Gain practical, hands-on experience by crafting live brand communication campaigns for Taco Bell, cracking case studies, and receiving one-on-one coaching from experienced brand managers. Win direct Pre Placement Interviews and shortlists from the world’s top recruiters based on your INDUSTRYCreds™ certification score.
Learn by designing an extensive brand communication plan for Taco Bell, featuring everything from lanscaping, insighting, benefits, big idea etc. Get a chance to present directly to the Head of Marketing @ Taco Bell.
Master Practical Brand Building Frameworks from Industry Leaders
The Kraftshala programs are co-created with India’s most skilled sales leaders, with frameworks and tips to help you quickly master application of concepts that you can use in your case study competitions and placement preparation.
Stay on track with 1:1 mentorship
Book 1:1 interactions with Kraftshala experts and mentors from across the industry to help you with project feedback, guidance and support. Craft an action plan that works for you.
Prepare for placement interviews
Get interview specific support in crafting your individual stories and appear for an extensive interview with an industry recruiter that maps closely to the final placement process.
Earn credentials that matter
The INDUSTRYCreds™ Certification score is the only metric that top sales and marketing recruiters value because it correlates strongly to eventual job and placement performance. It’s also the only certification through which you can earn direct PPIs from leading recruiters like Nestlé.
Enjoy flexible scheduling
B-school curriculums are hectic. Which is why all our programs can be customised to your pace and schedule.
Sahil BhatlaIIM Kozhikode, Winner, HUL Lime
It is a delight for any budding marketer.. theory is beautifully blended with pertinent real world examples. Project ensures that the things you’ve learnt are cemented in your mind, helping you stay confident in S&M interviews.
Anima NivsarkarIIFT Delhi, Winner ITC Interrobang
Brand Building helped me not only during my summer internship but also during competitions. I am sure that I will revise it to ace my final placements as well.
Shruti SoniMDI, Placed @ Coca Cola
Brand Building program used real-life examples that helped me understand how concepts are actually applied in marketing. This has helped me a lot in securing the Coca-Cola PPO.
Kumar SamirSP Jain, Placed @ P&G
A big differentiator! Working on a live project with the industry, interacting with industry veterans and peer interaction has brought a huge change in the way I approach marketing now.
Swati PandeyIIM Lucknow, Placed @ PayTM
Topping the course and getting the Nestle PPI has definitely been one of the highlights of my MBA life! The use of Indian brands to help us understand the context, as well as the concept, was another standout.
Parnabho KunduIIM Lucknow, Placed @ HUL
A unique experience which gave me the first-hand exposure of how marketing is actually done in real world. The concepts and frameworks helped me with competitions as well.
Varun SrinivasIIM Kozhikode, Placed @ ITC
Amazing learning! Frameworks like Consumer Engagement Funnel, Competitive Landscape and Brand opportunities helped me in deriving concepts from on-ground surveys and research.
Swathi SinghIIM Kozhikode, Placed @ Nestle
The Brand Building program really helped me in my internship at HUL because I already knew various skills like how to build a questionnaire, how should I go and talk to consumers; it set a perfect platform.
Vishwanath SIIM Indore, Placed @ HSBC
Great program! Hope it continues year after year. Added value above and beyond classroom learning.
The Brand Building program is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.
The program helps you crack outstanding placements and stand out in any marketing stint, through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCredsTM are created and designed in partnership with the leading sales and marketing companies of India.
As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.
The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
The Brand Building program has been designed with some of the industry’s leading marketers to help you grasp relevant brand building frameworks. In Brand Building the focus is on the practical aspects of marketing, including the systematic processing of data leading to insight leading to proposition and its activation.
Brand Building has been designed to help you excel at practically applying brand building concepts. Keeping that in mind, in this edition of the program you would be working on creating the strategic communication brief for Taco Bell.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world brand building.
INDUSTRYCredsTM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your brand building potential to our industry partners, many of whom are leading recruiters at top business schools. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
The students who took the program last year got placed in firms like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico etc. while 3 top students got Nestle PPIs for their performance. Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca cola and Airtel Case Study challenges among others.
You can use the following pointers to make that decision:
1. If your first priority is a PPO and you are going for an internship in a company that’s likely to give you a project in one of the 2 domains (marketing or sales), then you should choose accordingly to give yourself the best chance of converting.
2. If you are interested in a career in category management (in online or physical goods consumer companies), then Sales Leadership would be a better choice for you.
3. If you are interested in a career in product management or consulting, then Brand Building is a better fit. Further, most case study competitions feature marketing cases, which is again covered extensively in Brand Building.
4. If you are interested in finishing both programs before Summers, our program team can customize the schedule to help you do that.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program schedule allows students to learn and practice at their own pace, and is adjusted to each campus’s specific schedule. The program consists of 7 hours of self-paced video content. The schedule will be adjusted to major campus events such as exams and fests.