Get a Cohesive Business Perspective to Digital Marketing
Learn how to implement your business strategy across Social, SEO, SEM, Content, Email etc.in conjunction. In the real world the digital consumer is targeted across channels in conjunction, and that is why in this program you won’t focus on any of the channels in silos.
Get hands-on exposure to key concepts and latest tools through running live campaigns
Every concept is locked in through immediate application in a project and thorough one on one feedback for the same from specific channel experts.
Stay on track with 1:1 mentorship
Book 1:1 interactions with Kraftshala experts and mentors from across the industry to help you with project feedback, guidance and support. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Enjoy flexible scheduling
B-school curriculums are hectic. Which is why all our programs can be customised to your pace and schedule.
V K NarasimhanIIM Lucknow
PPO @ P&G The video and course material were immensely helpful in understanding marketing concepts even before my internship began. This helped me perform well in my internship and I ended up with a PPO.
Rahul GargIIM Kozhikode
Placed @ HUL The assignments & videos helped me prepare for finals and bag the much-coveted HUL job. Overall, it gave me a logical and holistic view of marketing lacking in any B-School & what better way to learn practical concepts than from the FMCG gurus themselves.
PPO @ CitiBank National Runners-Up - Mahindra War Room My mentor went through every slide explaining what I've done right and how could I make it better. The coursework at Kraftshala had already brushed up all our concepts required to crack the case helping us win the campus round.
Shobhit KhandelwalIMT Ghaziabad
PPO @ Google Kraftshala's Brand Building program provided me a structured way to look at all the Marketing Concepts, the mentoring sessions helped me to get clarity on my career goals and improving my CV.
Sahil BhatlaIIM Kozhikode
Placed @ Reliance Industries Campus Winner - HUL Lime The Program is a delight for any budding marketer. Theory is beautifully blended with pertinent real-world examples. The project ensures things learnt are cemented in your mind. The firm understanding of fundamentals helps you stay confident in S&M interviews.
Mihir JoshiIIFT Delhi
Placed @ Oyo Rooms National Finalist - HUL Lime The MBA curriculum though descriptive has not been industry-specific. Kraftshala provided me with structured learning helping me learn things pivotal for my growth and doing well in competitions and finals.
PPO @ Philips National Winner - Reliance TUP Everything I know about marketing has been through Kraftshala. Even my PPO from Philips Healthcare would not have been possible without you guys. Thanks a ton Kraftshala!
Somesh GobburIIM Kozhikode
PPO @ E&Y I benefited unparallelly from the programs, right from the course which is beautifully crafted to clearly impart S&M knowledge with all relevant examples, to having my personality develop to confidently face any challenges thrown at me in the interviews.
Pankhudi JainIIM Kozhikode
PPO @ United Health Group My guide told me what happens on-field: how marketeers approach problems and derive consumers insights. Guide also helped to improve content and articulate well for case competitions and finals. It was wonderful listening to someone who has worked on similar problems in real world.
In this program you don’t learn anything in silos. In the real world a digital consumer is targeted across channels in conjunction, and that is why programs that focus on just one of Social, SEO, SEM, Content, Email etc. do not provide you a complete picture of how to implement your business strategy across channels.
Understanding the digital channels is not the end all of this program, they are just the means. The end all is to grow the business, and hence the Integrated Digital Marketing Program starts with the business objective. The different digital channels are then used in conjunction based on the consumer being targeted to achieve the objectives.
The Integrated Digital Marketing program is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.
The program equips you with an in-depth practical experience of digital marketing ready to be applied to any business. Be it attempting a case study competition, preparing for a marketing or a consulting job interview, joining a new sales or marketing role, or expanding your own business; an understanding of the online channel can be crucial in giving you the edge.
This program picks the student up from a novice stage and gives them not just an understanding but a hands-on experience to run digital campaigns across online channels.
This has been achieved through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCredsTM are created and designed in partnership with the leading sales and marketing companies of India.
As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.
The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
The difference lies in the depth of the digital curriculum and the hands-on experience of running campaigns for specific brand objectives. The Integrated Digital Marketing program has been designed with some of the industry’s leading digital marketers and brand managers, and contains live projects with brands to implement the learnings.
Absolutely yes! 53% recruiters say that they would prefer a candidate with digital orientation for conventional Management Trainee/S&M Role. Digital is fast becoming the most important media channel and a running proficiency in it can give you a tangible edge over the competition. Not to forget that even in your business school life, so many of the recent case study competitions and live projects are either totally based on the digital platforms or have a considerable part of the deliverable based on it. That is not just an indication of how digital is changing the business landscape but also an opportunity for you to gain an edge over other students in your B-school life itself.
The Integrated Digital Marketing program focuses on teaching you how to reach business goals by using all digital channels like Social, SEO, SEM, Content, Email etc. in conjunction. This is in stark contrast to the free courses where you are learning a single channel in silos.
The learning in this program is complimented with running campaigns on brands in live projects thus giving you actual hands-on learning of not just the tools, but the strategizing, the execution and the post analysis part as well.
Apart from that, the differentiating factors are the branded live projects that the program gives you an opportunity to work on and a certification (go over to FAQ 6, 7 and 8) that is actually valued by the recruiters.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world digital marketing and brand building.
INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and program specific functional aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your digital marketing potential to our industry partners, many of whom are leading recruiters at top business schools. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
Kraftshala students have got placed in firms like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico etc. while 3 top students got Nestle PPIs for their performance. Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca cola and Airtel Case Study challenges among others.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program schedule allows students to learn and practice at their own pace, and is adjusted to each campus’s specific schedule. The program consists of 11 hours of self-paced video content. The schedule will be adjusted to major campus events such as exams and fests.
Discussion forums will be used to quell doubts and reach an in-depth understanding of each and every concept. In addition to that you can always reach out to your program managers to schedule a doubt resolution call.