SummersPro
with INDUSTRYCredsTM Certification
for First Year B-School Students
Get the summers of your life!
Take the first crucial step in your sales & marketing career by getting INDUSTRYCreds™ certified.
SummersPro is geared towards helping you crack summer placements through 3 weeks of one-on-one training. Top INDUSTRYCreds™ scorers also get exclusive PPIs and shortlist with our partnering recruiters.
6 months exclusive access to content
WHY DO RECRUITERS PARTNER WITH US?
“The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of students who come in appreciating the brand and become real assets to the company from day 1.”
–Kriti Kaur Sablok
Recruitment Manager, Hindustan Unilever
“Kraftshala provides a learning experience to students which is very relevant to them. They also provide students an opportunity to work on live projects where in addition to being taught by faculty, students also get mentored by business professionals who have seen the industry for a while. Kraftshala helps us build those competencies in marketers and sales folks who understand the business as on the ground so they can hit the ground running when they join these corporates.”
–Keyur Gupta
HR Business Partner, Nestlé
Industry Partners
How do you benefit?
Master concepts relevant to summers
Get trained directly by the top industry leaders on what they expect from sales and marketing candidates in summer placements. Apply our unique frameworks on multiple curated assignments to master all the concepts relevant for your preparation.
Get INDUSTRYCredsTM certified for accessing exclusive opportunities
The IndustryCreds™ Certification score is the only metric that top sales and marketing recruiters value because it maps closely to an eventual job and placement performance. Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score.
Get ahead with Personalised Coaching
Get personalised feedback from top industry experts on your submitted assignments, and clear all your doubts. Craft your own personalized action plan with these experts.
Mock Interview & Mentorship
Access mentors from over 100 companies and across all sectors. Book a mock interview to receive personalized feedback on how to improve your answers for functional, behavioral and CV based questions.
Gain insights across domains and sectors
Exclusive webinars for INDUSTRYCredsTM students on different domains and sectors with experts giving clarity on what and how should you be preparing for your summers.
Enjoy Flexible Scheduling
B-school curriculums are hectic and your time is very valuable! Which is why all our programs can be customized to your pace and schedule. There is no filler or ‘good-to-know’ content. Our most successful participants spend ~6 hours every week practicing under expert guidance.
INDUSTRYCreds™ Score
INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course-specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. The INDUSTRYCreds™ certification is built in partnership with the world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
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Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
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Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
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Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals
Our students have cracked summers leading upto PPOs at
FMCG
Consumer Tech
E-commerce
Banks
Consulting
What our students have to say?
PPO @ Nestlé
The program helped me master marketing skills through projects, concepts, and interactions with experts from top organizations. The mentors were surely the air beneath my wings in my first professional flight, helping me clinch PPO at Nestlé.
PPO @ HUL
The course familiarised me with marketing concepts through rich content and their application through the project which gave me an understanding of how things work and thus during internship gave me a headstart in my internship project.
PPO @ Coca Cola
The courses not just helped me crack my summers interview but also made me ready for the internship. The hands-on project and the content helped me in my 2 months of internship and i bagged the PPO.
PPO @ Google
Kraftshala's Brand Building program provided me a structured way to look at all the Marketing Concepts, the mentoring sessions helped me to get clarity on my career goals and improving my CV.
PPO @ HUL
Kraftshala's course gave me a very structured way of going about doing things. The videos were engaging and packed with content. The live project and the buddy brand assignments were great practice. I definitely would recommend Kraftshala to anybody looking to do well in their marketing internship.
Placed @ CitiBank
Kraftshala has been a vital part of my learning curve during my MBA. The teaching methodology with a mix of live projects is right on point to help you become a better marketer!
PPO @ Philips
Everything I know about marketing has been through Kraftshala. The PPO from Philips Healthcare would not have been possible without you guys. Thanks a ton Kraftshala!
Placed @ Nestlé
The course has helped me in getting extensive feedback as also to get alternative thought processes and perspectives. I also got advice on what can be included in my project.
Who do you learn from?
India’s most powerful brand stories taught by people who created them.
Amit Ojha
Head of Agency
Vipul Mathur
Head, Tea Innovations
Varun Satia
Founder,
Sachin Kataria
Founder, Spherof Foods | Ex-Unilever
Kunal Malhotra
Assitant Regional Manager, Zone AOA
Kunal Bhardwaj
Vice President
Bhawna Sikka
Global Marketing Manager,
Gaurav Mehta
Chief Marketing Officer
Chirag Desai
Marketing Manager
Sudeep Chawla
Business Head,
Neha Ahuja
Head of Marketing
What will you learn?
- Why does it matter?
- Making your preparation plan
- How to make the best use of the course?
- How to make best use of the mentorships?
- Ways to earn more and more mentorships
- INDUSTRYCreds Tips
- Understanding role of a Brand Manager
- What is the recruiter looking for?
- Why are you fit for marketing?
- Move beyond the textbook definitions
- Why is this question asked?
- What can you learn from ads?
- Introduction to Kraftshala’s Hand of Neo Framework
- Setting the context
- Defining Business & Communication Objective
- Finding the Target Consumer
- Defining the communication challenge
- Narrowing on the insight
- Functional and Emotional Benefits
- Power of the storytelling technique
- Introduction to Marketing Cases
- Why not to use textbook frameworks
- How to break down the question being asked?
- Consumer Segmentation and Targeting - a counter perspective
- Figuring a consumer insight - on the fly!
- Crafting the brand and product proposition
- Understanding role of a B2C Sales Manager
- Understanding role of a B2B Sales Manager
- Understanding role of a Category Manager
- What is the recruiter looking for?
- Why are you fit for sales?
- Move beyond the textbook definitions
- B2C Sales and Distribution Structures
- B2B Sales and Distribution Structures
- Enablers to Sales Structure
- How to grow your business?
- How to manage team?
- How to manage distributor?
- How to deal with interesting situations in sales
- Visualizing the Interviewer’s Perspective
- Self Awareness Techniques
- Personal Branding Framework
- How to market/sell yourself?
- FMCG
- Ecommerce
- Telecom
- Banking
- IT
- Consumer Tech
- Media
- Market Research
- Automobile
- Sector specific webinars
- Roles and their understanding
- Why should you go for a specific industry?
- Understanding Portfolios, News
- Tips for the Interview
- The 8 key model - How will you be evaluated?
- More Practice Exercises
- More Jamming Sessions