Resources for Placement Prep: A Kraftshala Repository

The following is a repository of resources to help you prepare for job interviews and CVs. We hope you find this useful!


For CVs, we have a simple solution: download the Kraftshala app and access the The Ultimate CV program. In 1.5 hours, you’ll know more about how to make impactful CVs than you’ll ever need.

Some specific videos:

How to get shortlisted by an applicant tracking system

How to present your non-relevant work ex (like tech) in a marketing interview



Functional Questions

How to analyse ads

One of the most common questions in marketing interviews is “what's your favourite ad campaign and why”. It’s a question that reveals more about the knowledge of a marketing candidate than almost any other. The following playlist helps you to deal with the topic:

On a related topic, here’s a complete analysis of the marketing campaigns in the Delhi elections of 2020.

The Ultimate Marketing Analysis of Delhi Election Campaigns 2020


Attribution is the science and art of how to figure which digital platforms are working best for you. An introduction to the the topic and the models that are employed in the industry are mentioned here:

Attribution - Which Ad made you buy?

Brand Essence

An introduction to Brand Essence and how it can help build a competitive advantage

What does an Area Sales Manager in an FMCG company have to do?

What Does an Area Sales Manager do?

Additional Resources

To attend sessions from Kraftshala experts on marketing, sign up for Kraftshala LIVE- free sessions on Tuesdays at 7pm.

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