Marketing & Sales Foundation 2018-06-12T13:47:17+00:00


with INDUSTRYCredsTM Certification

Take the first step in your sales & marketing career. Master the fundamentals of cracking placements and get recognized as a high potential talent by top recruiters.

Self-paced Online Program



Program Benefits

Gain IndustryCreds Certification

Earn credentials that top recruiters value most in sales and marketing professionals.

Enjoy Flexible Scheduling

4 weeks online program flexible to accommodate your B-school requirements like exams and fests.

Learn through Stories & Frameworks

Let industry stalwarts help you grasp the nuances of S&M, structured through easy-to-remember frameworks.

Use data to craft your own action plan

Get evaluated on metrics used by recruiters and benchmark yourself against the best in the country.

Join an Exclusive Community

Engage with peers from top B-schools and learn through each other’s experiences.

Student Speak

Rahul Das
Rahul DasIIM Calcutta, Summers at P&G
Topics taught and the frameworks illustrated are of great relevance when it comes to modern day marketing. Overall, I'd recommend the program to all B-school students!
S. Prashanth
S. PrashanthIIM Ahmedabad, Summers at HUL
Thinking on my feet in interviews became easy as I could always go back to the robust structure provided by Kraftshala to organize my thoughts and ideas.
Himanshu Khandelwal
Himanshu KhandelwalIIM Calcutta, Summers at RB
The unique frameworks taught helped me to craft a promotional campaign for Durex, which was instrumental in my selection in the S&M role in RB.
Shrey Gupta
Shrey GuptaFMS Delhi, Summers at HUL
Kraftshala provides more knowledge to students in a few hours than they'd glean in months.
Gaurav Shroff
Gaurav ShroffIIM Kozhikode, Summers at ITC
The live industry examples were pretty helpful in analysing the business situation!
Devesh Chincholikar
Devesh ChincholikarIIM Lucknow, Summers at HUL
I was able to see how consumer knowledge transforms into real life!
Maulik Singhal
Maulik SinghalSIBM Pune, Summers at Nestlé
Did a world of good in terms of my understanding of practical marketing world, away from theory of classroom teaching. Strong industry perspective has changed my outlook!

India’s most powerful brand stories taught by people who created them.

Nikhil Chand

Senior Vice President,

Sudeep Chawla

Business Head,

Varun Satia


Neha Ahuja

VP Marketing,

Madhurjya Banerjee

Global Brand Head,

Sachin Kataria

Global Marketing Manager,

Puru Gupta

Co-Founder & CEO,

Kunal Bhardwaj

Group Product Head – Foods,

Bhawna Sikka

Global Marketing Manager,



Flexible Program Scheduling

4-5 Hours

Weekly Time Commitment
for a 4 week program schedule


Interactions with Industry Experts

Program Fee

INR 10,000 + GST


Introduction to the Program

  • Introduction to Sales & Marketing
  • How to make the best use of this program?

Introduction to Marketing

  • Understanding the role of a brand manager
  • Understand consumers, shoppers and influencers

Reverse Marketing

  • RM Introduction: What can you learn from ads?
  • Defining the Business and Communication Objective
  • Finding the target Consumer
  • Functional and emotional benefits, RTB and attributes

Cracking Marketing Cases

  • Kraftshala’s marketing cases philosophy
  • Consumer Segmentation & Targeting- a counter perspective
  • Figuring a consumer insight- on the fly!
  • Crafting the brand and product proposition

Introduction to Sales

  • The Sales & Distribution Process
  • What does a sales manager do?
  • FMCG Distribution Deep Dive
  • Telecom Distribution Deep Dive

Cracking Interviews

  • Visualising the interviewer’s perspective
  • Self Awareness Techniques
  • Personal storytelling framework
  • Storytelling nuances

Digital Marketing

  • Why is digital important?
  • Purchase, UI/UX
  • Data trends and re-targeting
  • Introduction to Search: SEO and Paid


  • Overall strategy for a summers interview
  • The Eight Key Model: Specifics on how you would be evaluated