanding Portfolios, News
- Tips for the Interview
- The 8 key model - How will you be evaluated?
- More Practice Exercises
- More Jamming Sessions
FAQs
SummersPro course with INDUSTRYCreds CertificationTM is a unique educational course that is geared to equip you with the skills you need to crack the best Sales and Marketing Summer Internships.
In the run up to summer placements, there are different opinions, different suggestions, different companies and different ways of preparing for those companies. SummersPro helps you find comfort in this chaos by preparing you on everything that you need to bag a dream internship.
It is the only source of preparation which combines content curated with top industry experts currently working in the companies coming for your summers; exercises and assignments to help you gain an edge; and guidance from experienced coaches and mentors to build your own unique CV, functional and behavioral answers. The evaluation process at the end of the program ensures that you are ready for the big day with complete clarity on where you stand and how you can improve.
The course also comes with the INDUSTRYCredsTM certification which results in direct shortlists and interview opportunities with our partnering recruiters.
INDUSTRYCreds™ scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 Success Keys, which are parameters that reflect leadership and Marketing & Sales aptitude that is used by major recruiters in their own hiring process. These credentials are useful to benchmark yourself against an absolute standard, while also demonstrating your sales and marketing potential. INDUSTRYCreds™ score also forms the basis of rolling out exclusive shortlists/PPIs during summer placements by our partnering recruiters.
Yes, based on your INDUSTRYCreds™ score, we do provide our students with exclusive PPIs/Shortlists from companies like Nestle, 3M, Yum Brands, etc
The program is for first-year Business School students who want to crack outstanding summer placements when companies visit their campus in the second half of 2019. It is relevant for students with or without prior work experience.
Students interested in Sales, Marketing, General Management, and Consulting companies have benefited from the programs in the last few batches.
This is an open course and you simply have to apply on the website and complete the formalities to join the course.
We are a team of ex-Brand Managers and ex-Sales Managers from top companies like HUL, Nestle, etc who lead content creation at Kraftshala to bridge the gap between what we are taught at B-Schools vs what the industry wants. Additionally, we also partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process in every season. The SummersPro course is designed to help our students build and demonstrate these skills through a conceptual understanding of real-world sales and marketing, and advanced personal branding techniques.
These exercises that you submit also contribute towards your INDUSTRYCreds™ score which forms the basis of rolling out exclusive shortlists/PPIs during summer placements by our partnering recruiters.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The mentors consist of industry professionals currently working in firms like Unilever, ITC, P&G, BCG, etc. The interactions will help you clear the doubts you might have pertaining to your career options, life in a b-school, placements, etc.
The mentorship that comes as part of the program is recommended to be used for CV preparation as our panel of experts have a rich and diverse experience of shortlisting and training students for placements. You can book this mentorship with any expert listed on our platform with KraftCoins which come as a part of the course fees. You can also earn more KraftCoins in many ways to earn more mentorships during and after the course.
The course has a flexible schedule allowing students to learn and practice at their own pace and is adjusted to each campus’s specific schedule. The program requires 5 hours of work every week for a total of 3 weeks including online lectures and assignments. The schedule will be adjusted to major campus events such as exams, committee elections, project submissions, etc. That said, it is possible to complete the program even before you join the campus.
The SummersPro course is a 5-week course covering only the concepts relevant for Summer Placements. Here the recruiters are looking at a candidates’ potential rather than absolute skill and thus SummersPro course is geared towards helping you crack your dream internship. The courses on Brand Building, Sales Leadership and Integrated Digital marketing are to be taken up once the summer placement process is over to learn and master specific skills in greater details to perform well in your internships to bag a PPO, to crack case competitions through a deeper understanding of business problems and their solutions, and to gain exclusive final placement opportunities basis your INDUSTRYCredsTM score in your respective course.
No, this is a non-refundable program.