Let us take a step back and look at some important data points
One year even before the Republic nominee elections i.e. in 2015, Donald Trump had the support of 15% of the voters as per the poll by the Economist. But, the number in itself is not an indicative of anything. It is far more important to note that these 15% comprised emotionally charged candidates, they loved Trump.
That’s indeed one of the oldest principles of building a brand – to start with an influential minority. The important rule of innovation says that when you launch a product, you never optimize it for the masses. Your focus is to cater to the early adopters who are not just going to use your product but rather advocate it.
Trump’s victory stands as one of the most resounding examples of the lessons of not just political advertising but also connected to the greater realm of Marketing. Watch Varun Satia, Founder and CEO of Kraftshala, unravel the lessons that the marketers can pick up from Trump's successful campaign.