Marketing & Sales Foundation is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.
This program gives you a head start and helps you crack outstanding internships through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCredsTM are created and designed in partnership with the leading sales and marketing companies of India.
As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.
The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world sales and marketing, and advanced personal storytelling techniques.
INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 8 Success Keys, which are parameters that reflect leadership and Marketing & Sales aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your sales and marketing potential to our industry partners, many of whom are leading recruiters at top business schools.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The Industry Experts Panel consists of professionals currently working in firms like Unilever, ITC, P&G, BCG, etc. The interactions will help you clear the doubts you might have pertaining to your career options, life in a b-school, placements etc.
The program schedule allows students to learn and practice at their own pace and is adjusted to each campus’s specific schedule. The program requires 2-3 hours of work every week including online lectures and assignments. The schedule will be adjusted to major campus events such as exams, committee elections, project submissions etc.
That said, it is possible to complete the program even before you join the campus.