Summers Pro 2018-02-15T21:48:19+00:00

INDUSTRYCreds

SUMMERS PRO

Crack your dream summer internship by mastering crucial skills. Be recognized as a high potential Sales & Marketing talent by top recruiters.

Enroll now
3 weeks Online Program

INDUSTRY PARTNER

WITH INSIGHTS ON

Program Benefits

Gain IndustryCreds Certification

Earn credentials that top recruiters value most in sales and marketing professionals.

Enjoy Flexible Scheduling

3 weeks online program flexible to accommodate your B-school requirements like exams and fests.

Learn through Stories & Frameworks

Let industry stalwarts help you grasp the nuances of S&M, structured through easy-to-remember frameworks.

Use data to craft your own action plan

Get evaluated on metrics used by recruiters and benchmark yourself against the best in the country.

Join an Exclusive Community

Engage with peers from top B-schools and learn through each other’s experiences.

Student Speak

Shrey Gupta
Shrey GuptaFMS Delhi, Summers at HUL

Kraftshala provides more knowledge to students in a few hours than they'd glean in months.

S. Prashanth
S. PrashanthIIM Ahmedabad, Summers at HUL

Thinking on my feet in interviews became easy as I could always go back to the robust structure provided by Kraftshala to organize my thoughts and ideas.

Himanshu Khandelwal
Himanshu KhandelwalIIM Calcutta, Summers at RB

The unique frameworks taught helped me to craft a promotional campaign for Durex, which was instrumental in my selection in the S&M role in RB.

India’s most powerful brand stories taught by people who created them.

Nikhil Chand

Senior Vice President,

Sudeep Chawla

Business Head,

Varun Satia

Founder,

Neha Ahuja

VP Marketing,

Madhurjya Banerjee

Global Brand Head,

Sachin Kataria

Global Marketing Manager,

Puru Gupta

Co-Founder & CEO,

Kunal Bhardwaj

Group Product Head – Foods,

Bhawna Sikka

Global Marketing Manager,

Vitals

3 Weeks

Program Duration

4 Hours

Exclusive Video Content

1 Hour

Interview with Industry Expert

Live Projects

Nestle 3M and more

Program Fee

INR 8500 + GST

Curriculum

Introduction to the Program

  • Introduction to Sales & Marketing
  • How to make the best use of this program?

Introduction to Marketing

  • Self paced study material, here now.
  • Understanding the role of a brand manager
  • Understand consumers, shoppers and influencers

Reverse Marketing

  • RM Introduction: What can you learn from ads?
  • Defining the Business and Communication Objective
  • Finding the target Consumer
  • Functional and emotional benefits, RTB and attributes

Cracking Marketing Cases

  • Kraftshala’s marketing cases philosophy
  • Consumer Segmentation & Targeting- a counter perspective
  • Figuring a consumer insight- on the fly!
  • Crafting the brand and product proposition

Introduction to Sales

  • The Sales & Distribution Process
  • What does a sales manager do?
  • FMCG Distribution Deep Dive
  • Telecom Distribution Deep Dive

Cracking Interviews

  • Visualising the interviewer’s perspective
  • Self Awareness Techniques
  • Personal storytelling framework
  • Storytelling nuances

Digital Marketing

  • Why is digital important?
  • Purchase, UI/UX
  • Data trends and re-targeting
  • Introduction to Search: SEO and Paid

Conclusion

  • Overall strategy for a summers interview
  • The Eight Key Model: Specifics on how you would be evaluated