with INDUSTRYCredsTM Certification
and Live Projects
for current B-school Students
Gain practical, hands-on experience by crafting live brand communication campaigns for Hershey, cracking case studies, and receiving one-on-one coaching from experienced brand managers. Signal your potential to top campus recruiters through your INDUSTRYCreds™ certification score.
The applications for current batch are now open.
12 months exclusive access to industry mentorship & content
This would be the last batch for the year whose scores will be shared with our recruiting partners.
WHY DO RECRUITERS PARTNER WITH US?
“The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of students who come in appreciating the brand and become real assets to the company from day 1.”
–Kriti Kaur Sablok
Recruitment Manager, Hindustan Unilever
“Kraftshala provides a learning experience to students which is very relevant to them. They also provide students an opportunity to work on live projects where in addition to being taught by faculty, students also get mentored by business professionals who have seen the industry for a while. Kraftshala helps us build those competencies in marketers and sales folks who understand the business as on the ground so they can hit the ground running when they join these corporates.”
HR Business Partner, Nestlé
Get hands on exposure through live projects
Learn by working on an in-depth and challenging project from Hershey. Design the entire brand communication plan for Hershey, featuring everything from competitive landscaping, insights, benefits, big idea, etc.
Master Practical Brand Building Frameworks from Industry Leaders
The Kraftshala programs are co-created with India’s most skilled sales leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your placement preparation and to help you crack national case competitions.
Stay on track with Personalized Coaching
Book Personalized Coaching with Kraftshala experts and mentors from across the industry to help you with project feedback so that the concepts become second nature to you. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Get High return on time invested (ROTI)
B-school schedules are hectic. And thus there is no good to know or filler content. Get 4X more out of every hour that you spend preparing with us vs anything else.
INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. This brand management certification is built in partnership with world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
- Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
- Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
- Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals