BRAND BUILDING

with INDUSTRYCreds™ Certification and
live projects

An exclusive program for handpicked students
from B-Schools across the country

Applications for MBA 2020-22 batch will reopen in January 2021

PROGRAM OVERVIEW

A 6 week INDUSTRYCreds™ program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of crafting a live brand communication brief.

INDUSTRYCreds™ certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters

Real immersion in brand management by working on a LIVE project

Personalised Coaching on marketing projects with highly experienced marketing managers

1 year access to content featuring proprietary frameworks and insights from Indian cases

1 year access to 200+ additional mentors across sectors and expertise areas

8-10 hours for 6 weeks including content, project work and exercises

with insights on:

Who is it for?

In case you are aspiring for a career in marketing or consulting, or you want to crack marketing case competitions, then this program is suited for you.

Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

HOW DO YOU GET IN?

From this batch onwards, the admissions process has been revised and made more stringent.

1) Applications for Kraftshala’s INDUSTRYCreds™ programs are currently closed. Applications will reopen in January 2021, for MBA Batch 2020-2022

2) Once applications reopen, student who apply for the programs will sit for a common pre-course screening exercise across the 3 B-school programs (Brand Building, Sales Leadership and Digital Brand Building) to help us gauge your marketing and sales aptitude. To help you do well in the test, you'll also get access to Kraftshala's proprietary frameworks in the form of video content (~45 mins total) which will help you build an approach to the problem. Upon completion of the test, you’ll get an invitation to attend a live session by an expert to get clarity on how you could have approached the Screening Test better. While we can only accept a handful of students, we’d like to help everyone who attempted the Test to become better marketing and sales professionals.

3) Based on your test performance and overall profile and your interest area, you would be offered a place in the program. We will select between 1-6 candidates per B-school from our partnering campuses.

Know more about the Pre-Course Screening Exercise

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • Students who successfully submit their exercises will get to attend a LIVE session with an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Ajinkya Choudekar | JBIMS Batch’ 19

Placed at Mahindra & Mahindra

INDUSTRYCreds™ Score: 85
Brand Building Program

“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up Brand Building but the course content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, u pay fees, do online course but this isn't the case with Kraftshala. They've allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That's just not it, they personally call up and check why I haven't utilized any mentorship sessions. I mean who does this much? This really gains my respect form them as an organization and as a service provider."

Ajinkya Choudekar
JBIMS Batch’ 19

Placed at Mahindra & Mahindra

INDUSTRYCreds™ Score: 85
Brand Building Program

“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up Brand Building but the course content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, u pay fees, do online course but this isn't the case with Kraftshala. They've allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That's just not it, they personally call up and check why I haven't utilized any mentorship sessions. I mean who does this much? This really gains my respect form them as an organization and as a service provider."

PROGRAM BENEFITS

Master Practical Brand Building Frameworks from Industry Leaders

Gain relevant experience by solving a live problem

Connect with top Industry Experts for anything, anytime!

Signal your potential to top recruiters through INDUSTRYCreds™ score

Final Placement Prep

The Kraftshala programs are co-created with India’s most skilled marketing leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your internships, placement preparation and to crack national case competitions.

Learn by working on an in-depth and challenging project. Design the entire brand communication plan, featuring everything from competitive landscaping, insights, benefits, big idea, etc.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 6 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you.

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

INDUSTRY PARTNERS

With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

WITH INSIGHTS FROM

Arjun Sood

Client Solutions Manager

Amit Ojha

Head of Agency Business

Sambit Dash

VP, Marketing

Arvind Bhandari

Senior Vice President, South Asia

Madhurjya Banerjee

Global Brand Head, Lifebuoy

Chirag Desai

Marketing Manager

Virat Mehta

Former Head of Brand Communication

Bhawna Sikka

Area Marketing Lead at GSK Consumer Healthcare

Sachin Kataria

Founder, Spherof Foods | Ex-Unilever

Divya Aggarwal

Head Of Marketing at Impresario Handmade Restaurants

YOUR MENTORS

Aanchal Chhabra

Deputy Brand

Kunwarbir Singh

Marketing Manager

Harsh Pamnani

Marketer and Author of Booming Brands

Reshbha Munjal

Senior Brand Manager
M&Ms, Skittles & E-commerce Champion

Shalini Lahiri

Head of Marketing

Ankit Kishore

Senior Manager - Digital planning & buying

Arpit Upadhayay

Digital Marketing Manager

Sarah Banerjee

Associate Director - Marketing

Tejas Chaudhari

Performance Marketing

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Kunal Mehta

Global Marketing Communication

Soumita Mukherjee

Ex-Category Manager

Anuri Mehta

Ex-Marketing Manager

Shankar Mohan

Associate Director, Ex-Amazon, Star

Bhrugesh Chauhan

Consultant

Rajat Sharma

Senior Brand Manager

Rohan Arora

Director

Gaurav Gupta

Senior Manager HRBP

Ashish Agrawal

Head – Digital Marketing

Rudra Mishra

Deputy GM Marketing

PROGRAM FEE

INR 19,000 + GST

Low Cost EMI options available

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