Unlock your marketing career straight after undergrad through practical frameworks, applying them on live case studies, and personalized coaching with experienced professionals.
Basis your performance in the program measured through INDUSTRYCreds™ scores, you get access to guaranteed internships and recruitment interviews with leading recruiters.
Step 2 – Shortlisted candidates will be interviewed to evaluate aptitude for marketing
Master Marketing Concepts
Access our unique frameworks developed in partnership with India’s most skilled marketing leaders. Master them through real examples and application on real brands.
Solve Live Case Studies
Understand every concept through immediate application on live projects and get one-on-one feedback for the same. Design and execute solutions for brands such as Tacobell and Your Print.
Get 1:1 mentorship from experienced professionals
Book 1:1 interactions with Kraftshala experts and mentors from across the industry to help you with project feedback, or to understand the diverse career options and opportunities ahead of you. Craft an action plan that works for you.
Prepare for all MBA/Marketing interviews
Get advanced training on crafting individual stories, making an impressive resume, cracking group discussions, giving compelling presentations and building a cohesive narrative for all MBA/Job Interviews.
Get Certified with INDUSTRYCredsTM Score
The INDUSTRYCreds™ score is the only metric that top sales and marketing recruiters value because it correlates with eventual job and placement performance.
Avail Exclusive Opportunities
Get access to internships, and job interviews reserved only for Kraftshala students with our partnering companies basis your INDUSTRYCreds™ score
Enjoy flexible scheduling
Customize the programs to your pace and schedule to manage it easily with all your college activities. Enrol now and complete this 8-week program anytime over the next 3 months.
Kraftshala is India’s largest online course platform for students of India’s top 40 business schools. For the first time, we are opening our doors to identify selected high potential students to help them build a career in marketing by cracking the best jobs right after college.
It’s a program where students get exposed to content and frameworks created with the world’s best companies including Twitter, Ixigo, CarDekho, Unilever and Nestle, among others, while also working on live case studies with leading brands. It also includes personalised industry interactions for detailed feedback and career guidance along with advanced training on CV building, Group Discussions and building personal stories to create maximum impact in any job or MBA (CAT) admission interview.
On completion of the program, INDUSTRYCredsTM Score is awarded, which becomes an indicator for the students’ potential to top recruiters and admission panels. The top scorers get guaranteed direct interviews by companies like Oyo, eBay, Cardekho.com, Nextlabs, Times Now among others.
MAP gives you the INDUSTRYCreds™score which is the single most important indicator of your potential to top sales and marketing recruiters and thus contributes enormously to accelerate your careers.
Top INDUSTRYCredsTM scorers will get straight interviews with our partnering companies such as Oyo, eBay, Cardekho.com, Nextlabs, Times Now among others. In addition, these scores also help you in strengthening your profile and gain a definitive edge while pursuing higher education such as MBA
MAP students also get opportunities to interact with Kraftshala alumni and mentors for career discussions, program feedback or general interactions to substantially strengthen your network.
We are opening only one batch for MAP for now. Thus, we suggest that you apply now and go through the short application process (Resume upload and one interview for 30-45 mins). If you are selected, the course is self-paced and can easily be completed anytime over the next 3 months. Do drop in a word at firstname.lastname@example.org if you still have any queries on the timing of the course
This program focuses on teaching you basic marketing concepts and application of those concepts in today’s digital age using channels like Social, SEO, SEM, Content, Email etc. This is in stark contrast to the free courses where you are learning a single channel in silos.
The learning in this program is complemented with running campaigns on brands in live projects thus giving you actual hands-on learning of not just the tools, but the strategizing, the execution and the post-analysis part as well.
Apart from that, branded live case studies, mentorship from experienced professionals, CV/GD/Interview preparation are a part of the journey of MAP.
MAP also gives you INDUSTRYCreds™ Score which is an indicator for your potential to top recruiters and admission panels. Our top scorers will get guaranteed direct interviews by our recruiting partners reserved only for MAP students.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through a conceptual understanding of marketing in today’s digital age.
INDUSTRYCredsTM, scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and program specific functional aptitude that is used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against the absolute standard, while also demonstrating your marketing potential to our industry partners, many of whom are leading recruiters. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
Our programs were focusing on identifying the best students from across the top business schools including all IIMs, ISB, SPJAIN, MDI, among others. Kraftshala students are known to be placed in top recruiters like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico etc. Apart from this, numerous students have won various competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca-cola and Airtel Case Study challenges, among others.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program schedule allows students to learn and practice at their own pace, and is adjusted to each campus’s specific schedule. The program consists of 8-9 hours of self-paced video content each week. The schedule will be adjusted to major campus events such as exams and fests.
Discussion forums will be used to quell doubts and reach an in-depth understanding of each and every concept. In addition to that you can always reach out to your program managers to schedule a doubt resolution call.