Integrated Digital MarketingArvind M2019-12-27T17:18:46+05:30
with INDUSTRYCredsTM Certification
and Live Projects
for current B-school Students
Master marketing in the digital age through strategising and running campaigns for live brands, and receiving one-on-one coaching from experienced digital marketers. Signal your potential to top campus recruiters through your INDUSTRYCreds™ certification score.
Applications are currently closed. Next batch will start soon.
Get a Cohesive Business Perspective to Digital Marketing
Learn how to implement your business strategy across Social, SEO, SEM, Content, Email etc.in conjunction. In the real world the digital consumer is targeted across channels in conjunction, and that is why in this program you won’t focus on any of the channels in silos.
Get hands-on exposure to key concepts and latest tools through running live campaigns
Every concept is locked in through immediate application in a project and thorough one on one feedback for the same from specific channel experts.
Stay on track with Personalized Coaching
Book Personalized Coaching with Kraftshala experts and mentors from across the industry to help you with project feedback so that the concepts become second nature to you. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Get High return on time invested (ROTI)
B-school schedules are hectic. And thus there is no good to know or filler content. Get 4X more out of every hour that you spend preparing with us vs anything else.
Applications are currently closed. Next batch will start soon.
India’s most powerful brand stories taught by people who created them.
Chief Marketing Officer
Head, Tea Innovations
Head, Digital Marketing and PR
Head of Agency
Associate Director, Performance Marketing
VP, Content Marketing
GM, Digital Transformation & Deodorant
Group Product Head
Program Architect & Co-founder
Group Head, Performance Content
Head of Marketing
Meet some of the mentors who you can directly talk to as part of the program
Head of Marketing
Marketing Manager(Chocolates), Ex – P&G
Ex – Global Innovation & Renovation Manager
Ex – Category Manager
Ex – Marketing Manager
Category Marketing Manager- Dairy
Associate Director,Ex – Amazon,Star
Senior Brand Manager
Senior Manger HRBP
Head – Digital Marketing
2 Live Projects
Run campiagns for real brands to drive real KPIs
Personalised Interaction with industry experts
Feedbacks and mentorships with 200+ professionals
6-7 hours for 9 weeks
INR 25,000/- + GST
Convenient EMI Options available
*See FAQs for more
INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. This brand management certification is built in partnership with world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals
Get a Business Perspective to Sales & Marketing
Consumer Lifetime Value and Consumer Acquisition Cost
The Business Process: Insight to Business Strategy
In this program you don’t learn anything in silos. In the real world a digital consumer is targeted across channels in conjunction, and that is why programs that focus on just one of Social, SEO, SEM, Content, Email etc. do not provide you a complete picture of how to implement your business strategy across channels.
Understanding the digital channels is not the end all of this program, they are just the means. The end all is to grow the business, and hence the Integrated Digital Marketing Program starts with the business objective. The different digital channels are then used in conjunction based on the consumer being targeted to achieve the objectives.
The Integrated Digital Marketing program is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.
The program equips you with an in-depth practical experience of digital marketing ready to be applied to any business. Be it attempting a case study competition, preparing for a marketing or a consulting job interview, joining a new sales or marketing role, or expanding your own business; an understanding of the online channel can be crucial in giving you the edge.
This program picks the student up from a novice stage and gives them not just an understanding but a hands-on experience to run digital campaigns across online channels.
This has been achieved through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCredsTM are created and designed in partnership with the leading sales and marketing companies of India.
As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.
The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
The difference lies in the depth of the digital curriculum and the hands-on experience of running campaigns for specific brand objectives. The Integrated Digital Marketing program has been designed with some of the industry’s leading digital marketers and brand managers and contains live projects with brands to implement the learnings. You get personalized feedback on your work from industry professionals such that the concepts and thinking models become second nature to you
Absolutely yes! 53% recruiters say that they would prefer a candidate with digital orientation for conventional Management Trainee/S&M Role. Digital is fast becoming the most important media channel and a running proficiency in it can give you a tangible edge over the competition. Not to forget that even in your business school life, so many of the recent case study competitions and live projects are either totally based on the digital platforms or have a considerable part of the deliverable based on it. That is not just an indication of how digital is changing the business landscape but also an opportunity for you to gain an edge over other students in your B-school life itself.
The Integrated Digital Marketing program focuses on teaching you how to reach business goals by using all digital channels like Social, SEO, SEM, Content, Email etc. in conjunction. This is in stark contrast to the free courses where you are learning a single channel in silos.
The learning in this program is complimented with running campaigns on brands in live projects thus giving you actual hands-on learning of not just the tools, but the strategizing, the execution and the post analysis part as well.
Apart from that, the differentiating factors are the branded live projects that the program gives you an opportunity to work on and a certification (go over to FAQ 6, 7 and 8) that is actually valued by the recruiters.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world digital marketing and brand building.
Yes, based on your performance, an INDUSTRYCredsTM certification and score is issued if your score is above 70. The certification can be used to signal your potential to top recruiters. It also gives you lifelong access to Kraftshala community.
INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 SuccessKeys, which are parameters that reflect leadership and program specific functional aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your digital marketing potential to our industry partners, many of whom are leading recruiters at top business schools. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
Kraftshala students have got placed in firms like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico etc. while 3 top students got Nestle PPIs for their performance. Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca cola and Airtel Case Study challenges among others.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
While the program requires 6-7 hours of work every week, the exact time when you want to devote this is completely upto you. The assessments for your batch will happen next in Aug-September and you can complete it anytime before that.
Our students have vouched for the fact that 1 hour spent with Kraftshala is 4X more effective than any other preparation.
Discussion forums will be used to quell doubts and reach an in-depth understanding of each and every concept. You also have program managers who will be assigned to each of you to take up your queries.
We have convenient EMI options. You can apply to the program for free. Post that our admissions team will get in touch with you to evaluate your candidature and fit with the course. Once selected, you will be required to submit the course fee which you can either pay full amount upfront or else use our easy EMI option
The assessment to evaluate you will happen at the end of the program. It will happen over a fixed window in Aug-Sept, the exact dates would be communicated by the program managers in due course of time.