Access exclusive PPIs reserved for Kraftshala students from top recruiters such as Nestlé.
Crack your Summers PPO
Give yourself the best shot of converting your internship into an offer through the most intensive prep possible! In 2017, our students cracked PPOs from HUL, P&G, BCG, Amazon, Citi, Nestle, Samsung, ITC, Coke, Pepsico, GSK, Godrej and many others.
Be recognized as the top sales talent of your campus
Benchmark yourself against the best in the country and get recognized through the industry’s most valuable sales credentials.
Work on live projects
Get cracking on an FMCG live project with Kellogs and an E-com project that put into action the concepts as you are learning them!
Enjoy Flexible Scheduling
Got exams/ fests/ campus activities coming up? Choose your own pace in this awesomely flexible online program!
Get personalised feedback and mentorship
Leverage the personalised feeedback and mentorship to craft an action plan that maximizes your unique strengths!
Access Proprietary Frameworks
Competing in a case study competition? Prepping for finals? Hack your way into success through Kraftshala’s unique frameworks!
Sanchita GoelIIM Indore, PPO at Hindustan Coca-Cola Beverages
Kraftshala's online program helped me crack a PPO for the sales role at Hindustan Coca-Cola Beverages as well as an award for the best summer internship project.
Mohammed Anas Sajid Ahmed ShaikhIIM Calcutta, Summers at Mondelez
The opportunity to do a live project alongside the course was amazing, it helped me immensly to apply concepts learnt live.
Swati PandeyIIM Lucknow, Summers at HUL, Placed at Paytm
Kraftshala’s experts are extremely knowledgeable and insightful.
Sumeet SahooIIM Indore, Summers at Edelweiss
Sure shot recommendation for my incoming juniors.
Sneha KapadiaIIM Ahmedabad, Summers at Mondelez
Kraftshala programs have brilliant content and delivery. Really enjoyed all the topics covered and the live examples and parallels made it very engaging.
IndustryCreds in Sales Leadership is a unique online educational offering designed to equip you with the skills you need, to land the job you want, so you can build the life you deserve.
The program helps you crack outstanding placements and stand out in any marketing stint, through powerful, industry relevant content, vibrant discussions with peers and a rigorous evaluation process. IndustryCreds are created and designed in partnership with the leading sales and marketing companies of India.
As soon as you start the program, you join other students from across the top campuses of the country in working towards the same credential. You interact with your fellow students, as well as members of the Kraftshala Coach team, in an online community to receive support throughout the program.
The evaluation process at the end of the program ensures you have complete clarity on where you stand and how you can improve.
IndustryCreds in Sales Leadership has been designed with some of the industry’s leading marketers to help you grasp relevant sales frameworks. In Sales Leadership the focus is on the practical aspects of sales in the context of people dynamics – with strategies and frameworks developed with some of the best sales leaders in the industry today.
IndustryCreds in Sales Leadership has been designed to help you master sales concepts in the context of the actual market realities. Keeping that in mind, in this edition of the program you would be working on ensuring the effective distribution of Kellogg’s brands, and creating a category entry strategy as well as a vendor acquisition plan as an E-commerce category manager.
Alongside working on the set industry project, students also work on applying the concepts to a brand of their own choosing. This buddy project helps them get a working understanding of the sector they would be interning in. Obviously the program too first substantiates functional basics which are true irrespective of the sector they are applied to. Historically the programs have helped students interning with firms like GSK, Citibank, HSBC and the likes to crack PPOs as well.
Our curriculum managers partner with hiring managers and subject matter experts from leading companies to figure the skills to be demonstrated in the placement process. The programs are designed to build these skills through conceptual understanding of real world sales & distribution nuances.
IndustryCreds scores are evaluation scores earned at the end of the program. These are calculated on the basis of 10 SuccessKeys, which are parameters that reflect leadership and S&M aptitude that are used by major recruiters in their own hiring process.
These credentials are useful to benchmark yourself against absolute standard, while also demonstrating your sales leadership potential to our industry partners, many of whom are leading recruiters at top business schools. If you do well your name gets forwarded to our partnering recruiters as a high potential talent.
From the students who took the program last year, 61% cracked PPOs/ PPIs from firms like BCG, HUL, ITC, Coca-Cola, PepsiCo, Marico etc. while 3 top students got Nestle PPIs for their performance. Apart from this, numerous students have won competitions like HUL Lime, ITC Interrobang, Nestle 4Ps, Mahindra War Room, Coca cola and Airtel Case Study challenges among others.
You can use the following pointers to make that decision:
1. If your first priority is a PPO and you are going for an internship in a company that’s likely to give you a project in one of the 2 domains (marketing or sales), then you should choose accordingly to give yourself the best chance of converting.
2. If you are interested in a career in category management (in online or physical goods consumer companies), then Sales Leadership would be a better choice for you.
3. If you are interested in a career in product management or consulting, then Brand Building is a better fit. Further, most case study competitions feature marketing cases, which is again covered extensively in Brand Building.
4. If you are interested in finishing both programs before Summers, our program team can customize the schedule to help you do that.
The final evaluation interviews would be taken by an expert interviewer panel. This team comprises of industry professionals shortlisted and trained to maintain a consistent and enriching interview experience that conforms to industry standards.
The program schedule allows students to learn and practice at their own pace, and is adjusted to each campus’s specific schedule. The program consists of 7 hours of self-paced video content. The schedule will be adjusted to major campus events such as exams and fests.