Alongside working on the set industry project, students also work on applying the concepts to a brand of their own choosing. This buddy project helps them get a working understanding of the sector they would be interning in. Obviously the program too first substantiates functional basics which are true irrespective of the sector they are applied to. Historically the programs have helped students interning with firms like GSK, Citibank, HSBC and the likes to crack PPOs as well.