INDUSTRYCreds

Summers Pro

FOR FIRST YEARS

Crack your dream summer internship by mastering crucial skills. Be recognized as a high potential Sales & Marketing talent by top recruiters.

3 weeks · Rs 4,500/- + GST

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INDUSTRY PARTNERS

WITH INSIGHTS ON

Program Benefits

Gain IndustryCreds Certification

Earn credentials that top recruiters value most in sales and marketing professionals.

Enjoy Flexible Scheduling

3 weeks online program flexible to accommodate your B-school requirements like exams and fests.

Learn through Stories & Frameworks

Let industry stalwarts help you grasp the nuances of S&M, structured through easy-to-remember frameworks.

Use data to craft your own action plan

Get evaluated on metrics used by recruiters and benchmark yourself against the best in the country.

Join an Exclusive Community

Engage with peers from top B-schools and learn through each other's experiences.

Top industry experts teach using real life case stories

Nikhil Chand
Senior Vice President
Sudeep Chawla
Business Head
Varun Satia
Founder
Neha Ahuja
VP Marketing
Madhurjya Banerjee
Global Brand Head
Sachin Kataria
Global Marketing Manager
Puru Gupta
Co-Founder & CEO
Kunal Bhardwaj
Group Product Head - Foods
Bhawna Sikka
Global Marketing Manager,

Who is it for?

This program is crafted for first year B-School students applying for summer internships in sales, marketing and general management.

Program Vitals

Duration

3 weeks

What do you get

4 hours

of total video content

1 hour

Interview with an Industry Expert

Unlimited

Recorded Interviews to practice and share

Program Fee

4,500/-

Exclusive of taxes

Student Speak

Curriculum

  • Introduction to Sales & Marketing
  • How to make the best use of this program?
  • The Marketing Process Overview- an Industry Perspective
  • Understanding the role of a brand manager
  • Understand consumers, shoppers and influencers
  • RM Introduction: What can you learn from ads?
  • Defining the Business and Communication Objective
  • Finding the target Consumer
  • Figuring the core insight
  • Functional and emotional benefits, RTB and attributes
  • Identifying the Storytelling Execution genius
  • Kraftshala's marketing cases philosophy
  • Consumer Segmentation & Targeting- a counter perspective
  • Figuring a consumer insight- on the fly!
  • Crafting the brand and product proposition
  • Aligning the marketing mix to proposition
  • Brand extension principles
  • The Sales & Distribution Process
  • What does a sales manager do?
  • FMCG Distribution Deep Dive
  • Telecom Distribution Deep Dive
  • Visualising the interviewer's perspective
  • Self Awareness Techniques
  • Personal storytelling framework
  • Storytelling nuances
  • Formulating a personalised Action Plan
  • Why is digital important?
  • Purchase, UI/UX
  • Data trends and re-targeting
  • Introduction to Search: SEO and Paid
  • Overall strategy for a summers interview
  • The Eight Key Model: Specifics on how you would be evaluated

FAQs

IndustryCreds in SummersPro is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.

The program helps you crack outstanding internships through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. IndustryCreds are created and designed in partnership with the leading sales and marketing companies of India.

As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.

The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve. Further, if you crack the top 20%ile of your campus, your name gets forwarded to our partnering recruiters as a high potential talent.
This program is crafted for first year B-school students applying for summer internships in sales, marketing and general management.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world sales and marketing, and advanced personal storytelling techniques.
Yes, based on your performance, an IndustryCreds certificate and score would be issued along with your key strengths and improvement areas highlighted.
IndustryCreds scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your sales and marketing potential to our industry partners, many of whom are leading recruiters at top business schools. If you crack the top 20%ile amongst your campus, your name gets forwarded to our partnering recruiters as a high potential talent.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program has 4 hours of video content which you can watch at your own pace, any place, any device. There is one assignment on reverse marketing, and one final interview which you need to schedule before your summer placements to ensure your scores are sent to the recruiters. While we have a recommended timeline for the program that finishes it up in a structured, easy paced manner in 3 weeks, the final plan is up to you.
Discussion forums will be used to quell doubts and reach an in-depth understanding of each and every concept.
No, this is a non-refundable program.

Be the Marketing and Sales Leader of tomorrow

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