Summers Pro2019-04-24T15:32:05+05:30

SummersPro

with INDUSTRYCredsTM Certification

for First Year B-School Students

Get the summers of your life!
Take the first crucial step in your sales & marketing career by getting INDUSTRYCreds™ certified.
SummersPro is geared towards helping you crack summer placements through 5 weeks of one-on-one training. Top INDUSTRYCreds™ scorers also get exclusive PPIs and shortlists with our partnering recruiters.

Enrol before 31st July for your score to be considered by our partnering recruiters

WHY DO RECRUITERS PARTNER WITH US?

“It has been a pleasure working with Kraftshala as our partner right from Day 1 – the team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand coupled with the utmost professionalism. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of students who come in appreciating the brand and become real assets to the company from day 1. Their ability to consistently work towards solving client problems with dedication sets them apart. Owing to the partnership, we were able to raise the bar and make our flagship B School competition, LIME (Lessons in Marketing Excellence) even more relevant and aspirational to the B School students with an advocacy score of > 95% for the sessions where HUL collaborated with Kraftshala.”

Kriti Kaur Sablok
Employer Brand Manager, Hindustan Unilever

“Kraftshala provides a learning experience to students which is very relevant to them. Kraftshala provides students with relevant and new material which is helpful for them to make decisions in the current context. They also provide students an opportunity to work on live projects where in addition to being taught by faculty, students also get mentored by business professionals who have seen the industry for a while. This ties up well together to teach students what the current market scenario is and thus creates a better platform for learning. This is why we feel that partnering with Kraftshala helps us build those competencies in marketers and sales folks who understand the business as on the ground so they can hit the ground running when they join these corporates.”

Keyur Gupta
HR Business Partner, Nestlé

Industry Partners

How do you benefit?

Master concepts relevant to summers

Get trained directly by the top industry leaders on what they expect from sales and marketing candidates in summer placements. Apply our unique frameworks on multiple curated assignments to master all the concepts relevant for your preparation.

Get INDUSTRYCredsTM certified for accessing exclusive opportunities

The IndustryCreds™ Certification score is the only metric that top sales and marketing recruiters value because it maps closely to an eventual job and placement performance. Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score.

Get ahead with 1:1 training

Get one-on-one feedback from top industry experts on your submitted assignments, and clear all your doubts. Craft your own personalized action plan with these experts.

Mock Interview & Mentorship

Access mentors from over 100 companies and across all sectors. Book a mock interview to receive personalized feedback on how to improve your answers for functional, behavioral and CV based questions.

Gain insights across domains and sectors

Exclusive webinars for INDUSTRYCredsTM students on different domains and sectors with experts giving clarity on what and how should you be preparing for your summers.

Enjoy Flexible Scheduling

B-school curriculums are hectic and your time is very valuable! Which is why all our programs can be customized to your pace and schedule. There is no filler or ‘good-to-know’ content. Our most successful participants spend ~6 hours every week practicing under expert guidance.

Vitals

INDUSTRYCreds™ Score

Flexible Program Scheduling

To match your busy schedules

5 weeks

5-6 hours/week

1-on-1

Interactions with Industry Experts

Program Fee

INR 11,500 + GST

INDUSTRYCreds™ Score

INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course-specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. The INDUSTRYCreds™ certification is built in partnership with the world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
  • Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
  • Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
  • Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals

Our students have cracked summers leading upto PPOs at

FMCG

Consumer Tech

E-commerce

Banks

Consulting

What our students have to say?

Tanya Maurya
Tanya MauryaIIM Kozhikode’19

PPO @ Nestlé
The program helped me master marketing skills through projects, concepts, and interactions with experts from top organizations. The mentors were surely the air beneath my wings in my first professional flight, helping me clinch PPO at Nestlé.

Chinmay Panday
Chinmay PandayJBIMS’19

PPO @ HUL
The course familiarised me with marketing concepts through rich content and their application through the project which gave me an understanding of how things work and thus during internship gave me a headstart in my internship project.

G. Divya Jyothi
G. Divya JyothiMDI Gurgaon’19

PPO @ Coca Cola
The courses not just helped me crack my summers interview but also made me ready for the internship. The hands-on project and the content helped me in my 2 months of internship and i bagged the PPO.

Shobhit Khandelwal
Shobhit KhandelwalIMT Ghaziabad’19

PPO @ Google
Kraftshala's Brand Building program provided me a structured way to look at all the Marketing Concepts, the mentoring sessions helped me to get clarity on my career goals and improving my CV.

Saketh A B
Saketh A BIIM Kozhikode’19

PPO @ HUL
Kraftshala's course gave me a very structured way of going about doing things. The videos were engaging and packed with content. The live project and the buddy brand assignments were great practice. I definitely would recommend Kraftshala to anybody looking to do well in their marketing internship.

Antriksh Borkar
Antriksh BorkarJBIMS’19

Placed @ CitiBank
Kraftshala has been a vital part of my learning curve during my MBA. The teaching methodology with a mix of live projects is right on point to help you become a better marketer!

Shubhra Chakraborty
Shubhra ChakrabortySCMHRD’19

PPO @ Philips
Everything I know about marketing has been through Kraftshala. The PPO from Philips Healthcare would not have been possible without you guys. Thanks a ton Kraftshala!

Gautham CK
Gautham CKIIM Bangalore’19

Placed @ Nestlé
The course has helped me in getting extensive feedback as also to get alternative thought processes and perspectives. I also got advice on what can be included in my project.

Enrol before 31st July for your score to be considered by our partnering recruiters

Enrol Now

Who do you learn from?
India’s most powerful brand stories taught by people who created them.

Nikhil Chand

Senior Vice President,

Amit Ojha

Head of Agency

Vipul Mathur

Head, Tea Innovations

Varun Satia

Founder,

Sachin Kataria

Global Marketing Manager,

Kunal Malhotra

Assitant Regional Manager, Zone AOA

Kunal Bhardwaj

Group Product Head – Foods,

Bhawna Sikka

Global Marketing Manager,

Gaurav Mehta

Chief Marketing Officer

Chirag Desai

Marketing Manager

Sudeep Chawla

Business Head,

Neha Ahuja

VP Marketing,

What will you learn?

  • Why does it matter?
  • Making your preparation plan
  • How to make the best use of the course?
  • How to make best use of the mentorships?
  • Ways to earn more and more mentorships
  • INDUSTRYCreds Tips
  • Understanding role of a Brand Manager
  • What is the recruiter looking for?
  • Why are you fit for marketing?
  • Move beyond the textbook definitions
  • Why is this question asked?
  • What can you learn from ads?
  • Introduction to Kraftshala’s Hand of Neo Framework
  • Setting the context
  • Defining Business & Communication Objective
  • Finding the Target Consumer
  • Defining the communication challenge
  • Narrowing on the insight
  • Functional and Emotional Benefits
  • Power of the storytelling technique
  • Introduction to Marketing Cases
  • Why not to use textbook frameworks
  • How to break down the question being asked?
  • Consumer Segmentation and Targeting - a counter perspective
  • Figuring a consumer insight - on the fly!
  • Crafting the brand and product proposition
  • Understanding role of a B2C Sales Manager
  • Understanding role of a B2B Sales Manager
  • Understanding role of a Category Manager
  • What is the recruiter looking for?
  • Why are you fit for sales?
  • Move beyond the textbook definitions
  • B2C Sales and Distribution Structures
  • B2B Sales and Distribution Structures
  • Enablers to Sales Structure
  • How to grow your business?
  • How to manage team?
  • How to manage distributor?
  • How to deal with interesting situations in sales
  • Visualizing the Interviewer’s Perspective
  • Self Awareness Techniques
  • Personal Branding Framework
  • How to market/sell yourself?
  • FMCG
  • Ecommerce
  • Telecom
  • Banking
  • IT
  • Consumer Tech
  • Media
  • Market Research
  • Automobile
  • Sector specific webinars
  • Roles and their understanding
  • Why should you go for a specific industry?
  • Understanding Portfolios, News
  • Tips for the Interview
  • The 8 key model - How will you be evaluated?
  • More Practice Exercises
  • More Jamming Sessions