So which Ad made you buy?

John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This edition of Tuesday Night Live with Arjun Sood, Associate Director for Performance Marketing from Performics. Convonix comes in a century too late to help him, but just in time for you to understand attribution, the holy grail of advertising and media.

By |2019-05-16T11:25:28+05:30January 23rd, 2019|Uncategorized|0 Comments