“Okay so I have this CV in front of me. So, couple of things are clear irrelevant matter that I see on my screen right now, which is making the CV look very very cluttered right now. Moving on to a lot of projects that are mentioned here, which are all related to, I am given to understand, they’re all tech related projects that I can see. While you should necessarily mention a lot of good projects, which had high impact, high reach, a lot of value to the organisation you’ve been associated with earlier, you should mandatorily and necessarily highlight those achievements and accolades. But a lot of this information because the kind of profile you’re applying for is very very different than what you have done earlier. It’s not adding a lot to your professional calibre. Because, I am not really too concerned with how good an engineer you were before you decided to enrol yourself to an MBA course. For some organisations, that’ll be an added plus. For tech organisations, if you’ve got a tech background, prior to an MBA, obviously it’s an added plus. But for an organisation like mine, for example, I operate an FMCG domain. I don’t think much of these software achievements or awareness on a lot of these softwares will do much.”
You see how she found a lot of information in this CV unrelated to the job. The applicant wasn’t focused on highlighting the benefits of these CV points to the recruiter, rather the applicant was just writing a summary of what they did. And that’s a huge problem.
So what did we learn from this?
That you must always write the points such that they are presented as benefits to the recruiter. And not a summary of who you are of what you did!
What makes this point really interesting is that this is a mistake marketers often make too. So many times you would see advertisements harping on about product attributes, when they should really be focusing on the benefits that the user would get.
Snapdragon Processor is not a benefit. It is just a product attribute.
The benefit a user gets is speed & multitasking.
OnePlus 6 in its 2018 launch did not talk about the product attributes. They did benefit based marketing with the slogan ‘The Speed You Need’.
So should you!
Now to really drive this point home, let us look at these CV points that have been written asa summary of things that the candidate did.
While they may be relevant for a Tech role, however are they really relevant when the candidate sends the same CV to apply to all other roles: sales, marketing, product, consulting, finance?
Nope, they are just ‘Blah’ when seen from the perspective of a lot of other roles. So on the right side we have reframed them in a way that makes so much more sense for a Sales & Marketing recruiter.