PROFESSIONAL
DIGITAL MARKETING

with INDUSTRYCredsTM certification

Built by leaders of today.
Built for leaders of tomorrow.

Applications are open now.

PROGRAM OVERVIEW

A 16 week online professional digital marketing course geared to help you strategize and execute plans in a more business-centric way

INDUSTRYCredsTM score, a benchmark of sales and marketing hiring
Live Projects to solve real business problems.
Personalized Feedback with Industry Experts
1-year access to content and certification
Interview, CV and LinkedIn profile reviews by hiring experts
Proprietary Marketing frameworks, applied through digital tools using Indian examples

What will you be able to accomplish upon completion of this program?

1) Breaking down business problems/client briefs into the different hypothesis

2) Testing the various hypothesis through collecting and analysing consumer data

3) Segmenting and targeting users basis various need states, demand occasions etc

4) Framing the communication challenge for the creative/copy

5) Framing a proposition which is on strategy and creatively inspiring

1) Writing, building and testing landing pages that convert better

2) Learn what drives growth for a business/brand & translating that into a media plan

3) Choosing Channels, setting campaign Objectives, creating Audiences and allocating Budgets

4) Running ads on all major channels using techniques which work in 2019

5) Leveraging content marketing and SEO to generate revenue—not just traffic

6) Making the right budget decisions through ongoing measurement and iteration

7) Using Ecom channels for acquiring and retaining highly targeted customers

Google Analytics

Google Keyword Planner

Google Alerts

Google Ads

Facebook Insights

Twitter Analytics

Twitter Ads

LinkedIn Ads

Quora Ads

SEMRush

Uber Suggest

Awario

Zoho

Hootsuite

Heap

Moz

& more..

Clustering – How to identify cohorts of people from different data sets that you get access to? How to derive insights on data sets like purchase behaviour, app engagement etc? This is crucial to make effective decisions on who to go after and with what messaging! Tools to be used: Excel, Google Data Studio, SuperMetrics

Correlation – How to find the relation between 2 variables? E.g. Finding out the best time of the day to post to ensure engagement – The two variables that we need to find correlation for is the time of the day and engagement. Tools to be used: Excel,

SuperMetrics Hypothesis Testing – How to infer the result of a hypothesis performed on sample data from a larger population.E.g. Is the red coloured button converting better than a blue one? Tools to be used: Optimizely and Google Analytics

Aman Dwivedi
Growth Marketing, InMobi
Ex-Performance Marketing Manager, Mech Mocha

“I had never thought I could bag a prominent role in marketing without an MBA. Few people and organisations deliver more than they promise and Kraftshala has been one of those. The best part about Kraftshala is the amount of time invested by them in explaining you core concepts via feedback which can only be justified by a genuine love for their students and mission. It was impossible to develop such clear understandings by reading on my own.

The assignments and live projects made me work with real brands and it ultimately helped me grab an excellent opportunity at Mech Mocha Game Studio, Bengaluru. The journey has been phenomenal. Thank You for making it possible Kraftshala!”

In light of COVID19 outbreak, we are extending the current cohort to 2 more batches. Applications are now open.

PROGRAM BENEFITS

The only program in the country where you learn how to devise a strategy based on data and then execute the campaign instead of just focusing on the platform. 

With no good-to-know and filler content, this program will cover only the concepts that you will need in the actual job. You do not just move from one platform to the other. Instead, you walk through logic and use digital tools and  platforms to support you in making the decisions for the next 1 year.

Getting a job is not just about knowing the concepts. In the program, we cover the entire gamut of things - starting from getting the right calls, to making your CV relevant to the role, to your Linkedin profiles and cover letter, and finally your interviewing skills.

Book interactions with hundreds of Kraftshala mentors from different industries. You can ask questions specific to your business, get career advice, or simply understand all opportunities ahead of you.

Lifelong access to our mentorship platform opens up for you with the professional Digital marketing program

The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value as it correlates strongly to eventual job performance.

Basis your performance in the program, we will do targeted pushing of your profile for job openings to various recruiters over the next 1 year.

Differentiate yourself in the pool of digital talent available to recruiters by gaining some real experience. And unlike internships/jobs that box you in one platform, the Live Projects that you do as part of this program will involve solving an entire business problem so that you get a holistic understanding of the entire ecosystem.

There will be feedback at every stage to help you improve and become confident of managing a campaign/brand.

PROGRAM ARCHITECTS

Meet your course instructors

Varun Satia
Founder

Eshu Sharma
Co-Founder

Chirag Desai
Marketing Manager

Sambit Dash
VP Marketing

Arjun Sood
Client Solutions
Manager

WITH INSIGHTS FROM
YOUR MENTORS

PROGRAM FEE

INR 63,000 + GST

EMI options available

I'm Interested in this Program

Fill out this form to apply for the Professional Digital Marketing Program

Your Details
Professional Details
Preferred Slot

can't be blank

Preferred start date:
*Please type NA in organisation and designation fields if you are not working

Preferred time slot for Counselling Call

Select a date and time slot below


CURRICULUM

1. Progressive Hypothesis Setting

Your current users aren’t using your app enough? Let’s not be too sure that it is a product issue. Could it be that the expectations that were set in your ad copies were too high? Could it be that the target audience that your campaign went for was wrong? Could it be that you are not sending them notifications at the right time? Could it be that your onboarding process doesn’t educate the user about how awesome your app is? It could be any of these. or none of these. Before we start solving, let us figure out what all could be wrong.

This is the module where business owners, agency guys, and brand managers should use various logic paths and create different hypotheses across consumer, the brand’s proposition, channels, media, and copies, etc. Highly recommended!

We deep dive into the problems faced by 7 different brands across E-commerce, FMCG, Media/Content, Pharmaceutical, B2B Technology Sales, Consumer Tech and Banking and traverse the logic paths for the problems faced by these brands.

2. Data Led Testing

Each of the hypotheses that we created in the previous module gets tested out using hardcore research and data analysis in this module. We collect data using primary research: talking to users, non-users, lapsers, loyalists directly. We collect data using Social Listening: we’re sure you haven’t read every review that your app store has or every comment on that webinar you did. We collect data using Google Analytics: who are the people who reach your website, what is their behavior? We collect data using Keyword Analysis: what are people searching for when they are searching for your category? We collect data by sifting through your Sales Data and your NPS scores.

We collect data by learning all of these tools and then learn how to analyze this data to Uphold or Negate each of our hypotheses. This is how we know what to work on.

We would learn in detail how to use: Google Analytics, Heap, Google Keyword Planner, SEMRush, Uber Suggest, Google Search Console, Google Alerts, Awario, Zoho & Hootsuite, Facebook Insights, Youtube Analytics, Twitter Analytics

3. The Marketing Brief

Now that we have figured out exactly what our objective is, we start solving the problem. Based on the objective that we have figured out, we put down exactly what do we need to convince our user of.

We figure out how should this proposition be made to the user: what benefits should we write about? Why would they believe in my benefit? What are the fears, triggers, and barriers of the user that I can work upon to convince them to make that purchase? A changed word in the sentence can make all the difference. Are you watching closely?

Kraftshala proprietary frameworks which explain the business terms and KPIs in simple language. Framing the Business Objective, the Communication Challenge, the Benefits and the overall Message Strategy

4. Conversion Rate Optimization

Now that we know what to say to the user to convince them to do as we please, you’d think we’d start running ads right? Wrong. A lot of marketers make the mistake of running ads before they have fixed their conversion machine. Not us. We first fix where they’d be landing after clicking on our ads. That is our Product. This is what converts your leads and gives you the conversion: the gold.

Google Optimize, SEMRush, UberSuggest, Google Analytics, Zoho, Creating the best landing pages by improving the user experience through AB testing on consumer pathways, the language used, call to actions, etc.

5. KPI Setting: Where’s the finish line?

Now that we have a product that converts we will start running campaigns right? Sorry, you are wrong again.

We will first set KPIs upon which we can measure our campaign. Will it be the people who just see your campaign (impressions)? Will it be the number of clicks your ads get? The number of new users on your app? The increase in the user retention rate on your app?

Now that we have a product that converts we will start running campaigns right? Sorry, you are wrong again.
We decide exactly what will tell us that our campaigns have succeeded. To take these decisions we will look into how much customer acquisition cost makes sense for you, how much money do you make of an average user (your customer lifetime value), etc.

Learn what drives growth for a business/brand and how to translate that into your media plan

6. Running Ads: Rabbit

Finally, here we will run ad campaigns. We will deep dive into running campaigns on Facebook, Search, Display, Linkedin, and Youtube. We will learn how to choose Channels, set Objectives, create Audiences and allocate Budgets. We will learn how to set up different Remarketing funnels for different users after you have segmented them into a specific type. A mom gets retargeted with a different ad and a college goer with a different ad. We learn how to set up coded streams to automatically trigger Swiggy ads for a piping hot ‘Chai-Samosa’ when the weather outside is rainy.

We also learn how to do Influencer Marketing, how to reach out to them and use their networks to get out a campaign the legs it deserves. All this and a lot more in this section that we call Rabbit. Primarily because these are methods that give us results fast. While fast is great, slow can sometimes do better. The next section teaches you exactly this.

Facebook Business Manager, Google Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Influencer Marketing, Remarketing , Creating Ad Groups, writing the Ad copies, setting the budgets, choosing the targeting options and running the actual campaigns.

7. Content Marketing: Tortoise

“Who runs ads?” “Ads are so old school!” “Anybody can deliver growth by spending that much money!”. These are statements by experienced digital marketers. The fact is that there are scores of brands out there doing wonderful marketing without spending a cent on paid ads. They swear by the Tortoise: Content or Inbound Marketing. This method states that you do not try to sell to the consumer. Or at least not explicitly. You just solve their problems. Inbound marketing relies on content that the user wants to consume themselves. It is the opposite of ads.

In this module we deep dive into how to figure out what content you should create, how to distribute it, how to engage your users and then how to set up an acquisition funnel over it to get conversions.

UberSuggest, Moz, Awario, Quora, Medium How to create content that a lot of consumers are searching for, distributing it for the best engagement and setting up the content calendar for inbound marketing.

8. Measurement and Iteration

This is where we test our performance against the KPIs that we had set earlier. We learn to read our campaign’s performance metrics like the back of our hand. We learn how to detect what we can improve further and iterate. If we have run multiple campaigns across multiple channels at the same time, how do we know which campaign is really working, and which channel is just a cost head. How does Apple decide if you bought an I-phone because of the billboard on the Yamuna Express Highway, or the Youtube Masthead, or the Facebook ad, or the IPL sponsorship?

We learn about attribution models so that we can make the right budget decisions. We keep on measuring and iterating. This is the hustling road to glory, and if you have done all the previous steps right, this never fails.

Facebook Business Manager, Google Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Google Analytics

Industry Partners

With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager,
Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1."

Emilia Matsumura

Director of Marketing,
Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROFESSIONAL
DIGITAL MARKETING

with INDUSTRYCredsTM certification

Built by leaders of today, built for leaders of tomorrow.

Applications are open now.

PROGRAM OVERVIEW


A 16 week online PROFESSIONAL digital marketing course
geared to help you strategize and execute plans in a more business-centric way

INDUSTRYCreds score, a benchmark of sales and marketing hiring
Live Projects to solve real business problems
Personalized Feedback with Industry Experts
1-year access to content and certification
Interview, CV and LinkedIn profile reviews by hiring experts
Proprietary Marketing frameworks, applied through digital tools using Indian examples

What will you be able to accomplish upon completion of this program?

1) Breaking down business problems/client briefs into the different hypothesis

2) Testing the various hypothesis through collecting and analysing consumer data

3) Segmenting and targeting users basis various need states, demand occasions etc

4) Framing the communication challenge for the creative/copy

5) Framing a proposition which is on strategy and creatively inspiring

1) Writing, building and testing landing pages that convert better

2) Learn what drives growth for a business/brand & translating that into a media plan

3) Choosing Channels, setting campaign Objectives, creating Audiences and allocating Budgets

4) Running ads on all major channels using techniques which work in 2019

5) Leveraging content marketing and SEO to generate revenue—not just traffic

6) Making the right budget decisions through ongoing measurement and iteration

7) Using Ecom channels for acquiring and retaining highly targeted customers

Clustering – How to identify cohorts of people from different data sets that you get access to? How to derive insights on data sets like purchase behaviour, app engagement etc? This is crucial to make effective decisions on who to go after and with what messaging! Tools to be used: Excel, Google Data Studio, SuperMetrics

Correlation – How to find the relation between 2 variables? E.g. Finding out the best time of the day to post to ensure engagement – The two variables that we need to find correlation for is the time of the day and engagement. Tools to be used: Excel,

SuperMetrics Hypothesis Testing – How to infer the result of a hypothesis performed on sample data from a larger population.E.g. Is the red coloured button converting better than a blue one? Tools to be used: Optimizely and Google Analytics

Aman Dwivedi

Growth Marketing, InMobi
Ex-Performance Marketing Manager, Mech Mocha


I had never thought I could bag a prominent role in marketing without an MBA. Few people and organisations deliver more than they promise and Kraftshala has been one of those. The best part about Kraftshala is the amount of time invested by them in explaining you core concepts via feedback which can only be justified by a genuine love for their students and mission. It was impossible to develop such clear understandings by reading on my own.
The assignments and live projects made me work with real brands and it ultimately helped me grab an excellent opportunity at Mech Mocha Game Studio, Bengaluru. The journey has been phenomenal. Thank You for making it possible Kraftshala!

In light of COVID19 outbreak, we are extending the current cohort to 2 more batches. Applications are now open.

PROGRAM BENEFITS






The only program in the country where you learn how to devise a strategy based on data and then execute the campaign instead of just focusing on the platform.
With no good-to-know and filler content, this program will cover only the concepts that you will need in the actual job. You do not just move from one platform to the other. Instead, you walk through logic and use digital tools and platforms to support you in making the decisions.
Differentiate yourself in the pool of digital talent available to recruiters by gaining some real experience. And unlike internships/jobs that box you in one platform, the Live Projects that you do as part of this program will involve solving an entire business problem so that you get a holistic understanding of the entire ecosystem.
There will be feedback at every stage to help you improve and become confident of managing a campaign/brand.
Getting a job is not just about knowing the concepts. In the program, we cover the entire gamut of things - starting from getting the right calls, to making your CV relevant to the role, to your Linkedin profiles and cover letter, and finally your interviewing skills.
Book interactions with hundreds of Kraftshala mentors from different industries. You can ask questions specific to your business, get career advice, or simply understand all opportunities ahead of you.
Lifelong access to our mentorship platform opens up for you with the professional Digital marketing program
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value as it correlates strongly to eventual job performance.
Basis your performance in the program, we will do targeted pushing of your profile for job openings to various recruiters over the next 1 year.

PROGRAM ARCHITECTS


Meet your course instructors

Varun Satia
Founder

Eshu Sharma
Co-Founder

Chirag Desai
Marketing Manager

Arjun Sood
Client Solutions Manager

Sambit Dash
VP Marketing

WITH INSIGHTS FROM




Amit Ojha
Head of Agency Business

Vipul Mathur
Head, Tea Innovations

Gaurav Mehta
Chief Marketing Officer

Ashish Chopra
VP, Content Marketing

Adarsh K Menon
VP & Head, Private Labels & Electronics

Kunal Malhotra
Assistant Regional Manager, Zone AOA

Bhawna Sikka
Global Marketing Manager

Divya Aggarwal
Account Manager

Sahil Jain
Group Head, Performance Content

Neha Ahuja
Head of Marketing

Ashish Tiwari
Head, Digital Marketing and PR

Shailendra Singh
GM, Digital Transformation & Deodorant

Sudeep Chawla
Business Head

YOUR MENTORS


Shankar Mohan

Associate Director, Ex-Amazon, Star

Anuri Mehta

Ex- Marketing Manager

Rohan Arora

Director

Divya Aggarwal

Head – Digital Marketing

Mansi Khanna

Marketing Manager, Ex-P&G

Aaina Kapur,
Regional Account Manager at Yellow Messenger


“Kraftshala’s Digital Marketing program is one of its kind in the industry. Along with all the relevant Digital Marketing tools; it also equips you with the various Marketing frameworks and helps to shape your mind on how to use those tools for effective results. I would surely recommend this program to all future aspirants.”

Reeturaj Baidya
IIM Indore, 2020 Batch


“My experience has been amazing right from the start, I got to learn not only the concepts but also apply the same in real life situations through the live projects. Kraftshala also has a wide range of industry professionals working in various domains and important roles with whom one can schedule a mock interview, resume review or even better have a discussion about career choices.
In a nutshell, at Kraftshala you hone your S&M skills, make it industry relevant and stand out from the rest. ‘Help is always provided at Kraftshala, all you need to do is ask’”

Ayush Goel
IMT Ghaziabad, 2020 Batch, PPO from GroupM


“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack ppo and mentorship available on kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to work with Kraftshala to build it as a community of future leaders.”

PROGRAM FEE

INR 63,000 + GST

EMI options available

I'm Interested in this Program

Fill out this form to apply for the Professional Digital Marketing Program

Your Details
Professional Details
Preferred Slot

can't be blank

Preferred start date:
*Please type NA in organisation and designation fields if you are not working

Preferred time slot for Counselling Call

Select a date and time slot below


CURRICULUM


I. Progressive Hypothesis Setting

Your current users aren’t using your app enough? Let’s not be too sure that it is a product issue. Could it be that the expectations that were set in your ad copies were too high? Could it be that the target audience that your campaign went for was wrong? Could it be that you are not sending them notifications at the right time? Could it be that your onboarding process doesn’t educate the user about how awesome your app is? It could be any of these. or none of these. Before we start solving, let us figure out what all could be wrong.

This is the module where business owners, agency guys, and brand managers should use various logic paths and create different hypotheses across consumer, the brand’s proposition, channels, media, and copies, etc. Highly recommended!

Watch out for

We deep dive into the problems faced by 7 different brands across E-commerce, FMCG, Media/Content, Pharmaceutical, B2B Technology Sales, Consumer Tech and Banking and traverse the logic paths for the problems faced by these brands.

Watch out for
We would learn in detail how to use: Google Analytics, Heap, Google Keyword Planner, SEMRush, Uber Suggest, Google Search Console, Google Alerts, Awario, Zoho & Hootsuite, Facebook Insights, Youtube Analytics, Twitter Analytics

2. Data Led Testing

Each of the hypotheses that we created in the previous module gets tested out using hardcore research and data analysis in this module. We collect data using primary research: talking to users, non-users, lapsers, loyalists directly. We collect data using Social Listening: we’re sure you haven’t read every review that your app store has or every comment on that webinar you did. We collect data using Google Analytics: who are the people who reach your website, what is their behavior? We collect data using Keyword Analysis: what are people searching for when they are searching for your category? We collect data by sifting through your Sales Data and your NPS scores.

We collect data by learning all of these tools and then learn how to analyze this data to Uphold or Negate each of our hypotheses. This is how we know what to work on.

3. The Marketing Brief

Now that we have figured out exactly what our objective is, we start solving the problem. Based on the objective that we have figured out, we put down exactly what do we need to convince our user of.

We figure out how should this proposition be made to the user: what benefits should we write about? Why would they believe in my benefit? What are the fears, triggers, and barriers of the user that I can work upon to convince them to make that purchase? A changed word in the sentence can make all the difference. Are you watching closely?

Watch out for
Kraftshala proprietary frameworks which explain the business terms and KPIs in simple language. Framing the Business Objective, the Communication Challenge, the Benefits and the overall Message Strategy

Watch out for
Google Optimize, SEMRush, UberSuggest, Google Analytics, Zoho
Creating the best landing pages by improving the user experience through AB testing on consumer pathways, the language used, call to actions, etc.

4. Conversion Rate Optimization

Now that we know what to say to the user to convince them to do as we please, you’d think we’d start running ads right? Wrong. A lot of marketers make the mistake of running ads before they have fixed their conversion machine. Not us. We first fix where they’d be landing after clicking on our ads. That is our Product. This is what converts your leads and gives you the conversion: the gold.

5. KPI Setting: Where’s the finish line?

Now that we have a product that converts we will start running campaigns right? Sorry, you are wrong again.

We will first set KPIs upon which we can measure our campaign. Will it be the people who just see your campaign (impressions)? Will it be the number of clicks your ads get? The number of new users on your app? The increase in the user retention rate on your app?

Now that we have a product that converts we will start running campaigns right? Sorry, you are wrong again.
We decide exactly what will tell us that our campaigns have succeeded. To take these decisions we will look into how much customer acquisition cost makes sense for you, how much money do you make of an average user (your customer lifetime value), etc.

Watch out for
Learn what drives growth for a business/brand and how to translate that into your media plan

Watch out for
Facebook Business Manager, Google Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Influencer Marketing, Remarketing
Creating Ad Groups, writing the Ad copies, setting the budgets, choosing the targeting options and running the actual campaigns.

6. Running Ads: Rabbit

Finally, here we will run ad campaigns. We will deep dive into running campaigns on Facebook, Search, Display, Linkedin, and Youtube. We will learn how to choose Channels, set Objectives, create Audiences and allocate Budgets. We will learn how to set up different Remarketing funnels for different users after you have segmented them into a specific type. A mom gets retargeted with a different ad and a college goer with a different ad. We learn how to set up coded streams to automatically trigger Swiggy ads for a piping hot ‘Chai-Samosa’ when the weather outside is rainy.

We also learn how to do Influencer Marketing, how to reach out to them and use their networks to get out a campaign the legs it deserves. All this and a lot more in this section that we call Rabbit. Primarily because these are methods that give us results fast. While fast is great, slow can sometimes do better. The next section teaches you exactly this.

7. Content Marketing: Tortoise

“Who runs ads?” “Ads are so old school!” “Anybody can deliver growth by spending that much money!”. These are statements by experienced digital marketers. The fact is that there are scores of brands out there doing wonderful marketing without spending a cent on paid ads. They swear by the Tortoise: Content or Inbound Marketing. This method states that you do not try to sell to the consumer. Or at least not explicitly. You just solve their problems. Inbound marketing relies on content that the user wants to consume themselves. It is the opposite of ads.

In this module we deep dive into how to figure out what content you should create, how to distribute it, how to engage your users and then how to set up an acquisition funnel over it to get conversions.

Watch out for
UberSuggest, Moz, Awario, Quora, Medium
How to create content that a lot of consumers are searching for, distributing it for the best engagement and setting up the content calendar for inbound marketing.

Watch out for
Facebook Business Manager, Google Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Google Analytics

8. Measurement & Iteration

This is where we test our performance against the KPIs that we had set earlier. We learn to read our campaign’s performance metrics like the back of our hand. We learn how to detect what we can improve further and iterate. If we have run multiple campaigns across multiple channels at the same time, how do we know which campaign is really working, and which channel is just a cost head. How does Apple decide if you bought an I-phone because of the billboard on the Yamuna Express Highway, or the Youtube Masthead, or the Facebook ad, or the IPL sponsorship?

We learn about attribution models so that we can make the right budget decisions. We keep on measuring and iterating. This is the hustling road to glory, and if you have done all the previous steps right, this never fails.

INDUSTRY PARTNERS


With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever


“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell


“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”