BRAND
BUILDING
with INDUSTRYCredsTM Certification
and Live Projects
for current B-school Students
Gain practical, hands-on experience by crafting live brand communication campaigns for Hershey, cracking case studies, and receiving one-on-one coaching from experienced brand managers. Signal your potential to top campus recruiters through your INDUSTRYCreds™ certification score.
The applications for August 2019 batch are now open.
12 months exclusive access to industry mentorship & content
This would be the last batch for the year whose scores will be shared with our recruiting partners.
WHY DO RECRUITERS PARTNER WITH US?
“The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of students who come in appreciating the brand and become real assets to the company from day 1.”
–Kriti Kaur Sablok
Recruitment Manager, Hindustan Unilever
“Kraftshala provides a learning experience to students which is very relevant to them. They also provide students an opportunity to work on live projects where in addition to being taught by faculty, students also get mentored by business professionals who have seen the industry for a while. Kraftshala helps us build those competencies in marketers and sales folks who understand the business as on the ground so they can hit the ground running when they join these corporates.”
–Keyur Gupta
HR Business Partner, Nestlé
Program Benefits
Get hands on exposure through live projects
Learn by working on an in-depth and challenging project from Hershey. Design the entire brand communication plan for Hershey, featuring everything from competitive landscaping, insights, benefits, big idea, etc.
Master Practical Brand Building Frameworks from Industry Leaders
The Kraftshala programs are co-created with India’s most skilled sales leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your placement preparation and to help you crack national case competitions.
Stay on track with Personalized Coaching
Book Personalized Coaching with Kraftshala experts and mentors from across the industry to help you with project feedback so that the concepts become second nature to you. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Get High return on time invested (ROTI)
B-school schedules are hectic. And thus there is no good to know or filler content. Get 4X more out of every hour that you spend preparing with us vs anything else.
Student Speak
INDUSTRYCredsTM Score - 83
Placed @ BCG
Content was refreshing and highly contextual! The live project involved piecing together all that was learnt, making it really engaging. The concepts and frameworks have been useful throughout other marketing courses and case competitions.
INDUSTRYCredsTM Score - 88
PPO @ HUL
National Runners-Up, Mahindra War Room
The frameworks guided us in structuring the solution. Also the case review session with an industry mentor made sure that we were on right track .
INDUSTRYCredsTM Score - 78
Placed @ Reckitt Benckiser
National Winner, RB Global Challenge
Kraftshala’s mentorship program helped me gather the branding perspective for our solution with the Brand Marketing Manager of a Pharma Company.This helped us prepare for the RB Global Challenge 2018 in the best possible way and the results have shown.
INDUSTRYCredsTM Score - 81
PPO @ Coca Cola
Kraftshala’s program helped me develop a deep understanding of the process of branding, while also facilitating the application of concepts to a live situation. This proved to be of immense help while doing positioning and concept development under my internship project.
INDUSTRYCredsTM Score - 86
PPO @ Asian Paints
Placed @ Nestlé
Brand Building connected my theoretical knowledge to industrial practicality. The well-structured program amplified my knowledge over the MBA marketing courses helping me to crack Asian Paints PPO and Nestle PPI.
INDUSTRYCredsTM Score - 81
Placed @ PWC
Kraftshala broadened my knowledge base about marketing concepts and deepened my understanding which eventually helped me during my finals as well as working through case competitions.
INDUSTRYCredsTM Score - 85
PPO @ Mahindra & Mahindra
National Runners-Up, Mahindra War Room
The course content is just half the story, their actual value addition starts after the course. They allot industry professionals as mentors to help with anything and everything. And so I consider Kraftshala as my true mentor.
INDUSTRYCredsTM Score - 76
PPO @ Nestlé
The program helped me master marketing skills through live projects, concepts and interactions with experts. The mentors were surely the air beneath my wings in my first professional flight, helping me clinch PPO at Nestle.
INDUSTRYCredsTM Score - 73
PPO @ Coca Cola
The Brand Building Program was quite useful in understanding how concepts are applied in real life marketing. This helped me a lot in successfully completing my project, which eventually resulted in me securing a PPO.
INDUSTRYCredsTM Score - 83
Placed @ BCG
The video and course material were immensely helpful in understanding marketing concepts even before my internship began. This helped me perform well in my internship and I ended up with a PPO.
The applications for August 2019 batch are now open.
This would be the last batch for the year whose scores will be shared with our recruiting partners.
Kraftshala Network
Meet your Course Architects
India’s most powerful brand stories taught by people who created them.
Nikhil Chand
Senior Vice President, South Asia
Amit Ojha
Head of Agency
Arvind Bhandari
Senior Vice President, South Asia
Madhurjya Banerjee
Global Brand Head
Lifebuoy
Varun Satia
Founder
Neha Ahuja
VP Marketing
Chirag Desai
Marketing Manager
Virat Mehta
Former Head of Brand Communication
Bhawna Sikka
Global Marketing Manager,
Sachin Kataria
Global Marketing Manager, Foods
Divya Aggarwal
Account Manager,
Meet some of the mentors who you can directly talk to as part of the program
Sambit Dash
Head of Marketing
Mansi Khanna
Marketing Manager(Chocolates), Ex – P&G
Kunal Mehta
Ex – Global Innovation & Renovation Manager
Soumita Mukherjee
Ex – Category Manager
Anuri Mehta
Ex – Marketing Manager
Shail Gaurav
Category Marketing Manager- Dairy
Shanker Mohan
Associate Director,Ex – Amazon,Star
Bhrugesh Chauhan
Consultant
Divya Aggarwal
Account Manager
Rajat Sharma
Senior Brand Manager
Rohan Arora
Director
Gaurav Gupta
Senior Manger HRBP
Rudra Mishra
Deputy GM Marketing
Ashish Agrawal
Head – Digital Marketing
Vitals
INDUSTRYCreds™
Score
Live Project
Design Brand Communication Strategy for Hershey
Personalised Interaction with industry experts
Feedbacks and mentorships with 200+ professionals
6-7 hours for 6 weeks
Inclusive of project work,
interactions, and video content
Course Fee
INR 18,000/- + GST
Convenient EMI Options available
*See FAQs for more
INDUSTRYCreds™ Score
INDUSTRYCreds™ scores are evaluation scores which are calculated on the basis of 10 parameters that reflect leadership and course specific functional aptitude. These parameters are used by all major recruiters in their own hiring process. This brand management certification is built in partnership with world’s best recruiters and help in identification & recognition of student potential against an absolute standard.
- Gain access to the multiple opportunities opened by our recruitment partners based on your INDUSTRYCreds™ score
- Add the online marketing certification to your resume and LinkedIn profile for increasing your chances of being shortlisted from the best recruiters
- Keep yourself updated by participating in various events/webinars hosted for INDUSTRYCreds™ certified professionals
Curriculum
Introduction To Brand Building
- Introduction to Brand Building philosophy
- Understanding the Program and Project expectations
- See a Bird’s-Eye View of the Marketing Process
- The Strategic Communication Brief
Plotting the Competitive Landscape
- Define the relevant competitive set for your brand
- Plot the competitive and category landscape
- Understand and articulate the Cultural Landscape
Research Techniques
- Research Principles overview
- Understanding Major Researches- U&A/ Segmentation. CPT etc.
- Monitoring business health: RMS, HHP, Brand Equity Measures
Identifying the Brand opportunity
- Plotting the Brand Opportunity Framework
- Opportunities and Action points for brands across various positions
- Tapping opportunities through the Growth Equation, Consumer Funnel
Isolate the Communication Challenge
- Identify Consumer Barriers and Triggers
- Frame the Communication Challenge and role of insight
SuperConsumer Deep-dive
- Understand why brands target
- Need states and consumer typologies
- Best Practices for Targeting
- SuperConsumer Deep-dive Framework
Craft Powerful Insights
- Undergo the Insight Discovery Process
- Insight Cheat-Codes
- Choose between Insight Directions
- Reach from Insights to a compelling proposition
Brand Solution
- Define the brand personality
- Frame the functional and emotional benefits
- Understand the Reason to Believe (RTB) that works for your brand
- Formulate the key message strategy
Additional Resources
- Microsoft Excel Support
- Storytelling through Presentations
- Cracking interviews – the most effective methods
Digital Marketing
- Why should you ‘know’ Digital and where to start?
- Purchase and UI/UX
- Data Trends and re-targeting
- Understanding Search: SEO and PPC
Creating Brand Innovation
- Introduction to innovation principles
- Creating powerful concepts
- CPT, Concept Evaluation and Product Integration
The applications for August 2019 batch are now open.
This would be the last batch for the year whose scores will be shared with our recruiting partners.