Get a Cohesive Business Perspective to Digital Marketing
Learn how to implement your business strategy across Social, SEO, SEM, Content, Email etc.in conjunction. In the real world the digital consumer is targeted across channels in conjunction, and that is why in this program you won’t focus on any of the channels in silos.
Get hands-on exposure to key concepts and latest tools through running live campaigns
Every concept is locked in through immediate application in a project and thorough one on one feedback for the same from specific channel experts.
Stay on track with 1:1 mentorship
Book 1:1 interactions with Kraftshala experts and mentors from across the industry to help you with project feedback, guidance and support. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Enjoy flexible scheduling
B-school curriculums are hectic. Which is why all our programs can be customised to your pace and schedule.
Uddhav Poddar IIM Lucknow, Placed at Flipkart
Frameworks and concepts are really helpful, especially in case competitions. The numerous examples are of huge assistance during interviews. Overall, a great value addition to my repertoire!
Shruti SoniMDI, Placed @ Coca Cola
Brand Building program used real-life examples that helped me understand how concepts are actually applied in marketing. This has helped me a lot in securing the Coca-Cola PPO.
Swati SinghIIM Kozhikode, PPO from Nestle
Nestle pre-placement interview was unbelievable because I had no prior knowledge on the subject matter! There were a few all-nighters, but it was totally worth it. My objective was to learn as much from the videos and assignments so that I can perform well. And that motivation helped me to get a good score and finally a job offer from Nestle.
Rahul GargIIM Kozhikode, Placed at HUL
Gave me a holistic view of marketing, which lacks in any B-School course, learning practical concepts from FMCG gurus, assignments, and videos helped me prepare for finals and bag the much-coveted job offer!
Priyanka UnnithanIIM Lucknow, PPO at BCG
Content was refreshing and highly contextual! The live project involved piecing together all that was learnt. The concepts and frameworks have been useful throughout the marketing courses and case competitions.
Parnabho KunduIIM Lucknow, Placed @ HUL
A unique experience which gave me the first-hand exposure of how marketing is actually done in real world. The concepts and frameworks helped me with competitions as well.
Urjaswit Lal IIM Calcutta, Placed @ Mondelez
Great content! Thoroughly enjoyed the program. Kept me wishing for more.
In this program you don’t learn anything in silos. In the real world a digital consumer is targeted across channels in conjunction, and that is why programs that focus on just one of Social, SEO, SEM, Content, Email etc. do not provide you a complete picture of how to implement your business strategy across channels.
Understanding the digital channels is not the end all of this program, they are just the means. The end all is to grow the business, and hence the Integrated Digital Marketing Program starts with the business objective. The different digital channels are then used in conjunction based on the consumer being targeted to achieve the objectives.
The Integrated Digital Marketing program is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.
The program equips you with an in-depth practical experience of digital marketing ready to be applied to any business. Be it attempting a case study competition, preparing for a marketing or a consulting job interview, joining a new sales or marketing role, or expanding your own business; an understanding of the online channel can be crucial in giving you the edge.
This program picks the student up from a novice stage and gives them not just an understanding but a hands-on experience to run digital campaigns across online channels.
This has been achieved through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCredsTM are created and designed in partnership with the leading sales and marketing companies of India.
As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.
The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
The difference lies in the depth of the digital curriculum and the hands-on experience of running campaigns for specific brand objectives. The Integrated Digital Marketing program has been designed with some of the industry’s leading digital marketers and brand managers, and contains live projects with brands to implement the learnings.
Absolutely yes! 53% recruiters say that they would prefer a candidate with digital orientation for conventional Management Trainee/S&M Role. Digital is fast becoming the most important media channel and a running proficiency in it can give you a tangible edge over the competition. Not to forget that even in your business school life, so many of the recent case study competitions and live projects are either totally based on the digital platforms or have a considerable part of the deliverable based on it. That is not just an indication of how digital is changing the business landscape but also an opportunity for you to gain an edge over other students in your B-school life itself.
The Integrated Digital Marketing program focuses on teaching you how to reach business goals by using all digital channels like Social, SEO, SEM, Content, Email etc. in conjunction. This is in stark contrast to the free courses where you are learning a single channel in silos.
The learning in this program is complimented with running campaigns on brands in live projects thus giving you actual hands-on learning of not just the tools, but the strategizing, the execution and the post analysis part as well.
Apart from that, the differentiating factors are the branded live projects that the program gives you an opportunity to work on and a certification (go over to FAQ 6, 7 and 8) that is actually valued by the recruiters.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world digital marketing and brand building.
INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and program specific functional aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your digital marketing potential to our industry partners, many of whom are leading recruiters at top business schools. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
Kraftshala students have got placed in firms like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico etc. while 3 top students got Nestle PPIs for their performance. Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca cola and Airtel Case Study challenges among others.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program schedule allows students to learn and practice at their own pace, and is adjusted to each campus’s specific schedule. The program consists of 11 hours of self-paced video content. The schedule will be adjusted to major campus events such as exams and fests.
Discussion forums will be used to quell doubts and reach an in-depth understanding of each and every concept. In addition to that you can always reach out to your program managers to schedule a doubt resolution call.