Brand Building
with INDUSTRYCreds™ Certification and Live Projects
An exclusive program for handpicked students from B-Schools across the country.
Applications for the 2020-22 batch are now open

PROGRAM OVERVIEW

An active industry immersion built to give you a distinctive edge in internships, placements & beyond. The program features a unique industry forward approach paired with a practical, hands-on experience of crafting a live brand communication brief.

We are training you to master ‘industry’s way’ of doing things. And our programs deliver that training 10% through content, 20% through feedbacks and discussions and 70% by doing it yourself

Access to content built from experiences of top industry experts converted into simple frameworks

Real immersion in the role of a marketer in today’s digital age by working on a guided LIVE Project for 7-8 weeks

Personalised Coaching on how to strategize campaigns from highly experienced brand / marketing managers

INDUSTRYCreds™ certification score, a performance matrix that helps you signal your potential to top recruiters

1-1 mentorships and additional sessions for assistance during internships and placements

with insights on:

Ajinkya Choudekar | JBIMS Batch’ 19

Placed at Mahindra & Mahindra

INDUSTRYCreds™ Score: 85
Brand Building Program

“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up Brand Building but the course content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, u pay fees, do online course but this isn't the case with Kraftshala. They've allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That's just not it, they personally call up and check why I haven't utilized any mentorship sessions. I mean who does this much? This really gains my respect form them as an organization and as a service provider."

Ajinkya Choudekar
JBIMS Batch’ 19

Placed at Mahindra & Mahindra

INDUSTRYCreds™ Score: 85
Brand Building Program

“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up Brand Building but the course content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, u pay fees, do online course but this isn't the case with Kraftshala. They've allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That's just not it, they personally call up and check why I haven't utilized any mentorship sessions. I mean who does this much? This really gains my respect form them as an organization and as a service provider."

WHO SHOULD APPLY?

In case you are aspiring for a career in marketing or consulting, or you want to crack marketing case competitions, then this program is suited for you.

Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.

Know more about the Pre-Course Screening Exercise

In addition to judging your potential, through the pre-course -

  • You will get to experience the Kraftshala Learning Experience without paying a Single Penny.
    Kraftshala prides itself on how we simplify difficult concepts and makes memorable frameworks for the same. The pre-course will help you check out our learning philosophy.
  • Students who successfully submit their exercises will get to attend a LIVE session with an industry professional.
    Marketing requires you to be over-indexed on a set of competencies. It requires you to have a high analytical ability in addition to being user-centric. The feedback from a senior manager helps you evaluate if marketing is the right fit for you or not.

PROGRAM BENEFITS

Your best shot at converting a PPO by gaining exposure to industry’s way of doing things

Your best shot at cracking marketing & sales roles with the top recruiters visiting your campus.

Your best shot at National Case Study competitions

Highlight your potential to top campus recruiters

Your safe space for life!

By mastering industry frameworks and applying that in your guided live projects, you become equipped to ask relevant questions & do your projects well. You will also have support from the entire Kraftshala community during your internships

1:1 Interview specific preparation, CV reviews offered by industry experts for any PPI, Finals to ensure highest possible chance of converting every opportunity

Industry relevant frameworks and chance to take 1:1 interactions with Industry experts to help you streamline your solutions. Our students have won LIME, Interrobang, RB Global Challenge, Nestle 2 min desh ke liye etc just in the last 2 years!

INDUSTRYCreds™ scores are shared with 50+ recruiters to highlight your potential & with the possibility of exclusive PPIs based on performance in the programs. Past PPIs have been received from Nestle, Performics, 3M, Games 24*7 etc

A closed knit community of 2500+ ambitious professionals (and growing) becomes available to you for all kinds of support in campus & beyond.

INDUSTRY PARTNERS

With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

varun satia

founder

eshu sharma

co-Founder

nishtha jain

Head, Marketing & Content

Shivang Sethiya

Marketing Training Manager
ex-AirBnb

WITH INSIGHTS FROM

Arjun Sood

Client Solutions Manager

Amit Ojha

Head of Agency Business

Sambit Dash

VP, Marketing

Arvind Bhandari

Senior Vice President, South Asia

Madhurjya Banerjee

Global Brand Head, Lifebuoy

Chirag Desai

Marketing Manager

Virat Mehta

Former Head of Brand Communication

Bhawna Sikka

Area Marketing Lead at GSK Consumer Healthcare

Sachin Kataria

Founder, Spherof Foods | Ex-Unilever

Divya Aggarwal

Head Of Marketing at Impresario Handmade Restaurants

YOUR MENTORS

Aanchal Chhabra

Associate Brand Manager

Kunwarbir Singh

Marketing Manager

Harsh Pamnani

Marketer and Author of Booming Brands

Reshbha Munjal

Senior Brand Manager
M&Ms, Skittles & E-commerce Champion

Shalini Lahiri

Head of Marketing

Ankit Kishore

Senior Manager - Digital planning & buying

Sarah Banerjee

Associate Director - Marketing

Tejas Chaudhari

Performance Marketing

Mansi Khanna

Marketing Manager (Chocolates), Ex – P&G

Kunal Mehta

Global Marketing Communication

Soumita Mukherjee

Ex-Category Manager

Anuri Mehta

Ex-Marketing Manager

Shankar Mohan

Associate Director, Ex-Amazon, Star

Bhrugesh Chauhan

Consultant

Rajat Sharma

Senior Brand Manager

Rohan Arora

Director

Gaurav Gupta

Senior Manager HRBP

Ashish Agrawal

Head – Digital Marketing

Rudra Mishra

Deputy GM Marketing

PROGRAM FEE

INR 19,000 + GST

Low Cost EMI options available

apply now

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