Decoding BJP’s Marketing Campaign 2019

Building brands is not an easy task, let’s see how some individuals & companies are trying to succeed at it:

BJP’s Marketing Strategy for General Elections 2019:

Modi's picture

“Chowkidaar Chor Hain” was actively used by Congress to break the image of the Father Figure in the light of demonetization and the rafale scam. The BJP leader took note and started the “Main Bhi Chowkidaar” campaign on March 16 in response. This kind of attentiveness to the climate and being responsive is not new to Modi. Even in 2014, the infamous “Chai pe Charcha” was the result of a remark made by Congress Leader Mani Shankar Aiyar wherein he mentioned that Modi cannot become PM and instead he can come and sell tea at the Congress conclave - a jibe at the PM’s humble background… (click here to continue reading)

Digital Marketing Strategy of BJP:

digital mark strategy of bjp

The way one of the leading political parties of India has started using Digital Marketing in recent times, has become a landmark and grabbed attention across the whole world. The digital marketing strategy of BJP is a game-changer. They have been actively present on Facebook, Twitter, Instagram and YouTube. The party owns the highest numbers of fans on Facebook compared to its competitors, i.e. approx. 16 million… (click here to continue reading)

BJP Unique Marketing Strategy for Election – Chai Pe Charcha:

a photo of Modi and a cup of tea

Before general elections passengers traveling on the Kathgodam Shatabdi Express noticed that tea was being served in paper cups with PM Modi’s campaign line, “Main Bhi Chowkidar” (I’m also watchman), printed on them. Pictures of the tea cup went viral on social media and multiple tweets started pouring in saying it is a violation of the Election Code of Conduct... (click here to continue reading)