BRAND BUILDING

with INDUSTRYCredsTM certification
and Live Projects

An exclusive program for handpicked students from B-Schools across the country.

Applications for the Pre-Internship batch are now open

PROGRAM OVERVIEW

A 6 week INDUSTRYCreds™ program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of crafting a live brand communication brief.

INDUSTRYCreds™ certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters
Real immersion in brand management by working on a LIVE project
1:1 Coaching on marketing projects with highly experienced marketing managers
1 year access to content featuring proprietary frameworks and insights from Indian cases
1 year access to 200+ additional mentors across sectors and expertise areas
6-7 hours for 6 weeks including content, project work and exercises

with insights on:

Know more about the Ultimate Marketing and Sales Pre-Course Assessment test


In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • A few selected individuals will also get detailed feedback from an industry professional
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Ajinkya Choudekar
Placed at Mahindra
INDUSTRYCredsTM Score: 85
Brand Building Program
JBIMS Batch’19

“Kraftshala has been a true mentor to me throughout my B School journey.

Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up Brand Building but the course content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, u pay fees, do online course but this isn’t the case with Kraftshala. They’ve allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals.

That’s just not it, they personally call up and check why I haven’t utilized any mentorship sessions. I mean who does this much? This really gains my respect form them as an organization and as a service provider.”

PROGRAM BENEFITS

The Kraftshala programs are co-created with India’s most skilled marketing leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your internships, placement preparation and to crack national case competitions.

Learn by working on an in-depth and challenging project. Design the entire brand communication plan, featuring everything from competitive landscaping, insights, benefits, big idea, etc.

Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 6 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you.

INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.

Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

Industry Partners

With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager,
Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1."

Emilia Matsumura

Director of Marketing,
Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

Varun Satia
Founder

Eshu Sharma
Co-Founder

Nishtha Jain
Head, Marketing & Content

Sambit Dash
VP Marketing

Arjun Sood
Client Solutions
Manager

WITH INSIGHTS FROM
YOUR MENTORS

Hear from our Alumni on their Kraftshala Experience


PROGRAM FEE

INR 19,000 + GST

EMI options available

Fill out this form to apply for the Brand Building Program

CURRICULUM


We cover the following:

  • Introduction to Brand Building philosophy
  • How do brands build loyalty
  • Understanding the Program and Project expectations
  • See a Bird’s-Eye View of the Marketing Process
  • Introduction to the Strategic Communication Brief

In this module you will learn who is the brand’s competition and plot the brand’s competitive landscape.

We’ll cover the following:

  • Understanding the context of the category and brand
  • Define the relevant competitive set for your brand
  • Plot the competitive and category landscape
  • Understand and articulate the Cultural Landscape

Now you will learn how to use the Brand Opportunity Framework to find out which opportunities beckon the brand.

We’ll cover the following:

  • Life-stage of the brand and the category
  • Plotting the brand opportunity framework
  • Opportunities and action points for brands across various positions
  • Tapping opportunities through the growth equation, consumer funnel

Now you will learn how to divide the consumer universe into different segments and target a segment that makes most sense for the brand.

We cover the following:

  • Segmenting Techniques
  • Which Segments should you go after
  • Difference between consumer, influencer and decision maker
  • Understanding why brands target

Now, you will be conducting an in depth research to do a deep dive into SuperConsumer to understand their fears, triggers and barriers.

We cover the following:

  • Need states and consumer typologies
  • SuperConsumer Deep-dive Framework
  • Conducting consumer research
  • Figuring out the Why behind the What

In this module, based on the research conducted earlier, you will now define what do you want to convince the SuperConsumer of

We cover the following:

  • Identify Consumer Barriers and Triggers
  • Frame the Communication Challenge

This is where it gets interesting as now you have to discover an Insight which is the key to unlock the desired consumer behaviour for the brand

We cover the following:

  • Undergo the Insight Discovery Process
  • Insight Cheat-Codes
  • Choose between Insight Directions
  • Reach from Insights to a compelling proposition

Finally, now that you have got an understanding of the brand, you will learn how to go about framing the brand solution

We cover the following:

  • Understand the brand Personality
  • Frame the functional and emotional benefits
  • Understand the Reason to Believe (RTB) that works for your brand
  • Formulate the key message strategy

This module covers the intricate aspects of developing and growing a brand with ample examples of Indian brands.

We cover the following:

  • Premiumizations
  • Extensions
  • Repositioning
  • Advocacy

Examples: Eclairs, Gems, Vodafone, Dominos, Munch

In this module, you will learn some core research tools that marketers use for Brand Innovation

We cover the following:

  • Segmentation, Attitude and Usage Research
  • Writing a good concept
  • Social Media Listening
  • Post Launch Dipstick
  • Monitoring Target Segment

Here, we will introduce you to the basics of the research process and cover the major researches and the principles behind each

  • Research principles overview
  • Understanding Major Researches: Segmentation, U&A, CPT
  • Testing the Communication: Ad Evaluation, Social media, YT Pre-rolls
  • Post Launch Dipstick
  • Digital Reserach techniques

Here we make them understand how personal storytelling can help them tell powerful stories to crack any interview!

We cover the following:

  • Interviewer is your Target Consumer
  • Self Awareness Techniques
  • Creating the outline of the stories
  • How to make stories engaging
  • 3Ps Framework
  • Making them business ready!

We additionally will cover a lot of other topics throughout the program to add value for you, so that you are all set for a Marketing role!

  • P&L – making business decisions
  • Sector specific webinars
  • How to make big brands in small budgets
  • How to build your linkedin profiles
  • Webinars on emerging topics – influencer marketing, amazon advertising etc

BRAND BUILDING

with INDUSTRYCredsTM certification

and Live Projects

An exclusive program for handpicked students
from B-Schools across the country.

Applications for the Pre-Internship batch are now open

PROGRAM OVERVIEW


A 6 week INDUSTRYCredsTM program built to give you a distinctive edge in internships and placements. The program features a unique industry forward approach paired with a practical, hands-on experience of crafting a live brand communication brief.

INDUSTRYCredsTM certification score, a benchmark for sales and marketing hiring that helps you signal your potential to top recruiters
Real immersion in brand management by working on a LIVE project
1:1 coaching on marketing projects with highly experienced marketing managers
1 year access to content featuring proprietary frameworks and insights from Indian cases
1-year access to 200+ additional mentors across sectors and expertise areas
6-7 hours for 6 weeks including content, project work and exercises

with insights on:

Know more about the Ultimate Marketing and Sales
Pre-Course Assessment test


In addition to judging your potential, through the pre-course –

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • A few selected individuals will also get detailed feedback from an industry professional
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

Ajinkya Choudekar | SIBM Batch’ 20

Placed at Mahindra & Mahindra
INDUSTRYCreds™ Score: 85, Brand Building Program


“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up Brand Building but the course content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, u pay fees, do online course but this isn’t the case with Kraftshala. They’ve allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That’s just not it, they personally call up and check why I haven’t utilized any mentorship sessions. I mean who does this much? This really gains my respect form them as an organization and as a service provider.”.

PROGRAM BENEFITS






The Kraftshala programs are co-created with India’s most skilled marketing leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your internships, placement preparation and to crack national case competitions.
Learn by working on an in-depth and challenging project. Design the entire brand communication plan, featuring everything from competitive landscaping, insights, benefits, big idea, etc.
Book interactions with hundreds of Kraftshala mentors from different industries to help you with the project feedback so that the concepts become second nature to you. You can also ask questions even beyond the 6 weeks, specific to case study competitions, interview prep, industry understanding, career advice or simply understand all opportunities ahead of you.
INDUSTRYCreds™ Certification score has become a benchmark in sales and marketing hiring as it correlates strongly to eventual job performance instead of just a blanket certification. In addition to the distinctive edge that you get on your CV, we also recommend the top performers to various companies to give you an edge in campus placements.
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.

INDUSTRY PARTNERS


With our marketing expertise, we have delivered successful training modules for the top recruiters! We use fundamental models of thinking to help participants internalize the concepts and then apply them with ease.

Kriti Kaur Sablok

Employer Brand Manager, Hindustan Unilever


“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell


“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS


Meet your course instructors

Varun Satia
Founder

Eshu Sharma
Co-Founder

Nishtha Jain
Head, Marketing

Sambit Dash
VP Marketing

Arjun Sood
Client Solution Manager

WITH INSIGHTS FROM




YOUR MENTORS




Hear from our Alumni on their Kraftshala Experience



PROGRAM FEE

INR 19,000 + GST

EMI options available

Fill out this form to apply for the Brand Building Program

CURRICULUM


In this module you will start by learning the basics of Brand Building with a holistic view of Marketing Process and the role of a Brand Manager.

We cover the following:

  • Introduction to Brand Building philosophy
  • How do brands build loyalty
  • Understanding the Program and Project expectations
  • See a Bird’s-Eye View of the Marketing Process
  • Introduction to the Strategic Communication Brief

In this module you will learn who is the brand’s competition and plot the brand’s competitive landscape.

We’ll cover the following:

  • Understanding the context of the category and brand
  • Define the relevant competitive set for your brand
  • Plot the competitive and category landscape
  • Understand and articulate the Cultural Landscape

Now you will learn how to use the Brand Opportunity Framework to find out which opportunities beckon the brand.

We’ll cover the following:

  • Life-stage of the brand and the category
  • Plotting the brand opportunity framework
  • Opportunities and action points for brands across various positions
  • Tapping opportunities through the growth equation, consumer funnel

Now you will learn how to divide the consumer universe into different segments and target a segment that makes most sense for the brand.

We cover the following:

  • Segmenting Techniques
  • Which Segments should you go after
  • Difference between consumer, influencer and decision maker
  • Understanding why brands target

Now, you will be conducting an in depth research to do a deep dive into SuperConsumer to understand their fears, triggers and barriers.

We cover the following:

  • Need states and consumer typologies
  • SuperConsumer Deep-dive Framework
  • Conducting consumer research
  • Figuring out the Why behind the What

In this module, based on the research conducted earlier, you will now define what do you want to convince the SuperConsumer of

We cover the following:

  • Identify Consumer Barriers and Triggers
  • Frame the Communication Challenge

This is where it gets interesting as now you have to discover an Insight which is the key to unlock the desired consumer behaviour for the brand

We cover the following:

  • Undergo the Insight Discovery Process
  • Insight Cheat-Codes
  • Choose between Insight Directions
  • Reach from Insights to a compelling proposition

Finally, now that you have got an understanding of the brand, you will learn how to go about framing the brand solution

We cover the following:

  • Understand the brand Personality
  • Frame the functional and emotional benefits
  • Understand the Reason to Believe (RTB) that works for your brand
  • Formulate the key message strategy

This module covers the intricate aspects of developing and growing a brand with ample examples of Indian brands.

We cover the following:

  • Premiumizations
  • Extensions
  • Repositioning
  • Advocacy

Examples: Eclairs, Gems, Vodafone, Dominos, Munch

In this module, you will learn some core research tools that marketers use for Brand Innovation

We cover the following:

  • Segmentation, Attitude and Usage Research
  • Writing a good concept
  • Social Media Listening
  • Post Launch Dipstick
  • Monitoring Target Segment

Here, we will introduce you to the basics of the research process and cover the major researches and the principles behind each

  • Research principles overview
  • Understanding Major Researches: Segmentation, U&A, CPT
  • Testing the Communication: Ad Evaluation, Social media, YT Pre-rolls
  • Post Launch Dipstick
  • Digital Reserach techniques

Here we make them understand how personal storytelling can help them tell powerful stories to crack any interview!

We cover the following:

  • Interviewer is your Target Consumer
  • Self Awareness Techniques
  • Creating the outline of the stories
  • How to make stories engaging
  • 3Ps Framework
  • Making them business ready!

We additionally will cover a lot of other topics throughout the program to add value for you, so that you are all set for a Marketing role!

  • P&L – making business decisions
  • Sector specific webinars
  • How to make big brands in small budgets
  • How to build your linkedin profiles
  • Webinars on emerging topics – influencer marketing, amazon advertising etc

Looking for more B-school programs?