The Brand Building program is a unique online educational offering designed to equip you with the skills you need to land the job you want, so you can build the life you deserve.
The program helps you crack outstanding placements and stand out in any marketing stint, through powerful, industry-relevant content, vibrant discussions with peers and a rigorous evaluation process. INDUSTRYCreds^TM is created and designed in partnership with the leading sales and marketing companies in India.

As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.

The pre-course is a short 45 min module on some fundamental concepts of marketing and sales. It does not require any prior prep. You just need to watch the content and attempt an exercise that tests you on what you grasped from that module. Based on your performance, your overall profile and your interest area, you would be offered a place in the program best suited for your profile.
Some selected students will also get a chance to get personalised feedback from a marketing or a brand manager.

The Brand Building program has been designed with some of the industry’s leading marketers to help you grasp relevant brand building frameworks. In Brand Building the focus is on the practical aspects of marketing, including the systematic processing of data leading to insight leading to the proposition and its activation. You get personalized feedback on your work from industry professionals such that the concepts and thinking models become second nature to you

Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world brand building.

You will be working on a brand communication project to increase penetration of an FMCG brand.

The conceptual requirements and the frameworks you need to follow for the project will be covered in the content itself. The entire project is divided into project charters and based on the brand, the concerned target groups, etc. you do your research and apply these frameworks that you have learnt. You get mandatory feedback from industry experts on your submissions for each of these charters giving you time to work on any gaps in understanding before the final assessment.

The live project is part of the curriculum of the program and runs simultaneously along with the content (video lectures). You watch the content, learn concepts and frameworks and then you apply them on the live project. This is how you apply the theoretical concepts practically.

Yes, based on your performance, an INDUSTRYCreds™ certification and score are issued if your score is above 65.

INDUSTRYCreds^TM scores are evaluation scores earned at the end of the program. These are calculated on the basis of 9 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.

These credentials are useful to benchmark yourself against an absolute standard, while also demonstrating your brand building potential in placements by getting a distinctive edge over the rest of your peers

In addition to being a brilliant pointer for your marketing and sales CVs, the INDUSTRYCreds™ score is a metric that showcases your performance instead of just being a blanket certification. The content, mentorships, feedbacks lead to a substantially higher skill upgradation. They together constitute the experience of the INDUSTRYCreds™ programs and this is what prepares you for the roles that you will be taking up in the industry.

INDUSTRYCreds™ Scores are routinely shared with top recruiters. The idea is to get these recruiters positively predisposed towards your profile even before they visit your campus and give you an edge compared to your peers in cracking a great placement on campus. While, you need to score a minimum of 65 to be eligible for the certification and get recommended, but based on the range that the recruiters have historically hired from, we make an assessment of where a particular IC score would be highly valued and recommend accordingly.

For your reference, companies like Nestle, HUL, 3M, Amazon, among others, have been considering a score of above 76, while scores between 70-75 have been considered by the likes of Maruti, ACT, Dixcy, CIPLA, Bajaj Finserv, Raymond, among others. While this is not a guarantee of your shortlist since companies have their own internal parameters that you need to qualify for, it is as strong a recommendation as possible of your marketing and sales capability.

The students who took the program last year got placed in top firms which visit their campus like BCG, HUL, Nestle, ITC, Coca-Cola, PepsiCo, Marico, Bajaj Auto, Mahindra, Himalaya, Berger, Gartner etc.. The top students of the INDUSTRYCreds^TM programs have also been receiving Nestle PPIs based on their score and overall profile.

Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca-cola and Airtel Case Study challenges among many others.

While the program requires 6-7 hours of work every week, the exact time you want to devote is completely up to you. The assessments for your batch will happen next in Feb-March and then June-July and you can complete it anytime before that.
Our students have vouched for the fact that 1 hour spent with Kraftshala is 4X more effective than any other preparation.

Of course, we do! Not just FMCG, we have people from many more domains like Retail, Ecommerce, Consulting, etc. Once you get enrolled in any of the programs, you get access to the mentorship platform where there are more than 200 mentors. People like Sambit Dash( Head of Marketing at TacoBell), Satyajit Bagchi (Senior Brand Manager at Sanofi), Mansi Khanna (Marketing Manager at Nestle) and many more. You can book a slot with them and take any kind of assistance such as mock interviews, career guidance, CV reviews etc.

Our leadership team themselves is from FMCG background, including Varun Satia who is ex-Nestle (FMS 2011), Nishtha Jain ex-Nestle (IIM Lucknow 2013), Eshu Sharma, ex-HUL (FMS’2016). They are constantly here to provide you with constant guidance throughout our association.

Your INDUSTRYCreds™ Score will be valid even after you have been placed for the next 2 years. The recommendations take place in batches till the time your graduate depending on the recruiter’s requirements.

However, your access to the content and mentorships stays with you for an entire year from the date of enrollment.

Yes, for the most part. The content is all pre-recorded videos which can be seen at your own convenience. However there will be live workshops, and sessions on specific topics every week from industry experts and would require you to attend it to do a good job of your submission.

SInce you are in a group, if you are not able to attend it in a given week, your team members can pick up your slack exactly what you would also be required to do in a different week. Other than this, the feedback sessions etc all happen through calls which will be set basis your groups convenience.

All the mentors are listed on the platform with their rates in terms of Kraftcoins. Once you get enrolled, you will be given 1500 Kraft Coins which you can use to book mentorships with any of these mentors. You will also get a lot of opportunities throughout the program tenure to earn more kraftcoins to get more mentorships.

You will only get one chance to appear for the interview.

No, you can apply to the programs for free. Post that you would be required to upload your CV and appear for the pre-course assessments. Once selected, you will be required to submit the program fee.

No, this is a non-refundable program

We have convenient EMI options. You can apply to the program for free. Post that our admissions team will get in touch with you to evaluate your candidature and fit with the course. Once selected, you will be required to submit the course fee which you can either pay the full amount upfront or else use our easy EMI option.

The assessment to evaluate the Pre-Internship batch will happen at the end of the program in Feb-March and June-July. It will happen over a fixed window during these months and the exact dates would be communicated by the program managers in due course of time. You will not be allowed to appear for the assessments outside of this period.

While sticking to the timelines is really important for an evaluative program like this, we do understand that there might be days/weeks wherein you are not able to put in the required amount of time. For that very reason, we do keep a week or two in buffer for you to make up for the lost time in those busy weeks. But in an exceptional case of not being able to complete even after the buffers and not being responsive to your POC will make you ineligible for appearing for the assessments.

The project is designed for 6-9 weeks (depending on the program that you are appling to). However, you get a few weeks of buffer to complete it to account for exceptions. But the porject is only part of the experience and you have access to your content and KraftCoins for 12 months or till the end of your B-school life (whichever comes later) and access to the Kraftshala network and all the events that take place in it forever.

The selected lot of students gets divided into groups of 3-4 and each group takes up the projects. You get a task associated to the project every week, which you then complete by discussing with your group members. The discussions can happen over whatsapp or phone/video calls basis the need. Since marketing is best done by discussing and exchanging ideas, this is core aspect of the program experience and it very closely mirrors how you will be working in real life as well. We have a fixed buffer in the timelines for the weeks when none of your group members are available due to that important meeting, that vacation or that ‘no-mood’ time. Yes, we are humans too 🙂

It completely depends on you. However, the program focuses on fundamental concepts which can be applied throughout your B-School life – be it preparing for summer placements, internships or case competitions. Since we have a fixed number of students who we select from every campus, the chances of getting through are highest in the first launch for your batch.

But these are the 3 timeperiods when we accept applications for ou B-school programs –
1. Right before/after joining a campus to prepare for the Summer placements process
2. Towards the end of the first year to prepare for the internship and the case study competitions, final placements that follows in the second year.
3. Post internship if they missed a chance to take it up earlier, to go all in for their final placements.

The INDUSTRYCreds programs are a unique opportunity provided to selected B-school students across the country. As part of the program, you get preparatory assistance required throughout your first year (next 12 months), be it preparing for your Summer placements or prep for the internship in itself. You also get training and mentorships from industry experts to get a clear head-start in building your profile to achieve your career aspirations and making most of your B-School tenure. You also get access to projects, frameworks straight out of the industry to get relevant exposure of the kind of roles you want to target as an MBA graduate right from the start.