Decoding the Colour Experience Store by Asian Paints: A short Marketing Case

Indian Paint Consumer doesn’t experiment with colours. How is Asian Paints turning it around?

Kraftshala Students visited the Colour Experience Store in Connaught Place, New Delhi, to Reverse Market the strategy behind it. Here’s what they found out.

By |2019-02-15T14:22:07+05:30September 6th, 2018|UNLEAVABLES|0 Comments